GET SOLVED ASSIGNMENTS
YOU
MAY CALL US ON - 7506193173
WHATSAPP
NUMBER- 9967480770
Internal Assignment Applicable for
SEPTEMBER 2018 Examination
Course:
Marketing Strategy
1. Reebok is an international brand that deals in the equipment for
sports industry. This global company was founded by J.W.Foster in the year 1895
in England and it later extended its network to different parts of the world.
Since the year 2005, Reebok has been acting as a subsidiary company for Adidas.
At present Reebok has been able to carve a separate identity for itself that is
associated with comfort, fashion and a particular trendy image. Some of its
competitor’s are- Nike Puma Adidas
Explain marketing Mix used by Reebok using the 4 Ps of Marketing
(10 Marks)
2. Explain the concept of Strategic intent of Any Indian Organization by
explaining their Vision, Mission, Goals and Objectives (10 Marks)
3. Case Study of Apple Inc Owing to its uniqueness and innovation in its
wide range of products, Apple is regarded as the world’s most notable and recognizable
brand for electronic devices. This multinational corporation has carved out a
niche for itself ever since its co-founders —two college dropouts Steve Jobs
and Steve Wozniak — brought a revolution in personal computing. Now, Apple is
the recognized as the world’s largest information technology company in terms
of revenue, the world’s largest technology company in total assets, and the
world’s second largest mobile phone manufacturer with 115,000 employees (last
recorded on July, 2016). Apple has been ranking consistently at the top of the
BDG’s list of 50 companies since 2005 due to its innovation in electronic
devices. It is also regarded as the pioneer of introducing the most innovative
products in the market such as iTunes Media Player, iLife (for organizing
editing, publishing photos, music and movies) and iWork (a presentation
program). Additionally, in recent years, Apple has expanded its reach to
entertainment and information services and is now one of the largest online
retailers for streaming music and video and software solutions.
Terrific sales growth with each passing year Apple has witnessed strong
sales growth in the year of 2016, and has wisely managed its cash flow,
resulting in the company ending up on top of the Forbes 100 Most Valuable
Brands (2016) list with a total capital of $416.62 billion. The company
expecting 38% revenue growth in 12 months (ending march 2017). From $2.4 billon
in 2011, Apple invested $4.5 billion in 2013 for R&D in order to assess the
market more closely. To achieve the results, it positioned its direct sales
branches at high traffic locations to contribute to the company’s revenues. It
took complete control of supply chain and circulated code of conducts report to
the suppliers to enhance the brand recognition. The practice still continues.
Consumers have immense trust in this brand name and they stand in the freezing
night just to be among the fortunate ones to get a new version of their phones.
Apple always follows a magic formula; that is building up customer relations in
order to sell more products. The customer service of Apple follows few steps to
win over the trust of the consumers Approach the consumer in a more
personalized manner Politely understand the need of the consumers Present a
solution that consumers will accept Listen and resolve to their issues or
concerns End the customer’s current visit with an invitation to return. Many
criticize the brand for its high prices, but Apple fans justify the situation
by tagging the brand as a ‘premium’ gadget-maker. They also say it is for those
people who can afford a pony. Apple, in other words is like BMW, not Ford. But
problem arises when consumers have access to cheaper products with more or less
same features. Samsung, Microsoft and many other companies provide low-priced
products compared to Apple. Here’s where apple loses its customer base. In
2013, Strategy Analytics found that 88% of iPhone users would purchase another
iPhone compared to 93% in 2012. So with each passing year, its customers are
being lured by the competitors.
