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Internal Assignment Applicable for December
2018 Examination
MS- 01: Management Functions
and Behaviour
1.
Enumerating various roles/tasks of a manager in an organization, briefly
describe and discuss any two roles/tasks which according to your experience are
most important and crucial for the organisation. Substantiate your answer with
suitable examples drawing from your own experience or the ones you are aware
of.
Briefly
describe the organization/s and the situation/s you are referring to.
2.
Define and describe tenets and features of ‘decision making under certainty’,
‘decision making under-risk’, and ‘decision making under uncertainty’ with
suitable organizational examples drawing from your own organizational
experience or the ones you are aware of.
Briefly
describe the organisation you are referring to.
3.
What are the characteristics, dimensions, and determinants of Organisational
Culture and Climate? How do they affect the life, values, and ethos in any
organizational set up.
Explain
with examples from your own experience or the ones you are aware of. Briefly
describe the situation , and the organization you are referring to.
4.
What factors adversely affect the communication in an orgnisational set up? How
to overcome such adverse effect for enhancing effectiveness and efficiency of
the organization.
Explain
with examples from your own experience or the ones you are aware of.
MS – 2: Management of Human
Resources
Q1.
Explain how Human resource development evolved from traditional personnel
functions. Why Human Resources Department has an important part to play in
providing the backbone for talent management.
Q2.How
Critical Incident technique is different from functional job analysis? How
Subcultures Relevance for Gender and Minority Issues influences organisational
socialisation?
Q3.
Discuss problems a manager may encounter while doing performance appraisal.
Explain how Assessment centers and development centers help in evaluating
individual’s managerial potential.
Q4.
Explain in your own words how effective coaching and performance management can
develop conducive organisational culture.
Q5.
Explain Benefits under Social Security Legislation in India of various
industrial Acts. Why Mediation is preferred over Litigation in the recent
dispute resolution mechanism.
MS-03: Economic and Social
Environment
1.
Examine the interaction between economic environment and business management,
giving examples.
2.
Discuss the growth, problems and prospects of Small Scale Industry in the post
reform period.
3.
Explain India’s economic growth experience and discuss how economic growth has
brought about a structural change in the economy.
4.
Analyze the implications and short comings of India’s foreign trade growth.
5.
What are the basic objectives of fiscal policy? Highlight the major problems of
fiscal policy.
6.
Write short notes
a)
The Environmental Movement
b)
Industrial Sickness
c)
Globalization
d)
Economic Reforms and Employment
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MS-04: Accounting and
Finance for Managers
1.
As a Finance Manager what are the kind of decisions that you have to make about
your
company
and its activities ? How do these decisions differ form those which investors,
regulatory agencies and others make about your company? Is the same kind of
information needed by You and the outsiders of the company? If so what is that
information ? If not, what are the essential differences?
2.
You are required to prepare the Statement of Sources and Application of Funds
from the given Financial Statements of ABC Limited for the years 2016 &
2017. Also prepare the Statement showing in details the item-wise increase or
decrease in the Net Working Capital.
31.12.2017
31.12.2016
Rs.
Rs.
Assets
Cash
at Bank 45,000 1,30,000
Sundry
Debtors 1,40,000 90,700
Stock-in-Trade
1,96,000 1,42,000
Fixed
Assets less Depreciation 6,00,000 3,60,000
Investments
10,000 11,250
Prepaid
Expenses 21,000 14,000
Rs.
10,12,000 7,48,450
Liabilities
Sundry
Creditors
2,98,000
2,51,450
Provision
for Taxation
1,72,000
65,000
Secured
Loan from Bank
-
87,000
Reserves
and Surplus
3,12,000
1,48,000
Share
Capital:
Ordinary
Shares of Rs. 100 each
2,30,000
1,97,000
Rs.
10,12,000
7,48,450
Further
it is informed that:
The
position in respect of Reserves and Surplus is :
Rs.
Balance
as on 1st January, 2017 1,48,000
Net
profit for the year 1,98,500
3,46,500
Less:
Dividend 34,500
3,12,000
(i)
On 31st December 2017 the accumulated depreciation on fixed assets was Rs.
