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INTERNAL ASSIGNMENT APPLICABLE FOR APRIL 2025 EXAMINATION
Quantitative
Methods
PLEASE NOTE: This assignment is application based, you
have to apply what you have learnt in this subject into real life scenario. You
will find most of the information through internet search and the remaining
from your common sense. None of the answers appear directly in the textbook
chapters but are based on the content in the chapter
Q1. Propose a
method to use Excel for solving a binomial distribution problem, and discuss
the advantages and limitations of using Excel for such statistical analyses?
Solve the below problem using excel or manual method. A company manufactures
light bulbs, and it is known that 5% of the light bulbs are defective. If a quality
control inspector randomly selects 20 light bulbs from a production batch, what
is the probability that exactly 2 of them are defective? (10 Marks)
Q2. A cereal
company claims that the average weight of its cereal boxes is 500 grams. A
quality control manager doubts this claim and randomly selects a sample of 50
boxes. The sample has a mean weight of 495 grams and a standard deviation of 10
grams. Formulate the null hypothesis (H0) and the alternate hypothesis (H1). –
Perform a statistical to determine if the mean weight of the cereal boxes is
significantly different from 500 grams at a significance level of 0.05 (10
Marks)
Q3(A) Evaluate the
importance of understanding the null and alternate hypotheses in the context of
hypothesis testing and its impact on research outcomes?
State Null and
Alternate Hypothesis for below scenarios
A health
organization claims that the average sodium content in a specific brand of soup
is at least 400 mg per serving. A nutritionist doubts this claim and wants to
verify if the average sodium content is less than 400 mg. State Null and
Alternate Hypothesis. A pharmaceutical company claims that their new drug
reduces cholesterol by an average of 50 mg/dL. A medical researcher wants to
verify if the average reduction is not equal to 50 mg/dL. (5 Marks)
Q3 (B) Given the following data
points for variables X and Y:
X: 2, 4, 6, 8, 10
Y: 3, 5, 7, 9, 11
Calculate the Pearson correlation coefficient between X and Y. Given the
following data points for variables X and Y:
X: 1, 2, 3, 4, 5
Y: 2, 4, 5, 4, 5
Determine the equation of the regression line (Y = a + bX)
Financial
Accounting
PLEASE NOTE: This assignment is
application based, you have to apply what you have learnt in this subject into
real life scenario. You will find most of the information through internet
search and the remaining from your common sense. None of the answers appear
directly in the textbook chapters but are based on the content in the chapter
Q1. ABC Ltd., a small manufacturing company, is struggling with maintaining
accurate financial records due to the complexity of its transactions. The
management has approached you, a financial consultant, for guidance.
Required:
Explain how the accounting process (from identifying transactions to
preparing financial statements) can help the company streamline its financial
records.
Highlight the potential risks of skipping key steps like journalizing or
preparing a trial balance, using hypothetical examples.
Note: Your answer should include real-world applications of accounting
principles and demonstrate how they align with ABC Ltd.’s operational
challenges. (10 Marks)
Q2. XYZ Ltd. provides the following details from its Profit and Loss
Statement for the year ended March 31, 2024:
– Revenue: Rs.25,00,000
– Cost of Goods Sold: Rs.15,00,000
– Selling and Administrative Expenses: Rs.4,00,000
– Depreciation Expense: Rs.1,50,000
– Interest Expense: Rs.50,000
– Income Tax Rate: 30% Additionally:
– The company sold a piece of machinery for Rs.1,00,000, resulting in a
gain of Rs.20,000.
Required:
Prepare the Income Statement for XYZ Ltd. for the year ended March 31,
2024. Calculate the following ratios: Net Profit Margin Operating Profit Margin
Interest Coverage Ratio (10 Marks)
Q3 (A) Evaluate the impact of a high Debt-to-Equity ratio on the
financial stability and future growth potential of a company. Using a
hypothetical company’s financial data, identify possible risks associated with
the ratio and recommend strategies to improve the company’s leverage position.
Justify your recommendations based on financial principles and industry
benchmarks. (5 Marks)
Q3 (B) XYZ Ltd. has the following information from its cash flow
activities for the year ended March 31, 2025:
– Net Income: Rs.5,00,000
– Depreciation: Rs.1,00,000
– Increase in Accounts Receivable: Rs.2,00,000
– Decrease in Accounts Payable: Rs.50,000
– Purchase of Machinery: Rs.3,00,000
– Dividend Paid: Rs.1,00,000
Required:
Prepare the Cash Flow from Operating Activities using the indirect
method. Analyze how changes in working capital components impacted the cash
flow from operating activities. (5 Marks)
Organizational
Behavior
PLEASE NOTE: This assignment is
application based, you have to apply what you have learnt in this subject into
real life scenario. You will find most of the information through internet
search and the remaining from your common sense. None of the answers appear
directly in the textbook chapters but are based on the content in the chapter
Q1. PowerTech Solutions, a mid-sized IT company, is transitioning to
Agile project management to enhance productivity and customer satisfaction.
However, the change initiative is encountering resistance from employees,
especially middle management, who are reluctant to adapt. Workshops have been
held, but they have not been effective in addressing the concerns or boosting
employee morale. Using Lewin’s Change Management Model, analyze the challenges
a mentioned company faces in implementing Agile project management. Propose
specific steps from this model to overcome these challenges and ensure
successful adoption of the new framework. (10 Marks)
Q2. A GTech Innovatives company
specializing in renewable energy solutions, has seen a decline in employee
creativity and proactive problem-solving. The leadership recently introduced a
competitive bonus system tied to achieving sales targets, but it led to stress
and unhealthy competition among employees. A review highlighted that employees
value personal growth, teamwork, and the ability to contribute meaningfully to
the company’s mission. The management is debating whether to redesign their
approach using Vroom’s Expectancy Theory or McClelland’s Theory of Needs to
better align employee motivation with organizational goals. Evaluate how
Vroom’s Expectancy Theory or McClelland’s Theory of Needs can be applied to
address the motivational challenges at GTech Innovatives. Recommend the more
effective theory for fostering creativity and collaboration, justifying your
choice. (10 Marks)
Q3 (A) Geeta, a team leader at
BTech Solutions, is known for being highly organized and detail-oriented, but
her rigid adherence to schedules sometimes causes tension with her team. She
finds it challenging to adapt to last-minute changes and struggles to
understand why her team members prioritize flexibility over deadlines. Using
the Big Five Personality Traits, describe Geeta’s behavior and suggest how an
understanding of her personality traits can help her improve her leadership
effectiveness.
Q3 (B) Rishabh, a senior
marketing manager at Creative Works, is observing his newest team member, Rita,
who often misses deadlines and seems disengaged in meetings. Based on these
observations, Rishabh concludes that Rita is unmotivated and assigns her fewer
responsibilities. However, Rita later
shares that she was overwhelmed with the new work environment and lacked clear
guidance on tasks. Using the Perception Process, describe Rishabh’s perception
of Rita at different stages of the process and how he can improve his perception to avoid
misjudging his team members in the future.
(5 Marks)
Business
Communication
PLEASE NOTE: This assignment is
application based, you have to apply what you have learnt in this subject into
real life scenario. You will find most of the information through internet search
and the remaining from your common sense. None of the answers appear directly
in the textbook chapters but are based on the content in the chapter
Q1. A marketing firm is considering increasing its reliance on digital
media for business communication. What opportunities and challenges might this
present for reaching their target audience and achieving their marketing goals?
(10 Marks)
Q2. A social media platform is facing a surge of hate speech and
misinformation. How can they ethically moderate this content while upholding
users’ freedom of expression and avoiding accusations of censorship? (10 Marks)
Q3 (A). You’re revising your company’s email communication guidelines.
Evaluate the impact of requiring bullet points and headings in all business
emails, considering their potential to improve clarity and engagement while
also analyzing any possible drawbacks. (5 Marks)
Q3 (B) You’re the marketing lead for an online clothing retailer. Design
a plan for optimizing email/SMS messages for mobile to improve declining open
and click-through rates. Focus on readability and user engagement. (5 Marks)
Micro Economics
& Macro Economics
PLEASE NOTE: This assignment is
application based, you have to apply what you have learnt in this subject into
real life scenario. You will find most of the information through internet
search and the remaining from your common sense. None of the answers appear
directly in the textbook chapters but are based on the content in the chapter
Q1. Analyze how a company can
utilize consumer demand analysis to explore potential markets for new
eco-friendly products. Discuss factors such as identifying consumer
preferences, segmenting the market, evaluating external trends, and adapting
strategies. Discuss how these factors influence the company’s interpretation of
consumer behavior and strategy formulation. Support your analysis with examples. (10 Marks)
Q2. During the COVID-19 pandemic, the demand for personal protective
equipment (PPE) masks surged dramatically due to heightened health concerns.
However, contrary to the typical behavior predicted by the law of demand, the
price of PPE masks also increased despite the high demand. In some cases, the
price even rose exponentially as suppliers struggled to meet the increasing
demand. On the other hand, in certain regions, there were instances where masks
were in abundant supply, yet prices remained relatively high due to hoarding
and panic buying. Analyze the exceptions to the law of demand and supply
observed in this scenario concerning PPE masks. How do these exceptions
challenge traditional economic theories, and what factors contribute to this
deviation from the standard demand-supply relationship? (10 Marks)
Q3 (A) XYZ Automobiles, a mid-sized car manufacturer, recently expanded
its production facilities to increase its monthly output from 10,000 to 50,000
units. With this expansion, the company observed a reduction in the per-unit
production cost. The company invested in advanced machinery, hired specialized
managers for different departments, and secured better financing terms from
banks. Evaluate how XYZ Automobiles benefited from economies of scale in
reducing its average cost of production. In your answer, explain how technical,
managerial, and financial economies of scale contributed to the reduction in
costs and the company’s overall efficiency. (5 Marks)
Q3 (B) Imagine that the Reserve Bank of India (RBI) has set an inflation
target of 4% for the upcoming fiscal year. However, during this period, India
faced external shocks, such as rising global oil prices and supply chain
disruptions caused by a natural disaster. Domestic inflation rises to 6% due to
increased food prices and wages. In response, the RBI tightens monetary policy
by raising interest rates to control inflation. Businesses, particularly small
and medium enterprises (SMEs), are struggling to cope with the higher borrowing
costs, while consumers are feeling the strain of rising prices on essential
goods. At the same time, the government is pushing for infrastructure development
to fuel economic growth. Analyze the impact of inflation targeting on economic
stability and growth in India, considering the challenges faced by businesses
and consumers in the given scenario. How can inflation targeting contribute to
economic stability, and what are the trade-offs involved? What challenges might
the RBI encounter in trying to achieve the inflation target, and how could it
balance between controlling inflation and promoting growth? (5 Marks)
Marketing
Management
PLEASE NOTE: This assignment is
application based, you have to apply what you have learnt in this subject into
real life scenario. You will find most of the information through internet
search and the remaining from your common sense. None of the answers appear
directly in the textbook chapters but are based on the content in the chapter
Q1. Meera’s family recently moved to Pune, and she wanted to buy a
washing machine for their new home. Her decision-making process involved
several steps. Initially, she identified the need after struggling with
handwashing clothes. She began researching online, reading reviews, and
watching videos comparing brands. Her search revealed that consumers valued
energy efficiency, ease of use, and after-sales service. At a local electronics
store, Meera interacted with a salesperson who emphasized the features of a
mid-range washing machine that matched her requirements. However, her children
were drawn to another model with a colorful digital display. Influenced by her
family’s preferences and the salesperson’s advice, Meera decided on a slightly
costlier model that included advanced features and a sleek design. After the
purchase, Meera felt satisfied because the machine exceeded her expectations,
offering convenience and efficiency. However, a week later, she faced issues
with installation delays, which slightly dampened her overall experience.
Question Analyze the factors influencing Meera’s buying behavior and
decision-making process in this case. Suggest how the store could improve its post-purchase
services to enhance customer satisfaction. (10 Marks)
Q2. Rahul owns EcoLife, a brand specializing in eco-friendly personal
care products like biodegradable toothbrushes and organic soaps. Initially,
Rahul tried to appeal to all customer segments but struggled with low sales and
weak brand recognition. After consulting a marketing expert, he decided to
adopt a customer value–driven marketing strategy. Rahul identified urban
millennials as his target audience—individuals concerned about sustainability
and willing to pay a premium for eco-friendly products. He tailored his
products and marketing efforts to their preferences by offering subscription
plans, attractive packaging, and detailed product stories about sustainability.
