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ASSIGNMENT APPLICABLE FOR JUNE 2019 EXAMINATION
SEMESTER 1 ASSIGNMENTS
Organisational Behaviour
1. The manager must
praise an employee in public and censure in private. Discuss this statement
with the help of Albert Bandura’s Social Learning Theory.
2. The Trait theory
of leadership asserts that leaders are born not made. According to these theories
leaders have common personal or behavioural characteristics accounting for leadership
effectiveness. Do you agree with the same? Support your answer with proper justification
for the same. Conclude by expressing which theory explains leadership the best.
3. Karan is an HR
Manager and his team comprises of 6 members excluding him. Everyone in his team
has extremely congenial relations to the extent that during brainstorming
session they blatantly support each other. Though it is a sign of a close knit
team but Karan feels that this kind of extreme harmony is killing the
creativity of the team. Karan wants some kind of spur in the team’s creativity.
Karan is in a dilemma.
a. Suggest any two
methods of stimulating functional conflict in Karan’s team.
b. In case the
conflict becomes dysfunctional, also suggest two methods through which Karan can
manage the same (dysfunctional conflict).
Information System for Managers
1. Today companies
are using various touch-points to interact with their customers constantly.
These customers are responsible for spreading electronic word-of mouth thereby influencing
others. You’re the owner of Snackathon, a subscription service that delivers
snacks to homes and offices. Snackathon partners with grocers and other
businesses and also sells directly to consumers. As an organization that has
traditionally been dealing with customer’s offline, you realize the need to move
online and dive deeper into analytics that help you understand why your
customers left, if they’re thinking about leaving, and how you can work to keep
them on board. What are the pros and cons of using analytics to engage with
customers effectively? Justify your standpoint.
2. 10 Street Café is
a chain you have started from scratch a few years ago. After breaking even,
recently your cafés are gaining popularity and you are expanding your business.
The growth is rapid and your staff seems unprepared for the increase in volume
of customers and managing the interactions smoothly. On hiring a consultant to
help you improve your customer experience, he recommends to invest in a
Customer Relationship Management (CRM) system. As a consultant, how would you
point out the benefits of CRM system to the client and highlight points to
ponder before and during the implementation of such a system?
3. Technology at the
dining table (apps like Uber Eats, Swiggy, Zomato) is gaining firmer ground in
India. Placing orders for food online is popular, especially among millennials,
leading food delivery platforms to embrace analytics in a big way to better
read fast-changing consumer behavior, minimize errors and enhance customer
experiences. The primary reasons for this growing popularity can be attributed
to the rise in the number of digital natives, improved internet connectivity,
competitive pricing, quick delivery, variety of restaurants on-board, simple
user interface and availability across different platforms.
a. How do you think
these companies use analytics to give customers a great experience, unlock
business growth and drive operational efficiency?
b. Define Social
Media and explain how these companies use Social Media to increase their
business? Is it a wise choice to use social media to connect with customers??
Management Theory and Practice
Case:
M/s Chai ki pyaali is
a new startup serving hot tea to customers. The company has 30 different varieties
of tea and it also sells food items that adds more revenue to the overall
profit. The company has a unique cup design and the store layout and design is
vintage. The company has opened 50 stores across India and has a plan to open
100 more stores in another two years. The expansion plan is in place and the
execution needs to be monitored. The Chai ki pyaali head office is in Mumbai.
Mr. Shravan is the
person who started the tapri (small road side sales booth) business and is now
the owner of Chai ki pyaali chain. All the employees are very happy with
Shravan and his managing skills. Before taking any decision he consults all his
managers. He shares his ideas with them and also loves to hear their ideas too.
He is always keen on learning new modern management principles and practices.
Mr. Shravan hires you
as a Business Manager so that the modern day management practices can be
implemented properly.
1. How will you
implement 5S in Chai ki Pyaali stores across India which will improve the
overall efficiency of the organisation?
2. Explain various
social responsibilities that this business will have towards interest groups?
3. Based on the case
given:
a. Identify any five
Henry Fayol principles that can be implemented in the Chai ki Pyaali business.
b. Explain any three
types of leadership styles and identify the leadership style adopted by Mr.
Shravan.
Corporate Social Responsibility
1. Choose any ONE
listed company from NSE top 500 and go through its CSR Report (found in annual
report under Board Report) for TWO years, 2016-17 and 2017-18, and answer the
following; Select all projects/initiatives reported by the company that fall
under Swachh Bharat Campaign and National Skill Development Mission for the 2
financial years. Collate and analyse the investment made by the company, the
outcome and impact on the beneficiaries over these two years providing
quantitative data to support the positive impacts reported. You can also
include data/ information about these projects/initiatives from the company’s
website and sustainability report if available.
