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INTERNAL ASSIGNMENT APPLICABLE FOR JUNE 2024
EXAMINATION
Financial
accounting & Analysis
Q1. Two companies,
Company A and Company B, operate in the same industry. Company A reports higher
profits than Company B. Upon further analysis, it is discovered that Company A
capitalizes a significant portion of its operating expenses, while Company B
spends all operating expenses immediately. Analyze the implications of these
accounting practices on the financial statements and compare the financial
performance of both companies. (10 marks)
Company A |
Company B |
||
Revenue |
Rs 20,00,000 |
Revenue |
Rs 18,00,000 |
Operating Expenses (after capitalization) |
Rs 12,00,000 |
Operating Expenses (after capitalization) |
Rs 15,00,000 |
Non-Operating Expenses |
Rs 1,00,000 |
Non-Operating Expenses |
Rs 80,000 |
Net Income |
Rs 8,00,000 |
Net Income |
Rs 2,20,000 |
Total Assets |
Rs 50,00,000 |
Total Assets |
Rs 45,00,000 |
Total Liabilities |
Rs 20,00,000 |
Total Liabilities |
Rs 18,00,000 |
Q2. Company ABC is
a manufacturing firm that produces electronic gadgets. During the fiscal year,
it purchases raw materials, incurs manufacturing costs, sells its products, and
manages its finances. The company follows accrual accounting principles and
prepares financial statements annually. Explain the accounting process involved
in recording the transactions and events of Company ABC throughout the fiscal
year, from the initial purchase of raw materials to the preparation of
financial statements. (10 marks)
Q3a. Following are
incomplete Trading & Profit and Loss A/c. and Balance Sheet
Find out missing
items with the help of other details are as under:
1. Current ratio
was 2:1.
2. Closing stock
is 25% of sales.
3. Proposed
dividend was 40% of paid up capital.
4. Gross profit
ratio was 60%
5. Amount transfer
to general reserve is same as proposed dividend.
6. Balance of
P&L account is calculated 10% of proposed dividend.
7. Commission
income is 1/7 of net profit.
8. Balance of
general reserve is twice the current year transfer amount.
(5 marks)
Q3b. Company XYZ,
a retail company, provides the following financial information for the fiscal
year ending December 31, 2023:
• Net Sales:
₹2,500,000
• Cost of Goods
Sold: ₹1,200,000
• Gross Profit:
₹1,300,000
• Operating
Expenses: ₹700,000
• Net Income:
₹500,000
• Total Assets:
₹3,000,000
• Total
Liabilities: ₹1,200,000
• Shareholders'
Equity: ₹1,800,000
Identify the type
of ratio that can be calculated using the provided financial information.
Calculate the ratio and interpret its meaning in terms of Company XYZ's
financial performance. Additionally, discuss the limitations of ratio analysis
and how these limitations may impact the interpretation of financial ratios. (5
Marks)
Business Communication
1. John is ready
to travel for his new assignment to India. While he had been visiting India
often during last 3 years of company expansion, he had been communicating
primarily with his colleagues. But in his new role as a business head in
Hyderabad, his responsibilities include being directly involved in customer and
distributor communication. John will be delivering some formal presentations to
the customers and will be conducting some semi-formal meetings with potential
distributors. All these interactions will be in mixed groups. John obviously
does not know the language spoken by these people and hence is worried about
the difference in his accent being understood by those people and vice versa.
Please share some
tips and insights for communicating across cultures. (10 Marks)
2. Malti is a
manager with Taraasha Inc. A high-end jewelry designer company. The company is
more into exporting and customizing jewelry for celebrity customers, Malti
thinks, it will help them to make more ready to wear sets, jewelry pieces and
participate in high end exhibition events. Her boss asks her to submit a report
for the same idea. Malti knows that while she will have to present an objective
report about her findings based on her observations, she must make this
document more in the form of a proposal. Please help Malti with some clarity on
drafting the content for a report and proposal. (10 Marks)
3. Saanvi is
appointed to conduct writing workshops for teenage students. The participants
come from a good understanding of literature studies and understand linguistics
very well. While checking on the students’ previous work, Saanvi understands
that the students’ level of use of language is very well developed, there are
some weak spots in how they develop ideas. Answer two questions given below
based about developing messages.
a. Describe in
detail five techniques for developing paragraphs. (5 Marks)
b. List five
techniques for writing effective messages for mobile devices. (5 Marks)
Business Law
Q1. “India’s
growth as a developing nation depends on how it leverages the conscious
exploitation its natural resources”, support the foregoing statement by
highlighting important provisions and features of the law that conserves
biological diversity in India along with regulating the access to Biological
Resources in India. (10 Marks)
Q2. Illustrate the
composition of the Competition Commission of India under the Competition Act,
2002 and how does it handles enquiries and complaints. (10 Marks)
Q3. Mr. Joglekar,
a Mumbai citizen has found that a private developer in Mumbai has found it is
hosting a cultural event its employees in Mumbai. He wants to find more
information on the cultural event including the details of the guests attended
so that he can identify the associates of the developer. As a citizen of India,
he went ahead and filed an application under Right to Information Act, 2005
with the private developer. However, he was denied the information.
a) Can you explain
why information cannot be provided to him under Right to Information Act, 2005?
(5 Marks)
b) What are the
specific instances under which information under the Right to Information Act,
2005 can denied? (5 Marks)
Decision science
1. In the world of
social media, understanding the factors that contribute to the number of likes
on a post is crucial for content creators. Let's consider a scenario where you
want to predict the number of likes on Instagram posts based on two variables:
the number of followers and the length of the caption.
Post |
Likes |
Followers |
Caption Length |
1 |
120 |
5000 |
150 |
2 |
85 |
5500 |
180 |
3 |
100 |
6000 |
200 |
4 |
110 |
4500 |
160 |
5 |
95 |
7000 |
140 |
6 |
130 |
5200 |
170 |
7 |
75 |
5800 |
190 |
8 |
115 |
6300 |
150 |
9 |
80 |
4800 |
180 |
10 |
150 |
7500 |
160 |
11 |
105 |
5100 |
130 |
12 |
90 |
6700 |
170 |
13 |
125 |
5900 |
200 |
14 |
70 |
6800 |
150 |
15 |
140 |
5400 |
180 |
16 |
95 |
7200 |
160 |
17 |
120 |
4600 |
140 |
18 |
110 |
7100 |
170 |
19 |
100 |
5600 |
180 |
20 |
145 |
8000 |
120 |
Note: Well, you
must do these calculations using EXCEL and write the interpretation of the
following.
