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SMU MBA SEM 3 COMMON PAPERS OF SPRING 2018
ASSIGNMENTS
MBA301 - Research
Methodology
SET 1
1 Elaborate
Research Applications in Social and Business Sciences.
Research Applications in Social and Business
Sciences
2 Elaborate Descriptive
Research Designs.
Cross-sectional Studies
Longitudinal Studies
3 Describe
four types of Measurement Scales.
Nominal Scale
Ordinal Scale
Interval Scale
Ratio Scale
SET 2
1 Elaborate
all the types of Probability Sampling Design.
Simple random sampling with replacement
(SRSWR),
Simple random sampling without replacement
(SRSWOR),
Systematic sampling
Stratified random sampling
2 What is
Central Tendency? Elaborate measures of Central Tendency.
Central Tendency
Mean
Median
Mode
3 Define
Chi-square Test for the Goodness of Fit.
Chi-square Test for the Goodness of Fit
Chi-square Test for Independence of Variables
MBA302-Legal
Aspects of Business
SET 1
1 What is fiduciary relationship in a
contract of guarantee? Explain the kinds of guarantees.
Fiduciary
relationship 3 10
Kinds
of guarantees 7
2 i) Do you think contract with a
minor is valid? Narrate with the help of the facts and judgement in the case:
Mohori Bibee v. Dharmodas Ghose.
ii) Explain the rules and remedies
for discharge of contract by breach Contract with a minor Mohori Bibee v.
Dharmodas Ghose
Rules
and remedies for discharge of contract by breach
3 i) Narrate the facts and judgement
in the case Howell vs. Coupland.
ii) Who is an unpaid seller? What are
the rights enjoyed by an unpaid seller under the extant provisions of law?
Howell
vs. Coupland 3 10
Unpaid
seller and his rights
SET 2
1 The Banking Regulation Act, 1949,
provides various methods of regulation of the banking business. Elaborate the
key areas of regulation.
Regulation
of banking business
2 Explain the nature and scope of
complaints under the Consumer Protection Act?
Persons
competent to make complaints
Place
of complaint
Procedure
for filing a complaint
Admission
of complaint
Power
of the District Forum
b) Explain the privileges enjoyed by
a holder in due course
Holder
and holder in due course
Privileges
of a holder in due course
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GET SOLVED ASSIGNMENTS
AT NOMINAL COST
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7506193173
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SMU MBA SEM 3 MARKETING SPRING 2018 ASSIGNMENTS
MKT301-
Sales Distribution and Supply Chain Management
Assignment SET-I
1 Explain
the process of Personal selling.
Explain the process of Personal selling
2 What are
the various recent trends in International Sales Management?
Elaborate the various recent trends in
International Sales Management
3 i. Define
Wholesaler
ii. Explain
the functions of Wholesaler
iii. Explain
the applications of IT in various areas of wholesaling
i. Define Wholesaler
ii. Explain the functions of Wholesaler
iii. Explain the applications of IT in
various areas of wholesaling
Assignment
Set -2
1 Write
short notes on Vertical Marketing System (VMS) and Horizontal Marketing System
(HMS)
Vertical Marketing System (VMS)
Horizontal Marketing System (HMS)
2 What do
you mean by Demand Management? Explain Demand Management Model.
Explain Demand Management
Explain Demand Management Model
3 Explain
Logistics Management. What are the various Determinants of DesigningLogistical System?
Explain Logistics Management
Explain various Determinants of Designing
Logistical System.
MKT 302-Consumer
Behaviour
SET-I
1 Explain
Market Segmentation. Describe the important bases on which markets are
segmented.
Market Segmentation.
Explain the important bases on which markets
are segmented.
2 Write
short notes on Psychoanalytic Theory/Freudian Theory and Trait Theory and
Consumer Behaviour
Psychoanalytic Theory/Freudian Theory
Trait Theory and Consumer Behaviour.
3 Write
short notes on Tri Component Attitude Model and Katz functional theory and
attitude change.
Tri Component Attitude Model
Katz functional theory and attitude change.
SET-II
1 Explain the Consumer decision Making
process.
Elaborate
Consumer Decision Making process.
2 Explain any five factors affecting
diffusion of innovation. What are the five categories of adopters classified by
time of adoption?
Elaborate
any five factors affecting diffusion of innovation.
Explain five
categories of adopters classified by time of adoption.
3 Write short notes on Nicosia Model of
Consumer Decision-Making (Conflict Model) and Howard Sheth Model
Nicosia
Model of Consumer Decision-Making (Conflict Model) and Howard-Sheth Model
MKT 303-
Retail Marketing
SET-I
1 What is Retail Marketing Environment? Define
elements in a Retail Marketing Environment.
Retail
Marketing Environment
Elements in
a Retail Marketing Environment
2 Define consumer decision behavior. Explain
types of decision behavior.
Consumer
Decision Behavior
Types of
Decision Behavior
3 Critically examine types of Store Layout.
Racetrack
form
Grid form
Free flow
Dead block
format
SET-II
1 What are
Private Label Brands? Elaborate growth drivers of Private Label Brands.
Private Label Brands
Growth Drivers of Private Label Brands
2 Elaborate
Customer Relationship Management Strategies.
Personalization
Communication
Rewards
Special treatment benefits
3 Describe
the four stages of International Business.
Domestic focus
Ethnocentric
Polycentric
Geocentric
MKT 304-Marketing
Research
SET-I
1 What do
you mean by research? State some of its characteristics.
Definition
Characteristics
2 Write a
short note on the criteria of choosing a good research design.
Explanation
3 Explain
comparative scales and its types.
Explanation of the meaning
Explanation of types
SET-II
1 Explain
various types of probability sampling techniques with suitable examples.
Explanation
2 Analyse
the steps involved in hypothesis testing.
Explanation
a) Media planning
b) Copy
Testing
Media planning
Copy Testing
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