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Internal Assignment Applicable for SEPTEMBER 2018 Examination

Course: Brand Management

Colgate Case:

The brand Colgate has been one of the most trusted brands for decades. It is not only the older generation which grew up with Colgate, it is a first brand, even for the young, when it comes to oral care. The brand has faced bursts of competition from time to time and has fought back effectively to regain market share. In the 1960s and 1970s, Forhans was the challenger brand but it is completely forgotten today. Binaca, which later became Cibaca and finally got taken over by Colgate, was another challenger. However, maybe because of the dominance of Colgate in India, this category has a fewer number of brands than, say, soaps. Given that neither soaps nor toothpaste have any technological barriers to entry and most entry barriers are created by marketing muscle, one would have expected to see many more brands in the fray. Despite the strong brand and Colgate’s focus on oral care, in the late 1980s Close-Up changed the way toothpaste looked and felt in the mouth. High on freshness ingredients, the transparent look and the youth-centric approach gave Colgate some sleepless nights at the time. Close-Up gained a significant share of the market, forcing Colgate to launch a similar product and alter its strategies for some time. Colgate has regained its share since then, but Close-Up continues to hold a majority share in the gel category, with Colgate Gel remaining a distant second. Unilever also attacked Colgate on the ‘healthy teeth’ platform with Pepsodent, thereby attacking on two fronts. Currently, despite Colgate accounting for about 55 per cent share of the toothpaste market, Pepsodent and Close-up are still sniping at its heels with intermittent attacks.

Oral products market in India

The oral products market in India consists of toothpaste, toothbrush, tooth-powder, and mouthwash. According to IRS data (2011), 66 per cent of Indian households use toothpaste, 24 per cent use toothpowder, and 18 per cent are non-dentifrice users.

The toothpaste market in India is estimated at Rs 6,000 crore, growing at 19 per cent y-o-y. The broad segments are:

Germ and Tooth Decay: This is the biggest segment; Colgate gets its major share from this segment. Of late, Pepsodent has begun attacking this segment with its Germicheck variant.

As per a recent media report, more than half of Colgate’s overall share comes from Colgate Strong Teeth, which competes in this segment (and the focus of Pepsodent’s Ad).

Sensitivity: This is the fastest growing segment, already at Rs 950 crore, and is growing at 30-40 per cent a year. GSK’s Sensodyne has a slight lead

Gel: The second biggest segment (Rs 1,500 crore) and the only one where Colgate significantly trails the leader Close-Up (60 per cent market share)

Besides the direct attack from Pepsodent, entry of a large international player like Oral B has further intensified competition in the general toothpaste category. Brands such as Sensodyne and Paradontax have come in with aggressive marketing strategies and have created small sub-categories for themselves, possibly at the cost of Colgate. Colgate responded with Colgate Sensitive but Sensodyne still has a larger share of the sensitive toothpaste market.

Colgate has over the years tried to fight the sub-segments through a sub-branding strategy and has launched sub-brands such as Colgate Gel, Colgate Sensitive, Colgate Herbal, Colgate Active Salt and Colgate Total.

Their efforts are therefore to slowly grow these categories as well as their shares in the market. While larger players such as Unilever are trying to grow the market and capture shares, players such as GSK have created a niche for themselves in the sensitive toothpaste market. Through a series of extensions, Colgate has increased its share of the market from 52.4 per cent in 2011 to 54.5 per cent in 2012. While the extension strategy seems to have worked in retaining and marginally growing its share, analysts wonder whether, in the long run, this strategy will be effective. The oral care segment is witnessing a battle over toothpaste like never before. In a bid to counter Baba Ramdev Patanjali’s herbal toothpaste-‘Dant Kanti’- Colgate-Palmolive is launching an Ayurved toothpaste-Cibaca Vedshakti. Although Colgate has a variety of toothpaste in herbal segment, Cibaca Vedshakti will be the first one in Ayurvedic segment.