Consumers whoever is accustomed with other OS systems do not get a handy
experience when they choose to use iOS or OS X. The reason is if you are
switching from a PC to MAC, it can be pretty intimidating using Apple’s
operating system at first. When you are accustomed to using ‘Start’ menu, Apple
will force you to use ‘Finder’ where you will find your apps, documents and
other files. Industry Served Consumer electronics, computer hardware, computer
software and online services Headquarter Apple Campus, Cupertino, California,
U.S. Area Served Worldwide Revenue $215.6 Billion (2016) Current CEO Timothy
Donald ‘Tim’ Cook Competitors Samsung Electronics Co. Ltd., Google Inc., Cisco
Systems Inc., Hewlett-Packard Company, Lenovo Group Limited, Sony Corporations Products
iPhone, iPod, iPad, Mac, Apple TV, software applications system iOS, OS X
operating system, portable digital music players, iCloud and its accessories,
applications like App Store, iTunes Store, iBook Store and Mac App Store and
many more
Analyse the Business model and Product Mix, Competitor analysis of Apple
Inc. and answer the following question: a. SWOT analysis for internal analysis
and (5 Marks)
b. PESTLE analysis to evaluate the factors that affect Apple Inc.
externally (5 Marks)
Course: Sales Management
Q.1 Bharat Sanchar Nigam Ltd (BSNL) wants to revamp its cellular phone
market. It entered the market late & couldn’t make a mark on consumers.
It’s repositioning in the market. As a Sales Manager evaluate the suitability
of various methods of budgeting for sales force to be adopted by BSNL (10
Marks)
Q.2 Bond Ltd. is a new start up in the FMCG category in India. As a new
brand it has decided to sell its products in Maharashtra only. As a Sales
Manager, design a suitable training program for Bond Ltd (10 Marks)
Q.3 Anil has been working as a salesman with Sony Electronics for two
years. The sales manager is impressed with his excellent performance in both
the years. To motivate Anil, the sales manager has to choose from one of the
following three options: Give an 'all expenses paid' international holiday
package for Anil and his family; Include Anil in a special task force for new
strategic initiatives; Present him the "Star Performer of the Year"
award in the annual sales conference.
Questions:
a. Suggest how Anil's sales manager should take a decision. Justify (5
Marks)
b. What motivation techniques should be followed by Sony Electronics (5
Marks)
Course: B2B
Marketing
1. You are negotiating a price increase of 10% for steel components with
a major two-wheelers manufacturer, due to substantial increase in steel prices.
The customer refuses to give you any increase in the prices. If you continue
supplies, you company will incur losses, & if you discontinue supplying to
this major customer, your sales would suffer. How would you handle the
negotiations? (10 Marks) 2. Suppose you are an area sales manager and one of
the salespersons reporting to you approaches you for help in getting a
breakthrough with a high sales potential customer. The customer has been buying
the steel components from three other suppliers regularly for the past two
years. Your salesperson has been trying to get business from this customer for
the past 18 months but without any success. It seems the customer is happy with
the existing suppliers and does not want to take the risk of buying from a new
supplier, whose poor performance on quality and/or delivery may result in
disruptions in production. What Personal Selling tools will you recommend ? (10
Marks)
3. Industrial sales Company Limited (ISC) is a distributor of pumps and
Compressors for Maharashtra state excluding Mumbai and Greater Mumbai. In order
to increase sales in Nasik-Jalgaon-Aurangabad region they hire a senior sales
manager Mr. Shyam and ask him to operate from Nashik, However, very soon there
are complaints from sales manager in nearby Pune, Mumbai and even Nagpur that
Mr. Shyam and his team are trying to meet customers in their regions and do
business. Mr. Shyam however confirms that he is only meeting the regional offices
of Pune and Mumbai based companies in his own Nashik-Aurangabad area and there
is nothing wrong with it. Soon this dispute reaches the Regional Manager Mr.
Gupta in Mumbai.
Questions:
a. What are the problems with the territory design in the case? (5 Marks)
b. As a regional manager, what will you do to control the situations (5
Marks)
GET SOLVED ASSIGNMENTS
YOU
MAY CALL US ON - 7506193173
WHATSAPP
NUMBER- 9967480770
No comments:
Post a Comment