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INTERNAL ASSIGNMENT APPLICABLE FOR DECEMBER 2023
EXAMINATION
Industrial Relations & Labour Laws
Q1. “Industrial dispute” is a dispute between workers and management.
Discuss main causes of industrial dispute.
Q2. International labor organization is an important source for labor
statistics on employment, educational level, economic performance, and worker
participation. Discuss topics of interest for this organization.
Q3. “Workers’ participation in management” means involvement of
representatives of workers in the decision-making process of an organization.
a) Discuss in what different ways workers can participate in management.
b) Discuss at what levels workers can participate in management.
Compensation & Benefits
Q1) ABC Metallurgicals Pvt Ltd is a medium scale manufacturer engaged in
producing castings (big, medium & small) for the auto industry. It proposes
to set-up a new plant in the vicinity of Pune, Maharashtra and their MD has
approached you to design their Compensation structure. Explain briefly how you
would proceed from the principles.
Q2) The M.D of a big hospital has approached you to solve the problem of
manpower attrition. It seems that good people are being recruited but they are
leaving after two or three years which is not only hampering service to
patients but is also affecting the hospital’s reputation. He wants you to study
the situation and recommend appropriate strategies. What will your strategy be
to improve the situation in the hospital? Q3) Get-well hospitals is a reputed
chain of hospitals in the southern part of the country and recently they have
decided to open a branch in a city in Western India. As a first step they had
advertised for the position of “Staff Nurses” with nursing qualification and
adequate experience. From the numerous applicants they selected fifteen ladies
from diverse background, w.r.t age, qualification, experience, attitude,
physical fitness & communication skill. Q3a) The “Administrator” of that
hospital wants you to design an appropriate scheme so that they can rank these
ladies (from best to last) and give them the compensation befitting their worth
to the orgn. Discuss the “scheme” that you would design to assess these ladies.
Their requisite Job Description & Job Specification is given below. Q3b)
You are requested to suggest how the selected persons can be compensated. (5
marks)
Job Description i) Monitor and record vital health parameters of indoor
patients & communicate to attending doctor in case of any abnormalities ii)
Provide proper medication to individual patients as per doctor’s advice iii)
Accompanying Resident Doctor/Specialist on rounds and act on their advice iv)
Maintain patient hygiene as well as in the hospital ward by directing cleaning
staff v) Maintain liaison with Dietician regarding food for individual patients
vi) Maintain liaison with Lab for doctor prescribed tests and place report to
doctor vii) Be kind to patients, especially while dealing with elderly ones
viii) Be always cautious to identify any life-threatening deterioration in
patient’s health
Job Qualification
i) Must have appropriate “Nursing” qualifications & at least seven
years of ward experience out of which three years should be in a big hospital.
ii) Must be physically fit & quite agile to give effective care to each
patient iii) Must be able to communicate in local language, English and
preferably Hindi iv) Must have good knowledge about what emergency medicine to
use in which situation. v) Should be having good behaviour & capable of providing
emotional support vi) Should be having technical competence to computerize all
medical records vii) Should be able to handle specialised medical equipment
like ventilator, PAP
Manpower Planning,
Recruitment and Selection
Q. 1. As a Training Manager of a fast-growing tech company, you are
tasked to select a trainer for a training program to enhance the leadership
skills of mid-level managers. The company has a diverse workforce, including
remote employees. Outline the skills you will be looking for the trainer for
creating a comprehensive leadership-training program that caters to different
learning styles and accommodates remote participants.
Q. 2. You are the HR Manager of a well-established manufacturing company
that has been using traditional methods of performance appraisal for many
years. The management team is considering a potential shift to more modern
performance management approaches. Your task is to provide an in-depth analysis
of the advantages and disadvantages of traditional performance appraisal
methods in the context of your organization.
Q.3 a) You are the Human Resources Manager of a rapidly expanding
technology company that values fair and accurate employee performance
appraisal. However, you've noticed that various biases and cognitive effects
can impact the objectivity of performance evaluations. Analyze any three
challenges faced while appraising the performance of employees and explain how
each one can potentially distort the assessment process.
