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MUJ BBA SEM 2 AUG/SEP 2022 ASSIGNMENTS
DBB2101
–LEGAL AND REGULATORY FRAMEWORK
Assignment
Set – 1
1. Define a company. What are the different kinds of
meeting of the shareholders of a company?
2. Who is an unpaid seller? Enumerate in detail the
rights available to an unpaid seller.
3. What do you understand by intellectual property
rights? Explain its types in detail.
Assignment
Set – 2
4. Define condition and Warranty. Compare the difference
between the two. Also, state the circumstances under which a condition can be
treated as a warranty.
5. Discuss the main areas of focus of the Factories
Act.
6. Define consumer. Explain the consumer redressal
agencies in detail.
DBB2102
– QUANTITATIVE TECHNIQUES FOR MANAGEMENT
Assignment Set – 1
1.
(a) Describe limitations of Statistics. Also explain how Statistics is useful
in accountancy and auditing.
(b)
State the meaning of a questionnaire. What are the precautions necessary in
drafting a good questionnaire.
2.
(a) The average daily wage of 100
workers in a factory is Rs. 72. The average daily wage of 70 male workers is
Rs. 75. Find the average daily wage of female workers.
(b)
Write Short note on:
i)
Mean Deviation
ii)
Coefficient of Mean Deviation
iii)
Standard Deviation
iv)
Coefficient of Variation
v)
Quartile Deviation
3.
(a) Obtain the correlation coefficient for the data given below:
X:
1 2 3 4 5 6 7 8 9
Y:
9 8 10 12 11 13 14 16 15
(b)
What are the uses of Regression Analysis? Give five examples where the use of
regression analysis can beneficially be made.
Assignment Set – 2
1.
What do you mean by Time Series? Describe the various methods of Secular
Trends.
2.
Define Index Numbers. Describe various test for consistency of Index Numbers.
3.
(a) Delineate the principles of sampling methods. Explain sampling and
non-sampling errors.
(b)
What role does statistical quality control play in maintaining the quality of a
product? Describe the advantages of statistical quality control.
DBB2103
– RESEARCH METHODOLOGY
Assignment Set – 1
1.
Discuss the various steps involved in research process with a suitable example.
2.
What is research problem? Define the main issues which should receive the
attention of the researcher in formulating the research problem. Give suitable
examples to elucidate your points.
3.
a) Explain the meaning and significance of a Research design.
b)
What are the characteristics of good research design?
Assignment Set – 2
1.
What do you mean by ‘Sample Design’? What points should be taken into
consideration by a researcher in developing a sample design for this research
project.
2.
Enumerate the different methods of collecting data. Which one is the most
suitable for conducting enquiry regarding family welfare programme in India?
Explain its merits and demerits.
3.
“Processing of data implies editing, coding, classification and tabulation”.
Describe in brief these four operations pointing out the significance of each
in context of research study.
DBB2104
– FINANCIAL MANAGEMENT
Assignment Set – 1
1.
An investor deposits Rs 100 in a bank account for 5 years at 8 per cent
interest. Find out the amount which he will have in his account if interest is
compounded (a) annually (b) semi-annually (6-monthly), (c) quarterly and (d)
continuously.
2.
Discuss Various Discounted cash flow and non-discounted cash flow methods of
evaluating capital budgeting decision with suitable example.
3.
Examine critically the different approaches to the calculation of cost of
equity capital. How is the cost of capital relevant in capital budgeting
decisions?
Assignment Set – 2
1.
a) Length of operating cycle is a major determinant of working capital needs of
a business firm. Explain.
b)
Distinguish between gross working capital and net working capital.
2.
What are the objectives of inventory management? Discuss various Inventory
Management Techniques.
3.
Discuss various short-term and long-term sources of finance for firm.
DBB2105
– ADVERTISING AND SALES
Assignment Set – 1
1.
Explain the concept of Advertising while having some light on the history of
the Advertising. Also, to detail five basic components of Advertising.
