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INTERNAL ASSIGNMENT APPLICABLE FOR DECEMBER 2024
EXAMINATION
Marketing
Management
Q1. BLINKIT is an
e-commerce and grocery delivery APP-based platform for getting any needed
groceries, fruits, and vegetables as well as other daily essential products
delivered to your doorstep. Based on the Marketing Management definition,
please pull out different components of this definition and relate it with the
‘Blinkit business.’ (10 Marks)
Q.2. Kellogg, an
internationally renowned cornflakes,
and muesli manufacturer
has recently entered into muesli-based products in India, appropriate
for the adult population. Using the concept of SEGMENTATION & TARGETING,
please develop their segmentation and targeting approach as suggested – For
segmentation, you have to identify one appropriate approach and develop it as
segment profiles using the relevant information needed for it. Later, suggest a
specific targeting strategy you will use and justify your selection. (10 Marks)
Q3. Electric
Vehicles (EVs) are making inroads in India and not only existing automobile
manufacturers are exploiting this opportunity, but new start-up organizations
are coming up. REV-UP is a new start-up planning to produce ELECTRIC 2-WHEELER
SCOOTERS in India. Kindly answer the following two questions.
a) Using the
concept of ‘Microenvironment,’ please develop one of the components of the
microenvironment namely Customer. (5 Marks)
b) Demonstrate
the use
of any two
‘Online Marketing Mediums’
to develop awareness and grow the
business. (5 Marks)
Organisational Behaviour
Q1. When
organisations value their employees, they build an asset base which helps them
to stay relevant in this competitive market. Sameer, the CEO of Prism
Properties has hired an HR Director for improving employee’s work behavior. In this context, analyze the concept of
Organisation Behaviour. The HR Director is also briefing the HR team about the
origin of OB. Evaluate the contribution of different disciplines in building
the foundation of Organisation Behaviour. Add suitable examples. (10 Marks)
Q2. Hawthrone
experiments laid the foundation of understanding the relevance of Organisation
Behaviour. These experiments were carried out at different times with some
interval years in between. Each experiment brought out a new perspective of OB.
In this context, evaluate the contribution of each type of experiment in the
field of OB. Give suitable examples (10
Marks)
Q3.Personality
theories help in predicting the behaviour of individuals based on their
personality characteristics. This is an ever-developing field of study. In this
context, answer the following with examples:
a) Rohan was an
introvert child while growing up but over the years he has become more outgoing
and expressive due to his peers. In this context, analyze the contribution of
Social Learning Theory in developing an individual’s Personality. (5 Marks)
b) Vishal wanted
to get a quick promotion at work and he had two alternatives. Either work hard
and build his reputation or become the boss’s favorite. He was in a dilemma. In
this context, elaborate on the contribution of Psychoanalytic theory in
personality development and decision making. (5 Marks)
Business Economics
Q1. Imagine you
are a market analyst for a popular snack company, MunchTime Snacks. The company
produces a range of snacks, including chips, cookies, and nuts. Recently,
MunchTime Snacks conducted a survey to understand consumer behavior regarding
their most popular product, the MunchTime Potato Chips. The survey
revealed the following
data on consumer
satisfaction and consumption
of MunchTime Potato Chips:
Consumer A:
Initially buys 1 bag of chips and rates their satisfaction level at 8 out of
10. Consumer A: After buying a second bag, the satisfaction level drops to 5
out of 10. Consumer A: After buying a third bag, the satisfaction level further
drops to 3 out of 10. Identify the given law /theory which is stated is the
given statement. Enumerate the given statement and explain various assumptions
related to this theory. (10 marks)
Q2. “Price elasticity
of demand measures how the quantity demanded of a good or service responds to
changes in its price. It indicates the sensitivity of consumers to price
fluctuations.” Keeping the above statement in mind, Enumerate the various
significance of Price elasticity of demand.
(10 marks)
Q3 A. From
the given hypothetical
table, Calculate Marginal
Utility from the
given information. (5 Marks)
Unit Consumed Total Utility (TU) Marginal Utility (MU)
0 0
1 10
2 18
3 24
4 28
Strategic Management
Q1. You are the
marketing director of Hindustan Unilever, sequentially sales are dropping every quarter the management is worried about
this situation. In these circumstances. Analyze the reasons for the dropping revenue?
What strategic approaches would you suggest in this situation. Give valid reasons to support your
answer. (10 Marks)
Q2. Olympic gold
quest has hired you as a consultant for evaluating the reasons for India’s gold
devoid performance in the Olympics. Suggest a strategic plan for achieving
sporting excellence for India. (10
Marks)
Q3. You are the
marketing strategy head for meta- India. Your business is dependent on
advertising, but, despite the large number of consumers using your app,
advertising revenue has remained flat. In this situation (5 Marks)
a) Create a
strategy to attract advertisers. Provide examples to support your answer.
b) Develop two
strategies to communicate with your advertisers. (5 Marks)
Operations Management
1. Build Your
Dreams (BYD) the world’s largest manufacturer of electric automobiles is
planning to establish a new manufacturing plant in India. As the regional head,
you are tasked with the crucial decision of selecting the most suitable
location for this facility. What factors would you consider when choosing the
site for your manufacturing plant? Additionally, provide justification for your
location choice, including specific reasons and supporting facts that make it
an ideal site for the manufacturing facility. (10 Marks)
2. Discuss the
core principles of the Theory of Constraints (TOC) and its importance in
optimizing manufacturing operations. Using an appropriate example, explain the
main elements of the TOC methodology and how it can be applied to synchronized
manufacturing to improve production scheduling. Additionally, illustrate how
the Drum-Buffer-Rope (DBR) system contributes to enhancing overall system
efficiency, minimizing lead times, and boosting throughput in manufacturing
settings (consider any industry for your example). (10 Marks)
3. Case Study:
Quality Management at Crunchy Delights Biscuit Manufacturing
Crunchy Delights
is a large-scale biscuit manufacturing company that produces a variety of
biscuits, ranging from simple digestives to more elaborate cream-filled
varieties. With a reputation for quality and taste, the company has established
a significant market presence both domestically and internationally. To
maintain its competitive edge, Crunchy Delights places a strong emphasis on
quality management to ensure product reliability and customer satisfaction. The
operations manager plays a key role in overseeing quality assurance processes
a. Describe the
responsibilities of an operations manager in implementing and monitoring
quality assurance measures within the manufacturing facility. (5 Marks)
b. Discuss the
various aspects of quality in the manufacturing industry and how each aspect
contributes to overall product quality and customer satisfaction. (5 Marks)
Business Law
Q1. Explain the
difference between partnerships under Partnership Act, 1932 and Limited
Liability Partnership Act, 2008. (10
Marks)
Q2. In any
contract, free consent is an integral part and therefore any agreement signed
between parties should have free consent. Nivedita is about to enter into a
contract and she needs to understand the concept of free consent. Therefore,
please explain “Free Consent” and, the instances under which “Free Consent” in
an agreement would be affected. Please provide examples for each of such
instances. (10 Marks)
Q3. Priya is a
sales field officer employed with a leading FMCG company handling B2B accounts.
