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INTERNAL ASSIGNMENT APPLICABLE FOR DECEMBER 2025
EXAMINATION
Business Communication
Q1. A
consumer goods company, is launching a new line of organic cleaning products. The
marketing team, led by a new manager, has developed a campaign that focuses solely
on the superior cleaning power of the products. The campaign copy is dense with
technical details about the proprietary formula. A focus group, however, revealed
that the target audience is primarily motivated by environmental sustainability
and health benefits, not just cleaning effectiveness. The feedback also highlighted
that the language was too formal and lacked an emotional connection. What
specific adjustments should Sarah's team make to their persuasive messaging strategy
to better align with the audience's motivations and achieve a successful product
launch?
Q2
(A). A manager at a software company must inform a long-time employee that
their performance is consistently below expectations, and a formal performance improvement
plan is being initiated. The manager's goal is to ensure the employee understands
the seriousness of the situation while maintaining a professional relationship.
What is the primary purpose of a negative performance review in this scenario?
Q2 (B)
Larsen & Toubro (L&T) is a multinational conglomerate with a
significant digital presence, using various platforms for internal and external
communication. L&T's communication strategy includes internal podcasts for
employee training, interactive dashboards on their website for stakeholder
engagement, and real-time messaging apps for project teams. This approach
allows them to streamline processes and maintain a cohesive brand identity
across different channels and audiences. Based on the caselet, identify and
explain two ways L&T leverages digital communication to enhance business
practices, citing specific examples from the text.
Financial Accounting
Q1 A national retail chain is experiencing rapid growth,
opening 50 new stores in a single financial year and launching several
promotional campaigns that offer deferred payment options to customers. The
finance team is struggling to determine the correct timing for recognizing
revenue from sales made under these promotions and matching related expenses,
as cash inflows and outflows do not always align with the delivery of goods and
services. The CFO is concerned that improper application of accounting principles
could distort the company’s reported profitability and mislead stakeholders.
Based on the scenario, how should the finance team at a rapidly expanding
retail chain apply the accrual and realisation concepts to ensure accurate
revenue and expense recognition during a period of aggressive store openings
and promotional campaigns?
Q2 (A) TechGen Inc., a leading
technology company, recently undertook a comprehensive review of its accounting
practices for the fiscal year ending December 31, 2023. The company
meticulously followed each step of the accounting cycle, from recording
transactions in subsidiary books to preparing financial statements, with the
goal of improving transparency and regulatory compliance. However, the CFO is
concerned about potential gaps in the process that could affect stakeholder
trust and is seeking your critical assessment of their current approach.
Critically evaluate TechGen Inc.'s approach to ensuring accuracy and
transparency in its accounting cycle, particularly in the context of regulatory
compliance and stakeholder trust. Considering the multiple stages from
transaction recording to financial statement preparation, what improvements or
alternative strategies could be justified to further enhance the reliability of
its financial reporting?
Q2 (B) From the following Trial
Balance of Gupta & Sons for the years ended December 31,
2018, Prepare:
1. Trading Account
2. Profit & Loss Account
3. Balance Sheet as on that
date
Name of the
Account Debit Balances Credit Balances
Rs. Rs.
Capital 5,00,000
Sales 10,00,000
Sales Returns
25,000
Purchases
5,00,000
Purchases
Returns 15,000
Inventory as on
1.1.18 60,000
Land &
Buildings 4,00,000
Plant &
Machinery 3,00,000
Furniture
1,00,000
Wages 50,000 -
Carriage Inwards
10,000
Provision for
Bad Debts 7,000
Carriage
Outwards 5,000
Cartage 5,000
Salaries 40,000
Loan 2,60,000
Debtors 1,50,000
Creditors 70,000
Rent 8,000
Bills Receivable
40,000
Acceptances
10,000
General Expenses
20,000
Rent & Rates
10,000
Investments
50,000
Cash in hand
50,000
Bank Overdraft
10,000
Discount 4,500
Bad Debts 5,000
-
Interest on
Investments 5,000
Interest on Bank
Overdraft 500
Goodwill 60,000
Total 18,85,000 18,85,000
Additional Information
1. The value of inventory on December
31, 2018 was Rs. 1,00,000
2. Depreciation is to be
provided on: Land & Building @ 5% p.a. Furniture @ 10% p.a.
