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INTERNAL ASSIGNMENT APPLICABLE FOR JUNE 2024 EXAMINATION

 

Financial accounting & Analysis

Q1. Two companies, Company A and Company B, operate in the same industry. Company A reports higher profits than Company B. Upon further analysis, it is discovered that Company A capitalizes a significant portion of its operating expenses, while Company B spends all operating expenses immediately. Analyze the implications of these accounting practices on the financial statements and compare the financial performance of both companies. (10 marks)

Company A		Company B
Revenue	Rs 20,00,000	Revenue	Rs 18,00,000
Operating Expenses (after capitalization)	Rs 12,00,000	Operating Expenses (after capitalization)	Rs 15,00,000
Non-Operating Expenses	Rs 1,00,000	Non-Operating Expenses	Rs 80,000
Net Income	Rs 8,00,000	Net Income	Rs 2,20,000
Total Assets	Rs 50,00,000	Total Assets	Rs 45,00,000
Total Liabilities	Rs 20,00,000	Total Liabilities	Rs 18,00,000

Q2. Company ABC is a manufacturing firm that produces electronic gadgets. During the fiscal year, it purchases raw materials, incurs manufacturing costs, sells its products, and manages its finances. The company follows accrual accounting principles and prepares financial statements annually. Explain the accounting process involved in recording the transactions and events of Company ABC throughout the fiscal year, from the initial purchase of raw materials to the preparation of financial statements. (10 marks)

Q3a. Following are incomplete Trading & Profit and Loss A/c. and Balance Sheet

Find out missing items with the help of other details are as under:

1. Current ratio was 2:1.

2. Closing stock is 25% of sales.

3. Proposed dividend was 40% of paid up capital.

4. Gross profit ratio was 60%

5. Amount transfer to general reserve is same as proposed dividend.

6. Balance of P&L account is calculated 10% of proposed dividend.

7. Commission income is 1/7 of net profit.

8. Balance of general reserve is twice the current year transfer amount.

(5 marks)

Q3b. Company XYZ, a retail company, provides the following financial information for the fiscal year ending December 31, 2023:

• Net Sales: ₹2,500,000

• Cost of Goods Sold: ₹1,200,000

• Gross Profit: ₹1,300,000

• Operating Expenses: ₹700,000

• Net Income: ₹500,000

• Total Assets: ₹3,000,000

• Total Liabilities: ₹1,200,000

• Shareholders' Equity: ₹1,800,000

Identify the type of ratio that can be calculated using the provided financial information. Calculate the ratio and interpret its meaning in terms of Company XYZ's financial performance. Additionally, discuss the limitations of ratio analysis and how these limitations may impact the interpretation of financial ratios. (5 Marks)

 

Business Communication

1. John is ready to travel for his new assignment to India. While he had been visiting India often during last 3 years of company expansion, he had been communicating primarily with his colleagues. But in his new role as a business head in Hyderabad, his responsibilities include being directly involved in customer and distributor communication. John will be delivering some formal presentations to the customers and will be conducting some semi-formal meetings with potential distributors. All these interactions will be in mixed groups. John obviously does not know the language spoken by these people and hence is worried about the difference in his accent being understood by those people and vice versa.

Please share some tips and insights for communicating across cultures. (10 Marks)

2. Malti is a manager with Taraasha Inc. A high-end jewelry designer company. The company is more into exporting and customizing jewelry for celebrity customers, Malti thinks, it will help them to make more ready to wear sets, jewelry pieces and participate in high end exhibition events. Her boss asks her to submit a report for the same idea. Malti knows that while she will have to present an objective report about her findings based on her observations, she must make this document more in the form of a proposal. Please help Malti with some clarity on drafting the content for a report and proposal. (10 Marks)

3. Saanvi is appointed to conduct writing workshops for teenage students. The participants come from a good understanding of literature studies and understand linguistics very well. While checking on the students’ previous work, Saanvi understands that the students’ level of use of language is very well developed, there are some weak spots in how they develop ideas. Answer two questions given below based about developing messages.

a. Describe in detail five techniques for developing paragraphs. (5 Marks)

b. List five techniques for writing effective messages for mobile devices. (5 Marks)

 

Business Law

Q1. “India’s growth as a developing nation depends on how it leverages the conscious exploitation its natural resources”, support the foregoing statement by highlighting important provisions and features of the law that conserves biological diversity in India along with regulating the access to Biological Resources in India. (10 Marks)

Q2. Illustrate the composition of the Competition Commission of India under the Competition Act, 2002 and how does it handles enquiries and complaints. (10 Marks)

Q3. Mr. Joglekar, a Mumbai citizen has found that a private developer in Mumbai has found it is hosting a cultural event its employees in Mumbai. He wants to find more information on the cultural event including the details of the guests attended so that he can identify the associates of the developer. As a citizen of India, he went ahead and filed an application under Right to Information Act, 2005 with the private developer. However, he was denied the information.

a) Can you explain why information cannot be provided to him under Right to Information Act, 2005? (5 Marks)

b) What are the specific instances under which information under the Right to Information Act, 2005 can denied? (5 Marks)

 

Decision science

1. In the world of social media, understanding the factors that contribute to the number of likes on a post is crucial for content creators. Let's consider a scenario where you want to predict the number of likes on Instagram posts based on two variables: the number of followers and the length of the caption.

Post	Likes	Followers	Caption Length
1	120	5000	150
2	85	5500	180
3	100	6000	200
4	110	4500	160
5	95	7000	140
6	130	5200	170
7	75	5800	190
8	115	6300	150
9	80	4800	180
10	150	7500	160
11	105	5100	130
12	90	6700	170
13	125	5900	200
14	70	6800	150
15	140	5400	180
16	95	7200	160
17	120	4600	140
18	110	7100	170
19	100	5600	180
20	145	8000	120

 

Note: Well, you must do these calculations using EXCEL and write the interpretation of the following.