Rahul also partnered with influencers to promote EcoLife on social media and
created engaging educational content about environmental impact. Within six
months, sales grew by 40%, and his customer base expanded significantly.
However, scaling up production to meet increased demand remained a challenge.
Question
Evaluate how Rahul’s customer value–driven marketing strategy helped
EcoLife create value for its target customers. Suggest one way Rahul can address the
challenge of scaling production while maintaining quality. (10 Marks)
Q3 (A) Aditi Sharma owns a boutique home décor store, Artisan Elegance,
in Bengaluru. She noticed that her sales had plateaued despite having unique,
handcrafted products. Her store’s website lacked detailed product descriptions
and had minimal customer engagement features. To address these challenges,
Aditi revamped her website to include high-quality images, personalized product
suggestions based on browsing history, and an option for customers to share
their home décor stories. She also launched a social media campaign encouraging
customers to post photos of her products in their homes using the hashtag
#ArtisanEleganceHomes. In return, participants received discount coupons. The
campaign gained traction, leading to increased social media engagement and
website visits. Many customers reported feeling more connected to the brand,
stating that the personal touch enhanced their shopping experience. Six months
later, Aditi observed a 30% increase in sales and a noticeable improvement in
repeat customers. However, she also encountered challenges, such as managing
increased website traffic and responding to numerous customer queries on social
media.
Question
Analyze how Aditi created customer value and engagement for Artisan
Elegance. Discuss the role of technology and personalized marketing in her
strategy. Suggest one improvement to her current approach to address the
challenges she faces. (5 Marks)
Q3 (B) Ravi Patel runs a premium
bakery, Sweet Cravings, in Mumbai, known for its artisan cakes and pastries.
While customers appreciated the quality of his offerings, some found the prices
high compared to competitors. Ravi decided to analyze his pricing strategy to
balance customer perceptions and profitability. He conducted a survey and
discovered that customers valued the use of organic ingredients, unique
flavors, and personalized designs. To capture this value, Ravi introduced a
tiered pricing strategy: a standard range for budget-conscious customers, a
premium range for those seeking exclusivity, and a customizable luxury range
for special occasions. Additionally, he improved communication of value through
detailed product descriptions highlighting the premium ingredients and
craftsmanship. Over the next three months, Ravi saw an increase in overall sales
and customer satisfaction, though some customers in the standard range
expressed concerns about affordability.
Question
Analyze how Ravi’s pricing strategy reflects an understanding of
customer value. Suggest one solution to address the affordability concerns of
customers in the standard range while maintaining profitability. (5 Marks)
Strategic
Management
1. You are the CMO of Godrej Consumer Products, and sequentially sales
are dropping every quarter – and the steepest decline (~10%) has happened in in
this quarter. Naturally, the management is worried about this situation. In
these circumstances. Analyze the reasons for the dropping revenue. What
strategic approaches would you suggest in this situation? Give valid reasons to
support your answer. (10 Marks)
2. Given the size of the Indian market, the NBA is keen to expand into
India and they have hired your Consulting firm to advise them. Describe (at
least two) tools you’d use in your analysis and why you’re choosing them.
Summarize your Action Plan and a high-level timeline. (10 Marks)
You are the Head – Marketing Strategy for X-India. Your business is
dependent on Paid Accounts and Advertising. However, despite the large number
of consumers using your app, Advertising Revenue has been flat for the past 3
quarters. In this situation…
a) Create a strategy to attract advertisers. Provide examples to support
your answer. (5 Marks)
b) Develop two strategies to communicate with your advertisers. (5
Marks)
Operations
Management
1. Discuss the importance of an effective layout design in operations
management and compare the various layout types commonly implemented in
manufacturing and service industries, outlining their advantages and
disadvantages. Then, evaluate the specific challenges and opportunities related
to both electric vehicle (EV) assembly plants and traditional automotive
assembly lines. Conclude by recommending the most appropriate layout for each,
justifying how the chosen layout optimally addresses the distinct requirements
and operational challenges of each format. (10 Marks)
2. Amazon Fresh is a prominent online grocery delivery platform that has
gained popularity for its seamless operations and timely deliveries. A crucial
factor contributing to its success is its advanced inventory management system.
Discuss the concept of Amazon Fresh and how it differs from traditional
brick-and-mortar grocery stores. Highlight various inventory management
techniques commonly used in the e-commerce grocery industry and evaluate the
key components and strategies implemented by Amazon Fresh to ensure operational
efficiency and enhance customer satisfaction. (10 Marks)
3. A renowned artisanal coffee shop chain is planning to open a new
mid-sized outlet in your locality. Leveraging their expertise in brewing and
branding, they are confident about efficiently managing the new coffee shop’s
operations. The shop’s offerings and the associated requirements are as
follows:
Standard single orders (e.g., cappuccinos, lattes): Require 1 barista
for 5 minutes per order.
Extended multiple orders (e.g., group orders): Require 2 baristas, each
working for 8 minutes per order.
Custom beverages (e.g., personalized drinks): Require 3 baristas, each
working for 10 minutes per order.
The demand forecast for the next four weeks is as follows:
Order Type Anticipated Demand
(Next 4 Weeks)
Standard single orders 3000
Extended multiple orders 1500
Custom beverages 500
a) Estimate the aggregate capacity required to fulfill the anticipated
demand for the next four weeks. If the coffee shop employs 15 baristas, working
6 days a week for 8 hours per day, calculate the current capacity available.
Compare the required capacity with the available capacity to determine if the
shop can meet the demand. If not, calculate the additional capacity needed. (5
Marks)
b) Propose strategies to address the issue of underutilization of
capacity and calculate the number of baristas required to meet 100% capacity
utilization. (5 Marks)
Business Law
Q1. Intellectual Property Rights are an important asset for an
organization. In today’s competitive business environment there is a need to
protect and enforce Intellectual Property Rights. Please highlight the nature
and types of Intellectual Property Rights and give one real life example on how
businesses can achieve competitive advantage through Intellectual Property
Rights? (10 Marks)
Q2. Environment Protection is a key objective linked to business goals
and it impacts organizations, if they violate laws governing environment
protection. Authorities like National Green Tribunal have come down heavily on
organizations that violate such laws. List down two (2) judgments/orders where
the National Green Tribunal has passed orders/directions to ensure protection
of environment, and which has adversely impacted businesses. (10 Marks)
Q3. Healthcom is an Indian health tech company that has products which
deploy cardiology monitoring technology in India. Healthcom’s products are
always approved by the DCGI (Drug Controller General of India) and only then
they are launched in India. Healthcom has received a request from a Public
Information Officer of the DCGI’s office to disclose all technical details and
commercial information of the patented technology that it uses in its products.
This request is based on a RTI application which the Public Information Officer
has received from a consumer in India. In light of the above facts, can you
advise Healthcom on:
A) Whether Healthcom is required to disclose such information under
Right to Information Act, 2005? Can it deny the disclosing of such information
especially if it is requested under Right to Information Act, 2005? (5 Marks)
B) List of exemptions from disclosure of information under Right to
Information Act, 2005 and the relevant legal provisions. (5 Marks) Exemptions
from Disclosure under the RTI Act, 2005
Essentials of HRM
Q1). Fusion Food Mart is a
family-owned Indian supermarket chain,
Anil Kumar, its present Chief Executive Officer (CEO), is the grandson
of the organisation’s cofounder. The company never planned too much on the HR
Plan they did HR planning as and when required Anil’s daughter, Ravina, is the
president of the company, appointed you to develop an HR plan for a Fusion Food
Mart having branches in major towns in India: What specific external and
Internal factors would be important for you to consider. (10 Marks)
Q2). Satya Sai InfoTech is an Information Technology Company in
Hyderabad. The five year old company now wants to expand its branches to
Bangalore, Gurgaon and Mumbai so they realize to create a vibrant human
resource department for managing people functions. You have been appointed as
their GM – HR. Explain to the company management, what will be the scope of
your department in this expansion and justify the need of HR department. (10 Marks)
Q3). Rohit is working as a Sales Executive from past three years in an
FMCG company. He is a very hard working and dedicated employee. His performance
has also been good consistently but in the absence of good connection with the
immediate boss Ashok he never got his fair share of success. In this situation
he searched a job and wants to resign. He communicated the same to Ashok who is
his reporting Manager. Ashok knows about his hard work and realized the
injustice happened with him. Ashok knows it happened in the lack of proper
appraisal system and lack of career planning but now he can’t do anything
expect to lose an important talent
A) Suggest Ashok in developing
an appropriate appraisal
Why the effective Performance appraisal system
required? (5 Marks)
B) What is career planning and why it is important? In the absence of
incentives does career planning help in retention? Mention all the pros and
cons of career planning. (5 Marks)
Business
Communication
1. The Mumbai Municipal Corporation (MMC) is planning a large-scale
renovation of the Chhatrapati Shivaji Maharaj Terminus (CSMT) railway station.
To ensure the project’s success, the MMC decides to hire an external contractor
with expertise in historical restoration and modern infrastructure. What key
factors should the MMC consider when evaluating the bids received in response
to their RFP for the CSMT renovation project?
(10 Marks)
2. Aryan Industries, a textile company in Surat, is launching a new line
of sustainable fabrics. They plan to use social media, email marketing, and
press releases to promote their products. However, their previous marketing
campaigns have been inconsistent and lacked a clear brand voice. How can Aryan
Industries ensure consistency and professionalism in their communication to
project a strong and credible company image for their new sustainable fabric
line? (10 Marks)
A small handicraft business in rural Rajasthan, “Desert Designs,”
struggled to reach customers beyond their village. They adopted a mobile-first
strategy, creating an online store accessible via smartphones and utilizing
social media for marketing. This allowed them to connect with customers across
India, receive online payments, and significantly expand their business.
Answer the following questions in light of the information provided.
a) How has the mobile revolution contributed to economic growth and
empowerment, particularly in the Indian context? (5 Marks)
b) Discuss the role of mobile technology in bridging the digital divide
and fostering inclusivity in India. (5 Marks)
Decision Science
1. Calculate Quartile Deviation from the following
Earnings (Rs) Number of Persons
25 25
26 70
27 210
28 275
29 430
30 550
31 340
32 130
33 90
34 55
35 25 (10 marks)
2. Calculate Median from the following
Class – Interval Number
of Students
0-10 5
10-20 8
20-30 7
30-40 12
40-50 28
50-60 20
60-70 10
70-80 10 (10 marks)
3.a) A bag contains 6 white and 4 black balls. Two balls are drawn at
random one after another without replacement. Find the probability that both
drawn balls are white. (5 Marks)
3.b) In an intelligence test administered on 1000 children, the average
was 42 and standard deviation was 24. Find the number of children exceeding a
score of 50. (5 Marks)
Corporate Finance
1. Mr. Joshi is the Finance Manager at M/s Vriddhi Impex. The Company is
looking at lateral growth and diversification into garment making from cloth
making. For doing this, there needs to be put up a factory with all the latest
machinery for cutting and stitching garments. The cost of acquisition of land,
setting up the factory and buying the machinery works out to Rs. 100 lacs. It
is estimated that the project will start generating revenue immediately from
year 1. The Net revenue (after tax) for the next 5 years is Rs. 20 lacs, 30
lacs, 35 lacs, 45 lacs, 48 lacs.
A new loan is available to Vridhi Impex at 9% p.a. interest rate (net of
tax). Mr. Joshi has another proposal which gives him a return of 12% p.a. and
hence he does not want to invest below this rate. Assist Mr. Joshi
to evaluate the project proposal
using NPV and
IRR. (Show all calculations for comparing it with the
alternative proposal also). Should he go ahead with the project proposal? (10 Marks)
2. Parag is evaluating 3 options for investment of his surplus money of
Rs. 15,00,000/- for a period of 5 years.
i. Invest it in a Debenture which gives him a return of 12% compounded
quarterly.
ii. Invest in a Corporate Deposit at a rate of 9% compounded
bi-annually.
iii. Invest it in a Business Proposal which gives him the following
returns.
Considering the risk involved, the discounting factor is considered @
11%.
