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Internal
Assignment Applicable for December 2017 Examination
Sales
Management
1. The famous herbal company in India
known for its herbal food supplements, decided to get into more specific
segment of metabolic disorder viz Diabetes, they formulated herbal food
supplement for Diabetic patients. As a sales director of the company how will
you work on your geographical spread and what is your plan of action to reach
to your target audience.
2. A well-established and famous fast
food Company from Bangalore who are already well known in Indian market for
their ready to cook Indian food items and masala. Now as a strategy, to expand
their business they enter into ready to serve Indian breakfast food like Upma,
Poha etc. in 3 minutes. According to you, does this product directly compete
with famous brand of noodle, where they do talk about 3 minutes noodle or they
are creating a new segment for themselves, discuss in detail.
3. One of the largest consumer electronic
company in India well anchored in the urban market, realized that they have
almost reached saturation in their growth in urban markets, as a strategy to
trigger sales growth, they have decided to enter rural market:
a. Do you think the decision of the
company was right or it is a disaster to enter rural market to trigger sales
growth; give your point of view with logical reasoning?
b. As a head of Sales what will be your
strategy as far as sales force deployment without affecting current coverage of
urban market and without going for new recruitment for new rural market
coverage.
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