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Showing posts with label SMU FALL 2017 ASSIGNMENTS. Show all posts
Showing posts with label SMU FALL 2017 ASSIGNMENTS. Show all posts

Monday, 4 December 2017

SMU MBA SEM 4 OM FALL 2017 ASSIGNMENTS

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SMU MBA SEM 4 OM FALL 2017 ASSIGNMENTS

OM 0015 – MAINTENANCE MANAGEMENT
Q1. Explain Meaning and Types of Maintenance Objectives in Maintenance Management.
Meaning of Maintenance Objectives
Types of Maintenance Objectives
Q.2: Explain different types of maintenance tasks.
Types of maintenance tasks.
Q.3: Explain following Aspects to be Considered for Machine Quality
Conformance to machine specifications
Frequency of machine failures
Q.4: What do you mean by Condition Monitoring? Elaborate various Steps Involved in Condition Monitoring Program
Meaning of Condition Monitoring
Steps Involved in Condition Monitoring Program
Q.5: Write short notes on the following-
a. Zero based budgeting
b. Remote maintenance audit
c. Codification of spare parts
d. Maintenance Benchmarking
Q.6: Describe various types of preventive maintenance.
Types of preventive maintenance

OM 0016 – QUALITY MANAGEMENT
Q1. Explain the concept of Quality Awards. How would you assess the performance of applicant organisations for the European Quality Awards?
Concept of Quality Awards
European Quality Awards
Q.2: Elaborate the concept of International Standards. Also explain the following terms
a. ISO 9001:2008
b. ISO 9004:2009
c. ISO 90003:2004: Software Quality Management
d. ISO 13485:2003: Medical Devices Quality Management
Q.3: Explain the concept of culture. Differentiate between authoritarian culture and participative culture.
Concept of culture
Differentiate between authoritarian culture and participative culture.
Q.4: Explain the steps of continuous quality improvement.
Steps of continuous quality improvement
Q.5: Define different aspects of the design and development of a product.
Different aspect of the design and development of a product
Q.6: Write Short notes on following.
a. Knowledge Management
b. Expertise location
c. Communities of Practice (CoPs)
d. Knowledge management strategy
e. Knowledge culture

OM 0017 – ADVANCED PRODUCTION AND PLANNING CONTROL
1 Explain Various Functions of Production Planning and Control.
Explain Various Functions of Production Planning and Control.
2 Explain the concept of Master Schedule. Also define the Characteristics of the master schedule.
Concept of Master Schedule
Characteristics of the master schedule
3 Define the various steps of VA.
Various steps of VA.
4 Write Short notes on
a. Hybrid 1: MRP with lean principles
b. Hybrid 2: Kanban with MRP planning
c. Hybrid 3: MRP for capacity and long lead time
d. Hybrid 4: Pull system with spike control
5 Differentiate between Mass Production and Batch Production.
Mass Production
Batch Production
6 Elaborate various Elements of cost.
Elements of cost

OM0018- TECHNOLOGY MANAGEMENT
1. Describe the concept of technology management.
Explain the various stages of strategic technology management system (STMS).
Concept of technology management
Stages of strategic technology management system
2. Define technological innovation.
Explain the different types of innovation on the basis of flexibility and in terms of offerings.
Concept of technological innovation
Types of innovation on the basis of flexibility and in terms of offerings
3. Briefly explain the guiding principles of technology management.
Guiding principles of technology management
4. With a neat diagram, explain the various stages of technology life cycle.
Diagram
Various stages of technology life cycle
5. a. Define technology transfer. Explain the steps involved in technology transfer process.
b. Explain the major categories of technology transfer
Concept of technology transfer
Steps involved in technology transfer process
Major categories of technology transfer
6. Explain the technological impacts on different aspects of society.
Technological impacts on society

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SMU MBA SEM 4 MARKETING FALL 2017 ASSIGNMENTS

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SMU MBA SEM 4 MARKETING FALL 2017 ASSIGNMENTS