Year CF
1 250,000
2 350,000
3 575,000
4 525,000
5 645,000
As his finance advisor which option would you suggest him. Provide
reasons. (10 marks)
3. a) In the following Balance sheet, calculate the Current Ratio and
the Acid Test Ratio for both years Mar 2024 and Mar 2023. What do they indicate
about the company’s financial position and the movement over the years? (5
Marks)
Tata Motors
Standalone Balance Sheet
——————- in Rs. Cr. —————–
—
Mar
24 Mar. 23
EQUITIES AND LIABILITIES
SHAREHOLDER’S FUNDS
Equity Share Capital 766.50 766.02
Total Share Capital 766.50 766.02
Reserves and Surplus 29,374.83 21,701.37
Total Reserves and Surplus 29,374.83 21,701.37
Money Received Against Share Warrants – –
Total Shareholders Funds 30,141.33 22,467.39
1.72 2.46
NON-CURRENT LIABILITIES
Long Term Borrowings 5,235.67 10,445.70
Deferred Tax Liabilities [Net] 49.78 51.16
Other Long Term Liabilities 1,392.16 1,411.78
Long Term Provisions 1,936.92 1,588.75
Total Non-Current Liabilities 8,614.53 13,497.39
CURRENT LIABILITIES
Short Term Borrowings 8,535.37 8,426.74
Trade Payables 8,826.46 7,162.60
Other Current Liabilities 8,830.41 9,805.30
Short Term Provisions 1,133.92 408.89
Total Current Liabilities 27,326.16 25,803.53
Total Capital And Liabilities 66,083.74 61,770.77
ASSETS
NON-CURRENT ASSETS
Tangible Assets 11,990.26 12,129.14
Intangible Assets 2,353.79 2,413.18
Capital Work-In-Progress 645.03 575.65
Intangible Assets Under Development 588.92 509.30
Fixed Assets 15,578.00 15,627.27
Non-Current Investments 30,315.57 29,181.62
Deferred Tax Assets [Net] 1,558.65 1,477.26
Long Term Loans And Advances 101.89 114.40
Other Non-Current Assets 3,321.96 3,870.27
Total Non-Current Assets 50,876.07 50,270.82
CURRENT ASSETS
Current Investments 1,993.50 3,142.96
Inventories 3,470.38 3,027.90
Trade Receivables 2,765.16 2,307.72
Cash And Cash Equivalents 5,150.96 1,414.65
Short Term Loans and Advances 132.19 132.29
Other Current Assets 1,695.48 1,474.43
Total Current Assets 15,207.67 11,499.95
Total Assets 66,083.74 61,770.77
b) Monica has a debenture of Face value Rs. 100/- @ 8.5%. Calculate its
current yield if: (5 Marks)
i) Market Price is Rs. 98.90
ii) Market Price is Rs. 95.20 iii) Market Price is Rs. 105
What inference can you draw from this about the relation between Market
price and yield?
Cost and
management accounting
Q1. The stock in hand of material as on 1st September was 500 units at
Rs. 10 per unit. The following purchases and issues were subsequently made.
Prepare the Stores Ledger Account showing how the value of the issues would be
recorded under FIFO method. (10 Marks)
Purchases
6th Sept. 100 units at Rs. 11
20th Sept. 700 units at Rs. 12
27th Sept. 400 units at Rs. 13
13th Oct. 1,000 units at Rs. 14
20th Oct. 500 units at Rs. 15
17th Nov. 400 units at Rs. 16
Issues
9th Sept. 500 units
22nd Sept. 500 units
30th Sept. 500 units
15th Oct. 500 units
22nd Oct. 500 units
11th Nov. 500 units
Q2. Discuss the role of management accounting in shaping strategic
decisions within an organization. Provide examples of how management accounting
practices can influence long-term planning and sustainability. (10 Marks)
Q3 (a) Calculate Break-Even Point from the following particulars. Fixed
Cost Rs.1,50,000
Variable cost per unit Rs.10
Selling price per unit Rs.15 (5
Marks)
Q3 (b) Analyze the differences between standard costing and budgetary
control. How do these tools help in managing operational performance within an
organization? (5 Marks)
Project management
1. What is a project charter? Develop a project charter for a Metro-rail
project (e.g. Bhubaneswar Metro-rail project) and discuss the typical elements
of the charter. (10 Marks)
2. India is set to launch its own space station, named “Bharatiya
Antriksh Station,” by 2035, as announced by Jitendra Singh, Union Minister of
State for Science and Technology. Construct a WBS (Work break-down structure)
for the project. (10 Marks)
3. Budget 2024 Highlights: Road infrastructure project Bharatmala
Pariyojana gets a boost Budget 2024: Budget 2024 raised the allocation for the
Road Ministry marginally to ₹2.78 lakh crore from Rs 2.7 lakh crore. Out of the
outlay, ₹1.68 lakh crore is earmarked for investment in NHAI for the
development of national highway corridors under Bharatmala Pariyojana.
The Bharatmala Pariyojana is an ambitious infrastructure project of the
government. It was launched in 2015. The programme aims to transform the
country’s road infrastructure by building a robust, safe and efficient network
of highways to connect major industrial zones, state centres and remote areas
across the country. The programme is being executed under the administrative
control of the Ministry of Road Transport and Highways (MoRTH). The National
Highways Authority of India (NHAI), National Highways and Infrastructure
Development Corporation, and the roads wing of the ministry are the
implementing agencies for Bharatmala Pariyojana.
To give a boost to the road infrastructure, Finance Minister Nirmala
Sitharaman had increased the allocation to the Road Transport Ministry by 36%
to ₹2.7 lakh crore in Union Budget 2023
from ₹1.99 lakh
crore in FY
2022-23.Budget 2024 raised
the allocation for the Road Ministry marginally to ₹2.78 lakh crore. Out
of the outlay, ₹1.68 lakh crore is earmarked for investment in NHAI for the
development of national highway corridors under Bharatmala Pariyojana.
a) Explain the various characteristics/features of Bharatmala
Pariyojana. (5 Marks)
b) Discuss in brief the different activities to be executed during the
project life cycle of the Bharatmala Pariyojana project. (5 Marks)
Sales management
1. A sales manager notices that one of their top-performing sales
personnel, Ravi, has been consistently missing targets over the last three
months. Upon discussion, Ravi shares that he feels undervalued and mentions
that newer team members receive more recognition. As a sales manager, what
steps would you take to motivate Ravi and ensure he regains his enthusiasm and
performance levels? (10 Marks)
2. Prepare a Sales Plan for a brand of electronic goods focusing in
rural market (10 Marks)
3. Read the case & answer the questions based on the case:
XYZ Pvt. Ltd., a growing FMCG company, is planning to expand its market
presence in Tier- 2 and Tier-3 cities. The sales manager, Mr. Mehta, has been
asked to prepare the sales budget for the upcoming financial year. He reviews
historical sales data, market demand, and competitor strategies to set a target
of a 20% increase in sales. He allocates funds for promotional campaigns,
salesforce incentives, and distribution enhancements. However, during the
budget review meeting, the finance team recommends a 10% cut, citing cost constraints.
This forces Mr. Mehta to reconsider the allocation of funds without
compromising the growth target.
Questions:
a) How should Mr. Mehta prioritize his budget allocation to balance cost
efficiency with achieving the sales growth target? (5 Marks)
b) What alternative strategies can Mr. Mehta consider to optimize
resources and still meet the expansion goals? (5 Marks)
Consumer behaviour
Q1. Critically evaluate how buying a home theatre system would be
different from buying a shampoo of your choice using the Tri-component model.
Use any existing brand of the above-mentioned product categories to explain the
same. (10 Marks)
Q2. Following a public vote in which more than 37,000 people had their
say, “Brainrot” has been declared that the Oxford Word of the Year for 2024.
Brainrot is a term is used for low- quality online content that people
binge-watch or scroll through for long periods and how this influences their
product and brand choices. It is linked to social media trends, viral topics
and trending topics. Please analyse how this phenomenon influences consumer
buying behaviour. (10 Marks)
Q3. Apply the concept of Just Noticeable Difference [JND] to the
following
Appointing brand ambassadors
– Asian Paints
and Kansai Nerolac
Paints are planning to appoint a
brand ambassador. Do you recommend that both paint companies should have a
brand ambassador on the basis of JND. If yes please suggest two names of brand
ambassadors – one for Asian Paints and the other for Kansai Nerolac with reasons
thereof. (5 Marks)
Q3(a): Appointing Brand Ambassadors for Asian Paints and Kansai Nerolac
Paints
Cadbury’s Perk and Nestle’s Kitkat are 2 competing chocolates. Both want
to run a promotion for Perk and Kitkat. Perk has announced a promotion on their
30 numbers x 13.8 gms bar pack size – get 10 bars more at the same price [price
of 30 Bars of Perk at Rs. 150, after promotion they are giving 40 Bars at Rs.
150]. Nestle has a pack of 10 Kitkat’s of 13.8 gms each. What promotion would
you recommend for Nestle’s Kitkat. Please justify the same based on JND (5
Marks)
Digital marketing
1. GlowX, a newly launched skincare brand, aims to develop an effective
digital marketing strategy to increase brand awareness, engage with potential
customers, and drive sales. The brand plans to utilize social media
advertising, regularly update its blog and social media pages with valuable
content, and encourage customers to share reviews and testimonials online.
Using these details, discuss how the POEM Framework (Paid, Owned, Earned Media)
can be applied to GlowX’s strategy. (10 Marks)
2. A leading software-as-a-service (SaaS) company, Tech Sphere,
specializes in offering cloud-based solutions for small and medium-sized
enterprises (SMEs). The company has recently observed a decline in the quality
of inbound leads through traditional marketing efforts like email and webinars.
To address this, Tech Sphere wants to focus more on leveraging social media
platforms to improve lead generation, establish thought leadership, and build relationships
with decision-makers. Discuss how Tech Sphere can effectively use Social Media
Marketing to achieve its goals. You should discuss what all social media
platforms the company can use and the rationale for the same, considering its
B2B marketing (discuss at least 3). Also, discuss in detail the social media
marketing strategy for each of the platforms identified. (10 Marks)
3. Smart Wear, a leading brand in wearable technology, is planning to
launch a new line of fitness trackers. To drive sales and build customer
relationships, the company wants to leverage a strategic email marketing
campaign focusing on product launches, post-purchase engagement, and customer
retention. The team also wants to integrate Search Engine Marketing (SEM)
alongside their email strategy to maximize visibility and conversions.
a) Design an effective email marketing strategy to launch their new
fitness trackers, ensuring that the content is valuable, engaging, and aligned
with customer needs at each stage of the customer journey (product launch,
post-purchase engagement, and retention). (5 Marks)
Develop an SEM strategy that complements their email marketing efforts,
focusing on increasing website traffic, targeting the right audience, and
optimizing conversions for the new fitness trackers. (5 Marks)
Organisational
Theory, Structure and Design
1. For a developing economy like India, encouraging the start-up culture
is essential. In this scenario, evaluate the different necessary features of
organisation – a large scale company vs a start-up. Add suitable examples. (10
Marks)
2. Kinetics mobile is losing market share to its competitors India.
Analyse using the 7-S Framework of McKinsey to identify potential changes in
the strategy of the firm to secure its market position. Evaluate various
internally focussed organisational aspects that needs attention. Give suitable
examples. (10 Marks)
3. Ananya, the Managing Director of Summer Vibes clothing company wants
to introduce a new work culture for enhancing Organisational Effectiveness. In
this context, answer the following with examples:
a) Evaluate various
organisational parameters for
enhancing a clothing
company’s effectiveness. (5
Marks)
b) Analyze the theory on the Goal Approach along with its pros and cons.
(5 Marks)
Marketing of
financial services
Q1. How does
the strategic allocation
of assets contribute
to the overall
effectiveness of Financial
Planning, and what are the key considerations and benefits that individuals or
organizations should keep in mind when implementing an asset allocation
strategy? How come this Asset Allocation Strategy involves understanding the
importance of diversification, risk management, and aligning asset with
long-term financial goals? Explain the pedagogics from Financial Planner
Perspective. (10 Marks)
Q2. How do Indian commercial banks employ innovative marketing
strategies to promote their financial
services, and what
impact does this
have on consumer behavior
and the broader banking industry? This includes
understanding the role of digital marketing, customer segmentation, and product
differentiation in enhancing the visibility and adoption of financial products.