As part of her role, she is usually deployed at client and field sites for
period ranging from couple of weeks to few months. Currently, her assignment
involves working with a large conglomerate having interests in Hospitality,
Hospitals, etc. Therefore, she visits at the client sites frequently and
ensures that the sales and support are adequately provided. She has been
working with one of the leading hotel chains as the company’s client for the
past 6 months and her performance has been good but in the last 2 months, she
has found that few of the employees of the hotel have been hostile and
offensive while interacting with her. She has been made to sit in meetings
which does not require her participation. In fact, on numerous occasions, she
has been yelled at. Further, the discussions during the meetings are laced with
innuendos, which she felt unwelcome to be part of. In fact, few of the
employees had insisted on taking her out for a private dinner which she
declined and thereafter complaints have been reported against her regarding her
performance to the company. She also reported this to her employer who has
brushed aside her concerns stating that she is raising this issue as a counter
measure to the complaints raised by the hotel against her. In light of the
above facts, she has approached you for an advice on the following:
a) Under which law
can Priya claim harassment? Explain the type of harassment? (5 Marks)
b) To whom can this harassment be reported and how should such reporting
of harassment be dealt with? (5 Marks)
Business
communication
1. An online retailer of organic products, has experienced a significant
delay in the shipment of their flagship product, organic olive oil. Due to
unforeseen supply chain disruptions, the company anticipates a two-week delay
in fulfilling customer orders. The customer service department must inform
affected customers of the delay in a clear, concise, and professional manner.
Would a direct or indirect approach be more effective in delivering the
negative news of the shipment delay to customers? Justify your answer. (10 Marks)
2. Infoway Creators is an online marketing company employed by Medigain.
Infoway is arranging for a series of global online sessions by expert doctor
panels for Medigain. Since the webinars will have large number of participants,
Infoway suggested use of backchannel. What are some ways to incorporate
backchannel for Medigain? (10 Marks)
3. Maximus, a tech startup, is facing challenges in effectively
communicating complex product information to its customers via mobile devices.
Despite using concise language and clear headings, the messages often fail to
engage users and lead to customer inquiries.
a.What strategies can
SwiftCorp implement to
improve the readability
and comprehension of their mobile messages? (5 Marks)
b. How can SwiftCorp leverage visual elements to enhance message
delivery and engagement on mobile devices? (5 Marks)
Essentials of HRM
Q1. As the Chief Operating Officer (COO) of a listed microfinance
institution (MFI),you understand the critical importance of integrating HR as a
strategic business partner in the opening of a new branch. In this role, the HR department is not merely
a support function but an active participant in shaping the success of the new
branch. Explain Role of the HR Department as a business partner in the
establishment of the new branch in ABC State? (10 Marks)
Q2. Assume you are the head of the HR department at a prominent
Management and Engineering college. The
institution is preparing
to implement a
new performance appraisal system
for its faculty members, specifically for Associate Professors and
Assistant Professors. The
goal is to
establish a system
that accurately evaluates
performance and adheres to a bell curve rating model, ensuring that faculty
members are assessed fairly and that the distribution of ratings follows a
normal curve. Design an effective performance appraisal system for Associate
Professors and Assistant Professors at the college, incorporating a bell curve
or rating scale (1-5/A-E) system. (10 Marks)
Q3a. XYZ Corporation is a mid-sized manufacturing company that has
experienced rapid growth over the past four years. With this growth, the
company has expanded its workforce significantly, but it has also encountered
challenges related to HR practices, including compliance issues, employee
turnover etc. To address these challenges and improve overall HR effectiveness,
the company’s management has decided to conduct a comprehensive HR audit.
Question: What are the objectives,
its specific areas (e.g., recruitment, training and development,
compensation and benefits, employee relations, Legal compliances)should be
prioritized for conducting an HR audit at ABC Corporation? Mention benefits
accrued from audit. (5 Marks)
Q3b. Mr. John, the HR Head of XYZ Corporation, is retiring at the end of
this year after a commendable 30 -year
tenure with the
company. Under his
leadership, the HR the department has seen significant
growth, implementing various initiatives that have enhanced employee
engagement, streamlined recruitment
processes, and developed
a strong company culture. His departure creates a critical gap in the
leadership team, necessitating a well-thought-out succession plan to ensure
continuity and further advancement of the HR functions.
Question: How Company Identifies Potential Successors
internally/externally and relate their core competencies which are critical for
the new HR Head to lead the department and how can the company assess the
readiness of potential candidates to take on the HR Head role?
(5 Marks)
Corporate Finance
1. ABC Limited has equity with a market value of Rs. 20 Lacs and debt
with a market value of Rs. 15 Lacs. The Balance sheet of the company showed the
Capital Structure as under:
Capital Structure BV
Share Capital 10,00,000
Debentures 5,00,000
Bank Loan 8,00,000
Cost of debt is 9%. The risk-free rate is 8% and the market rate is 18%.
The beta of the company is 0.15. The firm pays no taxes.
What is ABC Limited’s debt to equity ratio?
What is ABC Limited’s weighted average cost of capital based on Market
value as well as Book value? Answer up to 2 decimal places.
ABC Limited is in growing stage and soon the company will be under 35%
tax bracket, in such a scenario the company is thinking to raise the debt up to
70%. Under these conditions, what will be the new DE ratio and the new cost of
capital of the company?
What is the impact of change in DE ratio as above on the Company and
why? (10 marks)
2. XYZ Ltd. is evaluating a new project proposal with a cash outlay of
Rs. 80,000. Cash inflows are 25,000 , 28,200 , 32,000, 12,000, 15,000. The
project is being funded entirely by a bank loan raised at an interest rate of
9% p.a. Currently there is no tax applicability to the firm. Evaluate the project
using NPV and IRR methodologies.
The Board of Directors want a minimum of 12% as its rate of return on
the project. Will the company take up the project? How will the situation be
different if the company is subject to a tax of 25%? (10 marks)
3a. Maya bought a house of value Rs. 65,00,000. She got a loan of 80% of
the value of the house from the bank. The bank offered her a loan for 10 years
@ 8.5% interest payable annually. Calculate the equated annual payment to be
made by her and draw up her annual payment schedule. (5 marks)
b) With the following data, calculate DSO and Debtor Turnover Ratio (in
no. of times) for FY 2021-22. What is better for the company, a higher ratio or
lower ratio? Give brief reasons? (In one line) (5 marks)
FY 2021-22 FY 2020-21
Sales 1,500,000 1,650,000
Receivables 30,000 35,000
60% of the sales are on credit basis
Cost &
Management Accounting
Q1. ABC Ltd., has given the following budgeted and actual sales figures:
Budgeted Actual
Quantity Sale Price Value Quantity Sales Price Value
Rs. Rs.
Rs. Rs.
Product A 500 60 30,000 600 65 39,000
Product B 700 40 28,000 650 38 24,700
The cost per unit of product A and B was Rs. 55 and Rs. 32 respectively.
