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Saturday, 27 September 2025

NMIMS DEC 25 SEM 1 SOLVED ASSIGNMENTS 9967480770

 

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INTERNAL ASSIGNMENT APPLICABLE FOR DECEMBER 2025 EXAMINATION

 

Business Communication

Q1. A consumer goods company, is launching a new line of organic cleaning products. The marketing team, led by a new manager, has developed a campaign that focuses solely on the superior cleaning power of the products. The campaign copy is dense with technical details about the proprietary formula. A focus group, however, revealed that the target audience is primarily motivated by environmental sustainability and health benefits, not just cleaning effectiveness. The feedback also highlighted that the language was too formal and lacked an emotional connection. What specific adjustments should Sarah's team make to their persuasive messaging strategy to better align with the audience's motivations and achieve a successful product launch?

Q2 (A). A manager at a software company must inform a long-time employee that their performance is consistently below expectations, and a formal performance improvement plan is being initiated. The manager's goal is to ensure the employee understands the seriousness of the situation while maintaining a professional relationship. What is the primary purpose of a negative performance review in this scenario?

Q2 (B) Larsen & Toubro (L&T) is a multinational conglomerate with a significant digital presence, using various platforms for internal and external communication. L&T's communication strategy includes internal podcasts for employee training, interactive dashboards on their website for stakeholder engagement, and real-time messaging apps for project teams. This approach allows them to streamline processes and maintain a cohesive brand identity across different channels and audiences. Based on the caselet, identify and explain two ways L&T leverages digital communication to enhance business practices, citing specific examples from the text.

 

Financial Accounting

Q1 A national retail chain is experiencing rapid growth, opening 50 new stores in a single financial year and launching several promotional campaigns that offer deferred payment options to customers. The finance team is struggling to determine the correct timing for recognizing revenue from sales made under these promotions and matching related expenses, as cash inflows and outflows do not always align with the delivery of goods and services. The CFO is concerned that improper application of accounting principles could distort the company’s reported profitability and mislead stakeholders. Based on the scenario, how should the finance team at a rapidly expanding retail chain apply the accrual and realisation concepts to ensure accurate revenue and expense recognition during a period of aggressive store openings and promotional campaigns?

Q2 (A) TechGen Inc., a leading technology company, recently undertook a comprehensive review of its accounting practices for the fiscal year ending December 31, 2023. The company meticulously followed each step of the accounting cycle, from recording transactions in subsidiary books to preparing financial statements, with the goal of improving transparency and regulatory compliance. However, the CFO is concerned about potential gaps in the process that could affect stakeholder trust and is seeking your critical assessment of their current approach. Critically evaluate TechGen Inc.'s approach to ensuring accuracy and transparency in its accounting cycle, particularly in the context of regulatory compliance and stakeholder trust. Considering the multiple stages from transaction recording to financial statement preparation, what improvements or alternative strategies could be justified to further enhance the reliability of its financial reporting?

 

Q2 (B) From the following Trial Balance of Gupta & Sons for the years ended December 31,

2018, Prepare:

1. Trading Account

2. Profit & Loss Account

3. Balance Sheet as on that date

Name of the Account Debit Balances Credit Balances

Rs. Rs.

Capital 5,00,000

Sales 10,00,000

Sales Returns 25,000

Purchases 5,00,000

Purchases Returns 15,000

Inventory as on 1.1.18 60,000

Land & Buildings 4,00,000

Plant & Machinery 3,00,000

Furniture 1,00,000

Wages 50,000 -

Carriage Inwards 10,000

Provision for Bad Debts 7,000

Carriage Outwards 5,000

Cartage 5,000

Salaries 40,000

Loan 2,60,000

Debtors 1,50,000

Creditors 70,000

Rent 8,000

Bills Receivable 40,000

Acceptances 10,000

General Expenses 20,000

Rent & Rates 10,000

Investments 50,000

Cash in hand 50,000

Bank Overdraft 10,000

Discount 4,500

Bad Debts 5,000 -

Interest on Investments 5,000

Interest on Bank Overdraft 500

Goodwill 60,000

Total 18,85,000 18,85,000

 

Additional Information

1. The value of inventory on December 31, 2018 was Rs. 1,00,000

2. Depreciation is to be provided on: Land & Building @ 5% p.a. Furniture @ 10% p.a.

Plant & Machinery Rs. 50,000.