2. Choose any ONE
listed company from NSE top 500 (different company from a different sector than
that selected for Q1 above). Go through its Business Responsibility Report
2017-18, Section E that has reporting/disclosures on “Principle 6: Business
should respect, protect, and make efforts to restore the environment”. Identify
and list the focus areas chosen by the company and the initiatives under these
focus areas. Collate and present both the qualitative and quantitative
information on all the identified initiatives under principle 6 to showcase
their outcomes and their impacts. You will need to visit the company website,
Annexure E (Energy Conservation) under Board Report as well as its
sustainability report, if available. Conclude the answer by providing your
analysis of the disclosed data.
3. With the
introduction of the Companies Act 2012, spending 2% of net profit on CSR has
become conditionally applicable to listed and non listed companies as per the
provision laid out under section 135. The company can deploy the CSR projects
themselves or through an implementing agency that fulfills all mandatory
requirements laid down.
a. As the new Lead,
CSR Management Committee, explain what according to you are the five critical
challenges/ key factors that will influence and/or enhance working with an
implementing agency/ngo that you will have to address for achieving your
project objectives.
b. Suggest viable and
practical solutions to any two of these challenges that you will present to
your CSR Team.
Business Communication and Etiquette
1. Slipkart.com has
put up billboards across the main, arterial roads of Mumbai. The billboards
advertise the Mega Independence Day Sale coming up. They hope their billboards
can grab the attention of drivers and pedestrians on these busy roads. List the
8-steps in the Basic Communication Model and apply the model to Slipkart.com’s billboard
ad.
2. You are the
customer service manager for OmYoga.com, an online store selling Yoga apparel.
A customer has written an angry email complaining that the Yoga leggings she
purchased a month ago have shrunk and the colour has faded. She mentioned that she
machine-washed her leggings and dried them in a drier. Your website clearly mentions
that the leggings can only be hand-washed and should not be put in the drier. She
is asking for a replacement or a complete refund of Rs. 3000. How would you respond
to this complaint? Draft an email.
3. Digital
communication technologies are changing the face of business communication. Explain:
a. Engaging content
for Social Media
b. Pros and cons of
Instant Messaging
Business Economics
1. “In the monopolistic
competition, a few firms sell differentiated products” Explain this statement
by highlighting important features of this kind of a market. Substantiate your
answer by a live example. Also explain how the equilibrium in this kind of a
market is different from a long run equilibrium under perfect competition.
2. Complete the
hypothetical table below and explain in brief, the behaviour of each type of
cost. (10 Marks)
Quantity Total
Fixed
Cost
Total
Variable
Cost
Total
Cost
Average
Fixed
Cost
Average
Variable
Cost
Average
Total
Cost
Marginal
Cost
0 0
1 25
2 40
3 50
4 60
5 100 80
6 110
7 150
8 300
9 500
10 900
3. a) What are the
practical uses of the concept of price elasticity of demand for different
stakeholders in the production process?
b) Distinguish
between the shift and movement in the demand curve. Explain any five factors
which would bring about a shift in the demand curve for Maggie noodles.
Marketing Strategy
1. Founded in 1971 in
Seattle, Washington, USA, Starbucks is a well-known international brand with
presence in more than 20,000 locations. Tata Starbucks is a 50:50 joint venture
between Starbucks and Tata Global Beverages (TGBL) in India. Tata Starbucks
opened its first store in India in Oct-2012, and as of Feb-2019 had c. 135
stores in India. “We look at activating more stores roll out in the next few
years” – L Krishnakumar, Group CFO, TGBL (source: Business Today, 10-Feb-2019).
Recently, the brand has started accepting orders via food delivery firms (e.g.
Swiggy). The team is open to new product categories and new stores for such
products (and/or existing products). There is no plan to raise funds from
external sources, except for inorganic growth through acquisitions. You work as
a Marketing Strategy consultant, and have been hired to develop the expansion
strategy plan for the brand, which would help them increase the sales 5 times
by 2025 (relative to sales in financial year ending Mar-2018). Provide your
recommendations regarding the Marketing Strategy and Marketing Mix along with
explanations.