Compute variances to explain difference between budgeted and actual
profit. (10 Marks)
Q2. Discuss the role of management accounting in shaping strategic
decisions within an organization. Provide examples of how management accounting
practices can influence long-term planning and sustainability. (10 Marks)
Q3. (a) Analyze the differences between standard costing and budgetary
control. How do these tools help in managing operational performance within an
organization? (5 Marks)
Q3 (b) Evaluate the importance of understanding cost behaviours in
decision-making. How can misinterpretation of cost behaviours impact a
company’s financial decisions? (5 Marks)
Project Management
Q1. What is a project life cycle? Using an example explain the primary
phases of a project lifecycle and the main activities involved in each
phase. (10 Marks)
Q2. Using an example explain the importance of Work Breakdown Structure
(WBS) in project planning. How does it facilitate better project management?
(10 Marks)
Q3. Case Study Title: “The Solar Power Plant Implementation Project”
Background:
Green Energy Solutions (GES) is a renewable energy company that has
recently won a contract to design, construct, and operate a 50 MW solar power
plant in a rural area. The project is expected to help the region reduce its
reliance on fossil fuels and meet its growing energy demands sustainably. GES
has set an ambitious target to complete the project within 18 months and a
budget of USD 50 million. The project involves multiple stakeholders, including
government agencies, local
communities, suppliers, and contractors.
Project Scope:
Design and Engineering: Development
of the solar
plant design, including selecting solar panels, inverters,
and other components.
Procurement: Sourcing and purchasing all necessary equipment and
materials.
Construction: Building the solar plant infrastructure, including
installing solar panels, wiring, and connection to the power grid.
Testing and Commissioning: Testing the plant to ensure it operates
efficiently and meets regulatory standards.
Handover and Operation: The project will be handed over to the
operations team, which will manage the plant.
Challenges:
Tight Schedule: The 18-month timeline is challenging due to the
complexity of the project and potential delays in procurement and construction.
Budget Constraints: The project must be completed within the USD 50
million budget, requiring careful cost management.
Stakeholder Management: The
project must address
concerns from local communities and comply with
environmental regulations.
Risk of Delays: Potential delays
due to weather
conditions, supply chain disruptions, and regulatory approvals.
a) Using the Critical Path Method (CPM), outline how you would develop
the project schedule for the solar power plant. Identify potential critical
paths and discuss strategies to manage schedule risks. (5 Marks)
b) Discuss how you would develop the project budget and manage costs
throughout the lifecycle of the solar power plant project. Include a discussion
on cost estimation techniques and how to handle cost overruns. (5 Marks)
Sales Management
1. A sales representative for a luxury watch brand is tasked with
selling high-end timepieces to corporate clients and individual customers. How
should the sales approach differ between these two types of clients,
considering the diversity in their purchasing motivations? Recommend the most
effective selling theory applicable to each scenario (10 Marks)
2. A new tech startup is preparing to launch a cutting-edge smartwatch
and needs to estimate its potential sales for the first year. How should the
sales team approach forecasting these numbers, and what factors should they
consider to make their projections as accurate as possible? (10 Marks)
3. Read the case & answer the questions based on the case:
A mid-sized fashion retailer is developing its sales budget for the
upcoming fiscal year. They need to account for seasonal trends, planned
promotions, and expected changes in consumer behavior due to recent market
shifts. The challenge is to create a realistic budget that aligns with their
growth targets while staying within financial constraints.
Questions:
What factors should the retailer consider when estimating sales revenue
for the upcoming year? (5 Marks)
How can the retailer adjust their sales budget if unexpected economic
changes occur during the year? (5 Marks)
Consumer Behaviour
Q1. The latest kid in the e-commerce space is tastes 2 plate [t2pis the app
name] and their website is
https://tastes2plate.com/home. This site is doing intercity food
delivery and is currently available in Kolkata, Patna, Lucknow, Delhi, Gurgaon,
Noida, Jaipur, Amritsar, Mumbai, Hyderabad, Bangalore, Kochi and Goa. It wants to
launch its services in Pune and Ahmedabad in the next months. Explain how can
they persuade citizens of Pune and Ahmedabad to order food from other cities
using the principles of “Persuading Customers” under Buyer Behaviour. (10 Marks)
Q2. Herd mentality, also known as mob mentality or crowd mentality, is a
psychological phenomenon that significantly
impacts human behavior. Analyze
how are herd
or mob mentality connected to
consumer behaviour. Support this with an example of your choice. (10 Marks)
Q3. Answer the following
a) Panchamrit, Dr. Vaidya’s and Zingavita have recently introduced
“Chywanprash Gummies” similar to the Gummy Vitamins introduced a long time back
for Multivitamins. These are targeted to children. Explain which principle of
changing consumer attitude has been used in the creation of Chywanprash
Gummies. (5 Marks)
b) How do celebrities add value to product positioning? Explain in
detail by taking an example of any product whose purchase and use by you or
your family was influenced by celebrity endorsement. (5 Marks)
Digital Marketing
DunX Perfumes: Luxury Perfume Makers for Men
The Company
DunX is a burgeoning luxury perfume brand based in India, focusing on
creating exclusive, high-end fragrances for men. With a commitment to quality
and sophistication, DunX aims to redefine the luxury perfume market by offering
products that resonate with the refined tastes of its discerning customers.
The Context
In a rapidly evolving market, DunX has chosen to forgo traditional media
channels such as television, radio, and print. Instead, the company plans to
focus exclusively on digital marketing to reach and engage its target audience.
This strategic decision is rooted in the belief that the digital landscape
offers a more direct and personalized way to connect with potential customers. However,
not everyone in the management team is aligned with this decision. Some
members, with a more traditional mindset, believe in the effectiveness of
offline marketing methods such as billboards, print ads, and in-store
promotions. They argue that these channels offer tangible benefits that should
not be overlooked, especially for a luxury brand like DunX.
The Brand
DunX positions itself as a brand that embodies sophistication, style,
and exclusivity. The company’s fragrances are crafted for men who appreciate
the finer things in life and seek to express their individuality through their
choice of scent. DunX’s brand identity is built around the idea of luxury and
elegance, with a commitment to providing a premium experience in every aspect
of the customer journey.
The USP of the Brand
DunX’s unique selling proposition (USP) lies in its ability to blend
tradition with modernity. The brand’s perfumes are crafted using the finest
ingredients, combining timeless elegance with
contemporary appeal. By leveraging
digital marketing, DunX aims
to create an immersive online experience that mirrors
the luxury and exclusivity of its products.
The Target Audience
DunX’s target audience comprises fashion-forward, classy men who belong
to the upper- middle class and
above. These individuals
live in metro
cities like Mumbai,
Delhi, Bangalore, and Hyderabad, and they have a keen appreciation for
luxury products. The target audience is tech-savvy, active on social media, and
seeks brands that align with their sophisticated lifestyle.