1,80,000 and on 31st December 2016 Rs 1,60,000. Machinery costing Rs. 20,000
which was one-half depreciated was discarded and written off in 2017.
Depreciation
for
the year 2017 amounted to Rs. 30,000
(ii)
Investments costing Rs. 5,000 were sold during the year 2017 for Rs. 4,800 and
Government
Securities of the face value of Rs. 4,000 were purchased during the
year
for Rs. 3,750
3.
The data related to Company X, Company Y and Company Z is as given below.
Company
X Company Y Company Z
Budgeted
sales in units 10,000 10,000 10,000
Budgeted
selling price per unit Rs. 2.00 Rs. 2.00 Rs. 2.00
Budgeted
variable costs per unit Rs. 1.50 Rs. 1.25 Rs. 1.00
Budgeted
fixed expenses
Total
Rs. 3,000 Rs. 5,500 Rs. 8,000
Budgeted
capacity 80% 80% 80%
From
the information given above you are required to calculate for each company :
(a)
The budgeted profit.
(b)
The budgeted break-even point in unit sales.
(c)
The budgeted margin between break-even point and budgeted sales expressed
as a
percentage of total capacity.
(d)
The impact on profits of a ± 10% deviation in budgeted sales.
Comment
briefly on the effect of this in relation to the distribution between the
companies’ fixed and variable expenses.
4.
(a) Describe the characteristics of a flexible budget ?
(b)
“For private sector” budgets are important in profit planning, but budget are
costly
for
not-for-profit organization” Respond.
5.
Discuss your Role as a Finance Manager of your company. What will be the
alternatives and factors that you would consider before finalizing your views
on dividend policy?
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MS-05: Management of
Machines and Materials
1.
In the present age of modern management and improved technology, what are the
major strategic and operational decisions of production and operations
management?
2.
How can the relationships of different departments be considered in preparing a
layout? Prepare a REL chart for the different departments of a typical
hospital.
3.
What is work design? What are its constituents? Explain using a schematic
diagram. What is job design? What are the behavioral aspects in job design?
4.
Service organizations usually have to be provided with a higher capacity than
the estimated annual or monthly requirement. Why? Elaborate the statement.
5.
Write Short notes on the following:
a.
Exchange Curve and aggregate inventory planning
b.
I-O-W (Input-Output-Waste) Model
MS-06: Marketing for
Managers
1.
(a) What do you understand by the term marketing? Taking two examples of your
choice highlight the importance of “Transaction” in the whole process of
marketing.
(b)
Critically evaluate the significance of marketing function in the Indian
economy post economic reforms of 1990’s. Prepare an essay highlighting the
level of economic and social development, (you may access secondary data from
various sources).
2.
(a) What are the constituents of marketing mix? Discuss each of them in
strategy formulation. Pickup an example one each from an FMCG and consumer
durable of your choice and explain their role in strategy formulation.
(b)
Why and when marketers, evaluate, and monitor consumer behavior? Elaborate by
taking a suitable example where consumer behavior has largely played a key role
in the success of the product/brand.
3.
(a) Discuss segmenting targeting and positioning strategies. What are the
advantages that a firm accrue from effective segmentation? Discuss the bases of
segmentation for the following products.
i)
Food processors.
ii)
Perfume for women.
(b)
Distinguish a product from a service offering. What are the distinguish
characteristics of services that make them different from product /goods.
Illustrate with an example.
4.
(a) Discuss the concept of Product Life Cycle(PLC). Develop suitable marketing
strategies for the following products that may be used at the introduction and
maturity stage of the PLC.
i)
Audio Music System
ii)
Packaged fruit juices.
(b)
Discuss the major pricing methods that are available for the marketers to
effectively price their product.
MS-07: Information Systems
for Managers
1.
How do technological advances affect the spread and use of the Internet? What
industries should pay close attention to efforts to regulate the Internet?
2.
Describe the role of functional information systems. Also, discuss the
managerial and strategic applications in the Accounting and Finance area or
Human Resources Management areas that are supported by IT.
3.