• Hypothesized
regression model
• R-square
adjusted
• Multiple R
• ANOVA Table
• Significance of
Regression coefficients. (10 Marks)
2. Samantha Patel,
employed as an analyst in a renowned technology firm, is contemplating
investing her savings in the stock market. Recommendations from her friends,
who possess expertise in stock market investments, led her to consider
investing in ‘TechGen’ and ‘InnovateCorp’ shares. An economist friend, Rahul
Kapoor, has outlined four different scenarios regarding potential returns on
Samantha’s investments. The payoff figures for one unit of share in INR for
each scenario are as follows:
Payoff (Profit within one month on one unit of share
in INR) |
Scenario 1 (s1) |
Scenario 2 (s2) |
Scenario 3 (s3) |
Scenario 4 (s4) |
TechGen |
48 |
35 |
22 |
15 |
InnovateCorp |
32 |
40 |
45 |
53 |
i. Set up the
opportunity loss table based on the provided payoff figures.
ii. Create a
decision tree illustrating the decision-making process for Samantha's
investment. You may use any software for making the tree diagram, but a
handwritten snapshot will be unacceptable.
In making of this
tree show the payoff values given above only.
iii. According to
Rahul Kapoor’s latest research, he has assigned the following probabilities to
the four scenarios (states of nature):
P(S1) = 0.3
P(S2) = 0.4
P(S3) = 0.2
P(S4) = 0.1
Determine the
Expected Monetary Value (EMV) decision based on the probabilities assigned by
Rahul. (10 Marks)
3. Using the
following data and analyze in EXCEL.
Year |
Rice (Lakh hectares) |
Wheat (Lakh hectares) |
Coarse Cereals (Lakh hectares) |
Pulses (Lakh hectares) |
1966-67 |
353 |
128 |
451 |
221 |
1967-68 |
364 |
150 |
473 |
227 |
1968-69 |
370 |
160 |
462 |
213 |
1969-70 |
377 |
166 |
472 |
220 |
1970-71 |
376 |
182 |
460 |
225 |
1971-72 |
378 |
191 |
436 |
222 |
1972-73 |
367 |
195 |
422 |
209 |
1973-74 |
383 |
186 |
462 |
234 |
1974-75 |
379 |
180 |
432 |
220 |
1975-76 |
395 |
205 |
438 |
245 |
1976-77 |
385 |
209 |
419 |
230 |
1977-78 |
403 |
215 |
423 |
235 |
1978-79 |
405 |
226 |
422 |
237 |
1979-80 |
394 |
222 |
414 |
223 |
1980-81 |
402 |
223 |
418 |
225 |
1981-82 |
407 |
221 |
425 |
238 |
1982-83 |
383 |
236 |
404 |
228 |
1983-84 |
412 |
247 |
417 |
235 |
1984-85 |
412 |
236 |
392 |
227 |
1985-86 |
411 |
230 |
395 |
244 |
1986-87 |
412 |
231 |
397 |
232 |
1987-88 |
388 |
231 |
366 |
213 |
1988-89 |
417 |
241 |
387 |
232 |
1989-90 |
422 |
235 |
377 |
234 |
1990-91 |
427 |
242 |
363 |
247 |
1991-92 |
427 |
233 |
334 |
225 |
1992-93 |
418 |
246 |
344 |
224 |
1993-94 |
425 |
252 |
328 |
223 |
1994-95 |
428 |
257 |
322 |
230 |
1995-96 |
428 |
250 |
309 |
223 |
1996-97 |
434 |
259 |
318 |
225 |
1997-98 |
435 |
267 |
308 |
229 |
1998-99 |
448 |
275 |
293 |
235 |
1999-00 |
452 |
275 |
293 |
211 |
2000-01 |
447 |
257 |
303 |
204 |
2001-02 |
449 |
263 |
295 |
220 |
2002-03 |
412 |
252 |
270 |
205 |
2003-04 |
426 |
266 |
308 |
235 |
2004-05 |
419 |
264 |
290 |
228 |
2005-06 |
437 |
265 |
291 |
224 |
2006-07 |
438 |
280 |
287 |
232 |
2007-08 |
439 |
280 |
285 |
236 |
2008-09 |
455 |
278 |
275 |
221 |
2009-10 |
419 |
285 |
277 |
233 |
2010-11 |
429 |
291 |
283 |
264 |
2011-12 |
440 |
299 |
264 |
245 |
2012-13 |
428 |
300 |
248 |
233 |
2013-14 |
440 |
312 |
257 |
252 |
2014-15 |
439 |
310 |
242 |
231 |
2015-16 |
435 |
304 |
244 |
249 |
2016-17 |
440 |
308 |
250 |
294 |
2017-18 |
438 |
297 |
243 |
298 |
2018-19 |
442 |
293 |
221 |
292 |
2019-20 |
437 |
314 |
240 |
280 |
2020-21 |
458 |
311 |
241 |
288 |
2021-22 |
463 |
305 |
227 |
307 |
2022-23 |
477 |
318 |
236 |
291 |
Data source: RBI
a. Which pattern
is visible in all the crops across these many years? Suggest appropriate chart
for this pattern detection task. (5 Marks)
b. Identify two
pairs of combination of the crops having negative correlations? Which graph
will help you to detect that? provide that graph also. (5 Marks)
Essentials of HRM
Q1. Explain the
purpose of HRM in an organization. Illustrate the Human Resource Management
responsibilities of line and staff managers. (10 Marks)
Q2. Why is
effective recruiting a challenge for many employers? What methods can employers
use to effectively recruit a more diverse workforce? (10 Marks)
Q3. Managers are
proactively improving the employee selection process with various strategies
that will ideally enhance corporate success. Some of these strategies focus on
improving the quality of the individuals who apply for work, as well as those
individuals who are actually hired into the organization. Other strategies
target the selection process itself and seek to improve the various activities
involved in proper hiring. The overriding theme of these efforts is that the
selection function is a key component of an organization’s strategy because the
process ideally provides highly motivated and qualified employees who can
ultimately impact the financial and operational well-being of a company.
Affinity a
greeting card and gift company is one company that emphasizes selection. It
recently developed a recruiting metric called “staffing index” that enables
management to track the degree to which newly hired employees are performing as
expected on the job. A series of evaluations are conducted over time, and
scores are compared to obtain a longitudinal perspective on the quality of the
hiring decisions.
Syntex, a
prominent health company is another organization that has improved its
selection activities with proper strategic planning and execution. The
company’s vice president of recruitment services decided to modify hiring
procedures within the organization by splitting job candidates into two basic
groups. The first group of individuals was comprised of high-level
professionals who would be recruited by internal staffing specialists, while
the second group included various staff and line personnel who would be
acquired with outsourcing contacts. This “two pronged” strategy enabled the
company to save money through increased control and efficiency. These various
strategic selection approaches enable companies to improve the manner in which
employees are hired and placed within a hierarchy of jobs. Many other
strategies could be employed in different employment situations to improve the
efficiency and effectiveness of selection. Overall, these efforts should
increase the degree of fit between employees and organizations and increase the
completion of strategic objectives.
a) Make a
comparative analysis of the two selection strategies used by the organizations
discussed in the case. (5 Marks)
b) Suggest some
more new and innovative strategies which might help organizations better
utilize and manage selection activities? (5 Marks)
Brand Management
Mr. Smith's
artisanal coffee roastery and café will be located in a bustling urban area
known for its vibrant cultural scene and appreciation for specialty coffee. The
location will be carefully chosen to attract a mix of local residents, office
workers, and tourists, ensuring a steady flow of customers throughout the day.