Q.3 b) You are the Recruitment Manager of a dynamic multinational
corporation aiming to attract top talent in the competitive tech industry. The
company recognizes the need for modern recruitment methods to identify and
select the best candidates. Select any three of the modern recruitment methods
and explain why you have selected these three methods.
Organisation
Culture
1. Culture can be a double-edged sword, serving as an asset or a
liability for an organization. Analyse the concept of "culture as a
liability" with respect to its potential negative effects on
organizational performance, employee behaviour, and overall organisational
engagement outcomes. Provide an example of a company that has experienced
culture-related liabilities and analyse the reasons behind the challenges.
2. Identify and debunk three common myths about organizational culture.
Provide a detailed explanation of each myth and support your arguments with
real-life example or a case study that illustrate the negative impact of
believing in these myths.
3.a. Analyse the role of communication in the process of changing
organizational culture. How can leaders effectively communicate the need for
change, foster employee engagement, and overcome resistance during times of
significant transformation?
3.b. Analyse the risks and benefits of cultural alignment in mergers and
acquisitions, citing a real-world example. How can leaders effectively balance
cultural differences to achieve successful post-merger integration and preserve
the strengths of each organisation involved?
Performance
Management System
Question-1 You have joined as HR Manager at Sonata Logistics which is a
five year old company. You are required to design a ‘360 degree appraisal form’
as a method of employee appraisal.
Question-2 Network Limited is a computer hardware manufacturer and is
introducing self-appraisal as a method for employee evaluation. Design a
employee self appraisal form.
Question-3
SmartClass Ltd is a start-up company that conducts coaching, tuitions
for students across India. The company is expanding rapidly across India and is
hiring Teachers.
Using the SMART principles, prepare 2 goals each for each of the
following:
a) Training Manager at SmartClass Ltd (5 marks)
b) Hiring Manager at SmartClass Ltd
Enterprise Resource Planning
Question: Read the case study — 'AuroVision Consulting (AVC) moves Human
Resources to the Cloud' and answer the following questions.
1. Analyze AuroVision Consulting's problems with its legacy human
resources systems. What was the business impact of these problems? (10 marks)
2. Was a cloud-based system appropriate for AuroVision Consulting?
Justify your answer by giving suitable explanations.
3. Keeping the above case as a reference, (10 marks)
a. Explain the integration of mobile app with the Oracle HCM ERP (5 marks)
b. Benefits ofHCM solution implementation in developing Reporting and
Analytics by AVC's USbased analytics group? Explain using any one use case for
the same.
Total Quality Management
Q1. Maxx Industry
is in the process of implementing TQM across the entire organization. You are
asked to make a presentation to the senior managers on the aspects of TQM and
points to consider while implementing. Discuss your presentation.
Q2. What would be
your advice to a design team on quality management techniques that may support
in removing defects in products at design phase or the production phase?
Q3. Below is data
collected for the percentage of defective from a process (n=100).
|
Sample |
1 |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
9 |
10 |
11 |
12 |
13 |
14 |
15 |
|
|
.04 |
.02 |
.05 |
.03 |
|
.04 |
.03 |
.07 |
.01 |
.02 |
.03 |
.02 |
.02 |
.08 |
.03 |
a. Find all
control limits for this process. (5
Marks)
b. Discuss two
types of control charts you will use for attributes data.
Operations and Supply Chain Strategies
1. How can the
full set of logistical and cross-functional drivers be used to create strategic
fit for a PC manufacturer targeting both time-sensitive and price-conscious
customers?
2. "SCOR
model links business processes, performance metrics, skills and practices into
a unified structure" Comment. (10
Marks)
3. Yomato is an
Indian multinational restaurant aggregator and food delivery company. Company
reported first-ever profitable quarter brought a whole lot of cheer among
management. Company is also planning to expand its business to other countries
as well.
a. Explain various
competitive dimensions in detail that company needs to rework to get sustainable
profitability.
b. You are
appointed as consultant for the Yomato. Suggest some corporate level strategies
that ultimately helps them.