Is information technology as vital to modern global business as money? Why or
why not? Describe the capabilities expected of information systems in modern
organizations.
4.
Define data mining and list some of its typical characteristics. Discuss some
ethical issues related to data mining.
5.
What are the major benefits of neural networks? Discuss some recent popular
applications of Artificial Neural Networks (ANNs).
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MS-08: Quantitative Analysis
for Managerial Applications
1. A
manufacturer produces three products A, B and C which he sells in the market.
Annual sale estimates (in units) are indicated as follows:
Markets
Products
A
B
C
I
II
8,000
10,000
10,000
2,000
15,000
20,000
(i)
If unit sale prices of A, B and C are Rs 2.25, Rs 1.50 and Rs. 1.75
respectively, find
the
total revenue in each market with the help of matrices,
(ii)
If the unit costs of the above three products are Rs 1.60, Rs. 1.20 and Re 0.90
respectively, find the gross profit with the help of matrices.
2.
Calculate the mean deviation from mean for the following table:
Marks
0-10
10-20
20-30
30-40
40-50
No.
of students
5
8
15
16
6
3.
The incidence of a certain disease is such that on the average 20% of workers
suffer from it. If 10 workers are selected at random, find the probability that
(i) exactly two workers suffer from the disease (ii) not more than two workers
suffer from the disease.
4. A
normal curve has μ = 20 and = 10. Find the area between x1 = 15 and x2 = 40.
5.
Explain the following concepts
a)
Null & alternative hypothesis
b)
One & two – tailed test
c)
Type 1 & type II error
d)
Level of significance.
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MS-09: Managerial Economics
1.
What is the scope of Managerial Economics? How does the study of Managerial
Economics involves the analysis of certain major subjects? Explain citing
examples.
2.
What is the Law of Demand? Explain increase and decrease of demand with the
help of any example of your choice.
3.
What is Short- Run Cost Functions? Explain how Total Cost (TC), Total Fixed
Cost (TFC) and Total Variable Cost (TVC) are calculated? Discuss with the help
of a table and graph.
4.
Differentiate between First Degree and Second Degree Price Discrimination. Why
is Second Degree Price Discrimination described as multipart pricing?
5.
Examine the kink demand curve for oligopolists? Explain the reasons for price
rigidity.
6.
Write short notes on any two of the following:-
(a)
Regression Equation
(b)
Exponential Smoothing
(c)
Functional Forms of Cost Functions
MS - 10: Organisational
Design, Development and Change
Q1.
How organisation can be seen be seen as a political system, explain with the
help of
three
different frames to understand political system. Explain to what extent
technology
can have impact on organisational design.
Q2.
Why recent organisational structure is inclined more towards organic structure
where
there
is no formalisation and unwritten norms which my lead to chaos in an
organisation?
Discuss your answer stating why organic structure is better than
Mechanic
organisation.
Q3.
Why there is need of Human engineering? Explain the importance of work
improvement
and work measurement in organising and analysing work.
Q4.
Discuss under what conditions Questionnaire is not a valid diagnostic tool. How
interview
overcomes the limitations of questionnaire?
Q5.
Why T-Group training is beneficial for organisation as well as individual?
Discuss in
brief
various phases of Planned Change.
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MS-11: Strategic Management
1.
What is a ‘mission statement’? Explain why is it necessary to formulate a
mission statement initially in the process of formulating a strategy?
2.
Write a brief case study showing the strategic development and its current
strategic position of the company of your choice. Use the published information
about the company.
3.
How is Cost Leadership helpful in determining the success of a business organization?
Explain with the help of an example.
4.
Choose two companies from a specific sector which are following diversification
strategies. Compare and contrast the diversification strategies followed by
these companies.
5.
Identify a company which is on the verge of closing. Analyze the reasons for
the decline of the company.
MS-25: Managing Change in
Organisations
Q1.
Explain in detail process of Turnaround Management as propounded by Grinyer and
McKiernan. Write down various triggers of Turnaround action at any Indian
company.
Q2.
Explain in detail the “Rational and Natural-System” model of organisational
analysis related to change.