3. Provision for Bad Debts is to be maintained @ 5% on debtors.

4. Wages are outstanding to the extent of Rs. 4,000 and Salaries to the extent of Rs. 3,000.

5. Rent and Rates are prepaid to the extent of 1/4th of the amount paid.

6. Interest on Investment outstanding is Rs. 1,000

7. Rent to the extent of Rs. 2,000 has been received in advance.

 

Marketing Management

Q1 A mid-sized fast-food chain is struggling to compete with larger brands and new entrants in a highly saturated market. Customer feedback indicates that while the food quality is acceptable, the brand lacks a unique identity and customer loyalty is low. The management is considering various differentiation strategies—product innovation, superior service, unique delivery channels, staff training, and brand image enhancement—to create a sustainable competitive advantage and attract new customer segments. How should a mid-sized fast-food chain apply differentiation strategies to stand out in a saturated market, using the concepts of product, service, channel, people, and image differentiation? Recommend a comprehensive approach and justify your choices based on the scenario.

Q2 (A) Coca-Cola, long associated with sugary soft drinks, faced declining sales due to rising health concerns and stricter regulations on sugar content. The company responded by diversifying its product portfolio to include bottled water, teas, and low- or zero calorie

beverages, and reformulated existing products. As a marketing strategist, you are tasked with evaluating whether Coca-Cola’s strategic adaptations have been comprehensive and sustainable in maintaining its market leadership. Evaluate the effectiveness of Coca-Cola’s adaptation strategy in response to increasing health consciousness and regulatory pressures. Critique the company’s product innovation and marketing diversification, and assess whether these changes sufficiently address both consumer demands and competitive threats in the beverage industry.

Q2 (B) Starbucks transformed from a single coffee bean store in Seattle to a global brand by integrating premium products, a unique cafĂ© experience, and a powerful brand identity. The company’s strategy included sourcing high-quality beans, creating a welcoming environment, and building an emotional connection with customers through its iconic branding. As Starbucks continues to innovate, it faces challenges from emerging competitors and changing consumer preferences. Assess the effectiveness of Starbucks’ integrated approach to products, services, and branding in creating exceptional customer value. In your evaluation, consider how the interplay of high-quality products, personalized service, and a strong brand identity contributed to Starbucks’ global expansion and customer loyalty. What potential improvements or alternative strategies could further enhance its competitive advantage?

 

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Micro Economics & Macro Economics

Q1 A popular coffee brand, BrewBuzz, has introduced a loyalty program offering every 6th coffee free. At the same time, a new health study revealed that moderate coffee consumption boosts productivity and reduces stress. These developments have attracted new customers and encouraged existing ones to buy more coffee. Based on the above scenario, apply your understanding to identify whether this scenario reflects a movement along the demand curve or a shift of the demand curve. Discuss the direction of the shift and how this change could influence BrewBuzz’s sales volumes and potential pricing strategy.

Q2 (A) A premium coffee chain, “Bean Bliss,” recently increased the price of its signature latte by 20% due to rising operational costs. Following this, the chain observed varied changes in sales across different outlets. In metropolitan cities, the sales remained almost unchanged, while in smaller towns, there was a significant drop in demand. Interestingly, customers who were highly brand loyal continued purchasing despite the price hike, whereas price-sensitive customers shifted to local coffee shops. Analyze the above scenario and identify how different determinants of elasticity of demand—such as availability of substitutes, level of income, brand loyalty, time frame, share in total expenditure, competitive nature of the industry, and preferences/habits—are influencing the elasticity of demand for “Bean Bliss” in different markets. Provide a detailed explanation linking each determinant to the observed customer behavior.