How these marketing efforts shape industry trends and consumer preferences.
Ultimately, explain the paradigm highlights the critical role of marketing in
the success of commercial banks in India.
(10 Marks)
Q3A. In what ways is the Indian government enhancing community welfare
through the marketing of financial services at post offices and other public
venues, and how does this initiative impact the broader financial inclusion
landscape? This involves examining the role of government-sponsored programs
and initiatives in promoting financial literacy and access to banking services. (5 Marks)
Q3B. How the Digital Marketing plays an influential Role in Customer
Relationship Management? Elaborate any 4 to 5 Distinct features of CRM Digital
Marketing Cruciality / Importance for Banks & Other Institutions Financial
Services Marketing. (5 Marks)
Taxation-direct
and indirect
1. Mr. Narayan, a businessman, purchased a house property on 1.5.1978
for Rs. 1,12,000. He incurred the following expenses for making some additions
and alterations to the house property:
Construction cost of first floor, incurred in 1984-85, for Rs. 2,95,000.
Construction cost of second floor, incurred in 2003-04, for Rs. 8,05,000.
Renovation expenses of the building, incurred in 2013-14, for Rs. 5,11,000. The
fair market value of the property as on 1.4.2001 is Rs. 9,40,000. This house
property was sold by Mr. Narayan on 11.8.2018 for Rs.77,00,000 after incurring expenses of Rs. 40,000 on the
transfer. The capital gains on such transfer are calculated as follows:(10
Marks)
Financial Year (FY) Cost
Inflation Index (CII)
2001-02 100
2003-04 105
2013-14 200
2018-19 280
2019-20 289
2020-21 301
2. Section 28 is the charging section of profits and gains of business
or profession. You are required to list and explain those 10 items of income
which are chargeable to tax under the head ‘Profits and Gains of Business or
Profession’ (10 Marks)
3. a) When an organization
decides to retrench certain workforce, the workmen are entitled to
retrenchment compensation at the
time of their retrenchment.
You are required to explain
the taxability of
such Retrenchment Compensation. (5 Marks)
b) Different rates of TDS are prescribed for different items depending
on the type of payment. You are required to list down 5 of these types of
payment along with the relevant section and the rate of TDS. (5 Marks)
Strategic cost
management
1. New Era Corp.,
a mid-sized manufacturing company, has been struggling with inefficiencies in
its budget allocations. For years, the company relied on incremental budgeting,
where previous year’s expenses were carried forward with minor adjustments.
Over time, this led to certain departments hoarding funds they didn’t
necessarily need, while other critical areas remained underfunded. Facing
increasing competition and pressure to improve profitability, the management
decided to overhaul their budgeting process. They proposed shifting to a zero
based budgeting (ZBB) system, where every expense would have to be justified
from scratch for each new budgeting cycle. The finance team welcomed the opportunity
to streamline spending but raised concerns about the time and resources
required to implement ZBB. Department heads expressed mixed reactions—some saw
it as a chance to highlight their real needs, while others worried about the
effort involved in preparing detailed justifications for every cost. After a
six-month trial run with ZBB, the company observed some significant changes.
Now, the management must decide whether to fully adopt ZBB across the
organization or return to the traditional budgeting approach. What are the
advantages and disadvantages of adopting a zero-based budgeting system as
observed in this case?
2. Mindset Ltd., a manufacturing company
producing Product A and Product B, is facing challenges in accurately
allocating overhead costs using the traditional costing system. To address
this, the management has decided to implement an Activity-Based Costing (ABC)
system to ensure a fair allocation of costs and better decision-making. The
following data is available:
Overhead
Costs and Activity Drivers:
|
Activity
|
Total Overhead Cost
|
Activity Driver
|
Total Activity
|
|
Machine Setup
|
₹50,000
|
Number of setups
|
100 setups
|
|
Quality Inspection
|
₹60,000
|
Number of inspections
|
120 inspections
|
|
Material Handling
|
₹40,000
|
Number of
material movements
|
80 movements
|
Activity
Usage by Products:
|
Activity Driver
|
Product A
|
Product B
|
|
Number of setups
|
60 setups
|
40 setups
|
|
Number of inspections
|
80 inspections
|
40 inspections
|
|
Number
of material movements
|
50 movements
|
30 movements
|
Allocate overhead
costs to Product A and Product B using activity-based costing. Calculate the
overhead cost per unit for each product if units produced of product A are 1000
and that of product B are 500. What insights do the results share?
3. Delta Ltd. is a
mid-sized manufacturing company specializing in high-quality kitchen
appliances. Their flagship product, the ‘SmartCook Pro’, is gaining popularity,
but the management team is concerned about fluctuating profit margins due to
rising raw material costs and competitive pricing pressures. To address these
challenges, DEF Ltd. wants to use Cost-Volume-Profit (CVP) analysis to better
understand the relationship between their costs, production volume, and profit.
They need insights into the breakeven point, the sales volume required to meet
a target profit, and how changes in variable costs or selling prices might
impact their financial performance. The company has set a selling price of
₹2,000 per unit, incurs variable costs of ₹1,200 per unit, and has total fixed
costs of ₹8,00,000. The management also plans to introduce a discount strategy,
reducing the selling price to ₹1,800 per unit to boost sales, and they wish to
evaluate its impact on profitability. Using CVP analysis, they aim to make
informed decisions on production levels and pricing strategies.
a) Based on the
current pricing strategy, calculate the breakeven point in units. What is
break-even analysis and what does these number of units signify?
b) If Delta Ltd.
reduces the selling price to ₹1,800 per unit to achieve a target profit of ₹4,00,000,
calculate the number of units they need to sell?
International
marketing
Q1. What are your views on Foreign Direct Investments FDI and FII and
how do both impact our country? (10
Marks)
Q2. Many countries today are promoting “Go Local “to promote Local
consumption. What is your view on nations promoting local production and how
does it impact globalization? (10 Marks)
Q3. Read the following case study carefully and then answer the
questions that follow: Your firm manufactures Incense sticks also called
Agarbatti, in India and desires to market them globally. Although there is
competition, you see that Mauritius has a huge potential and plan to expand
your company’s retail operations in Mauritius.
a) Discuss the market entry strategy that you would recommend to launch
your company products in Mauritius. (5 Marks)
b) How does global pricing policies help in launch of products. In your
view which pricing policies do you think would be appropriate while launching
of Incense sticks in Mauritius? (5 Marks)
Customer
relationship management
1. Acquiring new clients and retain existing ones, is one of the key
reasons why organizations need to focus on their CRM activities. How is CRM
expected to help your business acquire and retain customers? (10 marks)
2. Your company manufactures
industrial exhaust fans
and water coolers.
The industry is hypercompetitive with too many players competing for the
same set of customers. You are launching a product, which will change the
industry. In this context how will you persuade your existing customers to buy
the new product? (10 marks)
3. Organisations that implement CRM are often dissatisfied and failure
rates are very high.” In context of the statement:
a) What are the primary causes of dissatisfaction in CRM implementations
and how do you mitigate them? (5 marks)
b) What are the factors that you should consider to limit the failures
in CRM projects? (5 marks)
Marketing strategy
Q1. Imagine you are the marketing manager for a new luxury smartphone
brand entering the Indian market. The company aims to create a unique position
in a highly competitive market. Discuss the strategic mapping and key decisions
you would consider while formulating the marketing strategy for this product.
Explain how external environmental factors, such as economic conditions and
technological advancements, would influence your strategy. (10 Marks)
Q2. You are tasked with developing a marketing strategy for a new
premium skincare brand in India that targets middle-to-high-income urban women
aged 25-45. Describe how you would segment the market for this product and
select the target market. Discuss how you would position the brand using the
concepts of customer value and competitive advantage. (10 Marks)
Q3. M/s XYZ is a startup that has recently launched an innovative,
eco-friendly, reusable water bottle in the Indian market. The bottle is crafted
from high-quality stainless steel, ensuring
durability and safety.
Its primary objective
is to promote
sustainability by reducing
single-use plastic waste. The product is competitively priced at INR 500 and is
available in a variety of colors (red, blue, green, black) and sizes (500ml,
750ml, 1L). The company has identified its target market as environmentally
conscious urban consumers aged 18-45, residing in metro cities like Delhi,
Mumbai, Bangalore, and Hyderabad. Their market research indicates a growing
interest in sustainable products but also reveals competition from established
brands offering similar reusable bottles priced between INR 400–700. M/s XYZ
has allocated a modest marketing budget and plans to use a mix of digital
platforms, such as Instagram and YouTube, and online marketplaces, like Amazon
and Flipkart, for its product promotion and distribution. The company is
looking for innovative strategies to differentiate its products and create a
strong market presence.
a) Using Ansoff’s Product-Market Growth Matrix, develop a comprehensive
marketing strategy for M/s XYZ, addressing potential opportunities for market
penetration, market development, product development, and diversification. (5
Marks)
b) Suggest an appropriate pricing strategy for the product, considering
factors like competitors’ pricing, consumer willingness to pay, and the brand’s
sustainability message. Justify your recommendations with a rationale. (5
Marks)
Capital Market and
Portfolio Management
Q1. Mr. A is looking to invest some of his savings for the future. He
has two options: stocks and bonds. He decides to visit his friend Mr. B, who is
an experienced investor, to ask for some advice. Mr. B said “Think of stocks
like owning a piece of a company. When you buy stocks, you’re actually buying a
small share of that company. But bonds are like loans you give to companies or
governments. When you buy a bond, you’re lending them money, and they promise
to pay you back with interest over a set period. From investment adviser’s
point of view how will you differentiate stock & bond? (10 Marks)
Q2. John, a new investor, is interested in putting his money into mutual
funds but is worried about the risk. Suppose you are investing in mutual fund
from several years, as a friend explain the different types of mutual funds
that can help John in diversifying risk. (10 Marks)
Q3a. Alpha takes in to an account the volatility of an asset &
compares its risk adjusted performance to an already established benchmark
index. If portfolio return is 30%, the risk-free rate is 8%, beta is 1.1, and
the benchmark index return is 20% calculate alpha. (5 Marks)
b) Arbitrage pricing theory helps investors to determine whether an
asset is undervalued or overvalued. On the basis of this information investors
can decide invest or not to invest. Arbitrage Pricing Theory is based on some
assumption describe few of them. (5 Marks)
Brand management
Q1. The strategic brand management process has four main steps. Please
explain and relate one of the steps namely ‘Identify and establish brand
positioning and values’. You may relate this specific step to the brand ‘MAGGI’
(from Nestle). (10 Marks)
Q2. Gillette Limited, world famous for its razors also has numerous
products based on brand extension principles. They have products like Gillette
shaving gel, foams, after- shave lotion and more. List and relate how Gillette
Limited would have evaluated brand extension opportunities available to them.
List at least any three brand extension opportunities identification
steps. (10 Marks)
Q3. McDonalds is a world-famous fast-food restaurant chain. They also
have over 500 numbers of outlets in India. McDonald’s has several outlets
opened through a franchisee route. McDonald’s also does innovative sales
promotion ideas. By understanding certain aspects of McDonald’s story, one can
understand brand management better. Answer the following questions and support
MBA learning students to understand branding better by reading your notes.
