NMIMS CDOE Sem 1 Assignments June 25- 9967480770

 

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INTERNAL ASSIGNMENT APPLICABLE FOR JUNE 2025 EXAMINATION

 

Business Communication

Q1. Imagine you are a marketing manager for a new Indian fitness app called “FitIndia”. Your aim to create a persuasive message to motivate young adults to adopt a healthier lifestyle. How would you craft your message to resonate with this target audience?

Q2 (A). A multinational company in India with a diverse workforce recognizes the importance of inclusivity and respect in its business communication. The company aims to create a cohesive work environment where employees from all backgrounds feel valued and understood. To achieve this, the management wants to implement a strategy for using bias-free language that considers the regional and linguistic diversity for its employees. Propose a comprehensive strategy for using bias-free language in this multicultural business environment to promote inclusivity and respect.

Q2 (B) The marketing team at a company is struggling to keep up with the changing landscape of social media. They are using outdated methods and are not effectively engaging with stakeholders. The team is also not using social media to its full potential to inform, persuade or build relationships. The CEO has called a meeting to discuss how the team can better adapt to the changing landscape of social media. Evaluate the impact of social networks on business communication and how they have transformed interactions with stakeholders?

 

Financial Accounting

Q1 You are given the following partial information for AlphaEx Ltd. for the year ended March 31, 2024:

Required

1.     Compute the cost of goods sold (COGS) and Gross Profit for the year ended March 31, 2024.

2.     Prepare the income statement (from Net Sales down to Net Income) for the year ended March 31, 2024. Clearly show each line item, including your calculations for Cost of Goods Sold, Gross profit, Operating Income, and Net Income after tax.

3.     Calculate the ending Retained Earnings on March 31, 2024, after the company closes its Net Income into Retained Earnings. Show your computation step by step.

4.     Using the year-end balances, compute and interpret two financial ratios- for example, the Current Ratio and the Debt-to-Equity Ratio. In a brief paragraph, discuss what these ratios indicate about AlphaEx’s liquidity and long-term solvency.

1. Income Statement (Partially Reported)	Amount (Rs.)
Net Sales:	9,00,000
Beginning inventory (April 1, 2023):	60,000
Net Purchases:	3,20,000
Ending inventory (March 31, 2024):	50,000
Operating expenses (excluding depreciation):	1,40,000
Depreciation expense:	30,000
Interest Expense:	20,000
Income tax rate:	25%
2. Balance Sheet (Selected items as at March 31, 2024)
Cash & Cash equivalents:	1,00,000
Accounts receivable:	80,000
Inventory:	50,000
Property, Plant & Equipment (net):	4,00,000
Accounts Payable:	40,000
Long-term debt:	2,00,000
Common stock:	1,50,000
Retained Earnings (at the beginning):	80,000

 

Q2 (A) A mid-sized manufacturing company has suffered significant losses over the past two years, casting doubt on its ability to continue as a going concern. Critically examine how the concept of going concern influences the accounting process in such a situation. In your analysis, discuss the ethical and professional judgements an accountant must make when deciding whether the business should continue applying going concern assumptions in its financial statements.

Q2 (B) Financial accounting is based on fundamental principles and assumptions that guide the preparation of financial statements. However, with the rapid advancement of technology and the increasing complexity of modern business transactions, some argue that traditional accounting framework may no longer be sufficient. Critically, evaluate the relevance of traditional financial accounting principles (such as the historical cost principle, accrual basis, and consistency) in today’s business environment. In your response, analyze potential modifications or alternative approaches that could enhance financial reporting accuracy and decision-making for stakeholders.

 

Marketing Management

Q1 A premium home appliance brand, CoolCasa, has been facing stagnating sales despite offering high-quality, durable, and technologically advanced products. Market research indicates that younger consumers, particularly millennials and Gen Z, prefer smart, connected appliances but also focus on affordability, brand experience, and sustainability. The company’s traditional marketing approach, which emphasizes product durability and engineering excellence, seems less appealing to this segment.

Question:

Based on consumer behaviour principles, evaluate what key factors should CoolCasa consider to realign its marketing strategy and better appeal to younger buyers?

Q2 (A) FreshBite Foods, a mid-sized packaged snacks brand in India, has noticed a decline in sales of its traditional fried chips among urban consumers. Market research suggests that health-conscious millennials and Gen Z consumers prefer baked, organic, or low-fat alternatives. FreshBite’s management is considering launching a new line of healthy snacks but is unsure how to understand and influence consumer buying behaviour effectively.