"In India, the consumer believes strongly in natural ingredients. A toothpaste launching

this quarter under the Cibaca sub-brand is Colgate Cibaca Vedshakti," said Bina

Thompson, senior vice-president at Colgate-Palmolive, during an investor call.

Nowadays, consumers are opting for more herbal products due to which the Ayurved and

natural products now account for 13-14 per cent of the overall toothpaste market.

Following Cibaca Vedshakti’s news, Patanjali said the name chosen by Colgate was

inappropriate.

"We worship and respect Vedas like our gods, we don't use them in our products. This is

not a toothpaste but a direct attack on our culture," Acharya Balkrishna, MD of Patanjali

Ayurved, told ET. As per Nielsen’s data, Patanjali's oral care market share has been

pegged at nearly 2 per cent in the year ended March. Meanwhile, analysts expect Colgate

will be able to fight back against local competition despite being a late mover.

You are the Brand Manager for Colgate and you have been asked to decide its future brand

strategy. You have to specifically advise the CEO on whether the company should

continue with a single-brand strategy in the increasingly competitive scenario or create

different brands to fight the diverse competition more effectively.

Q1. Analyze the brand extension strategy of Colgate with respect to whether it would have

positive effects on the brand. Do you think this strategy will help Colgate to defend its

market dominance? (10 Marks)

Swiggy Case:

Swiggy is food ordering and delivering company based in Bangalore. It provides a single

window for ordering from a wide range of restaurants and have their own exclusive fleet of

delivery personnel pick up orders from restaurants and deliver it to customers.It is

a complete food ordering and delivery solution that connects neighborhood restaurants

with urban foodies.

Swiggy Founders:

Swiggy was founded by Nandan Reddy, Sriharsha Majety, and Rahul Jaimini in

August 2014. Nandan Reddy aged 29 and Sriharsha Majety aged 31 both are both alumni

of Birla Institute of Technology and Science (BITS) Pilani while Rahul Jaimini aged 31 is

an alumnus of IIT Kharagpur.

Swiggy Journey:

Swiggy began its Journey from Bengaluru with six delivery executives and 25 restaurants

on its platform. In the time of 3 years, it has scaled up with over 6,000 delivery executives

across India in more than 8 cities like Delhi-NCR, Mumbai, Bengaluru, Hyderabad,

Chennai, Kolkata, and Pune.

Swiggy Business Model:

Swiggy has two major revenue streams.

The major part of Swiggy’s revenue from commission it collects from restaurants for lead

generation and for serving as a delivery partner.

Swiggy also charges a nominal delivery fee from customers on orders below a threshold

value which 200 rupees for most cities.

Swiggy Funding:

Swiggy is backed by one of best investors available in the market. Swiggy has raised a

total of 75.5 million dollars in funding from various investors, including Bessemer Venture

Partners, Norwest Venture, Accel Partners, SAIF Partners, Harmony Venture Partners, RB

Investments and Apoletto.

Swiggy Competitors:

Indian food delivery market is valued at 15 billion dollars and set for an exponential

growth. Food delivery has become a very competitive market in India. Swiggy is in direct

competition with major on-demand food aggregators like Zomato. Whereas there are other

small startups like Foodpanda and Faasos also in the competition.Now that Uber has

finally released its food delivery app UberEATS in Mumbai and Google has launched its

hyperlocal services and meal delivery app Areo in Bangalore and Mumbai. The competition is getting tougher for Swiggy. Swiggy is aiming to maintain its market share

by keeping their maximum focus on 8 major cities which are Mumbai, Pune, Bangalore,

Hyderabad, Chennai, Delhi, Gurgaon, and Kolkata.