MK0015-Services Marketing and Customer Relationship Management
Q1 Define Services. Explain various characteristics of Services.
Define of Services
Elaborate the characteristics of Services
Q2 What are the criteria on which grouping of customers are done in market segmentation?
Explain the criteria on which grouping of customers are done in market segmentation
Q3 Write short notes on:
a. Frontal Attack
b. Flanking Attack
c. Bypass Attack
d. Guerrilla Attack
Frontal Attack 
Flanking Attack
Bypass Attack  
Guerrilla Attack
Q4 What are the various alternative strategies used in Marketing Services?
Explain the various alternative strategies used in Marketing Services
Q5 What do you mean by Customer Relationship Management (CRM)? What are the four important steps that service providers should bear in mind while implementing one-to-one marketing?
Explain Customer Relationship Management
Explain important steps that service providers should bear in mind while implementing one-to-one marketing
Q6 What are the basic requirements for CRM implementation in an organization?
Explain the basic requirements for CRM implementation in an Organization

MK0016- Advertising Management and Sales Promotion
Q1 Define Advertising by highlighting its various characteristics. What are the various objectives of Advertising?
Define Advertising and also highlight the characteristics of advertising
Explain various objectives of Advertising.                                         
Q2 Explain the factors that affect Marketing and Advertising in India.
Elaborate factors that affect Marketing and Advertising in India.
Q3 Explain the various types of Advertising copy.
Elaborate various types of Advertising copy    
Q4 What do you mean by Advertising Budget? What are the various factors influencing Budget Setting?
Explain Advertising Budget
Explain various factors influencing Budget Setting
Q5 Explain the various innovative use of mass media in Rural Marketing.
Elaborate how mass media is used for rural marketing
Q6 Explain the various Civil and Penal Codes applicable to Advertising.
Elaborate various Civil and Penal Codes applicable to Advertising

MK0017- E-MARKETING
Q.1: Explain Front-end & Back-end activities of Infrastructure: Building a Product system. Explain Digital Products.
a) Explanation of Front-end & Back-end activities of Infrastructure: Building a Product system.
b) Explanation of Digital Products.
Q.2: List and explain the types of online stores in E-Malls and Parties in an E-Marketplace
a) Explanation to the types of online stores in E-Malls
b) Explanation to the Parties in an E-Marketplace
Q.3: Elaborate on the Internal and External Considerations of Situational Analysis
Internal and External Considerations of Situational Analysis
Q.4: Explain the 4 P’s in E-Marketing along with the additional 3P’s in E-Marketing of Services
a) Explanation to the 4 P’s in E-Marketing
b) Explanation to the additional 3P’s in E-Marketing of Services
Q.5: Elaborate on the Word-of-Mouth Marketing Techniques
Word-of-Mouth Marketing Techniques
Q.6: Write short notes on:
a) Customer Metrics
b) E-mail/Direct Metrics
c) On-site Web analytics technologies

MK0018– International Marketing
1 Differentiate between GATT and WTO
GATT
WTO
2 Write short notes on the following:
A. International franchising
B. International contract manufacturing
3 What are the stages in which international markets are screened and analysed?
4 Stages
4 What is counter-trade? Describe the various types of counter-trade.
Explanation of the concepts
Types
5 Discuss the role of sales promotion and personal selling in international marketing.
Sales promotion
Personal Selling
6 Write short notes on the following:
a. Bill of Exchange
b. Packing list
c. Air way bill
d. Certificate of origin
e. Consular invoice
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SMU MBA SEM 4 COMMON PAPERS OF FALL 2017 ASSIGNMENTS

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SMU MBA SEM 4 COMMON PAPERS OF FALL 2017 ASSIGNMENTS

MB0052- STRATEGIC MANAGEMENT AND BUSINESS POLICY
Q1 What is strategy? Explain the various level of strategy in an organization.
Meaning of strategy Levels
Q2 Specify the interrelationship between strategic planning and strategic management. Which comes first?
Explanation of the concepts
3 What is a mission statement? Differentiate between a mission statement and a vision statement.
Mission Statement
Differences
4 What is SWOT analysis? Explain SWOT analysis in the form of a matrix?
Explanation of the concepts
5 Define corporate turnaround? Distinguish between surgical and nonsurgical turnaround. Explain with some examples?
Corporate turnaround
Surgical turnaround
nonsurgical turnaround
6 What are the major characteristics of an effective strategy evaluation system? Analyse these characteristics.
Explanation of the concepts