• Hypothesized regression model

• R-square adjusted

• Multiple R

• ANOVA Table

• Significance of Regression coefficients. (10 Marks)

 

2. Samantha Patel, employed as an analyst in a renowned technology firm, is contemplating investing her savings in the stock market. Recommendations from her friends, who possess expertise in stock market investments, led her to consider investing in ‘TechGen’ and ‘InnovateCorp’ shares. An economist friend, Rahul Kapoor, has outlined four different scenarios regarding potential returns on Samantha’s investments. The payoff figures for one unit of share in INR for each scenario are as follows:

Payoff (Profit within one month on one unit of share in INR)	Scenario 1 (s1)	Scenario 2 (s2)	Scenario 3 (s3)	Scenario 4 (s4)
TechGen	48	35	22	15
InnovateCorp	32	40	45	53

i. Set up the opportunity loss table based on the provided payoff figures.

ii. Create a decision tree illustrating the decision-making process for Samantha's investment. You may use any software for making the tree diagram, but a handwritten snapshot will be unacceptable.

In making of this tree show the payoff values given above only.

iii. According to Rahul Kapoor’s latest research, he has assigned the following probabilities to the four scenarios (states of nature):

P(S1) = 0.3

P(S2) = 0.4

P(S3) = 0.2

P(S4) = 0.1

Determine the Expected Monetary Value (EMV) decision based on the probabilities assigned by Rahul. (10 Marks)

 

3. Using the following data and analyze in EXCEL.

Year	Rice (Lakh hectares)	Wheat (Lakh hectares)	Coarse Cereals (Lakh hectares)	Pulses (Lakh hectares)
1966-67	353	128	451	221
1967-68	364	150	473	227
1968-69	370	160	462	213
1969-70	377	166	472	220
1970-71	376	182	460	225
1971-72	378	191	436	222
1972-73	367	195	422	209
1973-74	383	186	462	234
1974-75	379	180	432	220
1975-76	395	205	438	245
1976-77	385	209	419	230
1977-78	403	215	423	235
1978-79	405	226	422	237
1979-80	394	222	414	223
1980-81	402	223	418	225
1981-82	407	221	425	238
1982-83	383	236	404	228
1983-84	412	247	417	235
1984-85	412	236	392	227
1985-86	411	230	395	244
1986-87	412	231	397	232
1987-88	388	231	366	213
1988-89	417	241	387	232
1989-90	422	235	377	234
1990-91	427	242	363	247
1991-92	427	233	334	225
1992-93	418	246	344	224
1993-94	425	252	328	223
1994-95	428	257	322	230
1995-96	428	250	309	223
1996-97	434	259	318	225
1997-98	435	267	308	229
1998-99	448	275	293	235
1999-00	452	275	293	211
2000-01	447	257	303	204
2001-02	449	263	295	220
2002-03	412	252	270	205
2003-04	426	266	308	235
2004-05	419	264	290	228
2005-06	437	265	291	224
2006-07	438	280	287	232
2007-08	439	280	285	236
2008-09	455	278	275	221
2009-10	419	285	277	233
2010-11	429	291	283	264
2011-12	440	299	264	245
2012-13	428	300	248	233
2013-14	440	312	257	252
2014-15	439	310	242	231
2015-16	435	304	244	249
2016-17	440	308	250	294
2017-18	438	297	243	298
2018-19	442	293	221	292
2019-20	437	314	240	280
2020-21	458	311	241	288
2021-22	463	305	227	307
2022-23	477	318	236	291

 

Data source: RBI

a. Which pattern is visible in all the crops across these many years? Suggest appropriate chart for this pattern detection task. (5 Marks)

b. Identify two pairs of combination of the crops having negative correlations? Which graph will help you to detect that? provide that graph also. (5 Marks)

 

Essentials of HRM

Q1. Explain the purpose of HRM in an organization. Illustrate the Human Resource Management responsibilities of line and staff managers. (10 Marks)

Q2. Why is effective recruiting a challenge for many employers? What methods can employers use to effectively recruit a more diverse workforce? (10 Marks)

Q3. Managers are proactively improving the employee selection process with various strategies that will ideally enhance corporate success. Some of these strategies focus on improving the quality of the individuals who apply for work, as well as those individuals who are actually hired into the organization. Other strategies target the selection process itself and seek to improve the various activities involved in proper hiring. The overriding theme of these efforts is that the selection function is a key component of an organization’s strategy because the process ideally provides highly motivated and qualified employees who can ultimately impact the financial and operational well-being of a company.

Affinity a greeting card and gift company is one company that emphasizes selection. It recently developed a recruiting metric called “staffing index” that enables management to track the degree to which newly hired employees are performing as expected on the job. A series of evaluations are conducted over time, and scores are compared to obtain a longitudinal perspective on the quality of the hiring decisions.

Syntex, a prominent health company is another organization that has improved its selection activities with proper strategic planning and execution. The company’s vice president of recruitment services decided to modify hiring procedures within the organization by splitting job candidates into two basic groups. The first group of individuals was comprised of high-level professionals who would be recruited by internal staffing specialists, while the second group included various staff and line personnel who would be acquired with outsourcing contacts. This “two pronged” strategy enabled the company to save money through increased control and efficiency. These various strategic selection approaches enable companies to improve the manner in which employees are hired and placed within a hierarchy of jobs. Many other strategies could be employed in different employment situations to improve the efficiency and effectiveness of selection. Overall, these efforts should increase the degree of fit between employees and organizations and increase the completion of strategic objectives.

a) Make a comparative analysis of the two selection strategies used by the organizations discussed in the case. (5 Marks)

b) Suggest some more new and innovative strategies which might help organizations better utilize and manage selection activities? (5 Marks)

 

Brand Management

Mr. Smith's artisanal coffee roastery and café will be located in a bustling urban area known for its vibrant cultural scene and appreciation for specialty coffee. The location will be carefully chosen to attract a mix of local residents, office workers, and tourists, ensuring a steady flow of customers throughout the day. The café space will be designed to create a welcoming and cozy atmosphere, with comfortable seating areas for guests to relax and enjoy their coffee experience.

Products:

Single-Origin Coffee Beans: The core offering of the roastery will be single-origin coffee beans sourced directly from sustainable farms across the globe. These beans will be carefully selected for their quality and unique flavor profiles, offering customers a diverse range of options to explore.

Handcrafted Beverages: The café menu will feature an extensive selection of handcrafted beverages, including classic espresso-based drinks like lattes, cappuccinos, and macchiatos, as well as specialty options such as cold brews, nitro coffees, and seasonal coffee-based cocktails.

Pour-Over Coffee: For those who appreciate a more nuanced coffee experience, the café will offer pour-over coffee made to order using precise brewing methods and freshly ground beans.

Specialty Teas: In addition to coffee, the menu will include a curated selection of specialty teas sourced from reputable suppliers. Customers can enjoy classic teas like Earl Grey and Jasmine, as well as unique blends and herbal infusions.