Swiggy Marketing Strategies

Swiggy’s marketing strategy consists of both online and offline marketing campaigns.It

promotes its campaigns via Facebook, Twitter, Youtube, Pinterest, and Instagram. Some of

its campaigns include Secondtomom,#DiwaliGhayAayi, #SingwithSwiggy and Know your

food series of pictures and food walks in a local area. The company has successfully built

its brand awareness and connects with its audience through these channels. Their facebook

page is quite active with regular updates, averaging to one post a day. Swiggy uses its

Social media not only for campaigning but to engage with its customers from solving the

greviences to taking the feedback.

Q2. Examine the marketing and branding strategy of Swiggy and analyze the reason for its success/failure? (10 Marks)

Pepsi Case:

PepsiCo India Holdings Pvt Ltd, the local unit of American food and beverages company

PepsiCo Inc., aims to double sales of Tropicana, the flagship brand for its fruit-based

beverages, by 2020, Deepika Warrier, vice president (nutrition category), PepsiCo India,

said on Thursday. Tropicana, which was launched in India in 2004 as 100% juice and then

extended to other juice-based drinks, generated business of “more than Rs1,000 crore” in

2017, according to the company. The focus on Tropicana comes as part of the company’s

global strategy to focus on nutrition and healthier beverages as it failed to check falling

sales of aerated drinks in the past five years as consumers shift to healthier options.

To achieve the target, Warrier said, PepsiCo will expand retail reach by moving deep into

smaller markets, reposition the brand with new packaging and campaigns and double marketing spend on television, a medium more relevant for semi-urban and rural markets, this year.“We’ll aim to make Tropicana available across 250,000 retail outlets, 2.5 times of 100,000 now by the end of this year. From less than 100 towns, Tropicana will be made available across 300 towns. Besides, we’ll utilize our coolers (used primarily for carbonated drinks at retail points) for Tropicana so that it’s sold chilled even in smaller markets,” Warrier said, adding that the company will follow segmented marketing approach for the range. Certain variants of Tropicana will be given priority in certain states, and the company will look at state-specific marketing approach, she said.PepsiCo has, in January, entered into an agreement with its bottling partner Varun beverages Ltd for distribution of Tropicana juice in North and East India. “Varun Beverages’ contiguous reach will help the brand more than double the distribution reach in these states, with a focus on rest of urban and rural market expansion. For the other regions (south and west) in India, this portfolio of products will ride on the existing PepsiCo go-to-market system for core carbonated beverage in those geographies,” the company said in a statement.For Tropicana, the company has appointed Hindi film actor Katrina Kaif as brand ambassador. Kaif has been endorsing its mango drink brand Slice for some years. Slice was launched in India in 1993 as a mango drink and rebranded as Tropicana Slice in 2014.In the 100% juice segment, Tropicana had a 41.5% market share (retail volume) in 2016, up from 40% in 2015. Dabur India’s Real juice leads the market with a 43.5% share, according to data compiled by market research firm Euromonitor International. Slice, which is considered a regular juice drink, lost market share from 19.4% in 2015 to 18.1% in 2016, while Coca-Cola’s mango drink Maaza gained from 28.8% in 2015 to 29.7% in 2016, Euromonitor added.

Q3 a) Discuss the brand positioning strategy of Tropicana. (5 Marks)

b) What are some of the key strategies to manage the brand Tropicana over time and keep it relevant?

Course: Customer Relationship Management

1. What are the various different approaches to CRM? Which one do you find most pertinent in your career? (10 Marks)

2. If you were to advise your team on guidelines for external dispute resolution scheme, how would you do it? (10 Marks)

3. Trends in every field keep on evolving. The only constant in today’s world is change. Just as it is true for all aspects of business, customer lifecycle management (CLM) is no exception.

a. Discuss 5 key trends that would help marketers in rolling out their CLM strategies? (5 Marks)

b. Why is CRM believed to be a new way of thinking? (5 Marks)

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Internal Assignment Applicable for SEPTEMBER 2018 Examination

