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Assignment Applicable for April 2018 Examination
Services Marketing
1.
BodyPluz is planning to introduce a new service of gyms focusing on the kids
segment. It is planning to launch its first ever gym in Mumbai. Based on this
scenario, prepare a Service Marketing Mix Plan for BodyPluz (10 Marks)
2.
Consider the following scenario: Mr. Rajesh is planning to introduce a travel
company. He wants an appropriate Segmentation Plan to be designed for the same.
As a Service Consultant, suggest Mr. Rajesh for an appropriate Segmentation
Plan. (10 Marks)
3.
Read the following Case & solve the questions given:
The
passengers were through with their final security check and were boarding the
aircraft. The Lotus Airlines personnel were awaiting the arrival of a V.I.P. to
clear the take off. Finally the V.I.P. arrived half an hour late and went
directly for the security check. During the check the security personnel came
across weapon with live cartilages. He was requested not to carry the weapon on
flight. However the V.I.P. refused to part with the weapon for personal
security. When he was asked for license, he said he was not carrying it. The
security personnel refused to give permission to the V.I.P. to board the
aircraft. This led to heated argument and in rage the V.I.P. threw one of the
security staff across the floor. This further delayed the flight. The passengers
were very restless since they were in the aircraft last 1 ½ hours. To top it up
they were not allowed to leave the aircraft for security purpose.
Questions:
b.
Elaborate the importance of ‘People’ in airline service. (5 Marks)
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