The Challenges
As a new entrant in the luxury market, DunX faces the challenge of
standing out in a crowded space. The brand must craft a digital marketing
strategy that not only resonates with its target audience but also sets it
apart from competitors.In addition to external market challenges, the internal
alignment on marketing strategy poses a significant hurdle. You must navigate
differing opinions within the management team, some of whom are skeptical about
relying solely on digital marketing. Balancing these perspectives while driving
an effective marketing strategy will be crucial to DunX’s success. In addition
to external market challenges, the internal alignment on marketing strategy
poses a significant hurdle. You must navigate differing opinions within the management
team, some of whom are skeptical about relying solely on digital marketing.
Balancing these perspectives while
driving an effective marketing strategy will
be crucial to
DunX’s success.How DunX leverages digital platforms will be crucial to
its success in establishing a strong presence in the luxury perfume industry.
Your Role
You have just completed your MBA from a top-tier business school and
have been hired by DunX to help kickstart their digital marketing efforts. Your
task is to develop a comprehensive digital marketing strategy that will not
only introduce the brand to the market but also establish DunX as a leader in
the luxury perfume segment. Your insights and strategies will play a crucial
role in shaping the brand’s future in the competitive luxury market. Describe
the strategies you would use to promote DunX perfumes through digital channels.
Specifically, outline all the online platforms you can use to sell the products
and the methods you would employ to drive traffic to the brand’s online store
or website. In your response, consider how you would leverage different types
of media to achieve your goals. You can use the PESO framework. (10 Marks)
2. One of the co-founders is of the view that rather than building their
own online store, they should list the DunX perfumes in marketplaces such as
Amazon and Flipkart. What advice would you give them and why? Substantiate your
answers in the light of the pros and cons of creating a dedicated online store
(primary digital property) vis-Ã -vis listing products on marketplaces
(secondary digital properties). (10 Marks)
3. a) Considering the differing opinions within the management team, how
would you persuade them to prioritize digital marketing for DunX Perfumes? (5
Marks)
b) Now that you have persuaded the management to take the digital-first
approach, what are some of the challenges that you anticipate you will face
when attempting to implement and introduce online marketing for DunX Perfumes
at the organizational level? (5 Marks)
Make necessary assumptions wherever required.
Strategic Cost
Management
1. A leading business school is planning to launch a new post-graduate
course in Data Science and Analytics. The course is designed to cater to the
growing demand for skilled professionals in this field. The school’s
administration is tasked with determining the optimal pricing strategy for the
course. The school has conducted market research to understand the demand for
the course and the pricing sensitivity of potential students. The research
indicates that there is a strong demand for the course, and students are
willing to pay a premium for a high-quality education from a reputable
institution. However, students are also price-conscious, and the school needs
to balance the demand for the course with the need to generate revenue. The
school’s administration is considering two pricing methods: cost-plus pricing
and break-even pricing. Explain the advantages and disadvantages of cost-plus
pricing and break-even pricing in the context of this situation. (10 marks)
2. The management of a retail company, “The Retail Haven,” carries a
notion that it has been experiencing declining profits despite a steady
increase in sales. The company’s management is concerned about the company’s
financial health and has tasked you with conducting a ratio analysis to
identify potential areas of concern
Particulars Year 1 Year 2
Sale ₹1,00,000 ₹1,20,000
Cost of Goods Sold ₹70,000
₹80,000
Gross Profit ₹30,000
₹40,000
Operating Expenses ₹20,000
₹25,000
Operating Income ₹10,000
₹15,000
Interest Expense
₹2,000 ₹2,500
Net Income ₹8,000
₹12,500
Total Assets ₹50,000 ₹60,000
Total Liabilities ₹20,000
₹25,000
Shareholders’ Equity ₹30,000
₹35,000
a) You’re required to calculate the following financial ratios for both
years:
Gross Profit Margin Ratio
Net Profit Margin Ratio
iii. Return on Assets Ratio (ignore taking average for balance sheet
number)
Return on Equity Ratio (ignore taking average for balance sheet number)
b) Analyze the trends in these ratios and comment if the management is
correct. (10 marks)
August Ltd. is a medium-sized enterprise operating in the consumer
electronics industry. The company has been in business for several years and
has a reputation for producing high-quality products. However, the company has
been facing increasing competition from both domestic and international rivals.
To maintain its market position and drive growth, the company is considering
launching a new product.
The new product is a cutting-edge gadget that is expected to appeal to a
wide range of consumers. The company believes that the product has the
potential to become a major success and significantly boost its revenue and
profitability. However, before launching the product, the company needs to
conduct a thorough analysis to assess its financial viability and potential
risks. It is considering launching a new product. The estimated fixed costs for
the product are ₹1,000,000 per year, and the variable cost per unit is ₹50. The
expected selling price per unit is ₹100.
a) Calculate the break-even point in units and in rupees for the new
product. If the company expects to sell 20,000 units of the product per year,
what will be its profit or loss? (5 marks)
b) Calculate the margin of safety in units and in rupees for the new
product, assuming expected sales of 20,000 units per year. What does the margin
of safety indicate about the product’s profitability? (5 marks)
Marketing of
Financial Services
Q1. A Finance Head (CFO) of Finance Company is deeply analyzing the
criticalities of outside Market environment from Customer point of view. While
analyzing Consumer Choices for Financial Services, how CFO & his team can
demarcate the ‘Non- Controllable’ Consumer Choices in rendering of Financial
Services? Kindly elaborate. (10 Marks)
Q2. A 60-year-old senior citizen, recently retired from a GM position at
an MNC, has received a substantial retirement corpus. Seeking to ensure a
comfortable and secure post- retirement life, he approaches an investment
planning firm for guidance. What guidelines should the Firm’s Investment
Advisor follow in developing a retirement plan for this individual? (10 Marks)
Q3. a) In case if a NBFC is being set up at Town place and planning to
render core financial services to young & mid age Crowd (50% population)
what they can enlist as most
Distinct Characteristics of
Financial Services? Elaborate
any 4 to
5 Distinct Financial
Services. (5
Marks)
Q3. b) How a Bank Manager foresee their Customers Important Choices
while availing different types of Banking Services? Explain Paradigm as
Internal Factors. (5 Marks)
Taxation- Direct
and Indirect
Q.1. You are required to compute the taxable income for Mr. Sharan for
the Assessment
Year 2023-24 from the information provided below:
Basic salary – Rs. 20,000 per month
Bonus – Rs. 30,000
Cash gift – Rs. 40,000
Arrears of salary – Rs. 10,000
Dearness allowance – Rs. 8,000 per month
Insurance premium paid by Employer – Rs. 20,000 per annum
Medical expenses paid by employer – Rs. 18,000
Education allowance for his two children – Rs. 600 per month
City compensatory allowance – Rs. 2,000 per month
He is given lunch allowance – Rs. 100 per day for 250 days during the
previous year.
He contributes 15% of his salary to a recognized provident fund and his
employer also contributes the same.
He is provided with a mobile phone, the bill of which is paid by the
company – Rs. 6,000. [10 Marks]
Q.2. Mr. Fenil is a 52 year old IT professional. He provides you with
the following information related to the premium payments made by him for the
year ending 31st March 2024 towards the mediclaim policy.