Course: Business Ethics: Governance & Risk

1. One of the most prevalent forms of information gathering in the workplace is monitoring employees’ work and technology which has afforded employers enormous abilities to do so efficiently. Whether it is email monitoring, internet use monitoring, random telephone call monitoring or CCTV. Globally an astonishing 50 % of large companies (those with 20,000 or more workers) actually have people on staff to read the contents of outgoing emails, much of it on an occasional/ random basis. The most prevalent subject of monitoring though is ‘internet use’; nearly 76% companies do so. Most of them notify their workers about it, many also have an internet access policy typically prohibiting employees’ access to pornography, online chat forums, gaming, investing or shopping at work. What according to you are the 5 key reasons for the firms to monitor employee’s technology usage? Is business being responsible at workplace if it does so? Give reasons for your answer. (10 Marks)

2. Advertising is part of doing business, and not all advertising is deceptive or harmful to consumers. The criticism, both for and against advertising raises awareness that provides information to both companies and consumers in their production and consumption of information and transactions. Briefly explain any three arguments in favour of advertising and any three against advertising. (10 Marks)

3. Foods, plants or crops which have been altered genetically with an intention of enhancing the nutritional content of foods are known as genetically modified foods. The genetic alteration is meant to translate the existing food into a product with a lower price but with greater benefits, yet it is not without environmental and ethical concerns and dilemmas.

a. What according to you are the four main benefits to the producer/consumer of genetically modified food crop, elaborate? (5 Marks)

b. As a member of agriculture policy task force you have been assigned the responsibility of researching and identifying long term risk of genetically modified food crop. What would be your four identified environmental and/or ethical risks? Elaborate. (5 Marks)

Course: Employee Development & Talent Management

1. Succession planning at HUL, country’s largest packaged consumer products maker has always been a two-horse race. “There is always a back-up candidate in this talent-rich organization and so it is never very obvious as to who will land the job,” a former top-level executive at HUL said. The firm’s talent hunt often starts with four of five possible candidates, and closer to the date of appointments, it narrows down to two people. For CEO-level appointment, any time there are at least three people in the race. A senior HUL official said the company tests the mettle of promising youngsters by offering them certain roles that may not seem big but are challenging. In recent years, HUL has taken urgent steps to be relevant to young executives who are not company loyalists and have different perceptions about career.

Why should companies such as HUL look at Succession planning? What process will the company follow to make a right decision? (10 Marks)

2. Prayag, the Head of L&D, has been asked to develop the following skills of their customer care executives:

a. Customer query handling

b. Product Knowledge

c. Time management

d. Computer skills

Suggest a choice of 3 on the job and 3 off the job employee development training methods that he should consider for skill enhancement of the executives. (10 Marks)

3. Fruit bowl a digital marketing company comprises of around 200 employees across their 4 zonal offices. They are considering hiring members in their business development team.

a. Suggest some talent acquisition techniques that they can consider during hiring.

(5 Marks)

b. The Creative team went through a training that aimed to enhance their innovation and digital designing skills. How can the effectiveness of the training measured? (5 Marks)

Course: HR Audit

Q1. Explain why it is equally important to conduct an audit of the HRD climate. What is the impact of such audit on the overall performance of the organization? (10 Marks) Q2.” The human resource valuation system cannot be considered to be a complete system of accounting unless it is followed by an equally competent system of auditing. Application or use of human resource accounting, therefore, must also be followed by a separate HR audit to ascertain whether or not the performance of the managers has been true and fair in the overall interests of the organization they serve.” Do you agree with the statement? Validate your answer with suitable examples. (source : emeraldinsight) (10 Marks)

Q3. During the course of audit of the compensation and benefits of a company, it was found that Raju Singh, a worker in the company had claimed compensation for his injured leg. With the support of the worker union, he created a hue and cry against the management and ultimately got the compensation. It was later found in a detailed investigation by the audit team that Raju Singh had broken his leg in an accident when he was going to the market on his private motorcycle. He had misinterpreted the severity and the cause of injury and had filed a claim for an injury under the work premises concept.