2.
Write a detailed note on Hierarchy-of-Effects Model of advertising in detail.
3.
Detailed the Print Advertising. Further to explain the various Characteristics
of the Press, include suitable examples to support your answer.
Assignment Set – 2
1.
Discuss the Sales Management Strategies in detail, while explaining the
suitable examples to support your answer.
2.
Explain the concepts of Personal Selling. Detail the objectives of Personal
Selling.
3.
Write a detailed note on types of Sales Organization Structures, include
suitable examples to support your answer.
MUJ MBA SEM 3 OPERATIONS AUG/SEP
2022 ASSIGNMENTS
RESEARCH
METHODOLOGY CODE: DMBA301
Set – 1
1.
Describe in detail each step of the Research Process
2.
Discuss the advantages and disadvantages of using questionnaires and interviews
as data collection methods.
3.
Explain any four of the different probability sampling techniques.
Set – 2
4.
Discuss any four Scaling Techniques of your choice.
5.
Provide illustrative explanations for the ideas of validity and reliability,
focusing on why these concepts are important.
6.
A brand manager is concerned that his brand’s share may be unevenly distributed
throughout the country. In a survey in which the country was divided into four
geographical regions, a random sampling of 100 consumers in each region was
surveyed, with the following results:
REGION
North
East North West South East South West TOTAL
Purchase
the brand 40 55 50 45 190
Do
not purchase 60 45 50 55 210
TOTAL 100 100 100 100 400
Calculate
the sample chi-square (ê“2) value and find at Alfa (α) = 0.05 and test whether
the brand share is the same across the four regions. The tabular value of
Chi-Square for Degree of Freedom = 3 and
α = 0.05 is 7.815
DMBA302
– LEGAL ASPECTS OF BUSINESS
Assignment Set – 1
1.
All agreements are not contracts but all contacts are agreements. Comment.
2.
Define contract of indemnity. Describe the rights of the indemnifier and the
indemnity holder.
3.
What is meant by dissolution of a firm? Is it different from the dissolution of
partnership?
Assignment Set – 2
1.
Define negotiable instruments? What are the various types of negotiable
instruments recognised by the Negotiable Instruments Act, 1881?
2.
Describe the main features of the Consumer Protection Act, 2019.
3.
Describe the objectives of IT Act, 2000.
DOMS301
ADVANCE PRODUCTION AND OPERATION MANAGEMENT
Assignment Set – 1
1.
Define Operation Management. Discuss the current trends in business for
operations management with an example
2.
Explain the 6 P’s of operations mix.
3.
Explain the factors affecting productivity.
Assignment Set – 2
1.
What is Forecasting? Differentiate qualitative and quantitative forecasting
approaches.
2.
Define capacity planning and material handling. Describe the use of lean
operation in the retail sector.
3.
What is cycle counting? Explain various ways of measuring failure.
DOMS
302: ENTERPRISE RESOURCE PLANNIG
Assignment Set – 1
1.
What is ERP. Explain the benefits of ERP.
2.
Write short note on following:
1.
Effectiveness of ERP and related technologies in terms of Supply Chain
Management.
2.
Different types of ERP tools and its application
3.
Write notes on the following:
1.
Advantage of ERP in Manufacturing
2.
Limitation in Sales & Distribution and Production planning module
Assignment Set – 2
1.
Explain in detail the implementation and Transaction of inventory management in
Web ERP.
2.
Write a detail note on:
1.
Major ERP vendor & their market share
2.
Overview of Disruptive face of ERP
3.
Write notes on the following:
1.
ERP in CRM perspective
2.
Industry 4.0 trends in HRM-Finance in terms of ERP implementation
DOMS303:
LOGISTICS & SCM
Assignment Set – 1
1.
What is Supply Chain Management. Explain the application of technology in SCM.
2.
Write short note on following:
1.
Significance of Logistics.
2.
Supply Chain Integration.
3.
Write notes on the following:
1.