The café space will be designed to create a welcoming and cozy atmosphere, with
comfortable seating areas for guests to relax and enjoy their coffee
experience.
Products:
Single-Origin
Coffee Beans: The core offering of the roastery will be single-origin coffee
beans sourced directly from sustainable farms across the globe. These beans
will be carefully selected for their quality and unique flavor profiles,
offering customers a diverse range of options to explore.
Handcrafted
Beverages: The café menu will feature an extensive selection of handcrafted
beverages, including classic espresso-based drinks like lattes, cappuccinos,
and macchiatos, as well as specialty options such as cold brews, nitro coffees,
and seasonal coffee-based cocktails.
Pour-Over Coffee:
For those who appreciate a more nuanced coffee experience, the café will offer
pour-over coffee made to order using precise brewing methods and freshly ground
beans.
Specialty Teas: In
addition to coffee, the menu will include a curated selection of specialty teas
sourced from reputable suppliers. Customers can enjoy classic teas like Earl
Grey and Jasmine, as well as unique blends and herbal infusions.
Locally Sourced
Pastries and Snacks: To complement the coffee offerings, the café will serve a
range of locally sourced pastries, sandwiches, and light snacks. These items
will be made fresh daily using organic ingredients whenever possible,
highlighting the café's commitment to quality and sustainability.
Overall, Mr.
Smith's artisanal coffee roastery and café will provide a distinctive coffee
experience, combining exceptional beans, expert craftsmanship, and a commitment
to ethical sourcing and environmental responsibility.
Q1. As the brand
manager, you've been tasked with developing brand elements, including the brand
name. Explain and elaborate on various types of brand elements that you would
suggest for the artisanal coffee roastery and café. Additionally, outline the
criteria for selecting these brand elements. (10 Marks)
Q2. Explain
various types of positioning strategies and elaborate on the one that you will
apply for the artisanal coffee roastery and café with reasons. (10 Marks)
Q3. As a brand in
charge, explain to your team the given points:
a) Explain various
ways that you will adopt to promote artisanal coffee roastery and café.
(5 Marks)
b) Elaborate on
the point of parity and point of difference of your artisanal coffee roastery
and café with other competitors that are presently competing for a similar
target group. (5 Marks)
Consumer Behaviour
1. Perfora is a
new brand of toothpaste that has entered the Indian market. Determine which
market segment does Perfora appeals the most to. Perfora wishes to get a Brand
Ambassador for its toothpaste. Suggest how will choose the right Brand
Ambassador and give names of three potential Brand Ambassadors who you think
can be considered for this. (10 Marks)
2. “Products are
purchased emotionally and justified rationally”. Analyse this classical
consumer purchase behaviour factor using Tanishq Gold and Diamond Jewellery as
an example (10 Marks)
3. Answer the
following
a. Take India’s
joint family structure – how does this kind of family take purchase decision
for FMCG Products (5 Marks)
b. There are many
emerging new family structures coming into existence in the Society. Take the
example of a blended family. For your information a Blended Family is defined
as a family which results from remarriage or re-partnering after divorce or widowhood,
where one or both partners bring children from previous relationships into the
new family unit. This structure often involves step-parents, step-siblings, and
half-siblings living together. This family wants to go for a family vacation.
What is the different consumer buying factors that will shape the choice of a
vacation for this family? (5 Marks)
Customer Relationship Management
1. You are a CRM
consultant. Your new clients have been asking about the future roadmap of CRM,
what benefits and value would it add to the organization and what risks can it
face because of implementing CRM. What would be your perspective on the future
roadmap of CRM? (10 Marks)
2. CRM can be
implemented around marketing, sales, and services. Give two business examples
each on how implementing CRM can be beneficial for your organisation in the
area of marketing, sales and services. (10 Marks) 3. You have started your new
company. You intend to start a loyalty program for your customers. (Take
necessary assumptions) a. What will you keep in mind before designing the
loyalty program? (5 marks) b. What are the kind of loyalty programs that you
can think of for your business? (5 marks)
International Marketing
1. Taking your
business into the global marketplace can be a daunting task and also navigating
it is tricky. What in your opinion motivates firms to engage in international
marketing? (10 Marks)
2. How in your
opinion does India benefits when Foreign Direct Investments (FDI), and FII
invest in India? (10 Marks)
3. Read the following
case study carefully and then answer the questions that follow:
Harley-Davidson
Inc. is discontinuing sales and manufacturing operations in India as part of
its company-wide restructuring. India hasn’t been an easy market for Harley,
where it sells a few thousand bikes. The company operates a “complete
knock-down” assembly plant, where components and parts are imported from U.S.
and assembled into motorcycles. Finding the price sweet spot and gaining
traction in India, even with models made for the market with smaller engines,
has been difficult. Discounts sometimes help; at other times, they turn off
buyers. Duties and taxes haven’t been lowered to keep pace, while ownership
costs and road taxes have increased. State levies make up 50% of a vehicle’s on-road
price. Many large domestic manufacturers though are exporting a significant
proportion of their overall production.
Recently, an
announcement was made after around a month of Harley-Davidson exit. “As per a
distribution agreement, Hero Moto Corp will sell and service Harley-Davidson
motorcycles, and sell parts & accessories and general merchandise riding
gear and apparel through a network of brand-exclusive Harley-Davidson dealers
and Hero’s existing dealership network in India,” Hero Moto Corp said in a
statement. Some industry experts are considering it as an apt strategy for
Harley-Davidson and Hero Motor Corp.
a. State any five
likely reasons that led to Harley discontinuing its sales & manufacturing
in India. Examine the stated reasons critically by providing suitable
arguments. (5 Marks)
b. Discuss the
type of strategic alliance between Harley-Davidson with Hero Motor Corp.
Provide your arguments if this alliance can be beneficial for both the
companies. (5 Marks)
Marketing Strategy
FashionFusion Apparel
is a well-known fashion retail chain operating in major cities across the
country. The company offers a diverse range of trendy clothing, accessories,
and footwear for men, women, and children, catering to fashion-conscious
consumers.
FashionFusion
Apparel's current marketing strategy encompasses a blend of traditional and
digital marketing initiatives aimed at promoting its products and services. The
company utilizes various channels such as television commercials, fashion
magazines, social media platforms (Instagram, Facebook), email marketing
campaigns, and its official website to connect with customers.