Locally Sourced Pastries and Snacks: To complement the coffee offerings, the café will serve a range of locally sourced pastries, sandwiches, and light snacks. These items will be made fresh daily using organic ingredients whenever possible, highlighting the café's commitment to quality and sustainability.

Overall, Mr. Smith's artisanal coffee roastery and café will provide a distinctive coffee experience, combining exceptional beans, expert craftsmanship, and a commitment to ethical sourcing and environmental responsibility.

Q1. As the brand manager, you've been tasked with developing brand elements, including the brand name. Explain and elaborate on various types of brand elements that you would suggest for the artisanal coffee roastery and café. Additionally, outline the criteria for selecting these brand elements. (10 Marks)

Q2. Explain various types of positioning strategies and elaborate on the one that you will apply for the artisanal coffee roastery and café with reasons. (10 Marks)

Q3. As a brand in charge, explain to your team the given points:

a) Explain various ways that you will adopt to promote artisanal coffee roastery and café.

(5 Marks)

b) Elaborate on the point of parity and point of difference of your artisanal coffee roastery and café with other competitors that are presently competing for a similar target group. (5 Marks)

 

Consumer Behaviour

1. Perfora is a new brand of toothpaste that has entered the Indian market. Determine which market segment does Perfora appeals the most to. Perfora wishes to get a Brand Ambassador for its toothpaste. Suggest how will choose the right Brand Ambassador and give names of three potential Brand Ambassadors who you think can be considered for this. (10 Marks)

2. “Products are purchased emotionally and justified rationally”. Analyse this classical consumer purchase behaviour factor using Tanishq Gold and Diamond Jewellery as an example (10 Marks)

3. Answer the following

a. Take India’s joint family structure – how does this kind of family take purchase decision for FMCG Products (5 Marks)

b. There are many emerging new family structures coming into existence in the Society. Take the example of a blended family. For your information a Blended Family is defined as a family which results from remarriage or re-partnering after divorce or widowhood, where one or both partners bring children from previous relationships into the new family unit. This structure often involves step-parents, step-siblings, and half-siblings living together. This family wants to go for a family vacation. What is the different consumer buying factors that will shape the choice of a vacation for this family? (5 Marks)

 

Customer Relationship Management

1. You are a CRM consultant. Your new clients have been asking about the future roadmap of CRM, what benefits and value would it add to the organization and what risks can it face because of implementing CRM. What would be your perspective on the future roadmap of CRM? (10 Marks)

2. CRM can be implemented around marketing, sales, and services. Give two business examples each on how implementing CRM can be beneficial for your organisation in the area of marketing, sales and services. (10 Marks) 3. You have started your new company. You intend to start a loyalty program for your customers. (Take necessary assumptions) a. What will you keep in mind before designing the loyalty program? (5 marks) b. What are the kind of loyalty programs that you can think of for your business? (5 marks)

 

International Marketing

1. Taking your business into the global marketplace can be a daunting task and also navigating it is tricky. What in your opinion motivates firms to engage in international marketing? (10 Marks)

2. How in your opinion does India benefits when Foreign Direct Investments (FDI), and FII invest in India? (10 Marks)

3. Read the following case study carefully and then answer the questions that follow:

Harley-Davidson Inc. is discontinuing sales and manufacturing operations in India as part of its company-wide restructuring. India hasn’t been an easy market for Harley, where it sells a few thousand bikes. The company operates a “complete knock-down” assembly plant, where components and parts are imported from U.S. and assembled into motorcycles. Finding the price sweet spot and gaining traction in India, even with models made for the market with smaller engines, has been difficult. Discounts sometimes help; at other times, they turn off buyers. Duties and taxes haven’t been lowered to keep pace, while ownership costs and road taxes have increased. State levies make up 50% of a vehicle’s on-road price. Many large domestic manufacturers though are exporting a significant proportion of their overall production.

Recently, an announcement was made after around a month of Harley-Davidson exit. “As per a distribution agreement, Hero Moto Corp will sell and service Harley-Davidson motorcycles, and sell parts & accessories and general merchandise riding gear and apparel through a network of brand-exclusive Harley-Davidson dealers and Hero’s existing dealership network in India,” Hero Moto Corp said in a statement. Some industry experts are considering it as an apt strategy for Harley-Davidson and Hero Motor Corp.

a. State any five likely reasons that led to Harley discontinuing its sales & manufacturing in India. Examine the stated reasons critically by providing suitable arguments. (5 Marks)

b. Discuss the type of strategic alliance between Harley-Davidson with Hero Motor Corp. Provide your arguments if this alliance can be beneficial for both the companies. (5 Marks)

 

Marketing Strategy

FashionFusion Apparel is a well-known fashion retail chain operating in major cities across the country. The company offers a diverse range of trendy clothing, accessories, and footwear for men, women, and children, catering to fashion-conscious consumers.

FashionFusion Apparel's current marketing strategy encompasses a blend of traditional and digital marketing initiatives aimed at promoting its products and services. The company utilizes various channels such as television commercials, fashion magazines, social media platforms (Instagram, Facebook), email marketing campaigns, and its official website to connect with customers.

The marketing campaigns focus on showcasing the latest fashion trends, highlighting the quality and affordability of its products, and enticing customers with special promotions and discounts. FashionFusion Apparel also organizes fashion shows, influencer collaborations, and exclusive events to engage with its target audience and enhance brand visibility.

Challenges with Current Marketing:

Despite its concerted efforts, FashionFusion Apparel faces several challenges in executing its marketing strategy effectively:

Online Visibility: While FashionFusion Apparel has an online presence, its visibility and engagement levels on digital platforms are relatively modest compared to competitors. The company struggles to drive traffic to its website and social media channels, limiting its reach and impact in the highly competitive online retail landscape.

Targeting Effectiveness: The current marketing efforts lack precision in targeting specific customer segments. As a result, the messaging may not resonate with the intended audience, leading to suboptimal conversion rates and customer acquisition.

Intense Competition: FashionFusion Apparel operates in a fiercely competitive market where rival brands are constantly vying for market share. The company finds it challenging to differentiate its offerings and communicate its unique value proposition amidst the clutter of competing marketing campaigns.

Shifting Consumer Preferences: FashionFusion Apparel grapples with the changing preferences and behaviors of modern consumers, including a growing preference for online shopping, sustainability-conscious purchasing decisions, and demand for personalized shopping experiences. Adapting to these evolving trends requires agility and innovation in the company's marketing approach.