Q2 (B) A consumer electronics company, TechNova, is preparing to launch a next generation smart home device. With no reliable historical data available, the management is considering using a structured approach to gather forecasts from industry experts, researchers, and experienced marketers. The process involves several rounds of anonymous feedback, with each round refining the estimates until a consensus is reached. Evaluate the above demand forecasting method being used in the given scenario, and the technique in detail. You are required to justify whether this method is the most appropriate choice for TechNova, providing well-reasoned arguments supported by the nature of the product, market uncertainty, and the decision-making needs of the company.

 

Organizational Behavior

Q1. A finance department manager at Technova observes that Team A, composed of young, outgoing professionals, excels in creativity and collaboration but struggles with consistency and deadlines. Team B, made up of experienced staff, is highly structured and task-focused but faces frequent interpersonal conflicts and lacks innovation. The manager wants to merge both teams for a critical project but is concerned about balancing their contrasting personalities and work styles. The HR manager is tasked with designing a team-building intervention that leverages the strengths of both teams while minimizing their weaknesses. Based on the scenario, how should the HR manager apply the Big Five personality traits model to design a team-building intervention that addresses both the creativity of Team A and the structure of Team B, ensuring improved productivity and reduced conflict?

Q2 (A) Google is renowned for its innovative and motivating work environment, offering employees autonomy (20% time for personal projects), transparency, recognition programs, and wellness benefits. The company encourages risk-taking and creativity, and invests heavily in employee well-being. However, as Google grows, some employees express concerns about maintaining the same level of motivation and engagement. Evaluate the motivational strategies used by Google, as described in the caselet, through the lens of Herzberg’s two-factor theory.

Q2 (B) Emma, a results-driven team leader, hides her frustration from her team during stressful periods, leading to confusion and reduced support from her members. In contrast, Joseph, another team leader, openly shares his stress and vulnerabilities, fostering understanding and support from his team. Both leaders operate in a fast paced organization where deadlines are critical, and team morale directly impacts productivity. Critically evaluate the approaches taken by Emma and Joseph in managing their emotional transparency with their teams, using the Johari Window framework.

 

Quantitative Methods - I

Q1. A telecommunications company is piloting a new internet service and surveys 250 randomly selected customers, finding that 162 express interest in subscribing. The marketing analyst is required to estimate, with 90% confidence, the proportion of the entire customer base likely to be interested in the new service. The analyst must apply the correct estimation approach for proportions and ensure the results are suitable for strategic decision-making. In this scenario, how should the marketing analyst apply the interval estimation formula for proportions to determine the confidence interval for the proportion of customers interested in a new service? Explain your reasoning and the steps involved.

Q2 (A) A financial advisory firm tracks client satisfaction rates for three advisors. Initially, the firm uses prior probabilities based on the number of clients per advisor. After a client reports high satisfaction, the firm wants to update the probability that this client was served by each advisor using Bayes’ theorem. The management is debating whether this approach will yield actionable insights for performance evaluation and resource allocation. Assess the appropriateness of applying Bayes’ theorem to revise probabilities in a financial advisory firm where new information about client satisfaction becomes available. What factors should the firm consider to ensure the revised probabilities are meaningful and actionable? Critically justify your evaluation.

Q2 (B) A large financial institution is standardizing its risk analysis procedures. Some departments use Excel’s NORM.DIST and NORM.INV functions for normal distribution calculations, while others rely on the traditional z-table. Management is concerned about consistency, accuracy, and the ease of training new analysts. The institution must decide which method to adopt as the standard for all probability calculations. Assess the implications of using Excel’s NORM.DIST and NORM.INV functions versus the traditional z-table for probability calculations in a large financial institution. How should the institution weigh the trade-offs between computational efficiency, accuracy, and interpretability when standardizing probability analysis across departments?

 

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