The marketing
campaigns focus on showcasing the latest fashion trends, highlighting the
quality and affordability of its products, and enticing customers with special
promotions and discounts. FashionFusion Apparel also organizes fashion shows,
influencer collaborations, and exclusive events to engage with its target
audience and enhance brand visibility.
Challenges with
Current Marketing:
Despite its
concerted efforts, FashionFusion Apparel faces several challenges in executing
its marketing strategy effectively:
Online Visibility:
While FashionFusion Apparel has an online presence, its visibility and
engagement levels on digital platforms are relatively modest compared to
competitors. The company struggles to drive traffic to its website and social
media channels, limiting its reach and impact in the highly competitive online
retail landscape.
Targeting
Effectiveness: The current marketing efforts lack precision in targeting
specific customer segments. As a result, the messaging may not resonate with
the intended audience, leading to suboptimal conversion rates and customer
acquisition.
Intense
Competition: FashionFusion Apparel operates in a fiercely competitive market
where rival brands are constantly vying for market share. The company finds it
challenging to differentiate its offerings and communicate its unique value
proposition amidst the clutter of competing marketing campaigns.
Shifting Consumer
Preferences: FashionFusion Apparel grapples with the changing preferences and
behaviors of modern consumers, including a growing preference for online
shopping, sustainability-conscious purchasing decisions, and demand for
personalized shopping experiences. Adapting to these evolving trends requires
agility and innovation in the company's marketing approach.
In conclusion,
FashionFusion Apparel faces significant challenges in effectively executing its
marketing strategy.
Q1. As a consultant,
explain the PESTEL analysis applicable to the FashionFusion Apparel Business.
(10 Marks)
Q2. Explain the
7P’s of Marketing for the brand FashionFusion Apparel. (Make assumptions
wherever applicable). (10 Marks)
Q3. a) Create a
Vision, Mission, Goals, and objectives for the FashionFusion Apparel Business. (5
Marks)
b) As a
consultant, explain the concept of Segmentation, Target Market and positioning
for the brand FashionFusion. (5 Marks)
Sales Management
1. Excellent
Corporation, a multinational company operating in the consumer goods sector, is
restructuring its sales territories. The company's products range from personal
care items to household cleaning supplies, catering to diverse demographics
& geographic regions. As the sales manager, you’re tasked with optimizing
the sales territory assignments to maximize sales performance & customer
coverage. Outline the key factors you would consider when redesigning the sales
territories for ABC Corporation (10 Marks)
2. Prepare a Sales
Plan for a brand of consumer durable focusing in rural market (10 Marks)
3. Read the case
& answer the questions based on the case:
Case Background:
You are a sales
representative for a leading chemical manufacturing company specializing in
high-quality housekeeping and cleaning solutions. Your company has recently
introduced a new line of environmentally friendly and highly effective cleaning
chemicals suitable for the hotel industry. Your target client is a luxury hotel
chain with multiple properties worldwide.
Client
Information:
Hotel Chain:
Prestige Hospitality Group, a well-established luxury hotel chain with a focus
on sustainability.
Decision-Maker:
Ms. Rodriguez, the Director of Housekeeping for Prestige Hospitality Group.
Current Suppliers:
The hotel chain is currently working with a different supplier for its
housekeeping chemicals.
Challenges:
• The hotel chain
is already committed to a contract with a different supplier.
• Demonstrating
the superiority and sustainability of your chemical products.
• Negotiating a
deal that is competitive and aligned with the hotel's budget.
Objectives:
• Convince
Prestige Hospitality Group to consider switching to your company's housekeeping
chemicals.
• Highlight the
environmental benefits & effectiveness of your products.
• Negotiate a
mutually beneficial contract that meets the hotel's needs and aligns with your
company's goals.
Questions:
a. Explain various
Sales related marketing strategies (5 Marks)
b. What
Negotiation tactics will you adopt to close the deal? (5 Marks)
Business: Ethics, Governance & Risk
Note: This
assignment is application based, you have to apply what you have learnt in this
subject into real life scenario. You will find most of the information through
internet search and the remaining from your common sense. None of the questions
or answers appear directly in the textbook chapters but are based on the
concepts and content covered in the chapters or live sessions, directly or
indirectly.
1. “Business
should provide goods and services in a manner that is sustainable and safe.” Prepare
an executive summary (in your own words) to showcase how the company is delivering
on this Principle 2 of the National Guidelines on Responsible Business Conduct (NGRBC)
from the Business Responsibility & Sustainability Report – 2022-23 (BRSR)
of a company of your choice. Choose any ONE listed company from the BSE/NSE
list of top 100 companies by market capitalization. You must mention the name
of the selected company and include the weblink to its BRSR. (You may also
refer to the company website or its sustainability report for additional
information on this principle and its indicators) DO NOT copy paste. (10 Marks)
2. Go through the
‘Corporate Governance’ section in the annual report (FY2022-23) of the company
selected in Q1 and prepare an analytical write up (in your own words) on its corporate
governance philosophy, each board member’s profile analysis in terms of whether
they are executive, non-executive, or non-executive & independent, their
skillsets/ competencies, the committees they are a part of in this company and
their other board positions outside of this company. Conclude with your
analysis/insights about the contribution that these board members make to their
fiduciary duty of care and diligence as ‘trustees of social wealth’ on the
board of this listed company. (You must go through their profiles as given on
the company’s website in ‘investor’ section for additional relevant information).
You must mention the name of the company and include the weblink to its annual
report 2022-23. (10 Marks)
3. You are a sales
manager in a mid-size IT company selling IT hardware. The purchase manager for
a large company agrees to give you an order of Rs. 50 lakh (their first order with
you) on the condition that you will agree to make a Rs. 50,000 donation to his
favorite charity (NGO) that is supporting a local youth sports team being
managed and trained by his wife.
a. What according
to you is/are the ethical dilemma/s in this situation? (5 Marks)
b. Explain the
step wise process of how will you handle this situation? (5 Marks)
Research Methodology
1. One of the
newly opened Gym in your area trying to understand what type of exercise is preferred
by people these Days, how often they do their exercise and do they really enjoy
it or they do just for the sake of doing. Which research design is most
suitable for this situation? Write research proposal for this situation. (10
Marks)
2. You are a HR
manager in one of the major IT company. Design an experimental study to look
into the factors that affect employee churn in the IT firm, with an emphasis on
HR initiatives to lower attrition. Develop a design of experiment of this study
keeping independent, dependent and extraneous variables into consideration. How
you will apply control in this experimental research. Explain the variables and
steps. (10 Marks)
3. During pandemic
Zepto has emerged as a major Quick commerce market in Mumbai; however; after
the entry of Swiggy’s Instamart and Zomato’s Blinkit the market has become highly
competitive. The market has been changing with respect to consumer preferences,
market trends and consumer choices for apps.
a. Classify and
distinguish the specific purposes for which Zepto may be able to use research effectively.