2. Customer buying
behaviour plays an important role in Marketing Strategy, and is affected by
four key factors/influences/characteristics. You are working as a Marketing
Strategy Consultant. Help your clients by identifying and explaining the major
influences on buying behaviour with reasons for application in brand
communication/ promotion for the following products/brands: (1) Mercedes India,
(2) Narayana Hrudayalaya, (3) Netflix India, and (4) Byju’s.
3. Founded in 1976,
Brompton (www.brompton.com) is an international folding bicycle brand. Madhav,
a first generation entrepreneur founded XYZ in 2019 with a vision to build and
launch the first Indian folding bicycle brand, and and feature among top 3
international premium folding bicycle brands by 2025. Madhav wants to launch
the product by Aug-2019. Madhav has hired you as a consultant.
a. Explain various
stages and their characteristics in an industry life cycle, with specific
comments regarding the current stage of the industry in India
b. There are 5 key
ways to choose competitive advantage(s) as a part of differentiation and positioning
strategy; explain these ways in which XYZ can differentiate its offering and
finalise a unique positioning strategy for XYZ.
Consumer Behaviour
1. A well-known
international fitness company, PlanetFit, is planning to set up gyms and yoga
studios across India. Describe how PlanetFit can apply demographics and
psychographics to plan its segmentation strategy. Which demographic and
psychographic segments should PlanetFit target and why?
2. What are the steps
in the consumer decision-making journey? Describe your decision-making journey
for the following products:
a. Sugar
b. Men’s aftershave
lotion
c. Smartphone
3. a) What are
reference groups? List and discuss 2 groups that influence your purchases.
3. b) Explain
Maslow’s hierarchy of needs. Develop an ad campaign for Running shows,
appealing to the self-esteem need level.
Sales Management
1. Mr. Sharma was a
worried person because the sales graph for the last quarter was going down and
this was due to the strong economic downturn, competition was stiff and
payments for outstanding dues was not coming, the management meet was due and
Mr. Sharma had no option to Motivate the sales staff to recover sales and
payments. What in your opinion should be his motivational plan?
2. Outline a plan for
converting a prospect of Consumer Durable goods into a customer and the steps
for closing the sales.
3. CASE STUDY -
Godrej
Godrej has taken a
strong interest in the FMCG Sector and is trying to put large resources in the
same. It has become a strong competitor to Hindustan Unilever and P&G. One
of the main reasons for the growth is the large distribution network that
Godrej has both in Urban and Rural Markets, the kiosks have been the mainstay
of Godrej Network, it also has strong price points in the products offered.
Consumer promotion
instead of trade promotion has dominated Godrej strategy. It creates a strong
pull for its brands, so that consumers become loyal to the brand and the
retailer has no option but to stock it, this leads to a build-up of a strong
distribution system which helps Godrej in building the strength of the company.
Brands such as Good Knight are brand leaders, CINTHOL and NO 1 are popular soap
brands, it has many other products which form important brands in India.
The company is
looking at a growth rate of minimum 20% in this sector and has recently
appointed a Marketing manager to specially look at the FMCG Sector.The
strengths of the distribution and branding are the main stay of the company and
the growth has to be built on the same.
a. Please help the
Marketing Manager of Godrej to achieve the 20% growth, how will the
distribution strategies help in the same (5 Marks)
b. What do you
understand by consumer promotion? What role will it play in building up its
brands as it is the main stay for the company?
Brand Management
1. Select any two
brands of aerated beverages viz. Coke, Pepsi, Mountain Dew, Thumbs Up, Slice,
Frooti etc. Identify the key elements of each of these brands; elements being
salient features or physical attributes, like colors used, jingle, brand
ambassador etc. Evaluate the target markets and positioning of these brands.
What are their main points of parity and points of difference? Compare and
contrast these brands on these parameters.
2. Using the
illustration of any one established brand such as Google, Amazon, Apple, Honda
or Samsung, explain the six building blocks of a Brand Resonance Pyramid.
According to you, for this brand, which aspects contribute the most to the
brand’s high resonance with customers? Justify your answer.
3. The motor industry
is an area where branding is particularly strong. Global awareness of the
three-pointed star of Mercedes-Benz is second only to Coca-Cola. Recent
research in the motor industry claims that some of the best-known brands can
probably attribute at least half their worth or their equity to the brand.