a. Based on the case, how would you evaluate the worth of the claim of any such employee? (5 Marks)

b. What control mechanism should be adopted by the HR managers or auditors to curb such cases from happening in the organization? (5 Marks)

Course: International HR Practices

1. VISION Telecommunications Ltd, a leading telecom hardware company from India is planning an international expansion. The company has decided to start its manufacturing plant and office at Indonesia. You are appointed as a consultant to advice the HR Head of the company on undertaking International Human Resource Planning, Explain how would you advice the HR Head to undertake International HR Planning? (10 Marks)

2. AGROPRESS Ltd is a leading FMCG company from Mumbai, has expanded internationally off late. The Board of Directors is contemplating a Pan Organization Performance Management Policy. International offices of the company would be affected due to this decision. Before finalization, the Board wants to identify the possible issues and challenges to international performance management. You are hired as an expert to help company identify these issues and challenges. Point out those elaborately (10 Marks)

3. VIZCRAFT Textiles has invited you to study the organization in detail and identify the cultural traits. Such an exercise has not been done before. In this background answer the following:

a. How useful is Hofestede’s model in this case? (5 Marks) b. Discuss Lorange’s theory of culture and explain how useful it is to identify the cultural traits at VIZCRAFT? (5 Marks)

Course: Strategic HRM

1. Defective Human Resource Planning can defeat the organizational strategy? Please write critical analysis with specific emphasis on forecasting techniques. Give example of any one organization you know of, that have achieved a fit between Human Resource planning and organizational strategy. (10 Marks)

2. Explain why it is important for managers to identify the present and future training and development needs of their staff. Explain why it is important for employees to take responsibility for identifying their own present and future training and development needs? Describe briefly some of the ways in which training and development needs can be beneficial for the employees in the service and manufacturing organizations? (10 Marks)

3. On July 25th, 2005, the management of the Honda Motorcycle and Scooter India (private) Limited. (HMSI), a wholly-owned subsidiary of Honda Motor Company Limited (HMCL), encounters violent protests from workers that disrupted production at their works in Gurgaon. HMSI workers were severely beaten by police, and newspapers and Television channels gave wide coverage to the ferocity of the action. The protest followed six months of simmering labour unrest at the Honda Motorcycle and Scooter India limited factory in which the workers also resorted to job slowdown (since December 2004 when the workers’ demand for an increment in wages was rejected by the HMSI management). The power struggle also led to fiscal losses for the company. Honda Motorcycle and Scooter India consist of a diverse workforce. It consists of both Surface level and deep level diversity. HMSI was a totally owned subsidiary of Honda Motor Company Limited Japan and its top management consisted of only Japan Nationals and the lower level management consisted of Indian Nationals. Therefore, there was a clash of both cultures which resulted in a lack of effective communication on the part of the management of the company and the workers. This led to the workers mistrust of the management which could escalate into violent before any serious attempt was made by top management to deal with the issues to the satisfaction of parties. Workers were not happy with the treatment meted out to them by the management of the company. For instance, in 2004, they expressed their dissatisfaction with the sum of money they received as a Diwali gift given the fact that their company was the industry leader. It was perceived that they were being treated unfairly as workers from a rival company were treated better on that specific occasion. This gift was refused by ninety-nine (99%) percent of the workers; the company took it back and subsequently transferred it to their bank accounts. a) What are the challenges faced by Multinational manufacturing organizations in the context of labour relations in India? Do you feel organizations can play a significant role in resolving their problem? (5 Marks) b) What crucial role can Industrial Relations adopt in the current context? (5 Marks)

Course: International Business

1. With successful venture in domestic market in FMCG you have been entrusted with the task to expand to international markets. Discuss the various strategies for your company’s entry to international markets. (10 Marks)

2. Mr. X is Product Manager in a reputed company. His company has been facing stiff competition due to successful product launches by the competitors. He has to launch a new product to strengthen his portfolio. Explain the various steps involved in a product development which he needs to follow. (10 Marks)