Plant & Machinery Rs.
50,000.
3. Provision for Bad Debts is
to be maintained @ 5% on debtors.
4. Wages are outstanding to
the extent of Rs. 4,000 and Salaries to the extent of Rs. 3,000.
5. Rent and Rates are prepaid
to the extent of 1/4th of the amount paid.
6. Interest on Investment outstanding
is Rs. 1,000
7. Rent to the extent of Rs.
2,000 has been received in advance.
Marketing Management
Q1 A
mid-sized fast-food chain is struggling to compete with larger brands and new entrants
in a highly saturated market. Customer feedback indicates that while the food quality
is acceptable, the brand lacks a unique identity and customer loyalty is low. The
management is considering various differentiation strategies—product innovation,
superior service, unique delivery channels, staff training, and brand image enhancement—to
create a sustainable competitive advantage and attract new customer segments. How
should a mid-sized fast-food chain apply differentiation strategies to stand
out in a saturated market, using the concepts of product, service, channel,
people, and image differentiation? Recommend a comprehensive approach and
justify your choices based on the scenario.
Q2 (A)
Coca-Cola, long associated with sugary
soft drinks, faced declining sales due to rising health concerns and stricter
regulations on sugar content. The company responded by diversifying its product
portfolio to include bottled water, teas, and low- or zero calorie
beverages, and reformulated existing products. As a
marketing strategist, you are tasked with evaluating whether Coca-Cola’s
strategic adaptations have been comprehensive and sustainable in maintaining
its market leadership. Evaluate the effectiveness of Coca-Cola’s adaptation
strategy in response to increasing health consciousness and regulatory
pressures. Critique the company’s product innovation and marketing
diversification, and assess whether these changes sufficiently address both
consumer demands and competitive threats in the beverage industry.
Q2 (B)
Starbucks transformed from a single coffee bean store in Seattle to a global
brand by integrating premium products, a unique café experience, and a powerful
brand identity. The company’s strategy included sourcing high-quality beans,
creating a welcoming environment, and building an emotional connection with
customers through its iconic branding. As Starbucks continues to innovate, it
faces challenges from emerging competitors and changing consumer preferences. Assess
the effectiveness of Starbucks’ integrated approach to products, services, and
branding in creating exceptional customer value. In your evaluation, consider
how the interplay of high-quality products, personalized service, and a strong
brand identity contributed to Starbucks’ global expansion and customer loyalty.
What potential improvements or alternative strategies could further enhance its
competitive advantage?
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Micro Economics & Macro Economics
Q1 A
popular coffee brand, BrewBuzz, has introduced a loyalty program offering every
6th coffee free. At the same time, a new health study revealed that moderate
coffee consumption boosts productivity and reduces stress. These developments
have attracted new customers and encouraged existing ones to buy more coffee. Based
on the above scenario, apply your understanding to identify whether this scenario
reflects a movement along the demand curve or a shift of the demand curve. Discuss
the direction of the shift and how this change could influence BrewBuzz’s sales
volumes and potential pricing strategy.
Q2 (A)
A premium coffee chain, “Bean Bliss,” recently increased the price of its
signature latte by 20% due to rising operational costs. Following this, the
chain observed varied changes in sales across different outlets. In
metropolitan cities, the sales remained almost unchanged, while in smaller
towns, there was a significant drop in demand. Interestingly, customers who
were highly brand loyal continued purchasing despite the price hike, whereas
price-sensitive customers shifted to local coffee shops. Analyze the above
scenario and identify how different determinants of elasticity of demand—such
as availability of substitutes, level of income, brand loyalty, time frame,
share in total expenditure, competitive nature of the industry, and preferences/habits—are
influencing the elasticity of demand for “Bean Bliss” in different markets.