Warehouse Management
1.
Provide a comprehensive overview of the
benefits, challenges, and best practices associated with outsourcing warehouse
operations for businesses seeking to optimize their supply chain management.
2.
Discuss the essential features and
functionalities that businesses should look for when selecting a warehouse
management system to improve inventory management, streamline operations, and
enhance overall supply chain performance for Food and Beverage Industry warehouse. (10 marks)
3.
You are a warehouse manager for an
E-commerce company that deals with a wide range of products. The company has
been experiencing inefficiencies in its warehouse operations, leading to
delayed order processing, increased errors, and rising inventory carrying
costs. Your task is to analyze the situation and propose solutions to address
the challenges.
a.
Identify the key issues and challenges
faced by the warehouse in terms of efficiency and inventory management. Discuss
the factors contributing to the delays in order processing, the reasons for the
increased error rates, and the factors leading to higher inventory carrying
costs.
b.
Propose a comprehensive plan to improve
warehouse efficiency and optimize inventory management. Outline the strategies
you would implement to address the identified challenges. Include steps to
streamline order processing, minimize errors, and reduce inventory carrying
costs. Support your proposed plan with relevant theories, industry best
practices, and real-life examples of successful warehouse management
implementations.
Supply Chain Management
l . "Fast Fashion", a new generation fashion and utility wear
network of stores, has about 200 high end fashion stores in the country. They
have heir own brand which appeals to youngsters and kids. They plan to expand
to 500 stores by the year 2025. Along with this growth plan, they already are
facing delays in getting stock out situations, higher cost due to stocks not
arriving within season, quality issue with apparel manufacturers etc. They want
to open new stores and also optimize cost along with higher service. How can
they leverage various supply chain drivers to meet their objective by 2025?
2. "Drunken
Monkey" is a fast food and healthy snack chain. They are a post covid
start up by fresh graduates and technocrats. Being creative thinkers, they have
expanded to about 6 locations within the city. They plan is to put up 6 more
stores within next year. Brand has picked up well but due to lack of sufficient
experience they are already facing cost issues, sourcing is not able to meet
customer demand, not able to meet required heathy snack demand. With more
customers visiting outlets, non-availability is leading to negative social
media reviews which is an issue for their brand and growth plan. They are
aiming at making their process agile to meet increasing and variable demand.
Also make the business lean so that profits can be maintained while growing
number of stores. How will they transition through different stages to reach
LEAN and AGILE value chain stage? (10
Marks)
3. "Winners" are
a sports tourism agency who under take guided sports tourism package around
major events like IPL, Football World Cup, Fl races and even smaller European
and American sports / games events. They need to forecast from number
ofpotential tourism package bookings, visa needs, travel bookings, organize
stay, food etc.
a. Describe steps in demand
forecasting in this case situation.
b. Describe methods of
demand forecasting. (5 Marks)
Services Marketing
Q1. You are the
owner of a retail chain. You currently have consumer durables, groceries and
private label clothing range for kids, men, and women. The price point is low
and the quality you offer is fantastic. You have more than eighty percent
repeat customers. In most of the customer, surveys that you have conducted with
market research agencies have pointed this unique feature of your store. You
have successfully operated your business in Delhi. You have about 15 stores
operating across the state. During the last five years, you have spread your
offerings to the other northern states, and you have seen a wonderful response.
You are encouraged, and you decide to take this down south.
You have
encouraged about twenty five percent of your best staff member to open the
first store in Bangalore. (With a salary hike) They are your top performers.
The vacant positions in the north will be filled up temporarily and the staff
members deputed would be called back after 3 years from the start of the
operation. The store opens as scheduled. The initial response is good, but
within six months, you see a plethora of complaints coming in and customers are
unhappy with their overall experience. Your cash counters seem to become empty
with footfalls and profits coming down.