In conclusion, FashionFusion Apparel faces significant challenges in effectively executing its marketing strategy.

Q1. As a consultant, explain the PESTEL analysis applicable to the FashionFusion Apparel Business. (10 Marks)

Q2. Explain the 7P’s of Marketing for the brand FashionFusion Apparel. (Make assumptions wherever applicable). (10 Marks)

Q3. a) Create a Vision, Mission, Goals, and objectives for the FashionFusion Apparel Business. (5 Marks)

b) As a consultant, explain the concept of Segmentation, Target Market and positioning for the brand FashionFusion. (5 Marks)

 

Sales Management

1. Excellent Corporation, a multinational company operating in the consumer goods sector, is restructuring its sales territories. The company's products range from personal care items to household cleaning supplies, catering to diverse demographics & geographic regions. As the sales manager, you’re tasked with optimizing the sales territory assignments to maximize sales performance & customer coverage. Outline the key factors you would consider when redesigning the sales territories for ABC Corporation (10 Marks)

2. Prepare a Sales Plan for a brand of consumer durable focusing in rural market (10 Marks)

3. Read the case & answer the questions based on the case:

Case Background:

You are a sales representative for a leading chemical manufacturing company specializing in high-quality housekeeping and cleaning solutions. Your company has recently introduced a new line of environmentally friendly and highly effective cleaning chemicals suitable for the hotel industry. Your target client is a luxury hotel chain with multiple properties worldwide.

Client Information:

Hotel Chain: Prestige Hospitality Group, a well-established luxury hotel chain with a focus on sustainability.

Decision-Maker: Ms. Rodriguez, the Director of Housekeeping for Prestige Hospitality Group.

Current Suppliers: The hotel chain is currently working with a different supplier for its housekeeping chemicals.

Challenges:

• The hotel chain is already committed to a contract with a different supplier.

• Demonstrating the superiority and sustainability of your chemical products.

• Negotiating a deal that is competitive and aligned with the hotel's budget.

Objectives:

• Convince Prestige Hospitality Group to consider switching to your company's housekeeping chemicals.

• Highlight the environmental benefits & effectiveness of your products.

• Negotiate a mutually beneficial contract that meets the hotel's needs and aligns with your company's goals.

Questions:

a. Explain various Sales related marketing strategies (5 Marks)

b. What Negotiation tactics will you adopt to close the deal? (5 Marks)

 

Business: Ethics, Governance & Risk

Note: This assignment is application based, you have to apply what you have learnt in this subject into real life scenario. You will find most of the information through internet search and the remaining from your common sense. None of the questions or answers appear directly in the textbook chapters but are based on the concepts and content covered in the chapters or live sessions, directly or indirectly.

1. “Business should provide goods and services in a manner that is sustainable and safe.” Prepare an executive summary (in your own words) to showcase how the company is delivering on this Principle 2 of the National Guidelines on Responsible Business Conduct (NGRBC) from the Business Responsibility & Sustainability Report – 2022-23 (BRSR) of a company of your choice. Choose any ONE listed company from the BSE/NSE list of top 100 companies by market capitalization. You must mention the name of the selected company and include the weblink to its BRSR. (You may also refer to the company website or its sustainability report for additional information on this principle and its indicators) DO NOT copy paste. (10 Marks)

2. Go through the ‘Corporate Governance’ section in the annual report (FY2022-23) of the company selected in Q1 and prepare an analytical write up (in your own words) on its corporate governance philosophy, each board member’s profile analysis in terms of whether they are executive, non-executive, or non-executive & independent, their skillsets/ competencies, the committees they are a part of in this company and their other board positions outside of this company. Conclude with your analysis/insights about the contribution that these board members make to their fiduciary duty of care and diligence as ‘trustees of social wealth’ on the board of this listed company. (You must go through their profiles as given on the company’s website in ‘investor’ section for additional relevant information). You must mention the name of the company and include the weblink to its annual report 2022-23. (10 Marks)

3. You are a sales manager in a mid-size IT company selling IT hardware. The purchase manager for a large company agrees to give you an order of Rs. 50 lakh (their first order with you) on the condition that you will agree to make a Rs. 50,000 donation to his favorite charity (NGO) that is supporting a local youth sports team being managed and trained by his wife.

a. What according to you is/are the ethical dilemma/s in this situation? (5 Marks)

b. Explain the step wise process of how will you handle this situation? (5 Marks)

 

Research Methodology

1. One of the newly opened Gym in your area trying to understand what type of exercise is preferred by people these Days, how often they do their exercise and do they really enjoy it or they do just for the sake of doing. Which research design is most suitable for this situation? Write research proposal for this situation. (10 Marks)

2. You are a HR manager in one of the major IT company. Design an experimental study to look into the factors that affect employee churn in the IT firm, with an emphasis on HR initiatives to lower attrition. Develop a design of experiment of this study keeping independent, dependent and extraneous variables into consideration. How you will apply control in this experimental research. Explain the variables and steps. (10 Marks)

3. During pandemic Zepto has emerged as a major Quick commerce market in Mumbai; however; after the entry of Swiggy’s Instamart and Zomato’s Blinkit the market has become highly competitive. The market has been changing with respect to consumer preferences, market trends and consumer choices for apps.

a. Classify and distinguish the specific purposes for which Zepto may be able to use research effectively. Write down the problem statement and operational definition of this research. (5 Marks)

b. Develop a questionnaire to study consumer preference for most preferred q-commerce app. (5 Marks)

 

Corporate Finance

1) Sanjana decides to invest in a Recurring Deposit at the rate of Rs. 2,000 per year for 5 years and at Rs. 3000 per year for next 10 years. What shall be the value of her investment at the end of 15 years, if the rate of interest is 10%?

If she wants to receive a lumpsum payment of Rs. 1,00,000 at the end of 15 years, what should be the sum invested each year for 15 years at the same interest rate? Calculate showing formula and detailed working. Amounts may be rounded off to nearest rupee. (10 marks)

2) Atharva Textiles is suffering from declining profits, one of the key reasons for which has been pointed out as Inventory Management. The following details are collated by the Finance Manager:

Purchase price per unit is Rs. 1000.

Cost incurred at the time of each order is Rs. 600.

The no. of orders placed in a year are 30.