From the above information, you are required to help Mr. Fenil in
computing the correct deduction value under section 80D considering the fact
that he has made all the premium payments by cheque and only one payment
towards preventive health check-up is made in cash as mentioned in the list
below.
Payment made for dependent father’s medical expenditure (Age: 81 years): Rs.50,000
Premium paid for dependent mother (Age: 72 years): Rs. 7,000
Payment made for preventive health
check-up of self
and spouse (Cash payment): Rs.6,000
Premium paid for self (Age: 52 years): Rs. 10,000
Premium paid for spouse (Age: 49 years): Rs. 9,000
Premium paid for dependent mother in law (Age: 65 years): Rs.5,000
Also comment whether the computed value of deduction under section 80D
would change if the above premium payments were made in cash. [10 Marks]
Q.3 (a) “Direct Taxes. are taxes that are to be paid by an assessee or
the tax payer directly to the government, whereas, Indirect Taxes are the taxes
that are levied on various business activities including manufacturing,
trading, imports, exports, etc.”
In the context of the above, highlight 5 points of differences between
the Direct and Indirect Taxes. [5
Marks]
Q.3 (b) Sam is a British citizen, comes to India for the first time
during PY 2018-19. He stays in India for 55 days during 2018-19. In the
following financial years as well, he stays in India for the following
duration:
2019-20: 60 days
2020-21: 90 days
2021-22: 150 days
2022-23: 70 days
From the above information, you are required to determine Sam’s
residential status for the AY 2023-24.
[5 Marks]
International
Marketing
Q1. Pursuing International Marketing at the global marketplace can be a
daunting task and also navigating it is tricky. What in your opinion motivates
firms to engage in international marketing? (10 Marks)
Q2. In our country many products from China dominate our markets and
have made production unprofitable for Indian manufacturers. In your opinion
should we allow the entry of Chinese products in our country? (10 Marks)
Q3. Read the following case study carefully and then answer the
questions that follow: Your firm manufactures EV bicycles in India and wishes
to market them globally. In spite of competition, you see that South Africa has
a huge potential and plan to expand your retail operations in South Africa.
a) Explain your market entry strategy to launch the EV bicycles in South
Africa.
b) Explain major global pricing
Which of these
pricing policies would
you consider while launching the EV bicycles in South Africa?
Customer
Relationship Management
1. You have started a new business. However, to acquire new clients and
retain existing ones, you plan to adopt the concept of reciprocity. What are
the different ways you can adopt to use reciprocity? Explain with examples. (10
Marks)
2. Starbucks and Walt Disney have a strong community of loyal customers.
However, this has been built over a period. How does a community help a
business, what does a community imply and cite two examples of strong community
networks and how they have helped companies build a loyal customer base. (10
Marks)
3. Dissatisfaction of CRM implementations are high. CRM projects also
need to be futuristic.” In context of the statement:
a) What causes dissatisfaction in CRM implementations? (5 Marks)
b) What are the factors that you must consider for the future of your
CRM projects? (5 Marks)
Marketing Strategy
Q1. You are the marketing director of Axis bank; you have acquired the
credit card and consumer banking business of Citibank India. Evaluate the
merits of the action in the context of strategy. Is it good strategy or bad?
What steps would you take to integrate the two brands? How would you
communicate the same to Axis bank as well as the legacy Citibank
customers? (10 Marks)
Q2. CVC partners paid nearly 5000 crores for buying an IPL franchisee.
Was this a sound strategic decision? Analyze the revenue potential and return
on investment over the next 5 years. What
type of marketing strategy
should the company adopt to
get sustainable revenue? (10 Marks)
Q3. PVR and Inox merged together to create India’s largest multiplex
chain. Integrating and creating a singular brand identity is the company’s
biggest challenge.
a) As marketing director of the firm create a brand integration
strategy. (5 Marks)
b) Create a new brand identity, brand name and communications strategy.
(5 Marks)
Brand Management
Case: Gillette Inc.
Founded in 1901 by King C. Gillette, Gillette Inc. revolutionized personal
grooming with the introduction of the world’s first safety razor, forever
changing the way men shave. Over the
past century, Gillette has
established itself as
a global leader in
grooming, consistently innovating to deliver superior products that meet
the evolving needs of consumers. In 1938, the company introduced the first
razor blade made of stainless steel, significantly extending blade life. The
1970s saw the launch of the Trac II, the first two- blade razor system,
followed by the Sensor in 1990, the first razor with spring-loaded blades.
Later they introduced a disposable twin-blade razor namely Presto. The new
millennium ushered in the Gillette Mach3 in 1998, which set a new standard for
shaving performance. Gillette continues to innovate, expanding its product
range to include a variety of grooming products, from razors and shaving gels
to deodorants and skincare items.
Target Segments
Gillette’s razor range is diverse, catering to different shaving
preferences and skin types. Gillette’s product segmentation is designed to
target different demographics—from young adults entering the grooming market to
mature men seeking advanced shaving solutions.
Social Media Presence
Gillette maintains a robust presence on social media platforms, engaging
millions of followers worldwide. On Instagram, Gillette has over 1 million
followers, where they share grooming tips, product launches, and promotional
campaigns. Their Twitter account boasts over 200,000 followers, with a focus on
customer interaction and real-time support. Gillette’s YouTube channel, with
over 2 million subscribers, features a wide range of content, including
advertisements, tutorials, and
user testimonials. Through
these platforms, Gillette effectively connects with its audience,
reinforcing its brand message and maintaining its leadership in the grooming
industry.
Based on the above case, kindly answer the following three questions.
Q1. From the above, it is evident that Gillette has introduced new
products for the existing markets and taken their existing range to different
countries (markets). This has enabled Gillette to attract different sets of
customers using a variation in the product (Trac II, Sensor, Presto, Mach3)
under the same Gillette brand. Additionally, using Gillette brand’s
popularity, they introduced
other product categories
Gel, Deodorant, and
skin-care products like oil/cream etc. Identify these two brand
strategies and explain how they help any organization to ‘Grow the market.’ (10
Marks)
Q2. Partly develop a ‘Brand Management Process’ by explaining one
specific process step namely ‘Designing and implementing brand marketing
programs’. Write this about Gillette as a brand and the various product ranges
they manufacture. (10 Marks)
Q3a. List any five criteria for choosing Brand Elements and relate them
with the Gillette brand. (5 Marks)
Q3b. Suggest Gillette Inc. management your idea to amplify the brand
Gillette, using a structured approach for the same. (5 Marks)
Capital Market
& Portfolio Management
Q1. Suppose you are advising a friend who is unsure about investing.
What key factors would you explain to them to help them make a more informed
decision? (10 Marks)
Q2. Suppose you had to create a visual representation of stock return distributions.