Q3.
Differentiate between TQM and continues improvement. What role does
organisational management system and Human Resource management system play in a
successful TQM initiative?
Q4.
What are the domains of Organisational diagnosis? How these dimensions help in
getting meaningful comprehensive picture of a sick organisation?
Q5.
Why do people have emotional resistance to change? What can be possible
implications of resistance? Under what conditions coercion can be good method
of handling resistance by citing an example to support your statement.
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MS-26: Organisational
Dynamics
1.
Describe the concept of Mapping Role Systems / Role Set and Role Space. Explain
with example taking your role and various other roles in the organization and
draw the Role space and Role Set Maps in relation to your role and various
organizational roles in the organization you have worked or aware of.
Briefly
describe the organization structure of the organization you are referring to.
2.
How do you see decentralization as a structured mechanism of Empowerment? Why
is there a need for integrating mechanisms with decentralization? How does it
serve the objective of an organization? Explain with suitable examples. Briefly
describe the context and the organization you are referring to.
3.
Define and describe the concept and mechanisms of Organizational Learning.
Briefly explain the factors which facilitate and retard organizational
learning.
Relate
your answer with the organizational experience you have or the ones you are
aware of. Briefly describe the organization you are referring to.
4.
Define Diversity and briefly describe the sources /dimensions of Diversity and
also approaches to deal with them.
Explain
with suitable examples drawing from your own experience or the ones you are
aware of. Briefly describe the context you are referring to.
MS-27: Compensation and
Rewards Management
1.
Explain the frame work for compensation policy at macro and micro levels.
Discuss the practical difficulties in translating the policies into action.
2.
Explain the norms for fixation of wages. Discuss, whether the same principles
of wage fixation apply to industries in public and private sector.
3.
Explain the concept of internal and external equity. Briefly describe the
methods and systems of job evaluation.
4.
Discuss whether and why stock options are becoming popular? What are their
advantages and disadvantages?
5.
Explain the concept of tax planning. What is the distinction between tax
planning and tax avoidance?
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MS-28: Labour Laws
1.
Discuss the sources of industrial jurisprudence in India. Describe the genesis,
objective and classification of labour legislation in India.
2.
Explain the object and scope of the Delhi shops and establishments Act, 1954.
Describe the procedure for registration of an establishment.
3.
Discuss the important definition under the Industrial disputes Act, 1947.
Describe the provisions for investigation and settlement of industrial disputes
under the Act.
4.
Explain the object, scope and coverage of the minimum wages Act, 1948. Discuss
the functions and composition of advisory board and the central advisory board
under the Act.
5.
Discuss, which are the establishments covered by the Employees’ provident funds
and miscellaneous provision Act, 1952? What are the various modes in which the
central provident fund commissioner can recover arrears of any amount due from
any employer under section 8 of the Act?
MS-55: Logistics and Supply
Chain Management
1.
Why is it said the, “The new supply chain game is becoming a competition
between effective supply networks rather than individual corporations”.
2.
Highlight the importance of location in supply chain network. What situations
could result due to poor location?
3.
What are the essential differences in a B2C and a B2B supply chain? List the
respective characteristics that necessitate such differences?
4.
What are pull and push strategies? Do you agree that a supply chain is usually
a combination of both push and pull? Justify your answer.
5.
What are the various modules of SAP ERP? Briefly discuss the content of each
module.
MS-56: Materials Management
1.
Discuss, with suitable examples, how socioeconomic and cultural aspects may
become the determining factor in the success of international purchasing.
2.
Define the various roles of materials management in the context of internal and
external interfaces to materials management system.
3.
Describe the information systems in materials management and explain their
importance in manufacturing process.
4.
MRP II is widely used in the batch production environment. However, it has some
discernible limitations. What are these limitations? How they can be overcome
these limitations by using mixed strategies?
5.
Which problems are unique to spare parts that other materials do not exhibit?
Why do these problems occur?
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MS-57: Maintenance
Management
1.
What is reliability centred maintenance? What are the important steps involved
in implementing it in any plant?
2.