Write down the problem statement and operational definition of this research. (5
Marks)
b. Develop a questionnaire
to study consumer preference for most preferred q-commerce app. (5 Marks)
Corporate Finance
1) Sanjana decides to invest in a Recurring Deposit at the rate of Rs.
2,000 per year for 5 years and at Rs. 3000 per year for next 10 years. What
shall be the value of her investment at the end of 15 years, if the rate of
interest is 10%?
If she wants to receive a lumpsum payment of Rs. 1,00,000 at the end of
15 years, what should be the sum invested each year for 15 years at the same
interest rate? Calculate showing formula and detailed working. Amounts may be
rounded off to nearest rupee. (10 marks)
2) Atharva Textiles is suffering from declining profits, one of the key
reasons for which has been pointed out as Inventory Management. The following
details are collated by the Finance Manager:
Purchase price per unit is Rs. 1000.
Cost incurred at the time of each order is Rs. 600.
The no. of orders placed in a year are 30.
The firm incurs a cost of 5% to carry Inventory cost.
Average inventory held 2,500 units.
Determine the current Total Inventory Cost.
Also advise what should be the Optimum Order quantity to minimize the
cost, if the annual demand for the enterprise is 1,65,000 units. What shall be
the Total Inventory Cost at that level? (10 marks)
3) a) Priya Industries sells their products at Rs. 80 per unit. They
incur a Variable cost of Rs. 45 to make the product. Annual credit sales of
Priya Limited is 50,000 units. They give a month’s credit and have a closing
debtor balance of Rs. 3,00,000. The Finance manager decides to increase the
credit period from existing 30 days to 45 days. They have an increase in sales
quantity by 10% with the closing debtors balance going up to Rs. 4,24,000. Cost
of funds for the firm is 20%. Calculate the investment in additional
receivables. What should be the considerations to assess the effectiveness of
the additional credit period? Should Priya Industries continue with the relaxed
credit or reinstate it to 30 days? (5 marks)
b) A firm sells 2000 baskets at Rs. 100 each. The Basket has a making
charge of Rs. 50 each and a fixed operating cost of manufacture of Rs.
50,000/year. Calculate the Contribution and DOL. Also show the impact if SP
increases by 50% on the contribution and DOL. What does the change in DOL
signify? (5marks)
Digital Marketing
You are a digital marketing specialist working for a growing e-commerce
company that specializes in selling organic skincare products.
The e-commerce company, named "EcoGlow Skincare," was founded
with a mission to offer high-quality skincare solutions that prioritize both
effectiveness and environmental sustainability. Established by a team of
skincare enthusiasts and environmental advocates, EcoGlow Skincare aims to
revolutionize the beauty industry by providing consumers with access to
natural, eco-friendly alternatives to traditional skincare products.
Product Portfolio:
EcoGlow Skincare offers a diverse range of organic skincare products
formulated with responsibly sourced, cruelty-free ingredients. The company's
product portfolio includes cleansers, moisturizers, serums, masks, and
specialized treatments, all designed to nourish and rejuvenate the skin while
minimizing environmental impact. Additionally, EcoGlow Skincare recently
introduced a new line of environmentally-friendly sunscreen lotions, which are
free from harmful chemicals and reef-safe, catering to consumers who prioritize
sun protection without compromising on sustainability.
Values and Commitments:
At the core of EcoGlow Skincare's ethos are values of transparency,
integrity, and environmental stewardship. The company is committed to sourcing
ingredients ethically, utilizing sustainable packaging materials, and
minimizing its carbon footprint throughout the production and distribution
process. EcoGlow Skincare actively supports initiatives aimed at preserving
natural habitats and reducing plastic waste, reflecting its dedication to
fostering a healthier planet for future generations.
Market Positioning:
EcoGlow Skincare positions itself as a premium brand within the organic
skincare market, offering products that deliver exceptional results without the
use of harsh chemicals or synthetic additives. The company's target audience
consists of environmentally-conscious consumers who seek safe, effective
skincare solutions aligned with their values of sustainability and holistic
wellness. Through its digital marketing efforts, EcoGlow Skincare aims to
differentiate itself from competitors by emphasizing its commitment to purity,
efficacy, and planet-friendly practices.
Distribution Channels:
In addition to its e-commerce platform, EcoGlow Skincare distributes its
products through select retail partners that share its values and commitment to
sustainability. The company also participates in trade shows, wellness events,
and pop-up shops to engage directly with consumers and raise awareness about
its brand and product offerings. However, the primary focus remains on
expanding its online presence and leveraging digital marketing channels to
reach a wider audience of skincare enthusiasts globally.
EcoGlow Skincare is not currently heavily involved in the digital space
and has been reserved to enter. They hire you as a consultant in the Digital
Marketing space.
1. Explain ways through which you will promote EcoGlow Skincare online.
Elaborate on the campaign. (10 Marks)
2. Explain the ASCOR Digital Marketing Model framework for the brand
EcoGlow Skincare.
(10 Marks)
3. a. How will you convince the management to go ahead with digital
marketing of the products? Also, share the difference between traditional and
modern marketing. (5 Marks)
3. b. At an organizational level, what are the various challenges that
you will face in introducing and establishing Internet Marketing for the
EcoGlow Skincare products?
(5 Marks)
Digital Payments
1. Discuss the evolution, applications, and security concerns
surrounding Near Field Communication (NFC) technology, highlighting its impact
on modern society. Provide examples of NFC-enabled devices and industries
benefiting from its adoption. Assess the potential future advancements and
challenges for NFC technology. (10 Marks)
2. Discuss the impact of major cryptocurrencies like Bitcoin and
Ethereum on traditional banking systems, regulatory frameworks, and emerging
trends in decentralized finance. Evaluate the prospects and risks associated
with widespread adoption of cryptocurrencies, considering factors such as
scalability, security, and regulatory compliance. (10 Marks)
3. XYZ Company, a medium-sized retail business in utilities, recently
decided to transition from traditional cash-based transactions to digital
payments. This decision was driven by the increasing demand for contactless
payment options from customers and the desire to streamline financial
operations.
a. Discuss the factors that motivated XYZ Company to shift towards
digital payments. Analyze the benefits and potential drawbacks of adopting
digital payment systems for businesses like XYZ Company. (5 Marks)
b. Evaluate how the shift to digital payments may impact XYZ Company's
customer base. Discuss strategies for XYZ Company to enhance the customer
experience during the transition to digital payments. (5 Marks)
Managing Business
Process Outsourcing
1. Your company, Acme Inc., is considering outsourcing its customer
service department to a BPO provider in another country. You are the project
manager responsible for selecting the best BPO partner. What key areas will you
assess in your due diligence process? What specific steps will you take to
gather information? (10 Marks)
2. Describe the key factors a company should consider when developing a
capability sourcing strategy. (10 Marks)
3. BBC stands for the British Broadcasting Corporation, is a public
service broadcaster which is headquartered in London. It is the world’s oldest
and largest broadcasting company. It is recognised under the Royal Charter and
operates for state for Culture, Media and Sport. It is often referred as ‘the
Beeb’ by UK audiences. It has another nickname also, i.e. ‘Auntie’. Therefore,
the two names may be clubbed together to be called as ‘Auntie Beeb’.
