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Internal
Assignment Applicable for December 2017 Examination
Consumer
Behaviour
1. You must have seen several
advertisements of various brands of tooth paste in TV and Print Media, while
some of these brands having endorsement of Dentist, or by Indian Dental
Association (IDA). Discuss the ethical aspect of the endorsement by IDA or by a
Dentist and secondly discuss how will this endorsement by IDA or by a Dentist
impact the decision making process of customers to buy particular brand of
toothpaste. (10 Marks)
2. Top Indian MNC pharmaceutical company
as their strategy to expand their business base, they decided to enter Middle
Eastern countries; looking in to their specific culture in these countries, how
far this culture will act as a business barrier for the pharmaceutical
products. (10 Marks)
3. Once upon a time Nokia was top cell
phone brand in India it was known for its best quality, however the brand lost
its ground in the Indian market completely;
a. What are the major possible reasons
why Nokia lost the market grip suddenly and how they could have avoided this
situation? Discuss the same. (5 Marks)
b. Assume that they want to re-enter
Indian market once again, in that scenarios what are your top recommendations
for Re-Entry to Indian market, Product Positioning, Pricing and Distribution.
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