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INTERNAL ASSIGNMENT APPLICABLE FOR JUNE 2025
EXAMINATION
Business Communication
Q1.
Imagine you are a marketing manager for a new Indian fitness app called
“FitIndia”. Your aim to create a persuasive message to motivate young adults to
adopt a healthier lifestyle. How would you craft your message to resonate with
this target audience?
Q2 (A).
A multinational company in India with a diverse workforce recognizes the
importance of inclusivity and respect in its business communication. The
company aims to create a cohesive work environment where employees from all
backgrounds feel valued and understood. To achieve this, the management wants
to implement a strategy for using bias-free language that considers the
regional and linguistic diversity for its employees. Propose a comprehensive
strategy for using bias-free language in this multicultural business
environment to promote inclusivity and respect.
Q2 (B)
The marketing team at a company is struggling to keep up with the changing
landscape of social media. They are using outdated methods and are not
effectively engaging with stakeholders. The team is also not using social media
to its full potential to inform, persuade or build relationships. The CEO has
called a meeting to discuss how the team can better adapt to the changing
landscape of social media. Evaluate the impact of social networks on business
communication and how they have transformed interactions with stakeholders?
Financial Accounting
Q1 You
are given the following partial information for AlphaEx Ltd. for the year ended
March 31, 2024:
Required
1. Compute the cost of goods sold (COGS) and Gross Profit for the
year ended March 31, 2024.
2. Prepare the income statement (from Net Sales down to Net Income)
for the year ended March 31, 2024. Clearly show each line item, including your
calculations for Cost of Goods Sold, Gross profit, Operating Income, and Net
Income after tax.
3. Calculate the ending Retained Earnings on March 31, 2024, after
the company closes its Net Income into Retained Earnings. Show your computation
step by step.
4. Using the year-end balances, compute and interpret two financial
ratios- for example, the Current Ratio and the Debt-to-Equity Ratio. In a brief
paragraph, discuss what these ratios indicate about AlphaEx’s liquidity and
long-term solvency.
|
1. Income Statement (Partially Reported) |
Amount (Rs.) |
|
Net Sales: |
9,00,000 |
|
Beginning inventory (April 1, 2023): |
60,000 |
|
Net Purchases: |
3,20,000 |
|
Ending inventory (March 31, 2024): |
50,000 |
|
Operating expenses (excluding
depreciation): |
1,40,000 |
|
Depreciation expense: |
30,000 |
|
Interest Expense: |
20,000 |
|
Income tax rate: |
25% |
|
|
|
|
2. Balance Sheet (Selected items as at
March 31, 2024) |
|
|
Cash & Cash equivalents: |
1,00,000 |
|
Accounts receivable: |
80,000 |
|
Inventory: |
50,000 |
|
Property, Plant & Equipment (net): |
4,00,000 |
|
Accounts Payable: |
40,000 |
|
Long-term debt: |
2,00,000 |
|
Common stock: |
1,50,000 |
|
Retained Earnings (at the beginning): |
80,000 |
Q2 (A) A mid-sized
manufacturing company has suffered significant losses over the past two years, casting
doubt on its ability to continue as a going concern. Critically examine how the
concept of going concern influences the accounting process in such a situation.
In your analysis, discuss the ethical and professional judgements an accountant
must make when deciding whether the business should continue applying going
concern assumptions in its financial statements.
Q2 (B) Financial accounting is
based on fundamental principles and assumptions that guide the preparation of
financial statements. However, with the rapid advancement of technology and the
increasing complexity of modern business transactions, some argue that traditional
accounting framework may no longer be sufficient. Critically, evaluate the
relevance of traditional financial accounting principles (such as the
historical cost principle, accrual basis, and consistency) in today’s business
environment. In your response, analyze potential modifications or alternative approaches
that could enhance financial reporting accuracy and decision-making for stakeholders.
Marketing Management
Q1 A
premium home appliance brand, CoolCasa, has been facing stagnating sales
despite offering high-quality, durable, and technologically advanced products.
Market research indicates that younger consumers, particularly millennials and
Gen Z, prefer smart, connected appliances but also focus on affordability,
brand experience, and sustainability. The company’s traditional marketing
approach, which emphasizes product durability and engineering excellence, seems
less appealing to this segment.
Question:
Based
on consumer behaviour principles, evaluate what key factors should CoolCasa
consider to realign its marketing strategy and better appeal to younger buyers?
Q2 (A)
FreshBite Foods, a mid-sized packaged snacks brand in India, has noticed a
decline in sales of its traditional fried chips among urban consumers. Market
research suggests that health-conscious millennials and Gen Z consumers prefer
baked, organic, or low-fat alternatives. FreshBite’s management is considering
launching a new line of healthy snacks but is unsure how to understand and
influence consumer buying behaviour effectively.