Implementation of CPFR process.
2.
Reverse Logistics.
Assignment Set – 2
1.
What is Procurement Management? Explain its types.
2.
Write a detail note on:
1.
Need for assessment of SCM.
2.
Benefits of Mapping of SCM.
3.
Write notes on the following:
1.
Components of Marketing Supply Chain.
2.
GSCF in Supply Chain Management.
DOMS304
– APPLICATIONS OF OPERATIONS RESEARCH
Assignment Set – 1
1.
A firm makes product x and y and has a total production of a capacity of 9
tonnes per day x and y requiring the same production capacity. The firm has a
permanent contract to supply atleast 2 tonnes of x and atleast 3 tonnes of y
per day to another company. Each tonne of x requires 20 machine hours
production time and each tonne of y requires 50 machine hours production time.
The daily maximum possible number of machine hours is 360. All the firms output
can be sold, and the profit made is Rs. 80 per tonne of x and Rs. 120 per tonne
of y. Formulate the above as Linear Programming Problem ad solve it by
graphical method.
2.
Solve the following linear programming problem using Revised Simplex Method:
Maximize Z = 3x1 + 5x2
Subject to: x1 ≤ 4
2x2 ≤ 12
3x1 + 2x2 ≤ 18
where x1, x2 ≥ 0
3.
Solve the following Linear Programming problem using its Dual:
Minimize
Z = 40x1 + 200x2
Subject
to: 4x1 + 40x2 ≥ 160
3x1 + 10x2 ≥ 60
8x1 + 10x2 ≥ 80
and x1, x2 ≥ 0
Assignment Set – 2
1.
A car hire company has one car at each of the five depots a, b, c, d, & e.
A customer in each of the five towns A, B, C, D & E requires a car. The
distance (in miles) between the depots (origins) and the towns (destinations)
where the customers are given in the following distance matrix.
Depots
Towns a b c d E
A 160 130 175 190 200
B 135 120 130 160 175
C 140 110 155 170 185
D 50 50 80 80 110
E 55 35 70 80 105
How
should the cars be assigned to the customers so as to minimize he distance
travelled.
5.
Solve the following integer programming problem using Branch and Bound method:
Maximize
Z = 2x1 + 3x2
Subject
to: 6x1 + 5x2 ≤ 25
x1 + 3x2 ≤ 10
and x1, x2 are non-negative
integers
6.
Write detail notes on the following:
i)
Tabu Search Method
ii)
Genetic Algorithm
MUJ MBA SEM 3 FINANCE AUG/SEP
2022 ASSIGNMENTS
RESEARCH
METHODOLOGY CODE: DMBA301
Set – 1
1.
Describe in detail each step of the Research Process
2.
Discuss the advantages and disadvantages of using questionnaires and interviews
as data collection methods.
3.
Explain any four of the different probability sampling techniques.
Set – 2
4.
Discuss any four Scaling Techniques of your choice.
5.
Provide illustrative explanations for the ideas of validity and reliability,
focusing on why these concepts are important.
6.
A brand manager is concerned that his brand’s share may be unevenly distributed
throughout the country. In a survey in which the country was divided into four
geographical regions, a random sampling of 100 consumers in each region was
surveyed, with the following results:
REGION
North East North West South East South West TOTAL
Purchase
the brand 40 55 50 45 190
Do
not purchase 60 45 50 55 210
TOTAL 100 100 100 100 400
Calculate
the sample chi-square (ê“2) value and find at Alfa (α) = 0.05 and test whether
the brand share is the same across the four regions. The tabular value of
Chi-Square for Degree of Freedom = 3 and
α = 0.05 is 7.815
DMBA302
– LEGAL ASPECTS OF BUSINESS
Assignment Set – 1
1.
All agreements are not contracts but all contacts are agreements. Comment.
2.
Define contract of indemnity. Describe the rights of the indemnifier and the
indemnity holder.
3.
What is meant by dissolution of a firm? Is it different from the dissolution of
partnership?