The BBC is a productive, extremely capable company which has won many
awards for the outsourcing business. It serves a number of facilities like
business process outsourcing, information technology, facilities management and
serving the clients as per their needs. It generates the maximum customer
centric vision so as to achieve maximum value to the company. According to Dave
Wyer, Strategic Supplier Development Manager, Outsourcing Yearbook 2015, BBC
has ranked best in outsourcing relationships. However, BBC faces some
challenges also. The organisation thinks although it is best in outsourcing the
business solutions, it lacks behind in many other contracts. In spite of
information technology, more services need to be provided such as cloud, robotics,
multi channel, single sourced, multi sourced, etc. Therefore, to achieve this,
intelligent and proactive management of services are needed. The company always
looks for collaboration with existing partners to innovate new technologies and
methods.
However, this scenario can sometimes become complex due to market
conditions which makes it difficult to smoothly execute all operations
together. In addition to this, the license fee is also fixed which makes the
task difficult due to the fixed income stream.
Dave Wyer says, ‘if you are expanding the outsourcing with multiple
suppliers, then each of it is adding a certain risk with the value to the
organisation’. Therefore, all these risks must be identified and monitored
clearly for their occurrence. Another factor for eveloping the risk is due to
the value leakage, which everyone tries in the organisation to mitigate
throughout the life cycle of the contract. Hence, so as to avoid this, close
attention is needed at all stages of the business by all the members of the
organisation involved in it.
To deal with all kinds of related risks, a forum has been developed
alled ‘The STAR Forum’. The BBC STAR Forum is an organisation-wide group
dealing with the bringing of all contract managers and the sponsors under a
common roof, so as to have a clear vision of the business like what is going on
in the business, etc. i.e. the complete inside and outside details of the
business outsourcing deals. This forum meet is organised quarterly and attended
by all the senior management people and board executives also.
This approach exemplifies the barriers and risks of the BB’s strategic
decisions for the business and thereby improves the value for the organisation.
It builds more partnership opportunities for the company by engaging the staff
efficiently with the designed strategy. Using the forum, robust communication
links provide the BBC management to perform portfolio analysis for risks and
develop the plan as per the risk for the removal from the system.
a. While achieving success, the BBC also faces challenges. Based on the
information provided, identify two key challenges faced by the BBC in its
outsourcing endeavors and explain their potential impact. (5 Marks)
b. Explain how the STAR Forum, as described in the case study, helps
address the challenges faced by the BBC in its outsourcing strategy. (5 Marks)
IT Security and
Risk Management
1. Differentiate between vulnerabilities, threats, and countermeasures
in information security. How do organizations identify and address
vulnerabilities? Illustrate how a firewall plays an important role in
protecting networks from unauthorized access. (10 Marks)
2. Explain the importance of security awareness training for employees
within an organization. How can a strong security awareness culture contribute
to mitigating cybersecurity risks? Discuss the role of employees in maintaining
the security of information systems and the potential consequences of a lack of
security awareness among staff members. (10 Marks)
3. A multinational e-commerce company, E-ShopX, is preparing for its
annual flash sale event, which attracts millions of online shoppers. As a
cybersecurity analyst hired by E-ShopX, you are tasked with ensuring the
security of the company's systems and infrastructure during this critical
period.
Malicious Code Incident:
a. Scenario: On the eve of the flash sale, several customers report
unusual behavior on the E-ShopX website, such as unexpected redirects, pop-up
ads, and slow performance
As the cybersecurity analyst, how would you investigate the reported
incidents to determine if
the website has been compromised by malicious code? Outline the steps
you would take to identify, isolate, and mitigate the malicious code to ensure
the security and integrity of the website for the upcoming flash sale. (5
Marks)
b. Scenario: As the flash sale approaches, E-ShopX becomes a prime
target for cyberattacks, including denial of service (DoS) attacks aimed at
disrupting the website's availability and causing financial losses.
As the cybersecurity analyst, what proactive measures would you
implement to protect E-ShopX's systems and infrastructure from potential denial
of service (DoS) attacks during the flash sale event? Describe the strategies
and technologies you would deploy to detect, mitigate, and respond to DoS
attacks in real-time to ensure uninterrupted service for online shoppers. (5
Marks)
Employee
Development & Talent Management
1. Twice a year, Zenith Corp. buzzed with excitement. "Switch
Up" day meant swapping jobs! Tushar, the careful number cruncher, got
opportunity to development advertising content for the company. Sheel, the
sales whiz, got to try her hands at data analysis. At first, they were scared.
But Tushar’s words clicked, and Sheel uncovered sales secrets. Soon,
"Switch Back" came. Tushar, got a new perspective towards accounting.
Sheel with the analysed data in her mind, closed deals like magic! Zenith, once
stuck in its ways, benefitted from these new perspectives of new roles. They
learned the best way to grow was to leap out of their comfort zones. Many
organizations use multiple ways of employee development and empowerment. In
light of the above case, please discuss Job enlargement, Job rotation and
transfers as a way of employee development. What are the potential drawbacks of
job rotation and transfers? (10 Marks)
2. Tech Titans, a booming software firm. Lately the firm has started to
lose it’s market value in the stock market. Mr. Bala, the founder, aging,
nearing retirement was not able to announce a successor yet. In fact, there was
complete silence about who will be taking over once Bala retires. As per his
last interview with a business magazine, he was planning to shift to his native
for a peaceful life. This was putting his employees in a dilemma about the
future of the company, his second line was feeling low on morale due to lack of
clarity. In light of this case, please elaborate on improper succession
planning and communication gap as hurdles in employee development in an
organization. (10 Marks)
3. Sakshi Mitisha is the owner of a mid-size boutique in a big city.
With many high profile and celebrity clients she does not get a lot of time to
get into administrative improvement of the boutique. But when her master tailor
announced to quit on her suddenly one day, she was left baffled in the middle
of upcoming wedding season. Rafique her oldest tailor told her that he has been
feeling dissatisfied with his growth in the company. Mitisha realised that this
may be the result of the latest incentive she offered to her counter sales
staff and them treating the boutique staff from the money. Mitisha realises
that she has been too haphazard about any bonuses or increments in the staff
salaries and wants to work out a consistent process for incentives and
increments. Please answer the following questions based on this information..