This comes to you
as a big shock as you had not expected this to happen. You are unwilling to
give up and you need to understand why? Is it the mindset of the people, a
consumer whom you have never encountered before, or is it the issue of training
your people and re designing of your service offerings? But will you be able to
turn this around?
Do you feel that
there is a difference in consumer mindset in the South vis a vis the North? Can
you point some of them? What data do you need to reach to a conclusion and what
steps should you take to plug the footfalls? (10 Marks)
Q2. You have
worked in the industry for a decade, and you are now fed up with the boring
work environment around you. The entrepreneurial bug has bitten you and a food
business is in your mind. There are numerous challenges, however. In your city,
the working population is large enough to sustain the business, disposable
incomes are high, and you feel that there is a niche offering that needs to be
created for your restaurant, for example a Japanese or a Korean cuisine. The
problem however with a niche is adoption to local tastes, preferences, and the
biggest challenge of whether customer would be interested in them. The next big
challenge would be for you to reach out to the right set of customers. This
might take you some time, and your biggest fear is that the initial buzz that
you may create at the start may not sustain after a point. Also, if you are
successful, there may be copycats coming in. You are therefore considering a
second alternative of ‘tiffin services’ to people around you. This may not have
the glamour but will make you cash bells ringing from day 1 if your product is
right. There may not any need for branding or the need to position yourself. It
is a dilemma that you are facing.
How would the
service offering be different in case of a restaurant vis a vis tiffin service?
(7Ps) and how would you plan to market the service offerings? (restaurant vis a
vis tiffin service)
Q3. Trail Blazers
academy is a coaching academy, providing training, coaching, and counselling
services for students. Their primary revenue source is from the coaching they
do for medical and JEE. Established a decade ago, it is now a well-known brand,
but faces sever competition from the crowded market of the coaching space. The
quality of the students passing out are well know and many candidates are able
to crack the JEE and medical exams. However, in the last couple of years, the
company has tried to expand using the franchise model. This was possibly the
best model available. But with tremendous amount of competition happening
online and offline, the pricing model of the academy has changed. The fees for
the course are on the brochure but is charged variably. There are no
standardizations followed. Many of the franchisees charge whatever they want
to, essentially to maintain a minimum threshold of students flowing into the
organisation. Sometimes the center heads of the franchise encourage existing
students to bring in new candidates, there by incentivizing them. Some of the
hard negotiators are able to settle down at a lower price point that what
others are paying. In many cases, students were allowed just with a token money
with more than the usual EMIs. Everything seems to be as per the flexibility of
the center managers. While some of the franchises are happy, others are not.
The location of the center, number of enrolments drive the pricing. The parents
are unhappy with this mechanism and there are complaints floating in the social
media about Trail Blazers. The franchises are incentivized on the total revenue
they add to the parent group. Many of them therefore have started the recent
practice of creating fake candidates, thereby making themselves eligible for
more incentives.
Trail Blazers have
also realized that due to competitive pressure, they are unable to make good
margins in the business and wants to expand their offerings. They are now
planning to start a HR recruitment consulting firm. The CEO can drive this,
because of his previous experience in this area. He also has a team, which is
capable enough. The CEO has invited you, as a consultant. They are in a dilemma
on whether they should use the Trail Blazers brand name to the recruitment
consulting firm or use a new name. Trail Blazers sound to be a great name for
the consulting firm and matches with the nature of work that they intend to do.
However, many of the other managers opine that these two businesses are
different and not related and therefore the brand extension is not suitable for
the new offerings. Even if they use the same name, how would they position
themselves?
a. How do you
price their services better? (5 marks)
b. Is venturing
into a new service offering a sensible proposition for Trail Blazers? What are
the potential benefits and challenges that you see as a consultant?
