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Internal
Assignment Applicable for December 2017 Examination
International
Marketing
1. Enlist key reasons why you feel that
some domestically well established Indian companies have gone International.
Explain the complexity of International Management with reference to strategic
disposition of any firm of your choice. (10 Marks)
2. Describe the Concept Orientation
options for international markets. Can international firms be segmented on this
basis. Which option would you choose for MNC firm and Global firm and why. (10
Marks)
3. It is said that the importance of
International marketing today is shaped by the dynamic interplay of several
driving and restraining forces.
a. Identify and justify driving forces (5
Marks)
b. Identify and justify the restraining
forces, stating your comments and making your suggesting for each. (5 Marks)
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