Provide a detailed explanation linking each determinant to the observed
customer behavior.
Q2 (B)
A consumer electronics company, TechNova, is preparing to launch a next generation
smart home device. With no reliable historical data available, the management
is considering using a structured approach to gather forecasts from industry
experts, researchers, and experienced marketers. The process involves several
rounds of anonymous feedback, with each round refining the estimates until a
consensus is reached. Evaluate the above demand forecasting method being used
in the given scenario, and the technique in detail. You are required to justify
whether this method is the most appropriate choice for TechNova, providing
well-reasoned arguments supported by the nature of the product, market
uncertainty, and the decision-making needs of the company.
Organizational Behavior
Q1. A finance department manager at Technova observes that Team
A, composed of young, outgoing professionals, excels in creativity and
collaboration but struggles with consistency and deadlines. Team B, made up of
experienced staff, is highly structured and task-focused but faces frequent
interpersonal conflicts and lacks innovation. The manager wants to merge both
teams for a critical project but is concerned about balancing their contrasting
personalities and work styles. The HR manager is tasked with designing a
team-building intervention that leverages the strengths of both teams while
minimizing their weaknesses. Based on the scenario, how should the HR manager
apply the Big Five personality traits model to design a team-building
intervention that addresses both the creativity of Team A and the structure of
Team B, ensuring improved productivity and reduced conflict?
Q2 (A) Google is renowned for its innovative and motivating work
environment, offering employees autonomy (20% time for personal projects),
transparency, recognition programs, and wellness benefits. The company
encourages risk-taking and creativity, and invests heavily in employee well-being.
However, as Google grows, some employees express concerns about maintaining the
same level of motivation and engagement. Evaluate the motivational strategies
used by Google, as described in the caselet, through the lens of Herzberg’s
two-factor theory.
Q2 (B) Emma, a results-driven team leader, hides her frustration
from her team during stressful periods, leading to confusion and reduced
support from her members. In contrast, Joseph, another team leader, openly
shares his stress and vulnerabilities, fostering understanding and support from
his team. Both leaders operate in a fast paced organization where deadlines are
critical, and team morale directly impacts productivity. Critically evaluate
the approaches taken by Emma and Joseph in managing their emotional
transparency with their teams, using the Johari Window framework.
Quantitative Methods - I
Q1. A telecommunications company is piloting a new internet service and
surveys 250 randomly selected customers, finding that 162 express interest in
subscribing. The marketing analyst is required to estimate, with 90%
confidence, the proportion of the entire customer base likely to be interested
in the new service. The analyst must apply the correct estimation approach for
proportions and ensure the results are suitable for strategic decision-making.
In this scenario, how should the marketing analyst apply the interval
estimation formula for proportions to determine the confidence interval for the
proportion of customers interested in a new service? Explain your reasoning and
the steps involved.
Q2 (A) A
financial advisory firm tracks client satisfaction rates for three advisors.
Initially, the firm uses prior probabilities based on the number of clients per
advisor. After a client reports high satisfaction, the firm wants to update the
probability that this client was served by each advisor using Bayes’ theorem.
The management is debating whether this approach will yield actionable insights
for performance evaluation and resource allocation. Assess the appropriateness
of applying Bayes’ theorem to revise probabilities in a financial advisory firm
where new information about client satisfaction becomes available. What factors
should the firm consider to ensure the revised probabilities are meaningful and
actionable? Critically justify your evaluation.
Q2 (B) A large financial institution is standardizing its risk analysis
procedures. Some departments use Excel’s NORM.DIST and NORM.INV functions for
normal distribution calculations, while others rely on the traditional z-table.
Management is concerned about consistency, accuracy, and the ease of training
new analysts. The institution must decide which method to adopt as the standard
for all probability calculations. Assess the implications of using Excel’s
NORM.DIST and NORM.INV functions versus the traditional z-table for probability
calculations in a large financial institution. How should the institution weigh
the trade-offs between computational efficiency, accuracy, and interpretability
when standardizing probability analysis across departments?
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