Explain what is meant by cost absorption and cost apportionment? Illustrate
each with two examples from maintenance department. Discuss the methods of cost
absorption and state which method do you consider to be the best and why?
3.
Many organizations have standing conflicts amongst maintenance and
production/operations employees. Describe the nature of these conflicts. What
are the main causes?
4.
What is meant by reliability and explain how it is different from quality?
„Availability is a more practical and appropriate measure of equipment
performance‟. Discuss.
5.
“Under RCM methodology, the problem is not failure at all, it is the consequences
of failure”. Discuss.
6.
Write the short notes on the following
a)
Life Cycle Cost
b)
Terotechnology
c)
Condition Based Maintenance (CBM)
d)
Spare Parts Inventory
MS-58: Management of R&D
and Innovation
1.
What is the role of Intellectual Property Protection (particularly Patents) on
Technological Innovation? What is the present state of Intellectual Property
Protection in India?
2.
What does the ‘creative process’ mean? Describe the comment upon the elements
of the creative process. Is it necessary that the states in the creative
process should occur in a certain order?
3.
How do partnerships in innovation and R & D activity come into being? Do
partnerships happen by accident or by conscious planning? Give some examples of
agencies in different countries which facilitate partnering in innovation and R
& D.
4.
What are the four different leadership styles as reflected in the Blanchard
model? How are the styles interrelated?
5.
Discuss the salient feature of the incentives and support measures provided by the
following countries for promotion of R & D and technology development.
6.
Write short notes on the following:
a)
GATS
b)
Applied Research
c) R
& D Budgeting
d)
Total Quality Design (TQD)
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MS-66: Marketing Research
1.
(a) Define Marketing Research. How and why marketing research assumes
significance as
an
important link between the consumer and the marketer. Discuss
(b)
Explain the various types of research designs that a marketer can consider in
undertaking
marketing
research activities for the marketing problems faced by the firm.
2.
(a) What is data in research? Why and when data collection becomes relevant in
a research
project?
Discuss with a suitable example.
(b)
Discuss the basic concepts in sampling and the steps involved in sampling
process.
3.
(a) What is Qualitative research? Identity and discuss the areas where
qualitative research
can
be used in marketing.
(b)
Elaborate the importance of editing, coding, classification tabulation and
presentation
of
data in the context of research studies. Elaborate
4.
(a) What is cluster analysis? What are its possible areas of application in
marketing
situations?
(b)
Koffee Enterprise was established with a presence across the entire coffee
value chain
from
procuring, processing and roasting of coffee beans to retailing coffee products
across various formats. The company has pioneered the coffee culture by
launching coffee outlets in late 90’s. Today Koffee enterprise has the
country’s largest footprint with multi format outlets enjoying a market share
of around 45% in the organized café segment spread across 220 cities with 1540
outlets.
The
introduction of the bean-to-cup format in the café segment at competitive
prices has revolutionized the coffee drinking habits thus driving out-of-home
consumption by installing 30,900 vending machines and 560 kiosks across the
country.
Management
has found that the vending machine and kiosk business contributed very little
to the overall business and has remarkably declined in terms of consumption
thus impacting a drop in the revenues.
You
have been hired by the company to undertake research and offer your
recommendations and future course of action to revive this line of business
back on the track.
Question
:
(a)
Prepare a marketing research proposal to help Koffee enterprise.
(b)
Develop questionnaire to undertake a personal survey for the following set of
respondents:
(i)
For consumers to capture personal information and their perception, patronage
and satisfaction with various aspects of the format.
(ii)
Owners of the vending machines/kiosks to get insights of the reasons for poor
patronage, competition and consumer experience.
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MS-68: Management of
Marketing Communication and Advertising
1.
(a) What is marketing communications? As a customer does the role of marketing
communication helps in your buying decisions process? Discuss with suitable
illustration.
What
elements of promotion mix would you recommend for the following and why?
(i)
Proposed electric car to be offered/launched
(ii)
Public Transport services (Road ways) in your location.
(b)
As one of the leading direct broadband satellite TV provider in the country,
when and why it becomes necessary to plan promotional strategies. Explain.