What features would you include to effectively
illustrate the characteristics of both
types of stock return distribution and their impact on
understanding stock performance? (10
Marks)
Q3a. ABC Ltd earned a net income= ₹4,00,000/- at the end of the year
31st March 2020. Shareholder’s equity
on 31st March
2019 = ₹16,00,000/-
& on 31st
March 2020 = ₹15,00,000/- Calculate ROE for the year
ended 31st March 2020. (5 Marks)
b. Imagine you are an investment adviser and your client decides to
invest Rs.10,000/- in multiple investment avenues. He decides to invest 40% in
mutual fund and rest in shares. Expected return from mutual fund is 8% &
from shares is 12%. Calculate total expected return for your client. (5 Marks)
IT Project Management
Q1. Define the role of a project manager and discuss the skills and
competencies required for effective project management. Provide examples of how
a project manager’s leadership can impact the success or failure of an IT
project. (10 Marks)
Q2. Your team is working on a high-stakes IT project that involves
deploying a new enterprise system across multiple locations. The project is
critical to the company’s operations, and any failure could result in
significant financial losses. Describe how you would develop a risk management
plan for this project. What processes would you use to identify potential
risks, and how would you assess and prioritize these risks? (10 Marks)
Q3. You are leading a software development project that is facing tight
deadlines and potential delays due to resource constraints. Traditional project
management techniques haven’t yielded the desired results, and you’re
considering applying Goldratt’s Critical Chain methodology. How would you
implement Goldratt’s Critical Chain in your project to address resource
constraints and improve project timelines? What changes would you expect in
task prioritization and scheduling? (5 Marks)
IT Infrastructure
Management
1. Would you consider implementing ITIL as a framework to enhance the
efficiency of IT service delivery in your organization? Outline the crucial
factors that would influence your decision to either adopt or reject this
approach. (10 Marks)
2. Explain the key elements of a virtualization platform at the
enterprise level. If you were responsible for training your team on how to
implement and manage these components, what specific aspects would you focus on
during the training? (10 Marks)
3. You are the Head of Information Technology at TechVantage Solutions.
Due to the ongoing shift to remote work and the increasing need for virtual
connectivity, your CEO has asked you to speak at the upcoming company-wide
meeting. As part of your address, you need to outline the core responsibilities
of IT system management and be prepared to advise a team member on different
organizational management approaches.
a. What are the primary responsibilities involved in IT system
management? (5 Marks)
b. How would you explain different organizational management approaches
to a team member seeking guidance? (5
Marks)
Emerging
Technologies: IoT, Augmented Reality, Virtual Reality
Q1. “CityTech Solutions,” a company specializing in smart city
infrastructure, has been tasked with implementing an IoT-based system to
enhance urban management and improve the quality of life in the city of
“Innovapolis.” The smart city project includes deploying IoT sensors for
traffic management, waste management, and energy efficiency. However, the
implementation has encountered several challenges, including issues with interoperability
between different IoT systems, data privacy concerns, and difficulties in
maintaining and scaling the infrastructure. Identify and explain the key
challenges CityTech Solutions faces in deploying IoT technologies in
Innovapolis. Discuss how these challenges affect the effectiveness of the smart
city initiatives. (10 Marks)
Q2. “EduTech Innovations,” a technology company, has developed an
augmented reality (AR) platform to enhance school educational experiences. This
AR platform aims to provide interactive learning environments by overlaying
digital information on physical objects and environments. The platform includes
virtual lab simulations, interactive 3D models of historical events, and
immersive language learning scenarios. Despite its promising potential, EduTech
Innovations faces several challenges integrating AR into the educational
system, including limited teacher training, resistance to change, and high
implementation costs. Identify and explain the key challenges EduTech Innovations
faces in integrating augmented reality (AR) into educational settings. Discuss
how these challenges impact the effectiveness and adoption of AR technology in
schools. (10 Marks)
Q3. “SmartLogix,” an IoT-based logistics company, has implemented a
range of Internet of Things (IoT) devices to monitor and manage its fleet
operations, including GPS trackers, temperature sensors, and real-time
diagnostics tools. Despite initial excitement about IoT’s benefits, SmartLogix
faces several challenges in fully leveraging these technologies. The company is
encountering data integration problems, security vulnerabilities, and high
costs associated with maintaining and scaling IoT infrastructure.
a) Identify and explain the key challenges SmartLogix faces in
implementing and utilizing IoT technologies for its logistics operations.
Discuss how these challenges impact the effectiveness and efficiency of IoT
solutions. (5 Marks)
b) Propose strategies that SmartLogix can employ to overcome these
challenges and enhance the effectiveness of its IoT implementation. Consider
solutions related to data integration, security, and cost management. (5 Marks)
E-Business
1. As the owner of a popular online gaming platform, you are currently
exploring various revenue models to diversify and enhance your income streams.
Explain the different types of revenue models applicable to e-businesses.
Additionally, identify which revenue models are most suitable for the popular
online gaming platform. Address the potential challenges associated with each
revenue model and how they may influence the success of the gaming platform.
(10 Marks)
2. In an online gifting business, acquiring customer data is essential
for understanding your target audience and improving your marketing strategies.
Enlist the various methods for collecting customer data online and provide
concise explanations for passive (at least 2) and active (at least 2) data
collection techniques used by online gifting apps. Additionally, discuss the
ethical considerations associated with each data collection method used by
online gifting companies. (10 Marks)
3. Case study on cloud kitchen business
Imagine you have been hired by a cloud kitchen restaurant business to
enhance their operational productivity as an operations consultant. To improve
their operations, you decide to introduce the concepts of e-SCM (electronic
supply chain management) and e- CRM (electronic customer relationship
management) to the management team, explaining their potential benefits
a. Explain how implementing e-SCM can help the cloud kitchen manage its
supply chain more efficiently and effectively, while implementing e-CRM can
help the business better understand and serve its customers. (5 Marks)
b. Describe how the cloud kitchen restaurant can integrate e-SCM and
e-CRM to create a more efficient and customer-centric business model. (5 Marks)
Cloud Computing
1. You are invited by the Government of Wakanda to advise on deployment
of cloud for their e-governance services. The Government is very keen to reduce
the total cost of ownership and increase scalability of its e-governance
infrastructure. As such, it is evaluating the use of cloud and the right choice
for the deployment model. You have been asked to provide a brief report
explaining pros and cons of each cloud deployment model for e-governance
systems in Botswana. (10 Marks)
2. You are the VP of IT at Ramgarh Cooperative Bank (RCB), which has
been acquired by BiggBank, one of India’s largest banks. Historically, the
Management of RCB has been very conservative regarding their IT Dept., which
has been regarded as a Support Function & Cost Center. Hence, RCB’s IT
Assets, including several critical Legacy Banking Apps are completely
On-Premise.
As part of the acquisition, the CIO of BiggBank has asked you to prepare
a Cloudification Strategy document. This needs to address (almost) complete
migration of all On-Premise Assets to the Cloud and as well, address App
Modernization / App of the Legacy Banking Apps. This Cloudification Strategy
document needs to answer the following questions…
Which Cloud Services do you intend to use – i.e., IaaS, PaaS and/or
SaaS?
Which Cloud Service Provider do you feel would be the best fit – i.e.,
AWS, Azure, or Google App Engine?