3. ABC Inc. has been reeling under bottom-line pressures. Board feels that any function not contributing directly to bottom-line should be closed. You are the CSR head for the company. You need to present your case as to why should you be sanctioned funds.

a. Present a case to the Board highlighting the benefits of CSR to organization and its importance in an ever-changing business environment. (5 Marks)

b. Also mention what are the CSR values that should be followed for the welfare of the society. (5 Marks)

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Internal Assignment Applicable for SEPTEMBER 2018 Examination

Course: Marketing Research

1. Your company is a new start-up which is planning to give stiff competition to Google maps by coming up with a GPS-based mobile app which can provide best routes / maps cum shopping assistance. It aims to be a complete guide to road travelers on the best routes, markets and products available en-route, other shopping assistance etc. However, this idea needs to be explored and tested for its feasibility. Discuss the new product development process that you would follow for evaluating the feasibility. Which of the various product testing methods will you use for testing your mobile app and why?

(10 Marks)

2. A leading NGO has been entrusted by the Dhirubhai Ambani Foundation for creating awareness regarding organs donation on the World Organ Donation Day. Towards this, the NGO is preparing an advertising campaign which shall be launched to reach out to the general public. The advertising campaign is being seen as a tool for bringing awareness and some positive change in the society. The NGO and its Ad Agency have created few innovative ad copies but the Foundation is insisting on rigorous Ad testing before launch. What is Copy Testing? Which methods of Copy testing should they use in both the stages: pre-release and post-release?

(10 Marks)

3. Domestic and International airlines have been pushing the Telecom Commission to allow making calls and browsing the internet while flying in Indian airspace, once the aircraft reaches an altitude of 3,000 metres. However, the Govt. and the Telecom Authorities are skeptical since this requires huge investment to be made by the airlines ultimately resulting in heavy pricing, much higher than the rates for mobile services. You have been asked to conduct a research to identify the target customer and understand the consumer needs towards inflight calls and internet services and their perspective and opinion towards the prices that they would be willing to pay.

a. Describe the profile of your target customer and discuss the major sources of secondary data that you would collect to identify him / her? (5 Marks)

b. For the primary data that needs to be collected towards this research, briefly describe the research methods that you would use (5 Marks)

Course: Integrated Marketing Communications

1. You are a young entrepreneur and have just opened your own PR agency. How would you go about acquiring new Clients? (10 Marks)

2. You are the brand manager of an automobile company and your company is launching a new car. Explain the Integrated Marketing approach you will use to launch the product?

(10 Marks)

3. Case Study

Singing Marathon by a Cough Syrup Brand

You are Brand Manager for a Cough Syrup brand. You have organised a Singing marathon at Delhi. The marathon will be a relay with people in groups of 20 singing non-stop for maximum time. The collection from the marathon will be donated to support singers from the lower strata of society. You want to invite people to participate. The Objective is to associate clear throat with singing.

a. How would you go about identifying target groups? (5 Marks)

b. What would be your PR approach? (5 Marks)

Course: Decision Analysis and Modeling

1. Comment on the applications of Decision Analysis and Modelling in Finance, Marketing, and Human Resource Management. (10 Marks)

2. In transportation and transshipment problems, differentiate between the Least Cost and VAM methods. (10 Marks)

3. A company management and the labour union are negotiating a 5 years agreement. Each of them has 4 strategies available.