The firm incurs a cost of 5% to carry Inventory cost.

Average inventory held 2,500 units.

Determine the current Total Inventory Cost.

Also advise what should be the Optimum Order quantity to minimize the cost, if the annual demand for the enterprise is 1,65,000 units. What shall be the Total Inventory Cost at that level? (10 marks)

3) a) Priya Industries sells their products at Rs. 80 per unit. They incur a Variable cost of Rs. 45 to make the product. Annual credit sales of Priya Limited is 50,000 units. They give a month’s credit and have a closing debtor balance of Rs. 3,00,000. The Finance manager decides to increase the credit period from existing 30 days to 45 days. They have an increase in sales quantity by 10% with the closing debtors balance going up to Rs. 4,24,000. Cost of funds for the firm is 20%. Calculate the investment in additional receivables. What should be the considerations to assess the effectiveness of the additional credit period? Should Priya Industries continue with the relaxed credit or reinstate it to 30 days? (5 marks)

b) A firm sells 2000 baskets at Rs. 100 each. The Basket has a making charge of Rs. 50 each and a fixed operating cost of manufacture of Rs. 50,000/year. Calculate the Contribution and DOL. Also show the impact if SP increases by 50% on the contribution and DOL. What does the change in DOL signify? (5marks)

 

Digital Marketing

You are a digital marketing specialist working for a growing e-commerce company that specializes in selling organic skincare products.

The e-commerce company, named "EcoGlow Skincare," was founded with a mission to offer high-quality skincare solutions that prioritize both effectiveness and environmental sustainability. Established by a team of skincare enthusiasts and environmental advocates, EcoGlow Skincare aims to revolutionize the beauty industry by providing consumers with access to natural, eco-friendly alternatives to traditional skincare products.

Product Portfolio:

EcoGlow Skincare offers a diverse range of organic skincare products formulated with responsibly sourced, cruelty-free ingredients. The company's product portfolio includes cleansers, moisturizers, serums, masks, and specialized treatments, all designed to nourish and rejuvenate the skin while minimizing environmental impact. Additionally, EcoGlow Skincare recently introduced a new line of environmentally-friendly sunscreen lotions, which are free from harmful chemicals and reef-safe, catering to consumers who prioritize sun protection without compromising on sustainability.

Values and Commitments:

At the core of EcoGlow Skincare's ethos are values of transparency, integrity, and environmental stewardship. The company is committed to sourcing ingredients ethically, utilizing sustainable packaging materials, and minimizing its carbon footprint throughout the production and distribution process. EcoGlow Skincare actively supports initiatives aimed at preserving natural habitats and reducing plastic waste, reflecting its dedication to fostering a healthier planet for future generations.

Market Positioning:

EcoGlow Skincare positions itself as a premium brand within the organic skincare market, offering products that deliver exceptional results without the use of harsh chemicals or synthetic additives. The company's target audience consists of environmentally-conscious consumers who seek safe, effective skincare solutions aligned with their values of sustainability and holistic wellness. Through its digital marketing efforts, EcoGlow Skincare aims to differentiate itself from competitors by emphasizing its commitment to purity, efficacy, and planet-friendly practices.

Distribution Channels:

In addition to its e-commerce platform, EcoGlow Skincare distributes its products through select retail partners that share its values and commitment to sustainability. The company also participates in trade shows, wellness events, and pop-up shops to engage directly with consumers and raise awareness about its brand and product offerings. However, the primary focus remains on expanding its online presence and leveraging digital marketing channels to reach a wider audience of skincare enthusiasts globally.

EcoGlow Skincare is not currently heavily involved in the digital space and has been reserved to enter. They hire you as a consultant in the Digital Marketing space.

1. Explain ways through which you will promote EcoGlow Skincare online. Elaborate on the campaign. (10 Marks)

2. Explain the ASCOR Digital Marketing Model framework for the brand EcoGlow Skincare.

(10 Marks)

3. a. How will you convince the management to go ahead with digital marketing of the products? Also, share the difference between traditional and modern marketing. (5 Marks)

3. b. At an organizational level, what are the various challenges that you will face in introducing and establishing Internet Marketing for the EcoGlow Skincare products?

(5 Marks)

 

Digital Payments

1. Discuss the evolution, applications, and security concerns surrounding Near Field Communication (NFC) technology, highlighting its impact on modern society. Provide examples of NFC-enabled devices and industries benefiting from its adoption. Assess the potential future advancements and challenges for NFC technology. (10 Marks)

2. Discuss the impact of major cryptocurrencies like Bitcoin and Ethereum on traditional banking systems, regulatory frameworks, and emerging trends in decentralized finance. Evaluate the prospects and risks associated with widespread adoption of cryptocurrencies, considering factors such as scalability, security, and regulatory compliance. (10 Marks)

3. XYZ Company, a medium-sized retail business in utilities, recently decided to transition from traditional cash-based transactions to digital payments. This decision was driven by the increasing demand for contactless payment options from customers and the desire to streamline financial operations.

a. Discuss the factors that motivated XYZ Company to shift towards digital payments. Analyze the benefits and potential drawbacks of adopting digital payment systems for businesses like XYZ Company. (5 Marks)

b. Evaluate how the shift to digital payments may impact XYZ Company's customer base. Discuss strategies for XYZ Company to enhance the customer experience during the transition to digital payments. (5 Marks)

 

Managing Business Process Outsourcing

1. Your company, Acme Inc., is considering outsourcing its customer service department to a BPO provider in another country. You are the project manager responsible for selecting the best BPO partner. What key areas will you assess in your due diligence process? What specific steps will you take to gather information? (10 Marks)

2. Describe the key factors a company should consider when developing a capability sourcing strategy. (10 Marks)

3. BBC stands for the British Broadcasting Corporation, is a public service broadcaster which is headquartered in London. It is the world’s oldest and largest broadcasting company. It is recognised under the Royal Charter and operates for state for Culture, Media and Sport. It is often referred as ‘the Beeb’ by UK audiences. It has another nickname also, i.e. ‘Auntie’. Therefore, the two names may be clubbed together to be called as ‘Auntie Beeb’.

