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Internal
Assignment Applicable for December 2017 Examination
Course:
B2B Marketing
Q.1. SVC is a leading brand in the B2B
category in the air freshening business in the hotel industry in Mumbai. As a
Marketing Manager, suggest a suitable CRM strategy with the objective of
stimulating the association with the customers. (10 Marks)
Q.2. A B2B Company in the business of
marketing & selling LCD projectors to corporate, wants to enter in to
selling their projectors to educational institutes. Suggest a suitable pricing
strategy (10 Marks)
Q.3 Read the following Case & solve
the questions given:
VK Industries has ventured into
manufacturing of bearings required in automobile industry. It is planning to
approach automobile companies for the bearings required as a component in the
manufacturing in the automobile sector. As a Marketing Manager of VK enterprise,
you are required to:
a. Suggest a suitable Segmentation,
Targeting & Positioning Strategy for the bearings (5 Marks)
b. As a new entrant, suggest suitable
Strategies to create reasonable awareness for VK industries. (5 Marks)
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