Discuss
the various steps involved in the planning process of promotional strategy by
taking the above example.
2.
(a) Distinguish advertisement from advertising. What are the two major
activities that contribute to the success of an advertisement? Discuss by
picking up any two print advertisements of your choice and evaluate in terms of
its impact on the target market.
3.
(a) What do you understand by the term “Media” in the context of advertising
and communication?
As a
media Head of a leading Ad agency what criteria would you adopt in media
selection in the following situations.
(i)
Pre-launch promotional strategy for a 250 motor cycle for urban youth
(ii)
Initiative to educate ban on plastic bags
(iii)
Creating awareness on the dangers of drunk driving.
(b)
What are the major objectives of sales promotion? Discuss the different types
of sales promotion available for the marketer to enhance the sales of the firm.
4.
(a) What is an advertising agency? Discuss the basic structure of an
advertising agency. What are the major reasons that marketers seek services
from these agencies? Justify.
(b)
What is Internet Marketing? What are the major reasons for its remarkable
growth in the last decade. Collect data / information from various sources for
this growth and prepare an essay highlighting the scope, growth and challenges
of this medium for the next five years.
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MS-91: Advanced Strategic
Management
1.
Describe the scope of corporate policy and discuss policy formulation process
in detail.
2.
Read the case study on corporate Governance at TISCO (Block – 2) and answer the
questions given at the end.
3.
Select any service organization (name and describe the organization) and
explain how information technology has enhanced the quality of service of this
organization.
4.
Highlight the importance of R & D strategy to the competitiveness of a firm
and discuss the steps involved in developing R & D strategy.
5.
Discuss the scope and objectives of social audit citing examples of companies
driven by these objectives while pursuing their commercial activity of
generating wealth.
6.
Write short notes:
a)
Need for Corporate Governance
b)
Joint Ventures
c)
Innovation and Creativity
d)
Corporate Philanthropy
MS-94: Technology Management
1.
How does Technology Forecasting help an organization in decision making?
Explain with the help of examples.
2.
Identify an organization which has adopted a specific route of technology
transfer for its product.. Discuss the advantages and disadvantages of adopting
a specific route by the organization for its product.
3.
List out different technology development approaches. Explain each approach
with the help of an example.
4.
Write a brief not on ‘Science and Technology in India’ in the contemporary
scenario.
5.
Explain the role of R & D in an organization. Illustrate with the help of
examples.
MS-96: Total Quality
Management
1.
Discuss as to how Xerox fought back to regain its lost glory using the concept
of Total Quality Management (TQM).
2.
Critically analyze the role of strategic planning in implementing TQM using an
example from the business world.
3.
Explain how business organizations operate in a socially responsible way using
ISO 26000. Use the published material for reference.
4.
What is the role of human factor in TQM? Illustrate with the help of example.
5.
Differentiate between ‘Award’ and ‘Certification’ giving examples.
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MS-97: International
Business
1.
Explain the evolution of globalization and discuss various stages of
globalization with examples.
2.
Briefly explain the types of trade blocks and discuss the welfare impact of
Preferential Trading Arrangements (PTAs).
3.
Discuss in detail volatility of environment and the impact of environmental
factors on market entry with the help of examples.
4.
Examine various strategic issues involved in international operations
management.
5.
Discuss the role of internet in transformation of business and the emergence of
new business models in detail.
6.
Write short notes
a)
Corporate Values
b)
International Joint Ventures
c)
Transition Economies
d)
Need for Strategic Alliances
MS-422: Bank Financial
Management
1.
Discuss the important issues, which the treasury departments of banks need to
look into, in the management of its Assets and Liabilities?
2.
What do you understand by ‘Cost of Funds’? Discuss the factors that affect the
Cost of Funds. Explain the reasons that are responsible for high rates of
interest in India vis-Ã -vis those prevailing in other countries.
3.
Visit any bank of your choice and find out the process that it adopts for
evaluating its Investment in Treasuries. Give a detailed Report of your
Findings.
4.
Explain the meaning and scope of Credit Risk. Discuss the significance of
Credit Risk Measurement and Management. Explain the different Approaches to
Credit Risk Measurement.
