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Sunday, 25 March 2018

SMU MBA SEM 3 MARKETING SPRING 2018 SOLVED ASSIGNMENTS


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SMU MBA SEM 3 COMMON PAPERS OF SPRING 2018 ASSIGNMENTS

MBA301 - Research Methodology
SET 1
1 Elaborate Research Applications in Social and Business Sciences.
Research Applications in Social and Business Sciences

2 Elaborate Descriptive Research Designs.
Cross-sectional Studies
Longitudinal Studies

3 Describe four types of Measurement Scales.
Nominal Scale
Ordinal Scale
Interval Scale
Ratio Scale
SET 2
1 Elaborate all the types of Probability Sampling Design.
Simple random sampling with replacement (SRSWR),
Simple random sampling without replacement (SRSWOR),
Systematic sampling
Stratified random sampling

2 What is Central Tendency? Elaborate measures of Central Tendency.
Central Tendency
Mean
Median
Mode

3 Define Chi-square Test for the Goodness of Fit.
Chi-square Test for the Goodness of Fit
Chi-square Test for Independence of Variables

MBA302-Legal Aspects of Business
SET 1
1 What is fiduciary relationship in a contract of guarantee? Explain the kinds of guarantees.
Fiduciary relationship 3 10
Kinds of guarantees 7

2 i) Do you think contract with a minor is valid? Narrate with the help of the facts and judgement in the case: Mohori Bibee v. Dharmodas Ghose.
ii) Explain the rules and remedies for discharge of contract by breach Contract with a minor Mohori Bibee v. Dharmodas Ghose
Rules and remedies for discharge of contract by breach

3 i) Narrate the facts and judgement in the case Howell vs. Coupland.
ii) Who is an unpaid seller? What are the rights enjoyed by an unpaid seller under the extant provisions of law?
Howell vs. Coupland 3 10
Unpaid seller and his rights
SET 2
1 The Banking Regulation Act, 1949, provides various methods of regulation of the banking business. Elaborate the key areas of regulation.
Regulation of banking business

2 Explain the nature and scope of complaints under the Consumer Protection Act?
Persons competent to make complaints
Place of complaint
Procedure for filing a complaint
Admission of complaint
Power of the District Forum

3 a) Differentiate between a holder and a holder in due course.
b) Explain the privileges enjoyed by a holder in due course
Holder and holder in due course
Privileges of a holder in due course      
GET SOLVED ASSIGNMENTS AT NOMINAL COST
VISIT WWW.SMUSOLVEDASSIGNMENTS.COM
CALL US - 7506193173
WHATS APP: 9967480770



GET SOLVED ASSIGNMENTS AT NOMINAL COST
VISIT WWW.SMUSOLVEDASSIGNMENTS.COM
CALL US: 7506193173
WHATSAPP NUMBER- 9967480770

SMU MBA SEM 3 MARKETING SPRING 2018 ASSIGNMENTS

MKT301- Sales Distribution and Supply Chain Management
Assignment SET-I
1 Explain the process of Personal selling.
Explain the process of Personal selling

2 What are the various recent trends in International Sales Management?
Elaborate the various recent trends in International Sales Management

3 i. Define Wholesaler
ii. Explain the functions of Wholesaler
iii. Explain the applications of IT in various areas of wholesaling
i. Define Wholesaler
ii. Explain the functions of Wholesaler
iii. Explain the applications of IT in various areas of wholesaling

Assignment Set -2
1 Write short notes on Vertical Marketing System (VMS) and Horizontal Marketing System (HMS)
Vertical Marketing System (VMS)
Horizontal Marketing System (HMS)

2 What do you mean by Demand Management? Explain Demand Management Model.
Explain Demand Management
Explain Demand Management Model

3 Explain Logistics Management. What are the various Determinants of DesigningLogistical System?
Explain Logistics Management
Explain various Determinants of Designing Logistical System.

MKT 302-Consumer Behaviour
SET-I
1 Explain Market Segmentation. Describe the important bases on which markets are segmented.
Market Segmentation.
Explain the important bases on which markets are segmented.

2 Write short notes on Psychoanalytic Theory/Freudian Theory and Trait Theory and Consumer Behaviour
Psychoanalytic Theory/Freudian Theory
Trait Theory and Consumer Behaviour.

3 Write short notes on Tri Component Attitude Model and Katz functional theory and attitude change.
Tri Component Attitude Model
Katz functional theory and attitude change.

SET-II
1 Explain the Consumer decision Making process.
Elaborate Consumer Decision Making process.

2 Explain any five factors affecting diffusion of innovation. What are the five categories of adopters classified by time of adoption?
Elaborate any five factors affecting diffusion of innovation.
Explain five categories of adopters classified by time of adoption.

3 Write short notes on Nicosia Model of Consumer Decision-Making (Conflict Model) and Howard Sheth Model
Nicosia Model of Consumer Decision-Making (Conflict Model) and Howard-Sheth Model

MKT 303- Retail Marketing
SET-I
1  What is Retail Marketing Environment? Define elements in a Retail Marketing Environment.
Retail Marketing Environment
Elements in a Retail Marketing Environment

2 Define consumer decision behavior. Explain types of decision behavior.
Consumer Decision Behavior
Types of Decision Behavior

3 Critically examine types of Store Layout.
Racetrack form
Grid form
Free flow
Dead block format

SET-II
1 What are Private Label Brands? Elaborate growth drivers of Private Label Brands.
Private Label Brands
Growth Drivers of Private Label Brands

2 Elaborate Customer Relationship Management Strategies.
Personalization
Communication
Rewards
Special treatment benefits

3 Describe the four stages of International Business.
Domestic focus
Ethnocentric
Polycentric
Geocentric

MKT 304-Marketing Research
SET-I
1 What do you mean by research? State some of its characteristics.
Definition
Characteristics

2 Write a short note on the criteria of choosing a good research design.
Explanation

3 Explain comparative scales and its types.
Explanation of the meaning
Explanation of types

SET-II
1 Explain various types of probability sampling techniques with suitable examples.
Explanation

2 Analyse the steps involved in hypothesis testing.
Explanation

3 Write short notes on:
a) Media planning
b) Copy Testing
Media planning
Copy Testing

GET SOLVED ASSIGNMENTS AT NOMINAL COST
VISIT WWW.SMUSOLVEDASSIGNMENTS.COM
CALL US: 7506193173
WHATSAPP NUMBER- 9967480770

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