Assignment Set – 2
1.
Define negotiable instruments? What are the various types of negotiable
instruments recognised by the Negotiable Instruments Act, 1881?
2.
Describe the main features of the Consumer Protection Act, 2019.
3.
Describe the objectives of IT Act, 2000.
DFIN301
– SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Assignment Set – 1
1.
Due to global uncertainty and geopolitical impact and anticipating recession in
the wester countries, it is assumed that HUL may delivery the return based on
the Indian Economic Condition. RBI projected the Indian Economic growth as
follows.
Projected
Indian Economic Condition Probability
of occurrence Possible Return
from HUL (in %)
Extremely
Good 10% 22%
Good 20% 18%
Average
40% 15%
Poor 20% 8%
Severely
Poor 10% 4%
In
this situation, if we invest in HUL, how much return can be expected? Also,
suggest the possible risk involved in this investment.
2.
a. Explain the types of instruments traded in the money market.
b.
Explain the different forms of market efficiency.
3.
Discuss the basic assumptions of Dow Theory.
Assignment Set – 2
1.i.
Explain the types of Risk.
ii.
List the assumptions of Capital Asset Pricing Model (CAPM)
2.
An investor owns a portfolio composed of five securities with the following
characteristics.
Security Beta Standard
Deviation of random error (per cent) Proportion
ITC 1.35 5 0.10
HUL 1.05 9 0.20
INFY 0.80 4 0.15
RIL 1.50 12 0.30
HDFC 1.12 8 0.25
If
the standard deviation of BSE Sensex is 20 per cent, what is the total risk of
the portfolio?
3.
i. Explain the efficient set of
portfolios.
ii.
List the limitation of Markowitz portfolio selection model.
DFIN302
– MERGERS & ACQUISITIONS
Assignment Set – 1
1.
What do you understand by the concept of mergers & acquisitions? Discuss
the different types of mergers & acquisitions with suitable example?
2.
Define Synergy. Explain different types of synergy.
3.
Discuss in brief Master Limited Partnership. Explain the characteristics and
various types of MLPs.
Assignment Set – 2
1.
Summarize the content which should be included in Public Announcement of Offer.
2.
Discuss the different basis of valuation in detail with suitable example.
3.
Write a short note on challenges present in mergers & acquisitions. Justify
your answer with suitable examples.
DFIN303
– TAXATION MANAGEMENT
Assignment Set – 1
1.
Discuss the various types of direct taxes.
2.
Explain the concept of double taxation. Also, discuss the provisions made for
double taxation relief.
3.
Elucidate deduction under 80D and 80C.
Assignment Set – 2
1.
Explain Carry forward and set off of capital
2.
List and briefly describe the various types of GST returns.
3.
Elaborate on tax planning, tax avoidance, and tax evasion
DFIN304
– INTERNAL AUDIT AND CONTROL
Assignment Set – 1
1.
Elaborate the various qualities required in an Internal Auditor.
2.
Discuss the key clauses of ISO 31000:2009.
3.
State the features of Internal Audit. Also narrate the various types of
Internal controls.
Assignment Set – 2
1.
Describe Internal control procedure for Inventory.
2.
Explain the various Internal control schemes.
3.
Narrate the scope of Audit in computerized environment.
MUJ MBA SEM 3 IT AUG/SEP 2022
ASSIGNMENTS
RESEARCH
METHODOLOGY CODE: DMBA301
Set – 1
1.
Describe in detail each step of the Research Process
2.
Discuss the advantages and disadvantages of using questionnaires and interviews
as data collection methods.
3.
Explain any four of the different probability sampling techniques.
Set – 2
4.
Discuss any four Scaling Techniques of your choice.
5.
Provide illustrative explanations for the ideas of validity and reliability,
focusing on why these concepts are important.
6.