5.
Choose Case Study of a Bank Merger and Discuss in details how the Restructuring
of these Banks was done.
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MS-494: Risk Management in
Banks
1.
Meet the Bank Manager of your choice and discuss with him the role of Treasury
in managing different risks of a Bank.
2.
What is Credit Risk Derivative? Explain the various types of Credit Derivatives
and discuss their features.
3.
Why is liquidity in banking operations important? What factors contribute to
the liquidity risk? How is liquidity risk measured and managed?
4.
Discuss the need for effective operational risk management? Describe the
organisational structure for operational risk management of a Bank of your
choice.
5.
Discuss the elements and limits on eligibility of Tier-I and Tier-II capital.
MS-495: Ethics and Corporate
Governance in Banks
1.
How are Organizational values nurtured? Discuss with the help of an example.
2.
Explain the role of stakeholders in maintaining ethics in business.
3.
Examine HSBC’s role in corporate governance.
4.
What is Social Audit? How is Ethics and Corporate Social Responsibility
practiced together by firms? Explain.
5.
Discuss the bank described as “poorest of the poor”? Explain the banks role in
social upliftment and economic sustainability?
6.
Write short notes on any two of the following:
(a)
Business Logic
(b)
Cadbury Committee
(c)
Employees’ Rights
MS-611: Rural Marketing
1.
What do you understand by the term ‘rural markets’? What are the implications
for an FMCG company wanting to enter rural markets, in terms of
a)
its rural product mix
b)
its promotion mix.
2.
Highlight the major characteristics of the rural marketing environment which
must be considered while developing marketing strategies for penetrating rural
markets.
3.
Describe the factors that affect the ‘problem recognition’ and ‘information
search behaviour’ for the rural markets. Illustrate your answer by taking
suitable examples.
4.
Explain the concept of promotional pricing in the context of rural markets.
5.
Explain the relevance of symbols, pictures and music for designing rural
promotion.
6.
With the help of suitable examples explain the behavioural aspects in rural
distribution.
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MS-612: Retail Management
1.
(a) Define retailing and discuss its growing importance in the current market
scenario. Who is a retail customer? Why it is becoming increasingly important
for retailer to have enough knowledge of their clientele so as to develop the
most ideal and best possible marketing mix strategy. Discuss with suitable
illustration.
(b)
Discuss the various retail formats you one familiar with and highlight the
major characteristics that differentiates from each other.
2.
(a) Who is a retailer? Explain with suitable examples. What are the various
tasks that a retailer ought to undertake to ensure for the growth of the
business? Take an example of your choice list out all the tasks and explain
each of them in contributing to its growth.
(b)
What are the elements of strategic planning process? Explain in detail their
significance..
3.
(a) Discuss the importance of retail mix. It is said that the success of retail
business les in proper evaluation of merchandise on offer with the right
pricing strategy. Elaborate the above statement by picking up any two examples
you are familiar with.
(b)
Discuss the concept of customer relationship marketing. Why it is increasingly
becoming relevant for retailer to design loyalty programme on an ongoing basis?
Explain with a suitable example.
4.
(a) Safety and security measures assume greater importance in retail business
similar to any other sector/industry. Explain and justify with examples.
(b)
What is non-store retailing? What are the major types of non-store retail
formats available in Indian contest? Comment on the drawbacks of these formats.
MS-29: International Human
Resource Management
Q1.
What are the complexities associated with IHRM operating in different countries
with different culture. Why cultural sensitivity is crucial when an
organisation adopts international Human resource management system?
Q2.Briefly
explain culture shock. Explain how Degree of adjustment varies with time with
the help of examples from different cultures.
Q3.
Explain cross cultural negotiation. Under globalised working environment how
people from different culture go through negotiation process. Support your
answer with the help of relevant examples.
Q4.
Describe some IR practices adopted by France and United Kingdom. Why mergers
and acquisition requires meaningful and careful evaluation of various factor
under IHRM?
Q5.
Discuss the relevance of organisational capability for global working
environment. What are the key resources required to develop organisational
capability.