Question:

Based on the given scenario, analyze the key factors influencing consumer buying behaviour that FreshBite Foods should consider before launching its new healthy snack line.

Q2 (B) GlowCare, a new skincare startup in India, has launched a premium herbal face cream targeting young professionals. Despite high-quality ingredients and dermatologist endorsements, the product is struggling to gain traction in the market. Competitors with well-established brands dominate consumer trust, and many potential customers perceive GlowCare’s product as expensive. The management is now exploring ways to enhance customer value and improve brand positioning.

Question:

Based on the given scenario, apply marketing management principles to show how GlowCare can build customer value through its product, service, and brand strategies to gain a competitive edge.

 

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Micro Economics & Macro Economics

Q1 Rohan owns a local organic farming business that supplies fresh fruits and vegetables to supermarkets and online grocery platforms. Recently, he has seen an increase in demand due to rising consumer preference for organic produce. However, he is struggling to increase supply due to challenges such as unpredictable weather conditions, high labor costs, rising transportation expenses, and government farming regulations. As an agricultural consultant, analyze the concept of supply chain and its determining factors to help Rohan expand his business.

Q2 (A) Aarav owns a chain of fast-food restaurants that specializes in gourmet burgers. Recently, he noticed that when he increased the price of his signature burger by 10%, sales dropped significantly. However, when he increased the price of soft drinks by 15%, there was little to no impact on sales. Aarav is now trying to understand how price changes affect demand for different products in his restaurant and how he can use this information to make better pricing decisions. As a business consultant, analyze the concept of price elasticity of demand and recommend pricing strategies that Aarav can use to maximize revenue without losing customers.

Q2 (B) Neha, a young professional, recently received a promotion with significant salary hike. Excited about her increased income, she decides to upgrade her lifestyle by purchasing premium organic food products, high-end fashion brands, and a gym membership. However, she also notices that some of her colleagues, despite their higher incomes, continue buying budget-friendly brands and prefer saving rather than increasing their spending. As an economist, analyze the impact of the income effect on Neha’s consumption choices. In your response explain the concept of the income effect and how changes in income influence consumer demand for normal goods, inferior goods, and luxury goods.

 

Organizational Behavior

Q1 Rahul is a young entrepreneur who recently started a tech startup for educational apps. He is imaginative and often comes up with innovative ideas, but his plans lack detail and structure. His team appreciates his enthusiasm and collaborative approach, but he struggles to give critical feedback. During a product launch, Rahul became anxious about meeting expectations, which affected his decision-making under pressure. Despite these challenges, his curiosity and willingness to learn keep him motivated. He realizes he needs to improve his leadership skills to grow his startup.

Question: Using the Big Five Model of Personality, evaluate Rahul’s personality traits and their impact on his effectiveness as a leader. Suggest strategies to enhance his leadership style while leveraging his strengths. How can he engage his team more effectively?

Q2 (A) Nisha is a talented graphic designer working at a marketing agency. She recently discovered that her colleague, who has similar qualifications and experience, receives a higher salary despite having a comparable workload. This realization has left Nisha feeling demotivated and less enthusiastic about her projects. She starts putting in less effort and avoids taking on additional responsibilities, as she feels her contributions are not being valued equally.

Question: Using Equity Theory of Motivation, analyze Nisha’s reaction to the pay disparity. How can her manager address this situation to restore her motivation and productivity?

Q2 (B) Amit and Priya, two senior project managers in a consulting firm, frequently disagree on project execution strategies. Amit prefers a structured, process-driven approach, while Priya values flexibility and adaptability. Their ongoing conflicts are delaying project timelines and creating tension within the team. The manager notices this issue and wants to intervene.

Question: Analyze the nature of the conflict between Amit and Priya using conflict management techniques. Which technique would be most effective in resolving their conflict, and why? Justify your answer with logical reasoning.

 

Quantitative Methods - I

Q1 From a large batch of batteries, a sample of size 50 is drawn. The average lifespan of the batteries is 1200 hours with a standard deviation of 200 hours.

1. Find the probability that the mean lifespan of the sample is less than 1150 hours.

2. Calculate the 95% confidence interval for the sample mean lifespan.

3. Discuss the effect of increasing the sample size to 100 on the standard error and the probability calculation.

Q2 (A) A deck of cards contains 10 red and 6 black cards. If two cards are randomly drawn without replacement, what is the probability that both cards drawn are black?

What is the probability that at least one of the two cards drawn is red?

