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Internal
Assignment Applicable for April 2018 Examination
Marketing Research
1. List and briefly
explain the various methods of choosing a sample instead of the entire target
population while conducting a consumer based research, for an Automobile
manufacturer. Is sampling methods preferable over choosing the entire
population for the manufacturer for a research process of a feasibility study
of launching a new car model?
2. ‘Preparation and
presentation of a Research report is also as important as the research
process’. Discuss this statement from the viewpoint of a research agency on
behalf of client who are a leading corporate. What are the steps involved in
preparation its Research report and presentation?
3. 'Swadish' is a
Multi-cuisine Restaurant running for the past 20years in a Cosmopolitan area
which are predominantly middle class customers. However in the past couple of
years the customers have been decreasing. The restaurant management is
considering changing the ambience and more importantly the menu. The management
has formed a core team who are working on the above conservation through a
research process covering the entire area. Answer the following aspects for the
Research that the restaurant management team have to do
a. What are the
objectives for the research that the restaurant management have to consider
whilst conducting the research?
b. What are the
various sources of Primary & Secondary data for the management to decide
the reliability of the conducted research?
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