A) Identify any two brand
elements of McDonald’s
in India and
provide your understanding of the
criteria based on which various brand elements are decided by McDonalds. Your
answer must related to McDonalds brand elements only. (5 Marks)
B) Identify and relate any two innovative sales promotion ideas used by
McDonald’s in India and explain what may have been the purpose of doing it. (5
Marks)
Operations and supply
chain strategies
1. PQR, a multinational retail company, recently launched new
private-label products that have been well-received by customers. While
customer demand is growing due to the diverse product mix, the company’s
operational performance has not kept pace, resulting in inefficiencies in
meeting this demand. Analyze the potential supply chain challenges contributing
to this performance gap. Propose specific supply chain strategies to improve
efficiency, meet growing demand, and enhance overall performance. (10 Marks)
2. Last month, you launched a new electronics business. As part of your
growth strategy, you plan to expand by opening additional branches both within
your city and in other locations. To further boost revenue, you are considering
entering international markets. However, the dynamic marketplace presents tough
competition from both online and offline competitors. Analyze and suggest a
different level of strategies that you will implement in the firm that can
improve overall business profit. (10 Marks)
3. A toy company has been operating successfully in the Indian market
for several years, with multiple branches across cities. The company is now
considering establishing its own manufacturing unit, aligning with the
government’s push for domestic manufacturing under the ‘Make in India’
initiative.
a) Identify and explain the critical competitive dimensions the company
must focus on to enhance market share and achieve excellence in its supply
chain operations. (5 Marks)
b) Given the management’s uncertainty regarding the production process,
recommend the most suitable production method (e.g., job, batch, mass, or
continuous production) to improve efficiency, and justify your choice based on
the company’s business goals. (5 Marks)
Enterprise
resource planning
1. Your organization is implementing an ERP system for the first time.
However, the finance team is resistant to adopting the new system due to
concerns about complexity. Discuss why it is important to provide training to
the team members of Finance department. Discuss the benefits of ERP System and
explain phased implementation of ERP. (10 Marks)
2) AcademiGO is
an emerging training
company with few
modules of HR and
Finance for its operations of providing training for on-job training
requirements of various companies. The specified functionalities only cater to
a particular requirement with limited integration of functionalities. Most of
the processes are complex and time consuming. They decided to reorganize its
system and processes to improve its efficiency by adding more modules to ERP
system with modules for all operations of the AcademiGO. Idea is to make it
automated system and integrated, flexible, and scalable. Discuss which other
modules can be added to existing ERP system for AcademiGO with what
functionalities and what could be the challenges in ERP implementation. (10
Marks)
3) ITThink is an IT Company with
the motive of providing solutions to different Organisations by catering to
their specific product related requirements. They have decided to implement ERP
system in their organization to integrate the various business processes and to
enhance the efficiency of the organization. Considering the above scenario,
discuss the following:
a) What could be the major reasons for ITThink to switch to ERP system?
(5 Marks)
b) Discuss the need of vendor selection for ERP implementation. (5
Marks)
Performance
management system
1. “Studio” is a premium brand dealing with men and women’s apparel,
shoes, bags and other accessories. The brand was launched in India one year ago
and will now enter the Middle East countries. The brand is available at
exclusive Studio Stores and also malls and also online shopping. Prepare a Balanced Scorecard for the
Department Head at “Studio” covering one goal each in Financial, Customer,
Business Process and Learning & Growth quadrant. (10 Marks)
2. “Talent Star” is a recruitment agency and provides candidates to
companies across different industries in India. The company is 5 years old and has
100 recruitment executives who source candidates and help meet the hiring and
talent acquisition requirements of industries across India. Prepare an
appraisal form using the graphic rating scale for the position of “Recruitment
Executive” in “Talent Star”. (10
Marks)
3. “Health India” is a 2-year-old company based at Mumbai which focuses
on organic foods and wellness products. The company has 250 employees and is
looking to grow with entry to USA and Canada markets. They have recently
introduced Performance Appraisal process in the company. You are the HR Manager
and need to set goals for your team.
Using the concept of SMART Goals, you need to prepare 2 goals each for
the following:
Training Manager. (5 Marks)
Hiring Manager. (5 Marks)
Procurement
management
Q.1 ABC Healthcare is a mid-sized pharmaceutical company that
specializes in producing over-the-counter (OTC) medications. With steady growth
and diversification into new product lines, the demand for various raw
materials, packaging supplies, and third-party services has significantly
increased. However, the procurement system at ABC Healthcare has not adapted to
these changes, resulting in sourcing delays, inconsistent purchasing practices,
and potential cost inefficiencies. Identify and describe the various
requisition types that ABC Healthcare may encounter in its procurement
operations, emphasizing the importance of requisition categorization for
effective procurement planning and execution. Additionally, propose a structured process
for issuing an
RFx (Request for Proposal, Request for Quotation, or
Request for Information) to ensure optimal supplier selection and contract
negotiation for ABC Healthcare. (10
Marks)
Q.2 SolarBright Ltd. is a global manufacturer and distributor of solar
energy equipment, sourcing components from international suppliers and
delivering products to clients worldwide. Despite its success in the renewable
energy market, the company faces significant challenges in managing its
transportation and logistics. Issues such as inconsistent shipment
traceability, high transportation costs, and discrepancies in documentation
have resulted in delayed deliveries and operational inefficiencies. Explain the
concept of INCO terms and their importance in global supply chain management by
analyzing how selecting the appropriate
INCO terms can influence SolarBright Ltd.’s transportation costs
and responsibilities. Additionally, evaluate
the potential risks associated with inaccurate or
incomplete shipping documentation and propose strategies or technologies to
improve shipment visibility and traceability.
(10 Marks)
Q.3 GreenHarvest AgriTech, a rapidly expanding agritech company
specializing in sustainable farming solutions, is encountering challenges in
sourcing reliable suppliers for eco-friendly materials, streamlining supplier
onboarding, and evaluating supplier performance. These difficulties threaten
the company’s ability to maintain operational efficiency and meet growing
market demands.
a) Discuss the significance of conducting spend analysis for
GreenHarvest AgriTech to uncover cost-saving opportunities and explore
strategic sourcing options by outlining a step-by-step approach to improving
the supplier selection process. (5 Marks)
b) Discuss how understanding Total Cost of Ownership (TCO) can aid
GreenHarvest AgriTech in making strategic decisions regarding supplier and
product selection. (5 marks)
Total quality
management
Q1. Discuss on the relevance of the statement ”Quality always comes at a
cost’ in context of the concept of the Cost of Quality (CoQ), explaining in
details the four components of CoQ. Illustrate the concept with references from
any industry/ organisational instance of your choice. (10 marks)
Q2. Discuss the
relevance of Supplier
relationship and explain
the various approaches
for supplier sourcing and
evaluation as applicable
to any organisation
targeting total quality. Support your answer giving suitable
references from the industry. (10 marks)
Q3. Quality Function Deployment (QFD) is a strategic method of
comprehending customer`s choices, translating the choices into product features
and design the products. The concept is extensively used in both manufacturing
as well as service industries. Assuming
any reference of a manufacturing or service industry of your choice, explain
the following aspects of QFD.
a) Discuss in brief the process of concept of ‘Quality Function
Deployment’ and highlight its benefits. (5 marks)
b) Explain how the concept of Poka yoke be applied to ensure Quality
being deployed into products and services. (5 marks)
International
Business
Q1. A lot of products made in China dominate our markets and have made
production unprofitable for Indian manufacturers. What would be your view on
allowing the entry of Chinese products in India? (10 Marks)
Q2. Leading critics of WTO including economists such as Dani Rodrik and
Ha Joon Chang have submitted that WTO only serves the interests of MNCs,
undermines local development, penalizes poor countries and is causing increase
in inequality. Express your view on the above and suggest the changes that in
your opinion can bring improvement to the developing countries. (10 Marks)
Q3. Read the following case study carefully and then answer the
questions that follow: French company Jeanne Oliver Perfumes is contemplating
to introduce a perfume by the brand
name SK, named
after an Indian
charismatic celebrity Shah
Rukh Khan. The perfume is available in two variants, SK
Silver for men and SK Gold for Women. The perfumes are packaged in 100ml pump
spray bottle. The strategy would be to capture a large number of consumers who
are oriented towards film celebrities. Advertising is also planned through
television satellite channels and magazines. You are required to analyze the
following:
a) In your opinion what pricing strategy you would like to apply during
the launch of the product? (5 Marks)
b) Due to low cost of manufacturing in India the French company wishes
to export the product from India to other countries. Examine in your view the
various type market entry strategies available to the French company and which
strategy would you use to market the product? (5 Marks)
Compensation and
benefits
1. You are an HR Manager of newly established organization i.e. ABC Pvt.
Ltd. It is a manufacturing organization of readymade garments. The worth of the
job decides the salary structure which will be given to employees recruited for
a particular job role. Being the HR Manager, you need to explain various methods
which you can use for job evaluation by giving suitable examples. (10 Marks)
2. Ram and Rahul are two individuals working in two different
organizations. Ram is paid based on number of units manufactured in a period
whereas Rahul receives hike in the current year based on performance in the
previous year. Identify the pay systems used by both organizations and explain
other pay systems in detail. What is the utility of both pay systems as
employed in both the organizations. (10 Marks)
3. Mr. Vardhan wants to design a competitive compensation policy for its
sales team.
The sales team since is responsible for the productivity and growth of
organization, therefore Mr. Vardhan wants to employ a scientific and rational
method to compensate the sales team. Considering above scenario, Answer the
following questions.
A) Explain the rationale of designing a sales compensation plan. (5
Marks)
B) What factors are kept in mind by HR Practitioner while designing a
Sales compensation plan for Mr. Vardhan. (5 Marks)
Industrial
Relations & Labour Laws
1. ABC Textiles, a mid-sized manufacturing company, has been facing
disputes between its management and workers over issues like wages, working
conditions, and overtime policies. The workers’ union has requested a meeting to
discuss and resolve these disputes through collective bargaining. The
management, however, is hesitant, citing concerns over transparency and
control.
As the newly appointed HR Consultant at ABC Textiles, propose a
structured framework for resolving disputes between management and workers over
wages, working conditions, and overtime policies through collective bargaining.
Your response should include: a detailed approach to collective bargaining, key
differences between collective bargaining and cooperation, conditions for
successful negotiations in the Indian context, and an outline of roles and
responsibilities for negotiation teams.
(10 Marks)
2. Priya, a manager at a manufacturing company, informs her employer
about her pregnancy and requests maternity leave benefits under the Maternity
Benefit Act. However, the employer refuses, citing a lack of clarity on the
conditions of payment and claiming that her recent absenteeism disqualifies
her. Priya argues that she meets all the conditions stipulated by the Act.
Analyze the provisions of the Maternity Benefit Act concerning
conditions of payment, prohibition of employment, and maternity benefits,
discuss how the objects of the Act and key definitions apply to Priya’s case,
and recommend a course of action for her to assert her rights and ensure
compliance by her employer. (10 Marks)
3a. XYZ Manufacturing employs a significant number of daily-wage
workers. Recently, during a compliance audit, it was discovered that certain
workers were being paid less than the minimum wage prescribed by the state
government. The management claims this was due to a lack of clarity on minimum
wage laws.
3b. A worker at ABC Construction suffered a severe injury while
operating machinery on-site. The management argues that they are not liable to
provide compensation as the worker did not follow safety instructions. However,
the worker claims the injury occurred due to faulty equipment provided by the
employer. As a legal advisor, evaluate whether the employer is liable under the
Workmen’s Compensation Act, 1923, for a worker’s injury caused by machinery
on-site, considering the worker’s claim of faulty equipment and the employer’s
defense of non-compliance with safety instructions. Additionally, discuss the
relevance of the 2009 amendments to the Act in this context. (5 Marks)
Organization
culture
1. Understanding Schein’s Model of Organisational Culture
Critically evaluate Edgar Schein’s three levels of organisational
culture (artifacts, espoused values, and basic underlying assumptions). How do
these levels interact to shape an organisation’s culture? Use examples from
organisations to illustrate your answer.
(10 Marks)
2. Application of Hofstede’s Cultural Dimensions in Global Organisations
Examine how Hofstede’s cultural dimensions (such as power distance,
individualism vs collectivism, and uncertainty avoidance) influence workplace
behaviours and management practices in multinational organisations. Provide
examples to highlight the implications of these dimensions on cross-cultural
management. (10 Marks)
3. Global Connect: Cultural Transformation in the Telecom Sector
GlobalConnect, a leading telecom provider in South Asia, has built its
reputation on offering reliable network services and innovative customer
solutions. However, in recent years, the company has faced significant
challenges, including high employee turnover, stagnant market innovation, and
declining employee engagement. These issues have been further compounded by the
hyper-competitive telecom market, characterised by aggressive pricing
strategies, rapid technological advancements, and shifting consumer
expectations. Adding to the complexity, the organisation recently experienced a
leadership transition, with key talent moving to competitors. Simultaneously,
regulatory challenges, including massive default fines, have further strained
the company’s resources and strategic focus.