Q2 (B) A milling machine is set to produce rods that have an average length of 15.00 cm. The machine is known to have a standard deviation () of 0.3 cm. The customer specifies the rod length to be within 14.80 and 15.20 cm. What is the acceptance percentage given the setting and age of the machine (age determines the standard deviation)?

 

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NMIMS CDOE SEM 1 DEC 24 SOVED ASSIGNMENTS 9967480770

 

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INTERNAL ASSIGNMENT APPLICABLE FOR DECEMBER 2024 EXAMINATION

 

Business Communication

Q1. Jyoti, a seasoned marketing executive, was tasked with presenting a new product launch strategy to two very different audiences: the company's senior management team and a group of young, tech-savvy consumers. She knew that a one-size-fits-all approach wouldn't be effective. She needed to adapt her message and delivery to resonate with each group. What factors must Jyoti keep in mind for controlling the style and tone for each of her audience? (10 Marks)

Q2 (A) Anant Industries, a giant into Indian sweets and snacks is primarily reliant on emails and phone calls for their business. They now want to use more modern digital tools for business communication and managing workflow. What are some of the digitals tools the company can use to enhance their business communication? (5 Marks)

Q2 (B) What ethical communication practices must Anand industries keep in mind while using

digital communication tools? (5 Marks)

 

Financial Accounting

Q1. Given the following information of ABC Ltd. as of March 31st:

1. Revenue Rs. 5,00,000

2. Cost of Goods Sold Rs. 3,00,000

3. Operating Expense Rs. 80,000

4. Depreciation Rs. 30,000

5. Tax Rate 30%

Prepare the Income Statement and calculate the Net Profit after Tax. Additionally, evaluate how the inclusion of non-cash items like depreciation affects the financial position of the company, and discuss its significance in decision-making for stakeholders. (10 Marks)

Q2 (A) Compare and contrast the role of journal entries and ledger accounts in the accounting process. How does the relationship between these two elements ensure accurate financial reporting? Support your answer with examples. (5 Marks)

Q2 (B) Analyze how changes in accounting policies, such as revenue recognition, can alter the interpretation of a corporation's financial performance and position. Discuss the potential implications and investors and creditors using real-life corporate examples. (5 Marks)

 

Marketing Management

Q1. XYZ Corporation is a leading retailer in the fashion industry, primarily targeting middle-aged consumers. However, recent demographic shifts show a growing population of younger consumers with different tastes and purchasing behaviors. As the marketing manager, you are tasked with adjusting XYZ Corporation's marketing strategy to better serve this changing demographic. Analyze the impact of the demographic changes on XYZ Corporation's marketing strategy. Propose a new marketing strategy that considers these demographic shifts and addresses potential challenges. Justify your recommendations with appropriate marketing theories and concepts. (10 Marks)

Q2 (A) A company that has been successfully selling consumer electronics to individual customers is planning to enter the business market by offering bulk sales of its products to corporate clients. As a marketing manager, you need to prepare a briefing on how the business market differs from the consumer market. Explain two key differences between business markets and consumer markets that the company should consider when developing its marketing strategy. Provide examples to illustrate these differences. (5 Marks)

Q2 (B) A leading consumer electronics company is facing declining sales for its flagship smartphone model. The company’s management has decided to initiate a new product development process, starting with internal idea generation. Describe how the company could effectively use its internal resources to generate new product ideas. What are the potential challenges and benefits of relying solely on internal sources for idea generation? (5 Marks)

 

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Micro Economics & Macro Economics

Q1 The COVID-19 pandemic of 2020 caused significant disruptions to international business operations because numerous firms relied on suppliers from different nations, notably China. Many companies used lean production method and kept low inventories in order to cut costs. However, this made them susceptible to supply chain interruptions. For instance, worldwide supply lines for electronics, including parts for laptops and cell phones, were impacted when lockdowns forced Chinese facilities to close. The fact that a large portion of auto parts were made in China presented difficulties for auto makers as well, resulting in major global production halts. What impact would the COVID-19 worldwide lockdowns have on Europe's supply curves for consumer electronics and auto factories? Explain your observations about the aforementioned scenario, emphasizing the supply side and the shift in the supply curve.( Note : You can make assumptions as per the requirement of the case ) (10 Marks)

