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SMU BBA SEM 6 RETAIL FALL 2017 ASSIGNMENTS
BBR601
1 What are the main factors challenges
international retailing? List down the leading international retailers.
Factors challenges international retailing
List the leading international retailers
2 Briefly discuss the internal resource and
competitive advantages with examples.
Internal resource and competitive advantages
3 Explain in detail Expansion strategy.
Expansion strategy
4 What are the modes of retail promotion?
modes of retail promotion
5 Mention some of the ways by which retailers
can build relationship with the customers.
ways by which retailers can build
relationship with the customers
6 Write short notes on:
a) Internet Retailing
b) Corporate Social Responsibility (CSR)
BBR 602
1 What are the duties of a property Manager?
Duties of property manager
2 Define a property management plan. What are
the steps for formulating it?
property management plan
steps for formulating property management plan
3 How to evaluate the performance of a
property as an investment asset?
Performance evaluation of Property as an investment
asset
4 Define lease. What are the different types
of lease payments?
Definition of lease
Types of lease payments
5 What are the determinants of retail
property value?
Determinants of retail property value
6 Write short notes on:
a) Special Economic Zones
BBR 603
1 Discuss the concept of retail supply chain.
concept of retail supply chain
2 Elaborate on the management of retail product
life cycle.
management of retail product life cycle
3 What are the factors affecting merchandise
buying functions?
factors affecting merchandise buying
functions
4 Elaborate the process of merchandise
planning.
process of merchandise planning
5 Discuss some of the standard color schemes
adopted in retail stores with example.
standard color schemes
6 Write short notes on:
a) Retail Replenishment
b) Retail ERP
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