Prepare an Approach Document to serve as the basis of an Executive
Meeting with the BiggBank CIO to discuss this initiative. You may get more
details by visiting the web site of these CSPs or you can make your own
assumptions. (10 Marks)
3. The Top Management of Hippocrates Pharma is meeting to discuss their
plan for a new Production Planning Software. The COO, Mr. Unnithan, and the
CFO, Ms. Sinha, are of the strong opinion that the company should develop and
implement Customized, On-Premise Production Planning Software to be developed
by the Company’s long-term IT Service Provider. This is because Mr. Unnithan
feels that the company’s products and processes are unique and need a
customized solution.
On the other hand, both Ms. Naidu, Head of Sales and Mr. Sandhu, CIO are
keen to move to a popular SaaS-based ERP Product and use their Production Planning
Module. Mr. Sandhu also intends to use other modules in this ERP for other
Departments. The debate is getting heated as Mr. Unnithan also recalled past IT
system implementation failures.
a. What arguments can Mr. Unnithan
make in favor
of in-house Custom
On-Premise Production Planning Software? (5 Marks)
b. What arguments can Mr. Sandhu make in favor of a SaaS-based
Production Planning Module? (5 Marks)
Business: Ethics,
Governance & Risk
Q1. “Business should conduct and govern themselves with integrity, and
in a manner that is ethical, transparent and accountable” (Principle 1).
Prepare an executive summary (in your own words) based on the disclosures given
under Essential Indicators and Leadership Indicators, to showcase how the
company is delivering on this principle from the Business Responsibility &
Sustainability Report – 2023-24 (BRSR) of a company of your choice. You will
find this report under Director’s Report section. Please select any ONE company
that is listed as Large Cap. For this selection you must refer to the NSE’s
Nifty 50 list by market cap. It is required that you include the name of the
company in the brief introduction at the beginning. You must also go through
the website of the company as well as its sustainability report, if available
in public domain for relevant information on Principle 1. DO NOT copy
paste. (10 Marks)
Q2. Go through the ‘Management Discussion & Analysis’ section under
the Director’s Report in the annual report (FY2023-24) of the company selected
in question1 and prepare an executive summary
(in your own words) on the following two topics:
Opportunities and threat
Internal control systems & their adequacy
You must mention the name of the company. DO NOT copy paste. (10 Marks)
Q3. As Head of Sales in a medium size consumer durables company selling
cooling systems and air conditioners you have just bagged a Rs 75 lac worth of
order from an out-of-town company, (their first order with you). The purchase
executive of the client company agrees to confirm the order on the condition
that you will agree to pay for his and his wife’s travel and stay in your city,
while visiting your office for finalizing and signing of the contract.
3a. What do you think are the ethical dilemmas involved in this scenario? (5 Marks)
3b. Describe the process you will adopt to resolve the dilemmas in this
scenario? (5 Marks)
Research
Methodology
Q1. Samsung mobile phones have been facing a significant decline in
market share over the past one year in India, despite the growing overall
demand for Mobile Phones. The company’s sales have decreased by 12%, while
competitors have seen a growth of 18% in the same period. This decline is
affecting the company’s profitability and brand position in the market. This
decline is occurring despite an overall increase in industry demand. The
problem impacts the company’s profitability, brand strength, and market
position. Which type of research study is above
and what can
be the research
questions for this
study? Explain which research design you will follow and
why? (10 Marks)
Q2. You are working in the HR department of Havells India; who have 15
state-of-the- art manufacturing plants spread across 8 locations in India. You
have to study the relationship of Annual Increment (three levels 5%, 8% and
10%) and employee productivity (in units). Explain the design of experiment,
independent, dependent and extraneous variable (assume any) for the study. What
can be the potential threat to internal and external validity in this experiment? (10 Marks)
Q3. In recent years, the financial landscape has witnessed significant
transformations driven by advances in technology and the widespread adoption of
online banking platforms. The emergence of online banking has revolutionized
the way consumers engage with banks. With the increasing adoption of digital
banking channels, it is crucial to assess how traditional banking methods are
affected in terms of customer behavior,
service demand, Trust,
Security, operational adjustments
and the response to the
socio-demography of consumers.
a. Develop a comprehensive research plan to compare customer
satisfaction and service efficiency between online and offline banking. (5
Marks)
b. Develop a Structured questionnaire for this study. (5 Marks)
International
Finance
1. A German Company want to expand their operations in Southeast Asia
& Europe. In the same lieu they asked Research Team as to enlist &
cover crucial technicalities & aspects of International Finance in lines of
Global Macro Economics and Global Financial Management as a whole. Elaborate
the views on these factors (10 Marks)
2. For Economic Planning & Commission a Current Account is always
instrumental in reporting Global Finance Position as per International Finance
benchmark standard. If you agree to this perspective then explain Current
Account paradigm in Balance of Payment process. (10 Marks)
3a. How PPP – Purchase Power Parity Theory stands out as most different
& crucial in International Fisher Effect? Kindly Elaborate (5 Marks)
3b. NRI’s and most of Foreign Banks while doing recurrent Global Banking
Transactions In between Domestic & Global Countries, they usually rely upon
NOSTRO Account. Explain Nostro Account Fundamental Importance in Global
Banking.(5 Marks)
Marketing Research
Q1. You are the marketing director of Lodha Constructions. Your company
wants to conduct market research to assess customer needs. prepare a research
plan. Mention Target Group, priority markets and research hypotheses in the
plan along with success benchmarks for your research. (10 Marks)
Q2.Define the Target Group for a construction company in Mumbai. Analyze
the challenges of the removal of the indexation rules and its impact on the
Real Estate market. How would you mitigate the risks this creates for your
business? (10 Marks)
Q3. Your company is planning to launch a new range of EVs targeted to
the Indian family.
a. Create a research plan to reach out to consumers. Clearly mention the
sampling technique you will use. (5 Marks)
b. List out 5 resources of
secondary research. Give
reasons for your
selection. (5 Marks)
Services Marketing
1. “Along with the 4P’s of marketing products, 3Ps- processes, people
and physical evidence play a crucial role in the marketing of services.”
Justify with business examples how services are different and the implications
it has in the marketing of services? (10 Marks)
2. You are a very good baker. Your friends have been suggesting, to make
cakes and sell. You are convinced and to begin with you plan to start off from
home. How will you differentiate your services from others? (10 Marks)
3. You have opened a new tea and coffee store. It also has snacks and
other condiments. Although the business volumes have been growing, what you
really aspire for is a loyal customer base. The customer loyalty is important
as you plan to expand your services to other parts of the city.
a) How will you build a service brand in an environment like this? (5
Marks)
b) How will build a loyal base of customers? (5 Marks)
World Class
Operations
1. Ananth Vijay has just joined as the GM – Maintenance at Sawhney
Engineering, a leading Electrical Equipment Manufacturer. Vijay is worried that
there is no formal Maintenance Program in place. As such, he has been
evangelizing the concept of RAM across the entire Manufacturing Process.
Describe the components of RAM, and how they are the three important
pillars of a
WCM’s Maintenance Strategy.