Retail Banking
Q1. Retail bank
has different distribution channels to facilitate customers and give him
different options to use banking services. This choice helps the customer to
choose the channel he deems fit at that point of time. Explain the different
channels and also explain why banks are discouraging customers to visit branch
for financial transactions. (10 marks)
Q2. Credit
appraisal is an important step in doing financial due diligence. If this action
is not carried out properly it may result in bad loan and subsequent NPA.
Explain the basic lending principles and the role of credit scoring and CIBIL
score. (10 marks)
Q3. Today we are
in era of e-banking/digital banking. Brick and mortar banking is virtually
coming to an end. Technology has deeply pervaded banks and is playing an
important role in increasing performance, accuracy and speed. Discuss the
importance of the following in digital banking: a) Artificial intelligence (5
marks) b) Multifactor authentication
Commercial Banking System & Role of
RBI
1) Independence of
Central Bank is very crucial for impartial functioning and fair play in the
economy. Any closeness of Central Bank to Ministry of Finance will not be fair
and it will be viewed as baby of the government and will be looked with
suspicion. Do you agree or disagree with the above statement and what is your
stand? (10 marks)
2) RBI has
different parameters for evaluating the performance of bank. These criteria
emanates from different roles played by commercial banks. Explain the different
parameters on which banks are rated on scale of 1 to 5. Here 5 is rated as
unsatisfactory/poorly performing bank, while 1 rating is deemed as a well run
bank. (10 marks)
3) Today most of
the banks are focusing on recovery of Non-Performing Assets (NPAs). A large
chunk of bank’s money is locked in these assets. Major defaulters are
intentional who plan to defraud the bank and run away. The other type of
defaulters are those, who because of circumstances or due to some inability are
unable to repay the bank loans. Banks have to make huge provisions for NPAs,
which reduce the profitability of the banks. However, new legislations have
been passed expediting recovery process but more needs to be done. In light of
above statements: a) Write the major steps taken for recovery since last 10
years (5 marks) b) How do you differentiate between intentional defaulters and
ability defaulters, and the view of RBI on these two category of defaulters?
Marketing Research
1. Apple Inc. sees
a decline in sale of iPhone in India. They perceived that the new launches such
as foldable smartphones by competitors are a threat to their products. They
hire you in a role of market researcher and give a task to understand customer
preferences for foldable smartphones. Develop a survey questionnaire that
captures consumers' opinions and features, design, price, and brand reputation.
2. Fab India wants
to introduce a new clothing line targeting millennial. As a market researcher,
develop a questionnaire to conduct in-depth interviews with a representative sample
of millennial to understand their fashion preferences, lifestyle, and
purchasing behavior. List down the questions and analyze them using thematic
analysis.
3. UrbanHomes
Developers, a renowned real estate company, is exploring the idea of building a
new and innovative housing project in the bustling city of Navi Mumbai, India. The vision is to create a modern
living haven that combines contemporary design,sustainable features, and a
vibrant community lifestyle. As the project's market researcher, the goal is to
understand potential buyers' preferences, budget constraints, and location
preferences to shape the development according to their needs and aspirations.
a. As a market
researcher, design a survey based questionnaire to assess potential buyers'
preferences, budget constraints, and location preferences for the new housing development.
The survey must include both qualitative and quantitative questions.
b. Identify the
Target Market and characteristics of ideal respondents.
Entrepreneurship and VCM
Q1. “Clients do
not come first. Employees come first. If you take care of your employees, they
will take care of the clients.”
Q2. Kritika is a
final year hotel management student, who is very much interested in starting
her own business of bakery. She is thinking of taking a loan and has approached
you for advice. What would you advise her?
Q3. Vicky, Charvi
and Anjli are going to start a business, which is basically a PR firm which
helps different organizations to create brand image and communicate to public
to attract customers to those organization. Vicky and Charvi is of opinion that
they should form it as a private limited company and Anjli feels it should be
LLP.
A) How do Vicky
and Charvi justify formation of private limited company?
B) How do Anjli
justify formation of LLP?
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