The BBC is a productive, extremely capable company which has won many awards for the outsourcing business. It serves a number of facilities like business process outsourcing, information technology, facilities management and serving the clients as per their needs. It generates the maximum customer centric vision so as to achieve maximum value to the company. According to Dave Wyer, Strategic Supplier Development Manager, Outsourcing Yearbook 2015, BBC has ranked best in outsourcing relationships. However, BBC faces some challenges also. The organisation thinks although it is best in outsourcing the business solutions, it lacks behind in many other contracts. In spite of information technology, more services need to be provided such as cloud, robotics, multi channel, single sourced, multi sourced, etc. Therefore, to achieve this, intelligent and proactive management of services are needed. The company always looks for collaboration with existing partners to innovate new technologies and methods.

However, this scenario can sometimes become complex due to market conditions which makes it difficult to smoothly execute all operations together. In addition to this, the license fee is also fixed which makes the task difficult due to the fixed income stream.

Dave Wyer says, ‘if you are expanding the outsourcing with multiple suppliers, then each of it is adding a certain risk with the value to the organisation’. Therefore, all these risks must be identified and monitored clearly for their occurrence. Another factor for eveloping the risk is due to the value leakage, which everyone tries in the organisation to mitigate throughout the life cycle of the contract. Hence, so as to avoid this, close attention is needed at all stages of the business by all the members of the organisation involved in it.

To deal with all kinds of related risks, a forum has been developed alled ‘The STAR Forum’. The BBC STAR Forum is an organisation-wide group dealing with the bringing of all contract managers and the sponsors under a common roof, so as to have a clear vision of the business like what is going on in the business, etc. i.e. the complete inside and outside details of the business outsourcing deals. This forum meet is organised quarterly and attended by all the senior management people and board executives also.

This approach exemplifies the barriers and risks of the BB’s strategic decisions for the business and thereby improves the value for the organisation. It builds more partnership opportunities for the company by engaging the staff efficiently with the designed strategy. Using the forum, robust communication links provide the BBC management to perform portfolio analysis for risks and develop the plan as per the risk for the removal from the system.

a. While achieving success, the BBC also faces challenges. Based on the information provided, identify two key challenges faced by the BBC in its outsourcing endeavors and explain their potential impact. (5 Marks)

b. Explain how the STAR Forum, as described in the case study, helps address the challenges faced by the BBC in its outsourcing strategy. (5 Marks)

 

IT Security and Risk Management

1. Differentiate between vulnerabilities, threats, and countermeasures in information security. How do organizations identify and address vulnerabilities? Illustrate how a firewall plays an important role in protecting networks from unauthorized access. (10 Marks)

2. Explain the importance of security awareness training for employees within an organization. How can a strong security awareness culture contribute to mitigating cybersecurity risks? Discuss the role of employees in maintaining the security of information systems and the potential consequences of a lack of security awareness among staff members. (10 Marks)

3. A multinational e-commerce company, E-ShopX, is preparing for its annual flash sale event, which attracts millions of online shoppers. As a cybersecurity analyst hired by E-ShopX, you are tasked with ensuring the security of the company's systems and infrastructure during this critical period.

Malicious Code Incident:

a. Scenario: On the eve of the flash sale, several customers report unusual behavior on the E-ShopX website, such as unexpected redirects, pop-up ads, and slow performance

As the cybersecurity analyst, how would you investigate the reported incidents to determine if

the website has been compromised by malicious code? Outline the steps you would take to identify, isolate, and mitigate the malicious code to ensure the security and integrity of the website for the upcoming flash sale. (5 Marks)

b. Scenario: As the flash sale approaches, E-ShopX becomes a prime target for cyberattacks, including denial of service (DoS) attacks aimed at disrupting the website's availability and causing financial losses.

As the cybersecurity analyst, what proactive measures would you implement to protect E-ShopX's systems and infrastructure from potential denial of service (DoS) attacks during the flash sale event? Describe the strategies and technologies you would deploy to detect, mitigate, and respond to DoS attacks in real-time to ensure uninterrupted service for online shoppers. (5 Marks)

 

Employee Development & Talent Management

1. Twice a year, Zenith Corp. buzzed with excitement. "Switch Up" day meant swapping jobs! Tushar, the careful number cruncher, got opportunity to development advertising content for the company. Sheel, the sales whiz, got to try her hands at data analysis. At first, they were scared. But Tushar’s words clicked, and Sheel uncovered sales secrets. Soon, "Switch Back" came. Tushar, got a new perspective towards accounting. Sheel with the analysed data in her mind, closed deals like magic! Zenith, once stuck in its ways, benefitted from these new perspectives of new roles. They learned the best way to grow was to leap out of their comfort zones. Many organizations use multiple ways of employee development and empowerment. In light of the above case, please discuss Job enlargement, Job rotation and transfers as a way of employee development. What are the potential drawbacks of job rotation and transfers? (10 Marks)

2. Tech Titans, a booming software firm. Lately the firm has started to lose it’s market value in the stock market. Mr. Bala, the founder, aging, nearing retirement was not able to announce a successor yet. In fact, there was complete silence about who will be taking over once Bala retires. As per his last interview with a business magazine, he was planning to shift to his native for a peaceful life. This was putting his employees in a dilemma about the future of the company, his second line was feeling low on morale due to lack of clarity. In light of this case, please elaborate on improper succession planning and communication gap as hurdles in employee development in an organization. (10 Marks)

3. Sakshi Mitisha is the owner of a mid-size boutique in a big city. With many high profile and celebrity clients she does not get a lot of time to get into administrative improvement of the boutique. But when her master tailor announced to quit on her suddenly one day, she was left baffled in the middle of upcoming wedding season. Rafique her oldest tailor told her that he has been feeling dissatisfied with his growth in the company. Mitisha realised that this may be the result of the latest incentive she offered to her counter sales staff and them treating the boutique staff from the money. Mitisha realises that she has been too haphazard about any bonuses or increments in the staff salaries and wants to work out a consistent process for incentives and increments. Please answer the following questions based on this information.. (10 Marks)

3. a. What conditions must Mitisha keep in mind for designing a performance management process? (5 Marks)

3. b. Highlight the significance of a performance management system in any organization. (5 Marks)

 

International HR Practices

Q1. Spice Agrofoods, a Delhi-based food processing company, is venturing into the French market by establishing a distribution center in Paris. The company plans to relocate a team of 25 logistics and marketing professionals from India and 2 from Spain. As the HR Manager, design pre-departure and post-arrival training programs for the team. Additionally, identify and discuss the top three challenges you foresee after the team's movement to France.