I – Hard Bargaining

II – Logical Bargaining

III – Legalistic Bargaining

IV – Conciliatory Bargaining

The costs to the company are given below:

Union Strategies

Company Strategies

I

II

III

IV

I

20

15

12

35

II

25

14

8

10

III

40

2

10

5

IV

-5

4

11

0

a) What is the optimal strategy adopted by the two sides? (5 Marks)

b) Calculate the value of the game (5 Marks)

Course: Services Marketing

1. Tour & Travel operators are facing a difficult time maintaining bottom lines with the hike in diesel & petrol prices. In this scenario, how can a tour operator (XYZ Travels) segment the market & use a Positioning strategy to prop its sagging bottom line (10 Marks)

2. Coffee House a coffee bean exporter sensing the high market potential of coffee bars is planning to launch a coffee bar chain in India called “Timepass”. It wants to position its coffee bar chain as an up market leisure hangout for customers. As it lacks knowledge and experience in the coffee retailing industry, the company is undecided about the design aspects of the coffee bars. What decisions relating to the elements of physical evidence are to be taken by Coffee House? (10 Marks)

3. The Banking sector is going through a major transformation and witnessing robust growth. Automation is the order of the day. In order to sustain competition and enhance customer experience new initiatives have been introduced. Technology is the driving force & internet & mobile banking are the recent trends. You are the chairman of a 30 year old private sector bank with conservative approach. Employees being from the old school of thought have resisted the new trends now introduced by most of the banks. Your branches are majorly located in South India. The bank is faced with a few takeover threats in the past. The government is insisting merger of the bank for viability and modernization. Your product portfolio requires a change to attract new customers and retain the existing ones. The board is expecting from you a thorough overhaul of the marketing mix.

Questions:-

a. Design an innovative service product offering for your bank. (5 Marks)

b. Evaluate the role and importance of people in a service industry. (5 Marks)

Course: Project Management

1. You are working for a multi-national bank and are being asked to set up a Project Management Office (PMO) for the bank. Discuss appropriateness of each type of PMO for the bank and recommend one of them for the bank. Please make suitable assumptions but specify them explicitly. (10 Marks)

2. You are involved in a project feasibility study. The project is about installing additional capacity for manufacturing 100 bicyles per day. As part of this study, you are asked to do the demand forecasting. Discuss appropriateness of each type of qualitative forecasting method for your project and recommend one of them. Please make suitable assumptions but specify them explicitly. (10 Marks)

3. "This project seems to be a good deal", Mr. Sharma opened the meeting with this statement. "We invest Rs. 80 lac and can get Rs. 1 Cr in just three years. What more do we need?” Mr. Sharma continued. "Let's take the opinion of Ms. Roy. She has recently done a course on project management and can help us from that learning", Mr. Iyer looked at Ms. Roy, who has just joined the organization couple of months back. As she was new, she was not sure how things work in this organization. However, since Mr. Iyer, who is the Head of her business unit, asked her directly, she needed to speak up. "I will need some facts and figure before making any suggestion. In particular, I will need to know estimated cash inflows and outflows." "Oh yes, this project will need Rs. 80 lac up front but will generate Rs. 50 lac each in second and third year." Mr. Sharma quickly provided the data. "And we need minimum 12% rate of return!” Mr. Iyer provided additional data.

a. Which are the methods are available for making such decision? Which one method would you recommend? Why? (5 Marks)

b. Should Ms. Roy recommend this project? Why or why not? (5 Marks)

Course: Financial Institutions and Markets

1. Geeta had completed her post graduation in Insurance and had joined the Insurance Regulatory and Development Authority as the junior manager. On the first day of the job, her manager wanted her to prepare a report on the nature of the functions of the IRDA. Help her to prepare the report. (10 Marks)

2. Ajit has recently joined an investment management company and his profile consisted of capital market instruments. His manager in order to estimate his understanding of the market, asked him to prepare a report on the role of the capital market. Suggest relevant points to be included in his report. (10 Marks)

3. Neeta had recently joined a company after completing her graduation and the company was almost six years old. The company had been doing good in the recent past and had plans for expansion for which it wanted to raise money through IPO. Neeta’s manager gave her the task of getting information on the major stock exchanges of India where the equity can be listed.

a. Collect relevant information about BSE (5 Marks)

b. Collect relevant information about NSE (5 Marks)

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