SMU MBA SEM 2 SUMMER 2017 ASSIGNMENTS

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SMU MBA SEM 2 SUMMER 2017 ASSIGNMENTS

MB 0044 - PRODUCTION AND OPERATION MANAGEMENT

Q1.  Write Short notes on

a. Material control and material handling

b. Labour Productivity

c. Personnel Productivity

d. Strategic decision making

Q2. What do you mean by Operation Strategy? Explain various elements or components of Operations Strategy.

Q3. Describe following dimensions of quality with appropriate examples.

a.    Quality of design

b.    Conformance to design

c.    Utilisation conditions

d.    After sales service

Q4. Explain various factors Influencing Plant Location.

 General Factor

 Special factors

Q5. Describe the concept of Project Management Life Cycle. Also explain various Phases of project management life cycle.

 Concept of Project Management life cycle

 Phases of Project management life cycle

Q6. Why redesign of layouts may be necessary? List the differences between product and process layout. ( Reasons  why  resdesigning  of  existing  layout  is required, Listing of any five differences)

MB0045- FINANCIAL MANAGEMENT

1 Explain the differences between wealth maximization and profit maximization.

Explain relation between finance and accounting

Differences between wealth maximization and profit maximization

Explanation of relation between finance and accounting

2 Explain about the doubling period and future value. Solve the below given problem:

Under the ABC Bank’s Cash Multiplier Scheme, deposits can be made for periods ranging from 3 months to 5 years and for every quarter, interest is added to the principal. The applicable rate of interest is 9% for deposits less than 23 months and 10% for periods more than 24 months. What will be the amount of Rs. 1000 after 2 years?

Explanation of doubling period

Solving the problem

Explanation of future value

3 Write short notes on:

a) Irredeemable bonds

b) Zero coupon bonds

c) Valuation of Shares

4 List the Assumptions in theories of Capital Structure. Solve the below given problem:

Given below are two firms, A and B, which are identical in all aspects except the degree of leverage employed by them. Calculate the equity capitalisation rates of the firms.?

Details of Firms A and B

	Firm X	Firm Y
Net operating income EBIT	Rs. 10 000	Rs. 10 000
Overall capitalization rate K0	18%	18%
Total market value V = EBIT/K0	Rs.55555	Rs.55555
Interest on debt I	Rs.1000	Rs.2000
Debt capitalization rate Kd	11%	11%
Market value of debt B = I/Kd	Rs. 9091	Rs.18181
Market value of equity S = V-B	Rs.46464	Rs.37374
Leverage B/S	0.1956	0.2140

Assumptions in theories of Capital Structure

Solution for the problem

5 What ate the merits and demerits of risk-adjusted discount rate?

A project costs Rs. 50,000. It is expected to generate cash inflows as below.

If the risk free rate is 10%, compute NPV.

Year      Cash inflows      Certainty equivalent

1             32000                                   0.9

2             27000                                   0.6

3             20000                                   0.5

4             10000                                   0.3

Merits and demerits of risk-adjusted discount rate

Solution for the problem

6 Explain the concepts of working capital. Explain the determinants of working capital.

Explanation of concepts of working capital

Explanation of determinants of working capital

MB0046- Marketing Management

1 Write short notes on 7Ps of Marketing Mix and Marketing Planning Process.

2 Explain Marketing Information System (MIS). What are the various characteristics of MIS?

3 Write short notes on Difference between Consumer and Business Market and Buying Roles in Industrial Marketing.

4 What do you mean by Market Segmentation? What are the various requisites of effective market segmentation?

5 Explain Brand? What are the various advantages of Branding?

6 Explain the concept of E-Marketing or Online Marketing. Explain various types of Internet Advertising.

MB0047 – MANAGEMENT INFORMATION SYSTEM

1 How a modern organization is different from traditional organizations?

2 How Information system can be used to support Competitive strategy? Substantiate with suitable examples.

3 What is ERP? What are different types of Finance and accounting modules of ERP?

4 Explain Customer Relationship Management Systems along with some examples

5 What is DSS? How it is different from MIS? How DSS helps in Decision making?

6 What are the different technologies that are used to create the society of the Internet?

MB0048 OPERATIONS RESEARCH

1. Define various Characteristics & Scope of operations research

2 a. Elaborate various Rules for Writing a Dual Problem in linear programming.

b. An organisation produces X1 and X2 units of products R and S, respectively. In this case, the objective function and constraints are expressed as follows:

Maximise                        Z = 60X1 + 120X2

 Subject to,                     3X1 + 6X2   ≤   240         Raw material constraint                    

                                          2X1 + 4X2   ≤   800        Labour hours constraint             

                                          X1, X2         ≥   0            Non-negativity condition

Use graphical method to determine how many units of products R and S the organisation should produce to maximise its profits.

3.a. Explain the concept of Trans-shipment.

b. Solve the following transportation problem using Vogel’s Approximation method.

4. The processing time of four jobs and five machines (in hours, when passing is not allowed) is given in following table

a. Find an optimal sequence for the above sequencing problem.

b. Calculate minimum elapsed time & idle time for machines A, B, C, D & E.

Question5. Define following criteria’s used for decision making under Uncertainty

a. Optimism (maximax or minimin) criterion

b. Pessimism (maximin or minimax) criterion

c. Equal probabilities (Laplace) criterion

d. Coefficient of optimism (Hurwicz) criterion

e. Regret (salvage) criterion

6. Explain the following:

a. Economic Order Quantity (EOQ)

 b. PERT and CPM

c.  Applications of queuing models

MB 0049 - PROJECT MANAGEMENT

1 Explain Phases of Project Management Life Cycle in detail. What are Project Management Principles?

2 Write Short Notes on Project Planning & Work Breakdown Structure (WBS).

3 Answer the following questions:

1. Mention the steps involved in a competitive bid.

2. Mention the elements/points that must be kept in view when designing , developing and operating a PMIS (Project Management Information System)

4 What is Value Engineering? Explain the process & Stages of Value Engineering.

5 Write short notes on

1. Role of risk management in overall project management

2. Quality assurance

6 Explain Earned Value Method (EVM) in detail.

•    Earned Value Method (EVM)

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