In response to these multifaceted challenges, GlobalConnect’s leadership
embarked on a cultural transformation journey aimed at revitalising its
organisational culture and ensuring long-term growth. The transformation
focused on fostering innovation, enhancing employee engagement, and embracing
sustainability. Among the initiatives implemented, flexible work policies were
introduced to improve employee well-being. By
adopting hybrid work models
and flexible scheduling, the
company aimed to reduce burnout and enhance work-life balance, creating a more
satisfied and motivated workforce.
To reignite creativity and stay ahead of market trends, GlobalConnect
established innovation hubs within its major business units. These hubs
provided employees with the resources and mentorship needed to propose and
develop new telecom solutions, promoting a culture of experimentation and continuous
learning. Simultaneously, the company undertook a core value redefinition to
align with current workforce
expectations and industry
needs. The revised
values emphasised collaboration,
customer-centric innovation, and a commitment to environmental sustainability,
forming the foundation for the company’s strategic and operational decisions.
Recognising the pivotal role of leadership, GlobalConnect launched a
leadership development programme focused on building emotional intelligence and
empathetic management skills. This initiative aimed to equip managers to foster
trust, open communication, and team cohesion in an increasingly dynamic and
demanding environment. Additionally, the company introduced transparent
feedback mechanisms, including regular feedback sessions and a platform for
employees to voice their ideas and concerns. This was designed to create a
culture of openness and inclusivity, enabling continuous improvement and
greater employee alignment with organisational goals. To boost morale and
enhance engagement, GlobalConnect implemented a comprehensive recognition and
rewards programme. This initiative celebrated individual and team achievements
in areas such as innovation, customer satisfaction, and sustainability,
reinforcing the value of each employee’s contributions. These efforts were
critical in addressing the immediate challenges faced by the organisation while
laying the groundwork for a resilient and adaptable organisational culture
capable of thriving in South Asia’s dynamic telecom market. Through these
strategic initiatives, GlobalConnect sought to mitigate the impact of external
pressures and internal
disruptions, turning its cultural
transformation into a cornerstone for sustainable success. The
leadership’s ability to navigate these challenges while maintaining focus on
innovation, engagement, and compliance will determine the company’s ability to
reclaim its competitive edge and drive future growth in the telecom industry.
3.a. Considering GlobalConnect’s comprehensive initiatives to revitalise
its organisational culture amidst challenges such as high employee turnover,
reduced innovation, declining engagement, leadership transitions, and
regulatory pressures, propose a set of Key Performance Indicators (KPIs) that can
effectively measure the success of these cultural interventions. How would
these KPIs reflect improvements in employee well-being, innovation, and
organisational adaptability? (5 Marks)
3.b. How should the proposed KPIs for GlobalConnect’s cultural transformation
be aligned with its long-term strategic objectives to address critical issues
such as sustaining organisational growth, nurturing employee engagement,
improving innovation, and ensuring compliance in a highly regulated and
competitive telecom market? Illustrate how these KPIs can balance immediate
operational needs with enduring organisational priorities. (5 Marks)
Manpower Planning,
Recruitment and Selection
1. Establishing a solid manpower planning process ensures steady supply
of talented professionals for essential profiles. As a Manpower Planning
Strategist, analyse the various steps involved in this process which would help
an IT firm hire and place the best talents from the industry. Add relevant
examples. (10 Marks)
2. Labour stocktaking helps HR managers work proactively during the
hiring season to lineup relevant employees as per the organisational
requirements. In this context, evaluate
the different benefits of labour stocktaking in a manufacturing firm. Add
suitable examples. (10 Marks)
3. The CEO of Sky High Aviation is worried about employee attrition. You
have been hired as the HR Consultant for the firm. In this context, answer the
following:
a) Evaluate various qualitative methods for demand forecasting and
justify which one do you think is the best. Add examples (5 Marks)
b) Analyze the different
statistical methods under
quantitative techniques for manpower forecasting. Justify the best
method according to you. Add examples (5 Marks)
Service Operations
Management
Q1. List and explain in detail the various Service dimensions through
organisations are analysed and judged for Quality by customers? Elaborate your
answer with a reference of any Professional educational institute of your
choice. (10 Marks)
Q2. Discuss the concept of the ‘Service Design; highlighting in detail
the different approaches through which organizations can implement ‘Service
Design’? Support your details with a reference to a Fast-food chain or a
restaurant setup (you can choose any reference of your own choice) (10
Marks)
Q3. The Healthcare sector has become a very critical service sector
domain in recent times, especially post Covid scenario. Hence it is very
obvious for Healthcare Institutes to plan their operations in several ways to
provide the best services to their target customers. Explain the following
aspects of these organisations in context of the following areas as given
below.
a) Discuss the different elements that need to be considered in a
Service Framework of the setup. (5 Marks)
b) Discuss the concept of a Service Design (Blueprinting) in context of
healthcare setups for their service operations. (5 Marks)
IT Project
Management
1. Explain the need for effective Project Management in IT, detailing
how project management helps in meeting deadlines, staying within budget, and
ensuring the delivery of high-quality outcomes. (10 Marks)
2. Explain the concept of the Project Charter. What are its key
components, and what purpose does it serve in the initiation phase of the
project? How does the Project Charter formally authorize the project and
outline the project’s objectives, scope, and stakeholders? (10 Marks)
3. You have been assigned as the Project Manager for an IT project to
develop a customized software solution for a client. The project involves a
tight timeline, a significant budget, and high expectations from the client
regarding both the scope and quality of deliverables. You are in the planning
phase of the project and need to ensure that the project’s scope, budget, schedule,
and risk management plans are carefully planned and documented to meet the
client’s expectations and avoid potential project failures. Address the
following aspects:
a) Detail how you will define the project scope. What are the key steps
involved in defining the scope, and how will you ensure that the project’s
deliverables are clearly identified and agreed upon by all stakeholders? What
methods and tools might you use to ensure that the scope is well defined? (5
Marks)
b) Explain the process you would follow to develop the project schedule.
How would you define the timeline for project activities, and what tools and
techniques would you use to create a realistic and achievable schedule? (5
Marks)
IT Infrastructure
Management
1. You have been tasked with leading a training session for your IT team
on enterprise-level virtualization platforms. To ensure the team understands
the architecture and implementation details, how would you describe the core
components of an enterprise-level virtualization platform and their roles?
Also, what key implementation characteristics of these components would you
highlight to ensure successful deployment and management? (10 Marks)
2. Imagine you are part of a team managing the IT infrastructure for a
large e-commerce platform. During a crucial sale event, your team identifies
several risks. Your manager asks you to prepare a comprehensive risk management
strategy by classifying the risks to determine the appropriate response
strategy for each along with the tools or methods to mitigate the risks
effectively. (10 Marks)
3. NovaTech Solutions has secured a project to manage the IT
infrastructure for Zenith Dynamics, a fast-growing global fintech company. The
success of the project heavily depends on a well-structured IT design and a
thorough understanding of client requirements. You are responsible for
orienting your team to ensure effective execution of this critical project.
a) What are the core components that lay the foundation for designing a
robust IT infrastructure in an organization? (5 Marks)
b) Outline the process of requirement gathering and analysis that you
would recommend your team adopt to ensure all client needs are effectively
captured and addressed. (5 Marks)
Emerging
Technologies: IoT, Augmented Reality and Virtual Reality
1. The government of a developing nation has initiated a smart city
project aimed at improving urban living through integrated technologies. These
include smart traffic systems, waste management solutions, connected public
utilities, and advanced surveillance networks. While the project has garnered
praise for its potential to enhance efficiency and sustainability, data privacy
and cybersecurity concerns have emerged. The centralized nature of data
collection and real-time monitoring exposes the system to risks such as
unauthorized access, cyberattacks, and misuse of personal information. Citizens
are wary of how their data is collected, stored, and used, questioning whether
sufficient safeguards are in place. What strategies can governments adopt to
address the security and privacy challenges in smart cities while ensuring
efficient service delivery and public trust? Discuss the role of robust data
governance frameworks, advanced cybersecurity measures, and citizen awareness
programs in mitigating these risks. (10 Marks)
2. A leading healthcare provider has begun integrating Augmented Reality
(AR) into its operations to enhance patient care and improve medical training.
AR applications include virtual overlays during surgeries to visualize internal
organs, real-time guidance for minimally invasive procedures, and interactive
3D anatomical models for patient education. Additionally, AR is used in
physical therapy by gamifying exercises to boost patient engagement and
recovery rates. Despite these advancements, challenges such as high implementation costs, technical
complexity, and limited user training have emerged. There are also concerns
about the reliability of AR systems in critical medical scenarios and their
acceptance among healthcare professionals and patients. How can healthcare
organizations effectively integrate AR into their practices to maximize its
potential benefits while addressing challenges such as cost, reliability, and
user adoption? Discuss the role of investment in technology, training, and
stakeholder collaboration in achieving successful AR implementation in
healthcare. (10 Marks)
3. A prestigious educational institution has introduced Virtual Reality
(VR) technology in its classrooms to enhance the learning experience. VR
applications are used in subjects such as history, where students can immerse
themselves in historical events, and in medical education, where future doctors
can simulate surgeries and complex medical procedures. The institution has seen
initial positive reactions from students, citing VR’s engaging and interactive
nature. However, challenges such as the high cost of equipment, the need for
technical support, and the risk of students becoming too absorbed in the
virtual world have emerged.
a) How can educational institutions balance the benefits of VR
technology with the challenges of cost and technical support? (5 Marks). Balancing
the Benefits of VR Technology with the Challenges of Cost and Technical Support
b) What measures should be taken to ensure that VR is used effectively
for educational purposes without overwhelming students or detracting from
traditional learning methods? (5 Marks)
Supply Chain
Management
1. You are the Chief Operations Officer of a growing e-commerce company
struggling with high operational costs and delivery delays. To address these
challenges, your company is considering outsourcing logistics and customer
support services. Identify and analyze the factors you would consider before
selecting an outsourcing partner. Design a strategy to monitor the performance
of the outsourced processes and ensure quality control and also discussed
factors to be considered before selecting an outsourcing partner. Propose
measures to manage potential risks, such as data security and loss of brand
identity, while working with the outsourcing partner. (10 Marks)
2. Imagine you are a supply chain manager for a popular consumer
electronics brand. The company recently launched a new product, and initial
demand spikes have caused significant disruptions in the supply chain. The
manufacturing team has overproduced, leading to excess inventory, while the
retailers are now reporting declining sales. Identify the factors that might
have contributed to the bullwhip effect in this scenario. Propose strategies to
stabilize the supply chain and prevent similar disruptions in the future. (10
Marks)
3. You are the supply chain manager for a global apparel brand that
experiences significant variability in customer demand due to seasonal trends.
The company currently follows a push strategy, manufacturing large volumes of
products based on forecasted demand. However, unsold inventory during
off-seasons and stockouts during peak seasons have led to inefficiencies and
lost sales.
a) Analyze the challenges associated with the current push-based
approach in this scenario. (5 Marks)
b) Propose how a hybrid push-pull strategy could be implemented to
balance inventory levels and meet customer demand effectively. (5 Marks)
Business: Ethics,
Governance & Risk
Note: This assignment is application based, you have to apply what you
have learnt in this subject into real life scenario. You will find most of the
information through internet based research and the remaining from your common
sense. None of the answers appear directly in the textbook chapters but are
based on the content in the chapters, directly or indirectly.