Consider the case of a well-known motor manufacturer - Skoda and how its brand
equity increased through changing its image. Initially, Skoda was one of the
largest manufacturers, a leader in design & technical innovation, offering
some of the most prestigious cars such as the luxury limousines. With time,
Skoda became unable to keep up with western manufacturers. Due to lack of
creative and innovative ideas and manufacturing processes, the reputation and
image of Skoda suffered. The company required a sound partner with the ability
to invest, not only money, but also management expertise, thereby improving the
efficiency of its factories & raising quality standards. Volkswagen came as
a saviour and the partnership was accepted whole-heartedly. Skoda became the
fourth brand in the Global Volkswagen Group along with Volkswagen, Audi and
Seat. The strategic aim was to reposition the marque, reinforcing the core
brand values of high quality & exceptional customer care. Repositioning
focused on Skoda’s exceptional value for money, reliability, functionality,
quality and integrity. Skoda drivers are people who are unpretentious, down to
earth and honest. The features, benefits and services that a customer will get
from buying a new Skoda, will be its performance, looks, modernity, colour
choice, design, engine and specification on one hand and its brand's name,
image, quality, features such as twin airbags, electric windows front and rear
etc., on the other hand, besides high levels of customer service and
after-sales. Skoda’s core benefits include a high specification, matching
rivals, complying with international standards of safety and emission.
Components are supplied by top manufacturers such as Siemens, Bosch and
Rockwell and specifications have been improved. The augmented product involves
the quality of after-sales service, extended warranty conditions and credit. In
fact, Skoda’s customer loyalty, i.e. repeat purchases, is second only to
Mercedes. Using the Skoda brand name to launch a new product, through the
strategy of brand extension, enabled Volkswagen to enter new market segments.
Skoda’s product range is priced towards the lower end of the market, creating a
fitment with the strategy of the Volkswagen Group. Skoda’s advertising campaign
portrayed the positive changes, emphasizing on its partnership with Volkswagen.
Previously, the stereotype of a Skoda owner was predominantly male and retired.
Recent changes in brand image and positioning have attracted affluent retired
people, independent working women, non-working women and younger family men,
leading to large increases in sales world-wide.
a. “A car brand is
more than just a marque” Evaluate this statement and support with suitable
justifications.
b. Evaluate the
repositioning strategy of Skoda and its induction in the Volkswagen’s
portfolio.
Customer Relationship Management
1. As a customer,
which are the best loyalty programmes that you have experienced? Share any 2
programmes with their outstanding features and scope for improvement.
2. How important is
Customer Life Time Value in understanding customers & taking important
business decisions? Illustrate with examples of brands that are leveraging the
concept of Customer Life Time Value.
3. Aarav is a highly
successful web designer known to exceed your clients’ expectations. He has a
new client Ferris Wheel events which is a startup who have a limited budget but
are looking for an effective solution to build traffic for their website and
create their presence on the internet.
a. What aspects are
imperative to the success of a site design?
b. Discuss the
payment gateway options that you would propose to Ferris Wheel.
International Marketing
1. You are an Indian
Company manufacturing shoe and exporting to EU through your office in London.
Now you have decided to manufacture some of your products in EU and use this as
an opportunity to expand your business in that part of the globe. You want to
set up the factory either in UK or in Poland for his purpose. Evaluate the two
location options of setting up the Plant and Business on basis of International
Business & Marketing Environment parameters to come to a decision.
2. You are the CEO of
a world renowned Toy Brand and wish to enter India. Evaluate any 3 entry
options to enter into India. Which of the market entry options would you finally
choose & why?
3. The South African
Toothpaste market has strong growth and reasonable volume. The market is dominated
by Colgate and GSK which have more than 85% market share amongst themselves.
The rest 15% percent are scattered within 3-4 local players. Colgate & GSK
are at similar price point while all the other local players are about 20-25%
cheaper in prices. The top three parameters of buy of the consumers there are
Health, Sensitive Teeth & Freshness in that order. While Colgate positions
itself on health platform, GSK on sensitive teeth, other local players are
mixed (confused?) positioning. One of the biggest reason for lower market share
of local players is poor print quality on the toothpaste tubes whereas
Colgate/GSK gets its products from Europe where better quality printing
facility on tubes is available. You are an Indian Toothpaste brand and have reasonable
share in the Indian market on herbal platform. You are now eyeing that market
where there is no clear number 3. You have set up a Contract manufacturing and
Distribution partnership with one of the leading business housed in SA who
apart from other businesses are also into FMCG but not into Toothpastes. You
have decided to export quality printed toothpaste tubes from here for the
purpose to overcome the problem faced by local manufacturers.
a. Suggest what would
be your pricing strategy for the new brand of toothpaste that you would
introduce in South Africa market based on the information.
b. Suggest the
possible brand positioning for your Toothpaste in the Tanzania Market.
