SMU MBA SEM 4 MARKETING SUMMER 2017 ASSIGNMENTS

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SMU MBA SEM 4 MARKETING SUMMER 2017 ASSIGNMENTS

MK0015-Services Marketing and Customer Relationship Management

1 Write Short Notes on 7Ps of service marketing mix and Characteristics of service.

2 Write short notes on:

a. Frontal Attack

b. Flanking Attack

c. Bypass Attack

d. Guerrilla Attack

3 Explain Customer Relationship Management (CRM). What are the various types of CRM?

4 What are the various opportunities and benefits of e-CRM? What are the various ways in which e-CRM can be leveraged as a source of competitive advantage?

5 What do you mean by Customer Life Cycle? What are the various challenges faced by an organisation in implementing CRM?

6 What are the various steps that should be taken to avoid the challenges and pitfalls in e-CRM?

MK0016- Advertising Management and Sales Promotion

1 What are the major factors that affect marketing and advertising in India?

2 Write short notes on DAGMAR and Communication Process.

3 What are the various factors that need to be considered while setting advertising budget?

4 What are the various evolving consumer segments?

5 Write short notes on The Advertising Standards Council of India (ASCI) and The Monopolies and Restrictive Trade Practices Act, 1969

6 What do you mean by Sales Promotion? What are the various Tools and Techniques of Consumer Sales Promotion?

MK0017- E-MARKETING

1 What are the different E-Marketing Techniques ?

2 What are the fears and phobias of online customers? How to handle safety and security concerns of online customers?

3 Explain the following concepts

a) Social media Marketing

b) Pay per click advertisements

4 Explain about 2P+2C+3S formula of E – Marketing.

5 Explain the following Concepts

a) Merchandising techniques

b) Online seminar techniques

6 What are the legal and ethical issues involved in E-CRM ?

MK0018– International Marketing

1 Differentiate between GATT and WTO

GATT

WTO

2 Write short notes on the following:

A. International franchising

B. International contract manufacturing

3 What are the stages in which international markets are screened and analysed?

4 Stages

4 What is counter-trade? Describe the various types of counter-trade.

Explanation of the concepts

Types

5 Briefly discuss the role of sales promotion and personal selling in international marketing.

Sales promotion

Personal Selling

6 Write short notes on the following:

a. Bill of Exchange

b. Packing list

c. Air way bill

d. Certificate of origin

e. Consular invoice

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