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MS-44: Security Analysis and
Portfolio Management
1.
Define Investment. Discuss the effect of changes in investment environment on
investment decisions.
2.
What are the objectives of listing of securities? Discuss the requirements for
listing of securities on stock exchange.
3.
What is efficient market hypothesis? Explain the different forms and anomalies
of efficient market hypothesis.
4.
How is Sharpe’s model an improvement over Markowitz model? Explain the
procedure for portfolio risk measurement under Sharpe’s model.
5.
Critically examine the applicability of Jenson and Treynor’s measures of
portfolio performance to Indian Mutual funds.
MS-45: International
Financial Management
1.
Explain the various forms of international financial flows. Discuss the
structure of balance of payments and explain the impact of various
international financial flows on the structure of balance of payments.
2.
Explain the interest rate parity relationship, giving its application and
reasons for deviation.
3.
What do you understand by exchange rate exposures? Describe different types of
exchange rate exposures and the techniques used to manage them.
4.
Why is cost of capital important for a firm? Explain the reasons for variations
in the cost of capital across different countries.
5.
What is meant by Foreign Direct Investment (FDI)? What forces stimulates FDI in
a country? Discuss.
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MS-46: Management of
Financial Services
1.
Explain the meaning and concept of Financial Services. Discuss the different
types of Fee Based and Fund Based Services that are being provided by Financial
Institutions.
2.
Select any two Government Securities and discuss how these Securities are
issued. Give your views on why investors should invest in these Securities.
3.
Explain the meaning and scope of ‘Corporate Advisory Service’. Discuss the
different types of Corporate Advisory Services that are provided.
4.
What are the purposes for which Venture Capital Companies provide finance,
Discuss the modes that it uses for providing these funds.
5.
Discuss the need for Insurance and describe any two Non-life Insurance policies
of your choice in detail.
MS-95: Research Methodology
for Management Decisions
1.
“The manager/ researcher is not equipped to arrive at a focused the precise
research question, till he carries out a thorough inventory check of the
problem area”. Examine the above statement and justify with examples why you
agree/disagree with it.
2.
Distinguish between secondary and primary methods of data collection. Is it
possible to use secondary data methods as substitutes of primary methods?
Justify your answer with suitable illustrations.
3.
Explain an itemized rating scale. What are the various issues involved in
constructing an itemized rating scale?
4.
What are non-parametric tests? How are they different from parametric tests?
Explain the advantages and disadvantages of the non-parametric tests.
5.
What are the guidelines for effectively presenting the research results through
oral presentation? How can a researcher make his presentation more effective?
What are the audio-visual aids available for the purpose?
MFP-4: Currency and Debt
Markets
1.
Explain the concept of Real Effective Exchange Rate (REER) and discuss the
factors that impact exchange rates.
2.
What are Forward Rate Agreements (FRAs)? Explain how FRA can be used to hedge
currency risk.
3.
What are the ‘Repurchase Agreements’ (REPOS)? Identify the different types of
Repos and discuss the various usages of Repos.
4.
What is ‘Convexity’? Explain method of valuation of Zero coupon bond and the
Par, Premium & Discount bonds.
5.
What are ‘Interest Rate Futures’? Explain the process of pricing of interest
rate futures.
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MFP-5: PROFESSIONALS IN
FINANCIAL MARKETS PRACTICE
1.
Discuss the role of a Broker/Brokerage House in the capital markets and
describe the Deal Making process followed by them.
2.
Explain the meaning of ‘Money Laundering’ and how it affects the larger public
and social interest. Discuss the major provisions of the Prevention of Money
Laundering Act, 2002.
3.
Meet a professional of your choice who is involved in the marketing of
financial products and discuss with him/her the pro and cons of ‘Financial
Marketing’ as a career option. Also discuss the qualities of a good marketer
and the different sales techniques used while marketing financial products.
4.
Differentiate between traditional financing and venture capital financing. Discuss
the steps involved in the Venture Capital investment process.
5.
Analyze ‘Financial Journalism’ as an employment opportunity and the advantages
and difficulties involved in it.
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