Question:
Based
on the given scenario, analyze the key factors influencing consumer buying
behaviour that FreshBite Foods should consider before launching its new healthy
snack line.
Q2 (B)
GlowCare, a new skincare startup in India, has launched a premium herbal face
cream targeting young professionals. Despite high-quality ingredients and
dermatologist endorsements, the product is struggling to gain traction in the
market. Competitors with well-established brands dominate consumer trust, and
many potential customers perceive GlowCare’s product as expensive. The
management is now exploring ways to enhance customer value and improve brand
positioning.
Question:
Based
on the given scenario, apply marketing management principles to show how
GlowCare can build customer value through its product, service, and brand
strategies to gain a competitive edge.
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Micro Economics & Macro Economics
Q1 Rohan
owns a local organic farming business that supplies fresh fruits and vegetables
to supermarkets and online grocery platforms. Recently, he has seen an increase
in demand due to rising consumer preference for organic produce. However, he is
struggling to increase supply due to challenges such as unpredictable weather
conditions, high labor costs, rising transportation expenses, and government
farming regulations. As an agricultural consultant, analyze the concept of
supply chain and its determining factors to help Rohan expand his business.
Q2 (A)
Aarav owns a chain of fast-food restaurants that specializes in gourmet
burgers. Recently, he noticed that when he increased the price of his signature
burger by 10%, sales dropped significantly. However, when he increased the
price of soft drinks by 15%, there was little to no impact on sales. Aarav is
now trying to understand how price changes affect demand for different products
in his restaurant and how he can use this information to make better pricing
decisions. As a business consultant, analyze the concept of price elasticity of
demand and recommend pricing strategies that Aarav can use to maximize revenue
without losing customers.
Q2 (B)
Neha, a young professional, recently received a promotion with significant
salary hike. Excited about her increased income, she decides to upgrade her
lifestyle by purchasing premium organic food products, high-end fashion brands,
and a gym membership. However, she also notices that some of her colleagues,
despite their higher incomes, continue buying budget-friendly brands and prefer
saving rather than increasing their spending. As an economist, analyze the
impact of the income effect on Neha’s consumption choices. In your response
explain the concept of the income effect and how changes in income influence
consumer demand for normal goods, inferior goods, and luxury goods.
Organizational Behavior
Q1
Rahul is a young entrepreneur who recently started a tech startup for
educational apps. He is imaginative and often comes up with innovative ideas,
but his plans lack detail and structure. His team appreciates his enthusiasm
and collaborative approach, but he struggles to give critical feedback. During
a product launch, Rahul became anxious about meeting expectations, which
affected his decision-making under pressure. Despite these challenges, his
curiosity and willingness to learn keep him motivated. He realizes he needs to
improve his leadership skills to grow his startup.
Question:
Using the Big Five Model of Personality, evaluate Rahul’s personality traits
and their impact on his effectiveness as a leader. Suggest strategies to
enhance his leadership style while leveraging his strengths. How can he engage
his team more effectively?
Q2 (A)
Nisha is a talented graphic designer working at a marketing agency. She
recently discovered that her colleague, who has similar qualifications and
experience, receives a higher salary despite having a comparable workload. This
realization has left Nisha feeling demotivated and less enthusiastic about her
projects. She starts putting in less effort and avoids taking on additional
responsibilities, as she feels her contributions are not being valued equally.
Question:
Using Equity Theory of Motivation, analyze Nisha’s reaction to the pay
disparity. How can her manager address this situation to restore her motivation
and productivity?
Q2 (B)
Amit and Priya, two senior project managers in a consulting firm, frequently
disagree on project execution strategies. Amit prefers a structured,
process-driven approach, while Priya values flexibility and adaptability. Their
ongoing conflicts are delaying project timelines and creating tension within
the team. The manager notices this issue and wants to intervene.
Question:
Analyze the nature of the conflict between Amit and Priya using conflict
management techniques. Which technique would be most effective in resolving
their conflict, and why? Justify your answer with logical reasoning.
Quantitative Methods - I
Q1
From a large batch of batteries, a sample of size 50 is drawn. The average
lifespan of the batteries is 1200 hours with a standard deviation of 200 hours.
1.
Find the probability that the mean lifespan of the sample is less than 1150
hours.
2.
Calculate the 95% confidence interval for the sample mean lifespan.
3.
Discuss the effect of increasing the sample size to 100 on the standard error
and the probability calculation.
Q2 (A)
A deck of cards contains 10 red and 6 black cards. If two cards are randomly
drawn without replacement, what is the probability that both cards drawn are
black?
What
is the probability that at least one of the two cards drawn is red?
Q2 (B)
A milling machine is set to produce rods that have an average length of 15.00
cm. The machine is known to have a standard deviation () of 0.3 cm. The
customer specifies the rod length to be within 14.80 and 15.20 cm. What is the
acceptance percentage given the setting and age of the machine (age determines
the standard deviation)?
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