(10 Marks)
3. a. What conditions must Mitisha keep in mind for designing a
performance management process? (5 Marks)
3. b. Highlight the significance of a performance management system in
any organization. (5 Marks)
International HR
Practices
Q1. Spice Agrofoods, a Delhi-based food processing company, is venturing
into the French market by establishing a distribution center in Paris. The
company plans to relocate a team of 25 logistics and marketing professionals
from India and 2 from Spain. As the HR Manager, design pre-departure and
post-arrival training programs for the team. Additionally, identify and discuss
the top three challenges you foresee after the team's movement to France.
Question:
What pre-departure and post-arrival training programs would you plan for
the team relocating from India and Spain to France for Spice Agro foods? Also,
what are the top three challenges you foresee after the movement is completed?
(10 Marks)
Q2. Global Logistics Corporation (GLC), headquartered in Singapore,
stands as a prominent logistics company that has recently extended its reach to
50 countries, spanning across Asia, Southeast Asia, the United Arab Emirates,
Australia, and other regions. The company's leadership is currently in the
process of unifying performance management policies across all its
international offices to ensure uniformity and efficiency. In your role as an
HR head, you have been entrusted with the responsibility of identifying
potential issues and challenges that the HR department might encounter during
the implementation of a standardized performance management system across these
50 nations.
Question:
What are the primary issues and challenges that the HR department might
face in the development and execution of a standardized performance management
system across 50 nations for Global Logistics Corporation? Discuss in detail.
(10 Marks)
Q3. XYZ Tech Solutions, a software development company based in
Bangalore, India, has recently secured a significant contract with a tech giant
in Silicon Valley, USA. The contract requires XYZ Tech Solutions to establish a
dedicated team in San Francisco to work closely with the client. The team needs
to include 3 software developers, 2 project managers, 1 cybersecurity
specialist, and 1 client liaison officer. XYZ Tech Solutions is keen on hiring
local talent to adapt to the Silicon Valley work culture and comply with local
regulations. As an HR consultant, you are tasked with addressing the key
challenges and considerations in recruiting, selecting, and managing the local
team in San Francisco.
Question:
a) What are the Challenges and Considerations in Recruiting and
Selecting a Local Team in San Francisco? (5 Marks)
b) Considering the global nature of XYZ Tech Solutions and its endeavor
to establish a team in San Francisco, what key factors should HR take into
account when managing this local team? (5 Marks)
Strategic HRM
1. You are a human resources manager at a medium-sized company. Your
company is considering implementing a new approach to managing its workforce,
and the executives are interested in understanding the differences between
Strategic Human Resource Management (SHRM) and traditional Human Resource
Management (HRM). They have asked you to provide a detailed explanation,
including the key distinctions, advantages, and potential challenges of each
approach.? (10 Marks) 2. Name two organizations that have merged with another
firm in the recent past. Discuss the reasons for the merger. What HR challenges
did these firms confront as a result of mergers? Were the firms successful in
managing these challenges? Do you think there were better ways of approaching
these issues? Describe them. (10 Marks)
3. Mitosense Corporation is a multinational company operating in the
technology sector. Over the past few years, the company has experienced rapid
growth, expanding its operations to new markets and increasing its workforce
significantly. However, with this growth came challenges related to human
resource management, particularly in the areas of recruitment, retention, and
employee development. Mitosense Corporation is facing difficulties in
attracting and retaining top talent in a competitive market. Despite offering
competitive salaries and benefits, the company is struggling to fill key positions,
especially in its research and development (R&D) department. The HR
department is under pressure to find innovative ways to attract qualified
candidates and reduce the time-to-fill for vacant positions. Employee turnover
has been increasing at Mitosense Corporation, particularly among younger
employees. The company's exit surveys indicate that many employees are leaving
due to a lack of career development opportunities and a perceived lack of
work-life balance. The HR department needs to develop strategies to improve
employee retention and engagement, including implementing mentoring programs
and flexible work arrangements. Mitosense Corporation recognizes the importance
of investing in employee development to stay competitive. However, the
company's training programs are outdated and not aligned with the needs of its
workforce. The HR department needs to revamp its training and development
initiatives to ensure they are relevant, engaging, and accessible to all
employees, including remote workers.
Questions a. How can the HR department reduce the time-to-fill for
vacant positions without compromising on the quality of hires? (5 Marks)
b. What steps can Mitosense Corporation take to improve career
development opportunities for its employees? (5 Marks)
International
Banking & Foreign Exchange Management
Q1. Suppose that your friend Mr. Naresh is expanding his business by
starting a new export venture. He has seeked your advice in the matter. Explain
to him how the EXIM bank can help him and discuss their programs and services
that could be useful for Mr. Naresh. (10 marks)
Q2. Dr. Swami is part of the management team of MHS bank that is
performing very well in the domestic market of its country. Advisors have
suggested them to consider expansion in foreign countries as well. What can be
the advantages of such an approach? What kind of services can the bank aim to
provide by ‘internationalisation’ of the bank? (10 Marks)
Q3. a. Over the past few years India has attracted a large amount of
Foreign Direct Investment (FDI) in various sectors. Explain what you mean by
FDI with an example. (5 marks)
Q3. b. The Euro as a common currency for the European Union’s member
states was launched with the aim of greater European Integration. Do you agree
that Euro as a single currency has advantages? Discuss. (5 Marks)
Insurance &
Risk Management
Q1. Anita is self employed. She is thirty one years old, and is a
fitness freak. She looks upon health insurance policies as useless annual drain
on people’s monetary resources. Confident that she will remain fit and healthy
in the foreseeable future, she has decided not to spend yearly sums on buying a
health insurance policy. Do you feel that she is doing the right thing? If not,
suggest suitable types of health insurance policies that she can consider. (10
Marks) Q2. Insurance is provided on the trust basis and the facts mentioned in
the proposal form. What is your understanding on the above statement with
reference to the basic principles of Insurance? (10 Marks)
Q3. Jatin has recently started working with a renowned MNC after passing
out of a premier B-School. A senior colleague has suggested him to take a life
insurance policy. However, Jatin is not convinced with the idea of taking a
life insurance policy and is unaware of the various life insurance products
which are available in the market. As a friend of Jatin You need to make Jatin
understand the following:
a. Explain the concept of life insurance to Mr. Jatin and highlight the
importance of a having life insurance policy (5 Marks)
b. Help Jatin in explaining the various types of life insurance policies
(any 4) which are available in the market. (5 Marks)
Treasury
Management in Banking
1. In March 2022, major Central Banks worldwide started increasing
interest rates resulting in higher Treasury Bill yields and failure of few
banks in US (due to selling of Assets to meet liquidity). Explain the role
Treasury Policies & ALCO for liquidity management?
(10 Marks)
2. A British MNC in India want to move their Corporate Treasury to Head
Office in London for better liquidity management. Explain what are the
considerations when choosing the location to setup a Corporate Treasury office?