Q1. Prepare and submit an Executive Summary of the Code of Conduct of a
listed company selected from the BSE database of ‘Top 100 companies by market
capitalization’. Ensure that you include all the key parameters covered in the
code of conduct policy document. You must mention the name of the company in
the introduction. Conclude the summary by explaining in your own words how and
why the Code of Conduct is an important ethical guideline/tool for all the
stakeholders of the company. DO NOT copy
paste (10 Marks)
Q2. Prepare a concise report in your own words showcasing how the listed
company you have selected (same as in Q1) is respecting and promoting the
wellbeing of all employees including those in its value chain with a special
focus on diversity & inclusion related issues and their
management/mitigation. Scan the complete Business Responsibility &
Sustainability Report 2023-24 to compile and collate information required for
your report. Remember to mention the name of the selected company in
introduction. DO NOT copy paste. (10
Marks)
Q3. You have just completed learning Business: Ethics, Corporate
Governance & Risk in a structured format for the first time.
a) What do you think is the fundamental role of ethics in business and
why do you think it is important for managers, professionals and leaders to
understand business ethics? (5 Marks)
b) Share five practical key learnings that you have acquired through the
study of this subject that you think will help you better understand your role
and thus contribute to your responsibilities more meaningfully, irrespective of
the type of your business, department and designation. (5 Marks)
Research
Methodology
Q1. India’s jewellery market is predominantly split into two sectors:
organized and unorganized retail. The organized sector is led by major players
like Titan (Tanishq), Kalyan Jewellers, Malabar Gold & Diamonds, and PC
Jeweller. These brands offer standardized products, assured quality, branded
offerings, and a reliable shopping experience. The unorganized sector, on the
other hand, includes small, family-owned jewellers, local goldsmiths, and
regional jewellery shops that often offer custom-made or traditional jewellery
at competitive prices. Explain the research process to study consumer behaviour
for organized versus unorganized jewellery retail in India. What is the key
determining factors influencing consumer behaviour, and how would you conduct a
comparative analysis between the two market segments? (10 Marks)
Q2. Explain the experimental design used in studying consumer behaviour
at Shoppers Stop. Discuss the concepts of internal and external validity,
hypothesis formation, and the application of different experimental designs.
How can simulations and ethical considerations be applied in experimental
research for a retail company like Shoppers Stop? (10 Marks)
Q3. In the digital
age, apparel companies
in India face
intense competition and changing consumer preferences. With the
growing influence of e-commerce platforms, mobile apps, and social media,
building and maintaining brand loyalty has become more challenging. As
customers increasingly engage with brands through digital channels, apparel
companies must adapt by offering personalized experiences, seamless
omni-channel strategies, and consistent value. The problem lies in identifying
the most effective strategies that apparel companies can use to foster brand
loyalty in a digital-first environment.
a) Which research method can be applicable for this research. What are
the objectives of the study? (5 Marks)
b) Develop a questionnaire for this study. (5 Marks)
International
Finance
1. When the International Monetary Fund (IMF) conducts a comprehensive
analysis of a specific economy, why does the Balance of Payments (BOP) often
emerge as a crucial component? How does the paradigm shift when viewed from the
perspective of the Current Account, and what role does the Capital Account play
in this context? Explain the significance of these accounts in understanding
the overall economic health and stability of the country. (10 Marks)
2. In the context of international finance, how does the concept of
Interest Rate Parity (IRP) influence the exchange rates between two currencies?
What are the key mechanisms through which IRP affects the economic interactions
and financial stability of two interconnected economies? How does this parity
help in maintaining equilibrium in foreign exchange markets? Explain the
implications of IRP on the exchange rate dynamics between these economies. (10
Marks)
3a. In the realm of international trade, what significance does an
Export Earners’ Foreign Currency (EEFC) account hold for global traders? How
does the existence of an EEFC account facilitate the retention of foreign
exchange earnings without converting them into the domestic currency? What are
the key benefits and implications of this account for exporters in managing
their foreign exchange
reserves? Explain the role of
EEFC accounts in enhancing trade efficiency and financial flexibility. (5 Marks)
b. In the context of foreign exchange management, how does Translation
Risk emerge as a critical component of forex risks? What are the underlying
factors that contribute to Translation Risk, and how does it impact financial
statements and asset values? How do fluctuations in exchange rates exacerbate
this risk for multinational corporations? Explain the significance of
Translation Risk in the broader spectrum of forex risk management. (5 Marks)
Marketing research
1. You are the Marketing Director of Gharonda Constructions in Delhi
NCR. Your company wants to conduct market research to assess customer needs and
preferences. Prepare a research plan – Mentioning the Target Group, Priority
Markets, and Research Hypotheses in the plan along with the Success Criteria
for your research. (10 Marks)
2. Define the Target Group for Aishwarya Homes, a Property Developer in
Chennai. Analyze the major infrastructure initiatives in Chennai (the Chennai
Metro Rail, the Chennai-Bengaluru Industrial Corridor, Elevated Corridors,
etc.) and their impact on the Chennai Real Estate market. What are the
Opportunities for the Company? What are the Risks and how can they mitigate against
these? (10 Marks)
3. You’re the CMO for an Indian Automotive Major. Your company is
planning the Pan- India launch of a new Product Family of Electric Two-Wheelers
targeted at the entire family. As a first step, you’ve decided to conduct
Market Research to help focus your MarketingPlan.
a) As part of your Market Research, describe your preferred sampling
technique(s) and why you’ve chosen it(these). (5 Marks)
b) Describe (at least) Five (5) Secondary Sources which you can leverage
and as well, the reasons for selecting them. (5 Marks)
Services marketing
1. There are various salons in your city and in the future, you intend
to open a salon. The problem is that all of them offer similar kinds of
services. In such a case, you’ll need to make sure you differentiate your
service offerings. Analyse and present the approach or the steps which should
help you in creating differentiation for your processes, people and physical
evidence. (10 Marks)
2. You play the guitar. Your friends have been suggesting, that to start
with your music classes. You also intend to offer other music and hobby classes
by inviting experts. Considering that you plan to start your guitar classes,
explain how would you apply the 7Ps used in Service Marketing in the given
scenario which should also help you in an effective strategy formulation. (10
Marks)
3. You have started a home cooked meal service. However, reaching out to
people is a big challenge considering your limited marketing budget.
a) How will you build a service brand with your limited budgets? (5
Marks)
b) How will attract your first set of customers? (5 Marks)
World Class
Operations
1. There is a common thread which connects Leading Manufacturers in
diverse sectors such as Machinery (Caterpillar, Komatsu, JCB), Semiconductors
(Intel, Motorola, Nvidia), Appliances (Samsung, Phillips, Whirlpool), etc., –
They are all World Class Manufacturers (WCMs).
All WCMs are highly reputed for their unflinching commitment to
Quality. These manufacturers have
understood that Quality is about identifying “what is important to Customers”
and delivering this to their customers.
Explain how these (and other) WCMs use frameworks such as QFD and HOQ to
help embed Quality into every aspect of the Product Creation – From Concept to
Manufacturing. (10 Marks)
2. Vijay Vasanthan has just joined as the GM – Maintenance at
Melanathuru Tools, a leading Manufacturer of CNC Machines. As he reviews the
company’s Equipment Maintenance history, he is concerned that there is no
coherent Maintenance Strategy – i.e., except for some cases (e.g., critical
machines) where the company uses Preventive Maintenance. For all other machines
& equipment, they’re fixed when they break down. In order to streamline the
Maintenance Department, Vijay is keen to adopt a Predictive Maintenance
Strategy. In this context, …
Describe the Reactive Maintenance & Preventive Maintenance
approaches, along with their respective Pros & Cons. Explain the Predictive
Maintenance approach and why Vijay would want to adopt it to overcome the
problems of Reactive Maintenance & Preventive Maintenance. (10 Marks)
3a. Quality Awards are not only about rewarding organizations but also
about recognizing the importance of quality in the business. These awards are
often used as a tool to raise awareness among both Employees and as well,
Customers about the importance of quality. They also help to improve Customer
Satisfaction and Employee Morale. Discuss the difference between Regional and
International Awards. (5 Marks)
b. With reference to Quality Awards, what are the Deming Criteria (any
4) for Performance Excellence in assessing the award? (5 Marks)
International HR
Practices
Q1) XYZ Multinational Corporation is an IT company headquartered in the
United States with operations across 15 countries. The company often sends its
employees on international assignments for 2-3 years. Recently, several
employees who returned to their home country after completing their assignments
reported challenges in readjusting to the home office environment. Complaints
included a lack of career progression, feeling undervalued, and difficulty in
applying the skills acquired abroad. This led to an increase in employee
dissatisfaction, turnover, and loss of organizational knowledge. The HR team is
now tasked with designing a Repatriation Programme to address these issues and
improve the reintegration experience for returning employees.
Questions:
What are the key challenges XYZ Corporation faces in managing the
repatriation process, and how can it design an effective repatriation programme
to ensure smooth reintegration, retention of repatriated employees, and
alignment with organizational goals, including methods for evaluating its
effectiveness? (10 Marks)
Q2) XYZ Corporation, a multinational company headquartered in the United
States, operates in 15 countries, employing a culturally diverse workforce. The
company recently implemented a unified performance management system across all
locations. However, regional managers have raised concerns about the system’s
applicability due to cultural differences in performance expectations, feedback
mechanisms, and evaluation criteria. As part of its performance cycle, XYZ
Corporation has established the following phases: goal-setting, performance
monitoring, feedback and coaching, and annual appraisals. In its first year of
implementation, the following issues were observed:
Employees in some regions were hesitant to set ambitious goals due to
fear of penalties for underperformance.
Feedback sessions were either
too formal or lacked
clarity in communication, leading to misinterpretations.
The appraisal process did not account for local performance metrics,
which are significant for evaluating employee contributions.
Question: Based on the case scenario, analyze the challenges XYZ
Corporation faces in implementing an international performance management
system. Propose a revised performance cycle that addresses these challenges,
ensuring cultural inclusivity and alignment with global objectives. Your answer
should include:
Challenges identified in the case
Key modifications to the performance cycle phase
Expected benefits of the revised system (10 Marks)
Q3 (A) ABC Tech Solutions, a mid-sized IT company, is facing challenges
with its newly implemented software tools. Employees are struggling to adapt,
which has caused delays in project timelines. The management decides to conduct
a series of training programs to address this issue. However, feedback from
employees indicates that the training sessions are too theoretical, lacking
practical relevance to their day-to-day tasks.
Question:
As a training consultant, analyze the issue faced by ABC Tech Solutions
and propose two practical solutions to
make the training
programs more effective.
Justify how these solutions would enhance the learning
outcomes. (5 Marks)
Q3 (B) GlobalConnect, a multinational corporation, is sending a team of
employees from its headquarters in Canada to set up a new office in Japan. The
team has limited exposure to Japanese business practices and work culture. To
prepare them for the assignment, GlobalConnect is considering a pre-departure
training program.
Question:
Suggest two components that should be included in the pre-departure
training program to ensure the team’s success in Japan. Explain how these
components would help the employees adapt effectively to the new
environment. (5 Marks)
Strategic HRM
1. As the assistant to the HR manager at a banking firm, one of your
responsibilities is to assist managers in preparing for candidate interviews.
During a discussion with a manager, you both agree on the importance of
transforming the selection process into a strategic and structured approach.
The goal is to focus not just on eliminating unsuitable candidates but also on
identifying and selecting the most qualified individual from the applicant
pool. Together, you and the manager decide to outline a well-defined selection
process to ensure optimal hiring decisions. What key steps should be included
in the selection process to ensure it is fair, objective, and aligned with the
organization’s goals? (10 Marks)
2. As the HR head of a small IT organization, one of your top web
developers requests a one- on-one meeting and shares that she feels there is no
career growth for her in the organization. She reveals her intention to leave
as soon as she secures another job. Recognizing her value and the critical role
she plays in the team, you realize the organization cannot afford to lose her.
Additionally, you suspect that other employees may share similar sentiments,
prompting the need for immediate action. How would you design and implement
effective retention strategies to address these concerns and foster long-term
employee engagement in your IT firm? (10 Marks)
3. As a Senior HR Executive with extensive experience in employee
management, you have just concluded a meeting with Mr. Rajesh, one of your six
team members, who shared some troubling information. He feels that he is being
bullied by a colleague, Mr. Ravi, and is seeking your guidance on how to handle
the situation.
Mr. Rajesh explained that Mr. Ravi greets everyone else in the office
with a cheerful “good morning” but pointedly ignores him. He also mentioned
that Mr. Ravi organized a farewell lunch for a departing employee last week but
excluded Mr. Rajesh from the event. Additionally, Mr. Rajesh revealed that Mr.
Ravi has been making derogatory remarks about him to other colleagues. For
example, after a chance meeting at a grocery store, Mr. Ravi shared details
about the medications in Mr. Rajesh’s shopping cart, including those for a
private medical condition, with the entire office. Mr. Rajesh also showed you
an email sent by Mr. Ravi to the department, blaming Mr. Rajesh for the loss of
one of his key clients. This has led other colleagues to distance themselves
from Mr. Rajesh on collaborative
projects. Clearly upset, Mr. Rajesh
left your office seeking reassurance and
resolution. You recognize the need to address the situation promptly.