Why is this important for both Sethi Engineering and as well, for their
clients, in the products which they purchase? (10 Marks)
World Class Manufacturers (WCMs) in diverse sectors such as Automotive
(Toyota, Honda, Ford), CPG/F&B (Coca-Cola, Pepsico, P&G, Unilever),
etc., are highly reputed for their unflinching commitment to Quality –
specifically Total Productive Management (TPM).
Describe the key concepts of TPM.
Discuss any two (2) of the Pillars of TPM. (10 Marks)
3a. Quality Awards are not only about rewarding organizations but also
about recognizing the importance of quality in the business. These awards are
often used as a tool to raise awareness among both Employees and as well,
Customers about the importance of quality. They also help to improve Customer
Satisfaction and Employee Morale. Discuss the difference between Regional and
International Awards. (5 Marks)
3b. Describe the Deming Prize and its Evaluation Criteria. (5 Marks)
Lean Six Sigma
1. As a Six Sigma project leader working in facilities management
department of a large multi- specialty hospital, create a list of all the
activities involved in the process of a patient admission to the hospital at
the point of registration till occupying the bed. Break down these activities
to identify Non-Value Added (NVA), Business Value Added (BVA), and Value Added
(VA) activities. (10 Marks)
2. Consider yourself as a Six Sigma project leader for a rapidly growing
online gifting platform. Develop a fishbone diagram to outline potential issues
(select any five) that an online gifting platform might encounter in processing
customer orders. Additionally, explain the stages of Failure Mode and Effects
Analysis (FMEA), providing illustrative examples for each step in the context
of e-commerce operations for online gifts. (10 Marks)
3. Case study based on implementing Six Sigma in online food delivery
A growing online food delivery company is looking to streamline its
operational processes to support its expanding business. The operations team
has reported several inefficiencies in the current workflow, which are causing
delays and affecting overall productivity. Due to your expertise in Lean Six
Sigma, the operations director appoints you as the team lead to analyse and
improve the process flow. The company does not have an integrated IT system to
manage its operations, relying heavily on manual processes and email
communication for coordination
a) Create a flowchart based on your understanding of how a key
operational process, such as order fulfilment or delivery management, is
currently handled. Use the SIPOC diagram to explain the various steps and
decision points involved. (5 Marks)
b) Explain the difference between verification and validation in the
context of operational processes within the food delivery industry, providing
examples. Also, list techniques used in validation activities for optimizing
process design and efficiency. (5 Marks)
New Product
Development and Managing Innovation
1. Horizon Health is a leading
global pharmaceutical company.
Imagine you are managing a project to introduce a
groundbreaking new medication designed to compete with existing
top treatments in the
market. Describe how you would develop your strategy using the two
strategic planning models: the Ansoff Matrix and the BCG Matrix. (10 marks)
2. What are the four stages of the product lifecycle? Using examples
from the long- distance communications industry, describe each stage with a
specific product that has experienced or is currently experiencing that stage.
(10 marks)
3a. As a product manager responsible for launching a new product in an
existing market, what are the primary types of products you might introduce?
Provide an example for each type to illustrate your explanation. (5 marks)
3b. One of the steps in new product development is Concept Testing.
Describe the importance of Concept Testing within the context of any industry
of your choice. If you were managing
the new product
development process, what
typical steps would you follow as
part of Concept Testing? (5 marks)
Advanced Supply
Chain Management
Q1. A survey of global corporate executives (Cohen et al. 2018) found
that supply chain design requires a balancing act among multiple objectives and
risks, requiring careful consideration of several factors. Discuss the factors
that an organisation needs to consider for designing a global supply chain
network. (10 Marks)
Q2. Pure Jal, a manufacturer of household water purifiers, projects
sales of around 70 units per month for the coming year. The company's purchase
department has an estimated annual overhead of Rs 100,000. Additionally, Pure
Jal incurs a holding cost of Rs 4 per unit per year for each item in inventory.
The purchase department releases approximately 1000 purchase orders annually.
One of the most expensive components of the water filter is the UV unit, which
costs Rs 2000 each. To stay competitive, Pure Jal is under significant pressure
to minimize its inventory costs. Given that one UV unit is required per water
filter, what should be their optimum ordering quantity for UV and the expected
total inventory cost? (10 Marks)
Q.3. JJ Apparel specializes in the manufacture and sale of ready-made
clothing, primarily focusing on designer dresses and sportswear. With a global
network of sales agents responsible for their respective geographic regions,
the company boasts a well-connected supply chain. This is further enhanced by a
global information system that enables JJ Apparel to swiftly identify and
respond to market trends. However, the company is currently facing intense
pressure to continually enhance its supply chain performance in order to
maintain its competitive edge. To address this challenge, JJ Apparel is now
seeking to implement supply chain restructuring, aiming to optimize its
operations and stay ahead in the industry.
a. How will you explain JJ Apparel the approaches they need to adopt in
making changes in some of the dimensions of their Supply chain for the
restructuring process? (5 Marks)
b. What will be JJ Apparel’s advantages and limitations in implementing
postpone strategy? (5 Marks)
International
Logistics & Supply Chain Management
1. An Indian manufacturer of ready-to-eat snacks is already having a
pan-India distribution network. They are planning its international expansion
by way of exports. It has identified the UAE as the first foreign market to
start with. Explain the factors the manufacturer should consider while formulating
its supply chain strategy for exporting to the UAE market and suggest an
appropriate strategy for the same. (10 Marks)
2. “THE PROS” brand follows a direct-to-consumer (D2C) model for
sourcing & selling customized sports apparels for men & women. With competition
from similar other D2C companies, “THE PROS” is looking to differentiate itself
from the others based on its delivery experience. It is also looking at a
superior delivery experience to provide it a source of competitive advantage.
Explain, with reasons, the choice between in-house & outsourcing of
logistics for “THE PROS” to achieve its twin objectives. (10 Marks)
3. An international Eyewear brand is interested in setting up its first
India operations by importing & selling its product range comprising of
premium range of glasses, lenses, & frames through both the distributor as
well as retail channel.
a. Discuss the various requirements & the procedure to be followed
for importing the products in the Indian market. (5 Marks)
b. Discuss the requirements of warehousing in India for the distributor
channel for the Eyewear brand? Would these be any different for the retail
channel? Suggest the suitable type (or types) of warehouse. (5 Marks)
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NMIMS DECEMBER
2024 ASSIGNMENTS
NMIMS DECEMBER
2024 PGDBM SOLVED ASSIGNMENTS
NMIMS
MBA SOLVED ASSIGNMENTS
NMIMS
MBA PROJECT REPORT
NMIMS
PROJECTS
NMIMS
PGDBM ASSIGNMENTS
NMIMS DECEMBER
2024 SOLVED ASSIGNMENTS
NGASCE
SOLVED ASSIGNMENTS 2024
NMIMS
PGDBM SEMESTR 1 SOLVED ASSIGNMENTS
NMIMS
UNIQUE ASSIGNMENTS
NMIMS
CUSTOMIZED ASSIGNMENTS
NMIMS
READY TO UPLOAD ASSIGNMENTS
NMIMS
ASSIGNMENTS SOLVED MBA