Question:

What pre-departure and post-arrival training programs would you plan for the team relocating from India and Spain to France for Spice Agro foods? Also, what are the top three challenges you foresee after the movement is completed? (10 Marks)

Q2. Global Logistics Corporation (GLC), headquartered in Singapore, stands as a prominent logistics company that has recently extended its reach to 50 countries, spanning across Asia, Southeast Asia, the United Arab Emirates, Australia, and other regions. The company's leadership is currently in the process of unifying performance management policies across all its international offices to ensure uniformity and efficiency. In your role as an HR head, you have been entrusted with the responsibility of identifying potential issues and challenges that the HR department might encounter during the implementation of a standardized performance management system across these 50 nations.

Question:

What are the primary issues and challenges that the HR department might face in the development and execution of a standardized performance management system across 50 nations for Global Logistics Corporation? Discuss in detail. (10 Marks)

Q3. XYZ Tech Solutions, a software development company based in Bangalore, India, has recently secured a significant contract with a tech giant in Silicon Valley, USA. The contract requires XYZ Tech Solutions to establish a dedicated team in San Francisco to work closely with the client. The team needs to include 3 software developers, 2 project managers, 1 cybersecurity specialist, and 1 client liaison officer. XYZ Tech Solutions is keen on hiring local talent to adapt to the Silicon Valley work culture and comply with local regulations. As an HR consultant, you are tasked with addressing the key challenges and considerations in recruiting, selecting, and managing the local team in San Francisco.

Question:

a) What are the Challenges and Considerations in Recruiting and Selecting a Local Team in San Francisco? (5 Marks)

b) Considering the global nature of XYZ Tech Solutions and its endeavor to establish a team in San Francisco, what key factors should HR take into account when managing this local team? (5 Marks)

 

Strategic HRM

1. You are a human resources manager at a medium-sized company. Your company is considering implementing a new approach to managing its workforce, and the executives are interested in understanding the differences between Strategic Human Resource Management (SHRM) and traditional Human Resource Management (HRM). They have asked you to provide a detailed explanation, including the key distinctions, advantages, and potential challenges of each approach.? (10 Marks) 2. Name two organizations that have merged with another firm in the recent past. Discuss the reasons for the merger. What HR challenges did these firms confront as a result of mergers? Were the firms successful in managing these challenges? Do you think there were better ways of approaching these issues? Describe them. (10 Marks)

3. Mitosense Corporation is a multinational company operating in the technology sector. Over the past few years, the company has experienced rapid growth, expanding its operations to new markets and increasing its workforce significantly. However, with this growth came challenges related to human resource management, particularly in the areas of recruitment, retention, and employee development. Mitosense Corporation is facing difficulties in attracting and retaining top talent in a competitive market. Despite offering competitive salaries and benefits, the company is struggling to fill key positions, especially in its research and development (R&D) department. The HR department is under pressure to find innovative ways to attract qualified candidates and reduce the time-to-fill for vacant positions. Employee turnover has been increasing at Mitosense Corporation, particularly among younger employees. The company's exit surveys indicate that many employees are leaving due to a lack of career development opportunities and a perceived lack of work-life balance. The HR department needs to develop strategies to improve employee retention and engagement, including implementing mentoring programs and flexible work arrangements. Mitosense Corporation recognizes the importance of investing in employee development to stay competitive. However, the company's training programs are outdated and not aligned with the needs of its workforce. The HR department needs to revamp its training and development initiatives to ensure they are relevant, engaging, and accessible to all employees, including remote workers.

Questions a. How can the HR department reduce the time-to-fill for vacant positions without compromising on the quality of hires? (5 Marks)

b. What steps can Mitosense Corporation take to improve career development opportunities for its employees? (5 Marks)

 

International Banking & Foreign Exchange Management

Q1. Suppose that your friend Mr. Naresh is expanding his business by starting a new export venture. He has seeked your advice in the matter. Explain to him how the EXIM bank can help him and discuss their programs and services that could be useful for Mr. Naresh. (10 marks)

Q2. Dr. Swami is part of the management team of MHS bank that is performing very well in the domestic market of its country. Advisors have suggested them to consider expansion in foreign countries as well. What can be the advantages of such an approach? What kind of services can the bank aim to provide by ‘internationalisation’ of the bank? (10 Marks)

Q3. a. Over the past few years India has attracted a large amount of Foreign Direct Investment (FDI) in various sectors. Explain what you mean by FDI with an example. (5 marks)

Q3. b. The Euro as a common currency for the European Union’s member states was launched with the aim of greater European Integration. Do you agree that Euro as a single currency has advantages? Discuss. (5 Marks)

 

Insurance & Risk Management

Q1. Anita is self employed. She is thirty one years old, and is a fitness freak. She looks upon health insurance policies as useless annual drain on people’s monetary resources. Confident that she will remain fit and healthy in the foreseeable future, she has decided not to spend yearly sums on buying a health insurance policy. Do you feel that she is doing the right thing? If not, suggest suitable types of health insurance policies that she can consider. (10 Marks) Q2. Insurance is provided on the trust basis and the facts mentioned in the proposal form. What is your understanding on the above statement with reference to the basic principles of Insurance? (10 Marks)

Q3. Jatin has recently started working with a renowned MNC after passing out of a premier B-School. A senior colleague has suggested him to take a life insurance policy. However, Jatin is not convinced with the idea of taking a life insurance policy and is unaware of the various life insurance products which are available in the market. As a friend of Jatin You need to make Jatin understand the following:

a. Explain the concept of life insurance to Mr. Jatin and highlight the importance of a having life insurance policy (5 Marks)

b. Help Jatin in explaining the various types of life insurance policies (any 4) which are available in the market. (5 Marks)

 

Treasury Management in Banking

1. In March 2022, major Central Banks worldwide started increasing interest rates resulting in higher Treasury Bill yields and failure of few banks in US (due to selling of Assets to meet liquidity). Explain the role Treasury Policies & ALCO for liquidity management?