Questions:
How would you manage this situation to involve employees and foster
positive relations between Mr. Rajesh and Mr. Ravi? (5 Marks)
Managing the Situation to Foster Positive Relations Between Mr. Rajesh
and Mr. Ravi
What proactive industrial relations policies should the organization
implement to prevent and address such issues effectively? (5 Marks)
Entrepreneurship
and Venture Capital Management
1. You are an entrepreneur planning to set up a boutique clothing store
in Pune with an estimated capital requirement of ₹25 lakhs. Prepare a loan
proposal to present to a bank. (10 Marks)
2. Draft an executive summary for a business plan of a startup offering
eco-friendly packaging solutions. (10 Marks)
3. Exiting the Venture is an integral part of the entrepreneurial
journey. It’s important for startup to have a clear exit strategy.
a) Critically analyze the importance of having a well-defined exit
strategy for startups. Discuss how such strategies influence decision-making
and long-term goals. Use real Indian startup examples, such as Flipkart,
BigBasket, or Snapdeal, to support your answer. (5 Marks)
b) Evaluate two exit strategies commonly used by startups in India.
Compare these strategies using real scenarios, such as Flipkart’s acquisition
by Walmart and Zomato’s IPO (5 Marks)
Employee
Development & Talent Management
1. Rajesh, a seasoned executive at a textile firm, faces a performance
slump. His manager, concerned,
explores various employee
development programs. The manager then decides to use on-the-job
training for Rajesh. The manager must decide the best approach to re-energize
Rajesh, considering his experience and potential. Analyze the suitability of
different employee development programs for Rajesh’s situation, considering his
experience and the need to revitalize his performance. (10 Marks)
2. Software company in Bangalore is looking to fill a senior management
position. The company is considering internal talent acquisition techniques to
identify suitable candidates from its existing workforce. Evaluate the
suitability of different internal talent acquisition techniques for filling a
senior management position in the software company context. (10 Marks)
3. A young engineer, Priya, joined a tech startup in Bangalore after
graduating. Initially enthusiastic, she faced challenges and learned from early
mistakes. After 5 years, feeling stagnant, she pursued further education to
enhance her skills and secure a leadership role. Please answer the questions
below in context of the case given.
a) How do the Exploration and Establishment stages contribute to an
individual’s career development? (5 Marks)
b) What challenges might an individual face during the Maintenance
stage, and how can they overcome these challenges to avoid stagnation? (5
Marks)
Lean six sigma
1. Imagine you are working in a large e-commerce fulfillment center.
Identify a process within the fulfillment operation that requires improvement
and outline a broad approach to apply the DMAIC methodology for enhancing this
process. Additionally, as the project leader of a Six Sigma project, draft a
set of guidelines that your team should follow to ensure collaboration, avoid
conflicts, and maintain project efficiency. (10 Marks)
2. Discuss the application of DMAIC methodology and its associated tools
for improving business processes within a healthcare equipment manufacturing
company. Identify five process audits relevant to healthcare equipment
manufacturing and provide a detailed explanation of at least two of these
audits. (10 Marks)
3. Assume you are a Six Sigma project leader in a large hotel chain.
a) Develop a schedule outlining all activities involved from the moment
a guest checks in at the reception desk to when they enter and occupy their
assigned room. (5 Marks)
b) Create a process map detailing the steps involved in the guest
check-in process, starting at registration and ending when the guest settles
into their room. (5 Marks)
New Product
Development and Managing Innovation
1. An important aspect of launching new products is defining a ‘new
product strategy’ before delving into idea generation. Imagine that you are
part of the Product Strategy team for a global electric vehicle manufacturer.
The company plans to introduce an affordable, entry-level electric car for the
Southeast Asian market. Using the Ansoff Matrix and the BCG Matrix, analyze the
strategy for this product launch. (10 Marks)
2. Can you explain the various
stages of a
product/technology
lifecycle? Use appropriate
examples of brands/products (from industries of your choice) to explain
different aspects of the product/technology lifecycle stages. (10 Marks)
3. a) Explain the 4
different types of
innovation (based technology
and market)? Provide a real-life
example for each. (5 Marks)
b) Why should companies do competitor analysis & what are the
benefits of it? Explain Porter’s 5 forces model with an example from an
industry of your choice. (5 Marks)
International
Banking & Foreign Exchange Management
1. Suppose you are an intern at a leading financial company. A new
client needs information on the workings of the foreign exchange market.
Prepare a summary of the different types of players in the foreign exchange
market and the nature of their transactions in the market. (10 marks)
2. Mr. Mudit has recently shifted to the US to work and stay there for
the long run. He would still like to hold a bank account in India. What options
does he have in this regard? Discuss in detail the features of different
accounts he may open and maintain. (10 marks)
3. a) Mr. Manoj Joshi is a diamond merchant in Surat. He is planning to
expand his business overseas and in turn will need to export finished diamond
jewelry while importing rough cut diamonds. Explain to him how he can utilize
the services of a bank to help in his transactions. (5 marks)
b) Sumit is your cousin who is studying in the MBA program. He is
applying to various international organizations as part of his job search.
Explain to him about the World Bank and its work across the countries. (5 marks)
International
Logistics & Supply Chain Management
1. A leading Indian brand of packed spices (both in whole form as well
as grind form) is already having a vast pan-India distribution network. They
are planning its international expansion by way of exports. It has identified
the USA as the first foreign market to start with. Explain the factors the
manufacturer should consider while formulating its supply chain strategy for
exporting to the USA market and suggest an appropriate strategy for the same.
(10 marks)
2. “THE COLLECTIBLES” brands follow a direct-to-consumer (D2C) model for
sourcing & selling accessories like watches, belts, purses, wallets, etc.
for men & women. With competition from similar other D2C companies, “THE
COLLECTIBLES” is looking to differentiate itself from the others based on its
delivery experience. It is also looking at a superior delivery experience to
provide it a source of competitive advantage. Explain, with reasons, the choice
between in-house & outsourcing of logistics for “THE COLLECTIBLES” to
achieve its twin objectives. (10 marks)
3. An international brand is interested in setting up its first India
operations by importing & selling its product range comprising of
internationally renowned models of premium sports shoes through both the
distributor as well as retail channel.
a) Discuss the various requirements & the procedure to be followed
for importing the products in the Indian market. (5 marks)
b) Discuss the requirements of warehousing in India for the distributor
channel for the sports shoe brand? Would these be any different for the retail
channel? Suggest the suitable type (or types) of warehouse. (5 marks)
Managing Business
Process Outsourcing
1. As the project manager at Pioneer Inc. which is a Insurance company
in USA, you are tasked with identifying an off-shore BPO provider to handle the
company’s back office operations. What critical checks would you perform during
the due diligence process, and how would you
gather the necessary
information to ensure
an informed decision?
(10 Marks)
2. TechNova Solutions, a mid-sized IT firm, is planning to expand its
operations globally. To support this growth, the company aims to develop a
capability sourcing strategy that ensures optimal allocation of resources, cost
efficiency, and access to specialized skills. The leadership team is debating
between in-house development, outsourcing, and forming strategic partnerships.
As a consultant, analyze the key factors TechNova should consider while
designing its capability sourcing strategy. Provide recommendations based on
their goal of sustainable growth and competitiveness. (10 Marks)
3. Background:
XYZ Retail, a leading
e-commerce company
headquartered in the United States, has revolutionized online shopping with its
customer-centric approach, competitive pricing, and wide range of product
offerings. Over the past five years, the company has expanded its operations to
several countries across North America, Europe, and Asia, resulting in
exponential growth in revenue and customer base. However, this rapid expansion
has led to increasing operational complexities, higher overhead costs, and
challenges in managing non-core functions such as customer support, payroll
processing, and data entry.
The Challenge:
To focus on its core business strategies and improve efficiency, XYZ
Retail has decided to outsource these non-core processes to a Business Process
Outsourcing (BPO) provider. The goal
is to achieve
cost optimization, streamline
operations, and enhance
customer satisfaction while ensuring compliance with international
regulations and data security standards.
The Options:
After extensive market research, XYZ Retail shortlisted three potential
BPO providers:
Provider A:
o A global leader in BPO services with over 20 years of industry
experience.
o Proven expertise in managing large-scale operations for Fortune 500
clients.
o High focus on quality assurance, data security, and compliance.
o Service costs are 30% higher than competitors due to premium
offerings.
Provider B:
o A mid-sized BPO provider with 10 years of experience.
o Strong reputation for customer service and quick adaptability to
client needs.
o Competitive pricing with flexible service packages.
o Limited scalability and fewer global delivery centers.
Provider C:
O A new entrant in the BPO market, leveraging cutting-edge technologies
such as AI and automation.
o Aggressive pricing strategy, with costs nearly 40% lower than Provider
A.
o Potential for innovation-driven efficiency gains.
O Limited track record
and concerns over
operational reliability and compliance.
The Decision Process:
XYZ Retail’s leadership team is divided on the selection of the BPO
partner. Some members advocate for Provider A, citing its reliability and
proven expertise, while others prefer the cost-effectiveness and
customer-centric approach of Provider B. A few are intrigued by Provider C’s
innovative solutions but remain cautious about the risks of partnering with a new
player in the market.
To make an informed decision, the leadership team has outlined the
following evaluation criteria:
Cost Efficiency: Balancing cost savings with service quality.
Operational Excellence: Assessing the provider’s ability to handle high
volumes
while maintaining accuracy.
Technology Integration: Compatibility with XYZ Retail’s existing systems
and the ability to innovate.
Scalability: Capacity to support XYZ Retail’s growth trajectory.
Cultural Fit: Alignment with the company’s values and customer-first
philosophy.
Risk Management: Data security, compliance, and operational reliability.
Your Task:
As the project manager for this initiative, you are tasked with
evaluating the shortlisted providers and recommending the best fit for XYZ
Retail. The decision must align with the company’s strategic goals and address
both immediate and long-term needs.
3a. Evaluate the potential risks of choosing each Provider A, B & C,
and propose strategies to mitigate them
(5 Marks)
3b. Discuss the role of cultural fit and customer focus in selecting a
BPO partner for a company like XYZ Retail.
(5 Marks)
Advanced Supply
Chain Management
Q1. Frito-Lay has over three dozen brands of snacks and chips, 15 of
which sell more than $100 million annually each, and 7 of which sell over $1
billion each. Its brands include Fritos, Lay’s, Doritos, Sun Chips, Cheetos,
Tostitos, Flat Earth, and Ruffles. Frito-Lay relies on effective AGGREGATE
PLANNING to match fluctuating multi- billion-dollar demand to capacity in its
36 North American plants. Planning for the intermediate term (3 to 18 months)
is the heart of aggregate planning.
a) Explain the two (2) Generic Aggregate Planning Strategies and the
Pros & Cons of each of these strategies.
b) Explain the key steps in Aggregate Capacity Planning. (10 Marks)
Q2. Aeolus Wind Energy, an international wind turbine manufacturer is
facing ongoing challenges with timely supply of crucial components for its
production, causing frequent disruptions. Despite extensive internal efforts to
address the issue, production delays and cost escalations keep occurring due to
last-minute rescheduling and procurement. The lack of delivery reliability is
leading to dissatisfied customers and contractual penalties, significantly
impacting the company. Willem van Hoff, the COO has undertaken a major review
and revamp of the company’s Global Supply Chain. Discuss the factors that the
COO needs to consider while redesigning the company’s global supply chain
network. (10 Marks)
Q.3. Clothes Horse Fashions specializes in the manufacture and sale of
ready-made clothing, primarily focusing on designer dresses and sportswear.
With a global network of sales agents responsible for their respective
geographic regions, the company is experiencing explosive growth. However, the
company is currently facing intense pressure to continually enhance its supply
chain performance in order to maintain its competitive edge. To address this
challenge, Jack Wilcox the COO is now keen to restructure their supply chain to
optimize its operations and is trying to decide between implementing VMI or
CPRF. While David Rakich, the SVP of Operations is in favor of adopting CPRF,
the CIO, Ann Rosenthal, is leaning towards adopting VMI.
a) What is VMI? What arguments can Ann use to make the case for VMI and
against CPRF? (5 Marks)
b) What s CPRF? What arguments can David use to make the case for CPRF
and against VMI. (5 Marks)
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