Q2 (A) The London "black cab" taxis are amongst some of the expensive in the world. They complete to some extent with minicabs, which tend to be cheaper. However, minicabs are not allowed to pick up customers off the street, they have to be booked in advance, and their drivers do not have to memorize a London street map. minicabs operate in a more competitive market and require less of the drivers. Black cab(licensed) cab drivers must pass a background check and medical test and pay fees over 200 pounds. This may help to ensure that passengers are safe and drivers are accountable, but it also means that they have a monopoly on picking up people on the streets? Elaborate on the given market structure (Black cabs and Minicabs) and discuss the Implications for Markets with High Barriers to Entry. (5 Marks)

Q2 (B) The two main industries driving Zamiland's economy are manufacturing and agriculture. The government aims to optimize production in both areas, given its limited financial resources and workforce of ten thousand individuals. In order to improve economic wellbeing, a balance between agricultural produce and manufactured items is desired. Based on resource allocation, the Zamiland PPC shows different production combinations for manufactured items and agricultural goods. The PPC for Zamiland illustrates various production combinations for agricultural goods and manufactured products based on resource allocation.

Production Combinations (Hypothetical Table)

Production Combination Agricultural Goods (Units) Manufactured Products

(Units)

Point A 500 0

Point B 400 50

Point C 300 80

Point D 200 100

Point E 100 120

Point F 0 140

Explain the concept of Production Possibility Curve and the scarcity in Zamiland that is reflected in the production possibility curve in the given scenario. You are also required to, share your views on the implications of operating inside the production possibility curve in Zamiland and what does it suggest about resource utilization? (5 Marks)

 

Organizational Behavior

Q1. Nisha, as a head of operations at a mid-sized manufacturing company, has a team that is diverse in both experience and motivation levels. The company has recently undergone a turnaround process, that has left some employees feeling insecure about their future roles. Nisha observes that some of her team members, are highly motivated and consistently exceed their targets. A few others, seem disengaged and often struggle to meet their goals. As an OB expert, Nisha is considering different motivational strategies to improve team performance. She is aware that a one-size-fits-all approach may not work. Based on motivation theories (Maslow’s Hierarchy of Needs, Herzberg’s Two-Factor Theory, and Vroom’s Expectancy Theory), evaluate the possible reasons for the varying levels of motivation in Nisha's team. Recommend strategies Nisha could implement to boost motivation across the team, considering both intrinsic and extrinsic motivators. (10 Marks)

Q2 (A) Vidya is a project leader at an IT company, and her team has individuals with varying levels of experience and cultural backgrounds. Recently, she noticed a disagreements and arguments between two team members, Richard and Pallavi. Richard believes that Pallavi is not contributing enough to the team's success, while Pallavi feels that Richard undermines her ideas and doesn't give her the opportunity to share her thoughts. As their leader, Vidya wants to understand the situation better and resolve the issue. Based on the concept of human perception, explain how Vidya can use her understanding of the key stages of perceptual process to address the situation between Richard and Pallavi. (5 Marks)

Q2 (B) Brijesh, a senior manager at a retail company, is preparing his department for the launch of a new product line. During a meeting, he notices a clear division in attitudes of subordinates: some, like Ashish and Mohan, express strong support for the company’s focus on sustainability, driven by their personal values of environmental responsibility. Others, like Dinesh and Eshwar, are more skeptical, focusing on the potential financial risks of this shift. Analyze how the alignment (or misalignment) of personal values with workplace attitudes can impact the department’s performance. (5 Marks)

 

Quantitative Methods - I

Q1. Explain the following concepts

- Difference between point estimate and interval estimate. (2 Marks)

- Concept of confidence interval for any estimate (Mean / Proportion). (2 Marks)

And solve the following question

A sample of 30 students' test scores is randomly selected from a large class. The sample has a mean score of 85 points and a standard deviation of 6 points. Calculate the 99% and 95% confidence intervals for the population mean. (6 Marks) (10 Marks)

Q2 (A) The monthly rent paid by a group of 15,000 tenants in a city is found to be normally distributed with a mean of 12,000 and a standard deviation of 1,500. Answer the following questions:

a) What is the probability that a tenant selected at random pays more than 10,500 in rent?

b) What is the probability that a tenant selected at random pays more than 14,700 in rent ? (5 Marks)

Q2 (B) A pharmaceutical company claims that its new drug reduces the average recovery time from the flu to less than 7 days. Historically, the average recovery time for the flu without the drug is 7 days. To test this claim, the company conducted a study with 50 patients who took the new drug. The sample mean recovery time was 6.5 days with a population standard deviation of 2 days. Can we accept the company's claim at the 5% level of significance? (5 Marks)

 

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