(10 Marks)

2. A British MNC in India want to move their Corporate Treasury to Head Office in London for better liquidity management. Explain what are the considerations when choosing the location to setup a Corporate Treasury office? (10 Marks)

3. In view of settlement risk and increasing interest rates, explain the following:

a. What is Herstatt risk? (5 Marks)

b. How Assets and Liabilities are considered Rate Sensitive? (5 Marks)

 

Lean Six Sigma

1. As a consultant for business process outsourcing (BPO) company develop a comprehensive framework utilizing the DMAIC methodology for process improvement by identifying any process (at least 1) that needs improvement. Additionally, envisage yourself as the project leader of a Six Sigma initiative and draft a set of guidelines for your team to adhere to, aimed at avoiding conflicts effectively. (10 Marks)

2. Consider yourself as a Six Sigma project leader for a super specialty hospital. Develop a comprehensive schedule outlining all activities from patient admission to bed occupancy. Additionally, construct a process map delineating the patient admission procedure, commencing from registration to bed allocation within the hospital. (10 Marks)

3. Suppose you are employed at an organization that offers advanced software solutions and web-based business tools to other companies.

a. Select a specific process within your organization and deconstruct it into smaller tasks to pinpoint Non-Value Added (NVA), Business Value Added (BVA), and Value Added (VA) activities. (5 Marks)

b. If you are positioned as the project leader of a Six Sigma initiative centred around the identified process from part a then enumerate responsibilities associated with Six Sigma belts, including Master Black Belt (MBB), Black Belt (BB), Green Belt (GB), Yellow Belt (YB), and White Belt (WB). (5 Marks)

 

New Product Development and Managing Innovation

1. Explain the different product lifecycle stages. Describe the characteristics of each phase in terms of product familiarity, sales etc. and provide a product example for each stage. (10 Marks)

2. Creating a 'new product strategy' prior to initiating the concept development phase is a fundamental component of launching new products. Picture yourself in the Product division of a leading multinational automotive manufacturer. The company intends to introduce a moderately priced mid-range version specifically designed for the Indian market. In this example's context, assess the strategy utilizing two strategic planning models: the Ansoff Matrix and the BCG Matrix. (10 Marks)

3a. What are the advantages for companies in conducting competitor analysis? Elaborate on Porter’s Five Forces model with an industry-specific example to illustrate its application. (5 Marks)

3b. List and elaborate the 4 different types of innovation? Explain by providing an example

from products/industries of your choice for each type. (5 Marks)

 

World Class Operations

1. You are the Maintenance Manager of a Pump manufacturer and have launched their TPM Program. Explain the concept of 5S and why it is the foundation of TPM. What are some of the benefits you expect from this TPM initiative? (10 Marks)

2. Global Manufacturing firms in diverse sectors such as Automotive (Toyota, Daimler), Electronics (Apple, Phillips), Appliances (Kohler, Black & Decker), etc., are highly reputed for their unflinching commitment to Quality. In this context, briefly explain the key factors that are part of Quality. (10 Marks)

3. a. Quality Awards act as motivation for the companies to carry on with world class standards in manufacturing. Discuss the difference between National and International Awards. (5 Marks)

3. b. With reference to Quality Awards, what are the Deming Criteria for Performance Excellence in assessing the award? (5 Marks)

 

Financial Institutions and Markets

Q1. Ms. Suraksha, after completing her graduation, has recently joined a bank. With a steady income and good growth prospects for her career, she intends to save regularly and increase the amount of savings gradually over the years. Her colleagues in the bank have advised her investing in Mutual Funds (MFs), as a suitable option for her. However, Ms. Suraksha is not at aware with MFs. Help Suraksha to understand about mutual funds, types of MF and why she should invest through mutual fund? (10 marks)

Q2. You are appointed as a Senior financial research analyst in a reputed firm. Your manager asks you to advise him on the different ways to test market efficiency. Discuss the various test for market efficiency which will help the Firm’s investment to earn excess returns. (10 Marks)

Q3. “PNB unearthed the scam on January 25, 2018, and submitted a fraud report to the Reserve Bank of India (RBI) on January 29. On that day, a criminal complaint for registration of FIR was also made with the CBI. This was followed by another fraud report being submitted to the RBI on February 7, the day when one more complaint was filed with the CBI”

A. With reference to the PNB Fraud case, analyse the event in details. (5 Marks)

B. Enumerate the various risk that is highlighted in this event and bring out the difference between Systemic Risk and Unsystematic Risk. (5 Marks)

 

International Finance

1. Suppose a particular Multinational Company is striving research for further scope of Global Finance Factors at MACRO Level. Which arena will be stringent for Management to discover the further International Scope ? Elaborate respective factors. (10 Marks)

2. How the Bretton Woods System & Gold Standard affected 44 Countries Delegates at New Hampshire for new Currency USD as Global Reserve Currency? Elaborate the effective features of BWS in terms of International Finance regime. (10 Marks)

3. a) What is the Cruciality of IMPERFECT MARKET THEORY in the era of International Trade & Finance as whether it can stand out as most different / Niche Global Theory? (5 Marks) b) Elaborate as how International Bonds Markets forms the crucial paradigm in International Finance Markets? Elaborate any 2 Factors. (5 Marks)

 

Strategic Financial Management

Question 1:

A manager in a bank appraising a project found from sensitivity analysis that a project is too risky with respect to the selling price assumed. To this the Director of the firm stated that he believed in scenario analysis to make a judgement about the risk of the project and asked the manager of the bank to consider scenarios rather than sensitivity. Was the Director right in his suggestion? (10 marks)

Question 2:

Nurta Pharmaceuticals current earnings per share is Rs. 20, which is distributed to its shareholders. The required rate of return for the shareholders is 20%, and the market price of the share is Rs. 100. Nutra Pharmaceuticals has three business opportunities. Option 1 is to make a product that gives 25% return, Option 2 is expansion of current product that would give 20%, Option 3 is to produce a product that would give 15% return.

Assume all products are scale able, mutually exclusive and are funded only through equity. To fund the projects, the only option is to reduce the dividend payout to 50%, i.e dividend would reduce from Rs. 20 per share to Rs. 10 per share. The retained part of the dividend would be used to fund the selected project. Determine the growth rate (g = b*ROE) for each of the options and the new share price (assuming constant growth). Comment on the new share price for each of the model. (10 marks) Question 3a: Shaurya Ltd issues bonds with a face value of INR 100, coupon rate 5% (annual coupon payment) that matures in 4 years. Compute the Yield to Maturity (YTM) assuming the current market price of the bond is INR 96. (5 marks)

Question 3b:

Based on the details given below, compute the profit or loss incurred in the transaction assuming Mohan purchases one call option contract of Asus Ltd:

Number of shares in the option contract: 100 shares

Strike price: Rs. 300

Option cost: Rs.2000 Current market price of Asus Ltd on option expiry date: Rs.350 (5 marks)

 

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