MB 0053-INTERNATIONAL BUSINESS MANAGEMENT
Q1 In international business, scanning of demographic environment plays an important role as it helps firm understand the various demographic factors. One has to understand both sides of the demographic environment while planning strategy for international markets. Explain this concept.
Explanation of the concept.      
Q2 Explain foreign direct investment and its advantages.
Explanation of Foreign Direct Investment         
Advantages of Foreign Direct Investment          
Q3 Regional integration can be defined as the unification of countries into a larger whole. It also reflects a country’s willingness to share or unify into a larger whole. Explain its types.
Types of Integration     
Q4 There are several methods used in globalised era for international market entry, such as exporting, franchising, licensing, joint venture and wholly owned subsidiary. Compare any two mode of Foreign market entry.
Comparison of any two modes
Q5 In today’s trade, the increasing number of strategic alliances stands as one among the fast growing developments. Explain. What are the advantages and disadvantages of formulating strategy?
Explanation of Strategic Alliance.           
Advantages and disadvantages of formulating strategy.              
Q6 ‘Global sourcing’ is described as ‘the practice of sourcing cost effective and best goods and services across geopolitical boundaries in order to cater to global markets’. Explain five reasons for Global Sourcing.
Any five reasons for Global Sourcing.

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SMU MBA SEM 3 IT FALL 2017 ASSIGNMENTS

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SMU MBA SEM 3 IT FALL 2017 ASSIGNMENTS

ISM301 – SOFTWARE ENGINEERING
SET – I
Q1 Explain characteristics and objectives of Software Engineering
Characteristics of Software Engineering
Objectives of Software Engineering
Q2. Explain
a) Linear sequential/ waterfall model, and
b) V-shaped model
Q3: What is software reuse? How can we categorize the software reuse?
Software reuse
Categories of software reuse
SET – II
Q4 Discuss the concept of Software Prototyping
Software Prototyping
Q5 Compare modular software design with architectural software design.
Modular design vs architectural design
Q6. What is code inspection and how it can be done?
Code inspection definition
Steps to conduct code inspection
ISM302 – DATABASE MANAGEMENT SYSTEM
Set 1
Q1 What are the properties of DBMS?                                  
Q2 Describe various notations of ER Model.
Q3 Describe the construction of hard disk drive.
Set 2
Q1 Identify the advantages of client applications
Q2 Explain the basics of OOD.
Q3 Explain kinds of joins are: simple equi-join, self-join, outer join.

ISM303 – COMPUTER NETWORKS
Set 1
Q1 What is a Router? What is a Bridge? Differentiate between the two.
a) Definition of Router
b) Definition of Bridge
c) Difference between Router and Bridge.         
Q2 Write Short notes on:
a) Connectors               
b) PC Cards
c) Hubs
d) Switch
Q3 Explain the Elements of Communication System. Elaborate on Modulation/ Demodulation  (Modem)
a) Explanation of the Elements of Communication System       
b) Elaborate on Modulation/Demodulation (Modem)
Set 2
Q1 Explain LAN (Local Area Network). Elaborate its advantages, characteristics & architecture.
a) Explanation of LAN
b) Advantages of LAN  
c) Characteristics of LAN
d) Architecture of LAN
Q2 Define Internet. What are its uses?
a) Explanation of Internet         
b) Uses of Internet        
Q3 Cryptography is the process of writing the cipher text. Explain its uses and goals.
a) Uses of Cryptography
b) Goals of Cryptography

ISM304 – BUSINESS INTELLIGENCE & TOOLS
Set 1
Q1 There are different types of roles in a programme team. Explain each.
Roles in BI Programme team.
Q2 OLAP is a technology that is used to analyse data stored at different network locations or data warehouses. Explain its Characteristics and types.
a) Characteristics of OLAP        
b) Types of OLAP
Q3 Business intelligence tools are software programs and applications that are used for comprehensive and detailed data analysis. Explain the “Tools supporting information integration capability” and “Tools supporting presentation capability”.
a) Tools supporting information integration capability              
b) Tools supporting presentation capability     
Set 2
Q1 Write short note on the types of approaches for Development of Business Intelligence Solutions and Differentiate between Waterfall & Agile Approach
a) Short note on the types of approaches for Development of Business Intelligence Solutions
b) Difference between Waterfall & Agile Approach
Q2 Elaborate on the Business Intelligence (BI) applications in Finance
Business Intelligence (BI) applications in Finance         
Q3 Business intelligence (BI) is a process by which an organisation analyses raw data so that it can take informed decisions about its future in a timely manner. Explain the keys to ensure success of BI in organisations
The keys to ensure success of BI in organisations
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