A brand manager is concerned that his brand’s share may be unevenly distributed
throughout the country. In a survey in which the country was divided into four
geographical regions, a random sampling of 100 consumers in each region was
surveyed, with the following results:
REGION
North East North West South East South
West TOTAL
Purchase
the brand 40 55 50 45 190
Do
not purchase 60 45 50 55 210
TOTAL 100 100 100 100 400
Calculate
the sample chi-square (ê“2) value and find at Alfa (α) = 0.05 and test whether
the brand share is the same across the four regions. The tabular value of
Chi-Square for Degree of Freedom = 3 and
α = 0.05 is 7.815
DMBA302
– LEGAL ASPECTS OF BUSINESS
Assignment Set – 1
1.
All agreements are not contracts but all contacts are agreements. Comment.
2.
Define contract of indemnity. Describe the rights of the indemnifier and the
indemnity holder.
3.
What is meant by dissolution of a firm? Is it different from the dissolution of
partnership?
Assignment Set – 2
1.
Define negotiable instruments? What are the various types of negotiable
instruments recognised by the Negotiable Instruments Act, 1881?
2.
Describe the main features of the Consumer Protection Act, 2019.
3.
Describe the objectives of IT Act, 2000.
DITF301
– DATABASE MANAGEMENT SYSTEMS
Assignment Set – 1
1.
What is data model? Compare hierarchical. network and relational data model
giving example?
2.
What do you understand by ER-Diagram? Create an ER-Diagram for Employee
Management System.
3.
What is the significance of indexing in database management systems? Discuss
any two types of indexing.
Assignment Set – 2
1.
Explain database anomalies and its types. Comment the significance of
normalization in database design.
2.
Explain the concept of Transaction Processing. What are the states of a
transaction?
3.
What do you understand by Serializability and Recoverability? Illustrate how to
manage rollbacks by locking.
DITF302
– SOFTWARE ENGINEERING
Assignment Set – 1
1.
Explain the concept of layered approach of Software Engineering. Illustrate the
various process activities in detail.
2.
Write a detailed note on phases of Project management. Discuss process and
project metrics in detail
3.
Define SCM Process. Further to explain the tasks of SCM process.
Assignment Set – 2
4.
Describe Software Design. Illustrate the software design process stages and
explain.
5.
Explain the concepts of White Box Testing with its components.
6.
What is the purpose of the Capability Maturity Model (CMM)? Explain the levels
of CMM in detail.
DITF303-TECHNOLOGY
MANAGEMENT
Assignment Set – 1
1.
Give some background on the significance of technology management. Please also
provide an explanation of the process framework for managing technology.
2.
Give an explanation of the significance of the adaptation, diffusion, and
absorption of technology. Also, discuss the positive aspects of being
absorption of technology in an organization.
3.
Describe the significance of the acquisition of new technology. In the event
that any technology is acquired, discuss the entire procurement process.
Assignment Set – 2
1.
Explore the rationale behind the practice of technology transfer. Describe in detail
the process that will be used to transfer the technology.
2.
If you have access to a particular piece of technology, how do you plan to
evaluate it in terms of how it will affect the productivity of any given
organization?
3.
Provide an overview of the progression of technology for any organization.
Also, discuss the major factors that had an impact on the development of the
technology.
DITF304
– BUSINESS INTELLIGENCE AND TOOLS
Assignment Set – 1
1.
(a) Define Business Intelligence (BI). Discuss brief history of BI.
(b)
Discuss the needs for Decision Support System and Analytics in today’s world.
2.
(a) Discuss the architecture of BI in brief.
(b)
Define data mining. Discuss data mining techniques in brief.
3.
(a) Define data warehousing and discuss its characteristics.
(b)
Discuss the difference between Online Transaction Processing (OLTP) and Online
Analytical Processing (OLAP).
Assignment Set – 2
4.
(a) Discuss different types of business models.
(b)
Discuss need and significance of knowledge management.
5.
(a) Discuss data extraction process and techniques.
(b)
Discuss Enterprise Performance Life Cycle (EPLC) framework.