(10 Marks)
3. In view of settlement risk and increasing interest rates, explain the
following:
a. What is Herstatt risk? (5 Marks)
b. How Assets and Liabilities are considered Rate Sensitive? (5 Marks)
Lean Six Sigma
1. As a consultant for business process outsourcing (BPO) company
develop a comprehensive framework utilizing the DMAIC methodology for process
improvement by identifying any process (at least 1) that needs improvement.
Additionally, envisage yourself as the project leader of a Six Sigma initiative
and draft a set of guidelines for your team to adhere to, aimed at avoiding
conflicts effectively. (10 Marks)
2. Consider yourself as a Six Sigma project leader for a super specialty
hospital. Develop a comprehensive schedule outlining all activities from
patient admission to bed occupancy. Additionally, construct a process map
delineating the patient admission procedure, commencing from registration to
bed allocation within the hospital. (10 Marks)
3. Suppose you are employed at an organization that offers advanced
software solutions and web-based business tools to other companies.
a. Select a specific process within your organization and deconstruct it
into smaller tasks to pinpoint Non-Value Added (NVA), Business Value Added
(BVA), and Value Added (VA) activities. (5 Marks)
b. If you are positioned as the project leader of a Six Sigma initiative
centred around the identified process from part a then enumerate
responsibilities associated with Six Sigma belts, including Master Black Belt
(MBB), Black Belt (BB), Green Belt (GB), Yellow Belt (YB), and White Belt (WB).
(5 Marks)
New Product
Development and Managing Innovation
1. Explain the different product lifecycle stages. Describe the
characteristics of each phase in terms of product familiarity, sales etc. and
provide a product example for each stage. (10 Marks)
2. Creating a 'new product strategy' prior to initiating the concept
development phase is a fundamental component of launching new products. Picture
yourself in the Product division of a leading multinational automotive
manufacturer. The company intends to introduce a moderately priced mid-range
version specifically designed for the Indian market. In this example's context,
assess the strategy utilizing two strategic planning models: the Ansoff Matrix
and the BCG Matrix. (10 Marks)
3a. What are the advantages for companies in conducting competitor
analysis? Elaborate on Porter’s Five Forces model with an industry-specific
example to illustrate its application. (5 Marks)
3b. List and elaborate the 4 different types of innovation? Explain by
providing an example
from products/industries of your choice for each type. (5 Marks)
World Class
Operations
1. You are the Maintenance Manager of a Pump manufacturer and have
launched their TPM Program. Explain the concept of 5S and why it is the
foundation of TPM. What are some of the benefits you expect from this TPM
initiative? (10 Marks)
2. Global Manufacturing firms in diverse sectors such as Automotive
(Toyota, Daimler), Electronics (Apple, Phillips), Appliances (Kohler, Black
& Decker), etc., are highly reputed for their unflinching commitment to
Quality. In this context, briefly explain the key factors that are part of
Quality. (10 Marks)
3. a. Quality Awards act as motivation for the companies to carry on
with world class standards in manufacturing. Discuss the difference between
National and International Awards. (5 Marks)
3. b. With reference to Quality Awards, what are the Deming Criteria for
Performance Excellence in assessing the award? (5 Marks)
Financial
Institutions and Markets
Q1. Ms. Suraksha, after completing her graduation, has recently joined a
bank. With a steady income and good growth prospects for her career, she
intends to save regularly and increase the amount of savings gradually over the
years. Her colleagues in the bank have advised her investing in Mutual Funds
(MFs), as a suitable option for her. However, Ms. Suraksha is not at aware with
MFs. Help Suraksha to understand about mutual funds, types of MF and why she
should invest through mutual fund? (10 marks)
Q2. You are appointed as a Senior financial research analyst in a
reputed firm. Your manager asks you to advise him on the different ways to test
market efficiency. Discuss the various test for market efficiency which will
help the Firm’s investment to earn excess returns. (10 Marks)
Q3. “PNB unearthed the scam on January 25, 2018, and submitted a fraud
report to the Reserve Bank of India (RBI) on January 29. On that day, a
criminal complaint for registration of FIR was also made with the CBI. This was
followed by another fraud report being submitted to the RBI on February 7, the
day when one more complaint was filed with the CBI”
A. With reference to the PNB Fraud case, analyse the event in details.
(5 Marks)
B. Enumerate the various risk that is highlighted in this event and
bring out the difference between Systemic Risk and Unsystematic Risk. (5 Marks)
International
Finance
1. Suppose a particular Multinational Company is striving research for
further scope of Global Finance Factors at MACRO Level. Which arena will be
stringent for Management to discover the further International Scope ?
Elaborate respective factors. (10 Marks)
2. How the Bretton Woods System & Gold Standard affected 44
Countries Delegates at New Hampshire for new Currency USD as Global Reserve
Currency? Elaborate the effective features of BWS in terms of International
Finance regime. (10 Marks)
3. a) What is the Cruciality of IMPERFECT MARKET THEORY in the era of
International Trade & Finance as whether it can stand out as most different
/ Niche Global Theory? (5 Marks) b) Elaborate as how International Bonds
Markets forms the crucial paradigm in International Finance Markets? Elaborate
any 2 Factors. (5 Marks)
Strategic
Financial Management
Question 1:
A manager in a bank appraising a project found from sensitivity analysis
that a project is too risky with respect to the selling price assumed. To this
the Director of the firm stated that he believed in scenario analysis to make a
judgement about the risk of the project and asked the manager of the bank to
consider scenarios rather than sensitivity. Was the Director right in his
suggestion? (10 marks)
Question 2:
Nurta Pharmaceuticals current earnings per share is Rs. 20, which is
distributed to its shareholders. The required rate of return for the
shareholders is 20%, and the market price of the share is Rs. 100. Nutra
Pharmaceuticals has three business opportunities. Option 1 is to make a product
that gives 25% return, Option 2 is expansion of current product that would give
20%, Option 3 is to produce a product that would give 15% return.
Assume all products are scale able, mutually exclusive and are funded
only through equity. To fund the projects, the only option is to reduce the
dividend payout to 50%, i.e dividend would reduce from Rs. 20 per share to Rs.
10 per share. The retained part of the dividend would be used to fund the
selected project. Determine the growth rate (g = b*ROE) for each of the options
and the new share price (assuming constant growth). Comment on the new share
price for each of the model. (10 marks) Question 3a: Shaurya Ltd issues bonds
with a face value of INR 100, coupon rate 5% (annual coupon payment) that
matures in 4 years. Compute the Yield to Maturity (YTM) assuming the current
market price of the bond is INR 96. (5 marks)
Question 3b:
Based on the details given below, compute the profit or loss incurred in
the transaction assuming Mohan purchases one call option contract of Asus Ltd:
Number of shares in the option contract: 100 shares
Strike price: Rs. 300
Option cost: Rs.2000 Current market price of Asus Ltd on option expiry
date: Rs.350 (5 marks)
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