6.
(a) Discuss the applications of dashboards.
(b)
Discuss various factors that need to be considered while designing Business
Intelligence strategy.
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MUJ MBA SEM 4 HRM AUG/SEP 2022
ASSIGNMENTS
DMBA401
– STRATEGIC MANAGEMENT AND BUSINESS POLICY
Set-1
1. Discuss PESTEL analysis.
2. Explain the strategic management process. Write
short notes on SBUs.
3. Describe the types of Strategic Controls.
Set-2
1. Explain the steps involved in framing business
policies.
2. Elaborate on the various types of strategic
alliances.
3. Write notes on the following:
1. Business Ethics
2. Corporate Social Responsibility (CSR)
DMBA402
INTERNATIONAL BUSINESS MANAGEMENT
Set-1
1.
What is International Business. Explain the reasons of doing international
trade.
2.
Write short note on following:
1.
Political Environment in IB
2.
Impact of Culture on IB
3.
Write notes on the following:
1.
World Trade Organization
2.
International Labor Organization
Set-2
1.
What is International Marketing? Explain the types of Global marketing
strategies
2.
What is FDI? Elaborate on the various types of foreign investment.
3.
Write notes on the following:
1.
Strategic Planning Process
2.
Code of conduct in MNCs
DMBA403-BUSINESS
LEADERSHIP
Set-1
1.
Define Leadership. What are Personal Characteristics of an Effective
Leadership?
2.
What is Contingency Theory? Discuss in detail.
3.
Who coined the term Group and what do you mean by Group Dynamics?
Set-2
1.
What is Motivation? Discuss impact of Motivation on Personality and
Organisation.
2.
What is the significance of organisational culture? What is the
outcome-oriented culture in an organization?
3.
Discuss Ethical leadership and its dark sides in detail.
DHRM401
– COMPENSATION & BENEFITS
Set-1
1.
Explain compensation management along with different components of Compensation
under both Indirect and Direct Compensation?
Explain the process of value based compensation design with a structure.
2.
Define concept of salary structure and elucidate different types of salary
structure. Explain the various steps of
salary designing?
3.
Define Wage Policy? Describe the fundamental principles around which the wage
policy is built? Explain the advantages of collective bargaining?
Set-2
1.
Define methods, systems and process of job evaluation? Explain the concept of Equity at both
Internal & External level.
2.
Briefly explain concept and nature of Employee Benefits? Explain perks, fringe benefits and services
examples with the help of Diagram/Table.
3.
Explain the principles of Managerial Remuneration? Briefly elucidate important features of
Executive Compensation and elements of Managerial Remuneration.
DHRM402-PERFORMANCE
MANAGEMENT & APPRAISAL
Set-1
1.
Differentiate between Performance Management and Performance Appraisal
2.
Explain control theory with its application in performance management.
3.
Describe the principles of performance management in brief.
Set-2
1.
Explain the components of feedback.
2.
Discuss the advantages and disadvantages of Model 4 of performance management.
3.
Enumerate four advantages of automation of PM.
DHRM403
– TALENT MANAGEMENT & EMPLOYEE RETENTION
Set-1
1.
Describe the major activities of Talent Management.
2.
Discuss five elements that can be useful for firms to meet industry needs in
the post recession era.
3.
Enumerate the steps involved in the Recruitment process.
Set-2
1.
What are the top strategies to improve employee retention?
2.
Describe the top talent management challenges.
3.
What are the ways to ensure Employee Safety at Workplace?
DHRM404–
CHANGE MANAGEMENT
Set-1
1.
“Process of Organisational transformation helps the company to build a better
future to get the best results.” Explain the above statement in detail.
2.
Discuss the role of Senior Management in Communicating Change.
3.
Explain 5 stages of Kubler-Ross Change Curve in detail.
Set-2
4.
Elaborate Kotter and ADKAR leadership frameworks which can be used for the
change process.
5.
Describe various types of organisational culture.
6.
“Employees in a learning organisation must have certain skills as an
individual”. What are those skills required as per the above statement?
MUJ MBA SEM 4 MARKETING AUG/SEP
2022 ASSIGNMENTS
DMBA401
– STRATEGIC MANAGEMENT AND BUSINESS POLICY
Set-1
1. Discuss PESTEL analysis.
2. Explain the strategic management process. Write
short notes on SBUs.
3. Describe the types of Strategic Controls
Set-2
1. Explain the steps involved in framing business
policies.
2. Elaborate on the various types of strategic
alliances.
3. Write notes on the following:
1. Business Ethics
2. Corporate Social Responsibility (CSR)
DMBA402
INTERNATIONAL BUSINESS MANAGEMENT
Set-1
1.
What is International Business. Explain the reasons of doing international
trade.
2.
Write short note on following:
1.
Political Environment in IB
2.
Impact of Culture on IB
3.
Write notes on the following:
1.
World Trade Organization
2.
International Labor Organization
Set-2
1.
What is International Marketing? Explain the types of Global marketing
strategies
2.
What is FDI? Elaborate on the various types of foreign investment.
3.
Write notes on the following:
1.
Strategic Planning Process
2.
Code of conduct in MNCs
DMBA403-BUSINESS
LEADERSHIP
Set-1
1.
Define Leadership. What are Personal Characteristics of an Effective
Leadership?
2.
What is Contingency Theory? Discuss in detail.
3.
Who coined the term Group and what do you mean by Group Dynamics?
Set-2
1.
What is Motivation? Discuss impact of Motivation on Personality and
Organisation.
2.
What is the significance of organisational culture? What is the
outcome-oriented culture in an organization?
3.
Discuss Ethical leadership and its dark sides in detail.
DMKT401
SERVICE MARKETING & CUSTOMER RELATIONSHIP MANAGEMENT
Set-1
1.
Explain the differences between services and products.
2.
Identify the strategies to cope with the problems of gap1.
3.
Customer delight is an extension of customer satisfaction. How to delight a
customer?
Set-2
1.
Write down the strategies used to match the service capacity with the service
demand.
2.
Based upon consumer requirements, how would you differentiate between service
marketing strategies adopted in Airlines with the marketing strategies used in
the healthcare sector?
3.
Explain the role of CRM in customer retention.
DMKT402–
ADVERTISING AND SALES PROMOTION
Set-1
1.
Define the term ‘advertising’. What are the objectives of advertising?
2.
Describe the shifting patterns of consumption. What role does advertising play
in this?
3.
Write a brief note on evolution of advertising agency.
Set-2
1.
What is DAGMAR? How is it useful in establishing objectives?
2.
Describe the AIDA model of consumer response hierarchy.
3.
What is Gestalt psychology? Explain with examples how it resembles the way a
person fits in the advertising message with his/her existing knowledge.
DMKT403
– E-MARKETING
Set-1
1.
Elaborate on the key objectives of E-Marketing.
2.
What are the various E-Marketing Techniques? Give suitable examples.
3.
(a)Identify the fears and phobias of online customers.
(b)Explain
the 2P+2C+3S Formula in E-Marketing
Set-2
1.
Explain the perquisites required to adopt E-CRM.
2.
Why is it necessary to have legal protection for online businesses? Explain.
3.
Write notes on the following:
1.
Digital Property
2.
E-Metrics
DMKT404–
INTERNATIONAL MARKETING
Set-1
1.
Explain the concept of International Marketing. Also, to detail difference
between Domestic and International Marketing, add suitable examples to support
your answer.
2.
Write a detailed note on different International Market Entry Strategies.
3.
What is the Scope of International Marketing Research? Elaborate International
Marketing Research Process.
Set-2
1.
What is International Logistics Planning? Discuss the challenges of
International Distribution and Logistics?
2.
State the various documents required in export.
3.
What is Foreign Exchange? In brief, mention Organization of the foreign
exchange market.
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