Insurance and Risk Management
1. India has one of
the lowest Insurance penetration rates in the world. Given this fact, if you
were to take over as the CEO of a brand new private sector Insurance company
“We Ensure You” that is about to commence its operations shortly. Prepare a
presentation to presented in front of the board members on the future of health
Insurance market in India and how this company would contribute in creating
awareness among the people about the health insurance.
2. Kiran is appointed
as a life Insurance Agent in a renowned Insurance company. In order to acquire
and expand her client base she is required to prepare a presentation on the
needs for buying life insurance policy. Discuss the Needs for buying the life
Insurance Plan which she may use for designing the presentation.
3. Shyama after
completing her MBA from a renowned college got placed as an assistant manager
in a Risk Management Department of an Insurance firm.
a. Shyama’s manager
ask her to give a short presentation on the concept of Risk Management and its
objectives.
b. Also she has to
discuss the various techniques of Risk Management. Help Shyama with her
presentations.
International Banking & Foreign Exchange Management
1. Firm ABC Ltd was a
small firm engaged in export import business. In order to facilitate making and
receiving payments pertaining to foreign trade in foreign currency the firm
wanted to understand if it was possible to have an account that can be
denominated in foreign currency. The firm asked his manager to prepare report
on the different cases where foreign currency account may be required/opened by
firm/individual. Also highlight the relevance or benefit of such an account.
2. Alpha ltd was a
small firm and used to make goods and export it to Japan. Due to lot of
competition in the market firm had to provide longer credit period to clients.
The time lag between export of goods and realization of payment made it
difficult for the firm to start new production. If you are the finance manger
of the firm, provide information to the firm regarding different sources
through which firm can avail credit after shipping the goods and before the realization
of export proceeds.
3. Amit and seven
more management trainees had recently joined the treasury department of the
bank which dealt with buying and selling of foreign currencies. Since the main
activity of the dealing room was to provide rates for currency transactions,
head of the dealing room had organized a small training for the new joinees in
order to make sure that they understood their work profile well.
a. Prepare training
material for major functions of the foreign exchange dealing room.
b. Also prepare the
training material for the process through which the interbank deal is
concluded.
Treasury Management in Banking
1. Mr. Mehta is
working in a reputed bank. One of his friend asked him to suggest some of the
methods that banks use periodically in order to measure their interest rate
exposure. Help him with his write up.
2. As a treasury
controller write an article for the leading newspaper on the Real Time
Settlement System (RTGS) and its relevance in the treasury operation.
3. a. You are working
in cash Payment department of an Investment bank. Highlight the advantages of
Society for Worldwide Interbank Financial Telecommunication (SWIFT) while
making payments across borders.
3. b. Discuss any
three best practices for International Treasury Management
B2B Marketing
1. Discuss your
pricing strategies for each of the following B2B situations of MRF for its
Tyres:
Indian Army
requires to buy about 50,000 tyres for periodic replacement in its trucks, as
and when required in year 2019-20
Ashok Leyland needs
5000 tyres, customized for its export order trucks for sub-zero cold
conditions.
Golden Transport
Company urgently needs 200 truck-tyres for its transport fleet.
2. Voltas also makes
commercial refrigerators which are used by Hotels, Commercial Kitchens,
restaurants etc in addition to the air-conditioners it makes for B2C markets.
These are customized according to customer requirements and the prices start
from 5 lacs onwards. The marketing manager has to decide whether Voltas should
direct distribution or indirect distribution. Please recommend the method
Voltas should use giving reasons for the same. Also what communication tools
can Voltas use for promoting in B2B segments for these new air-conditioners?
3. Read the following
Case & solve the questions given:
It is customary in
almost every Business Organization, from large to small, to serve popular
beverages like tea and coffee to its employees and visitors as a daily routine.
In many organizations, it is served free, whereas in many others, on cost basis
or subsidized-price basis. In a survey conducted by Coffee Board, in recent
past, it is found that coffee is more regularly consumed in South Indian states
and tea in most other parts is preferred as a routine beverage.
In business
organizations, coffee consumption, more or less, follows the geographic pattern
of consumption. However, with entry of many coffee- speciality suppliers, the
coffee is gaining popularity as a beverage, and its demand is growing rapidly.
There is a variety of coffee-serving facilities prevalent in companies for
their employees, ranging from a typical instant coffee in a kitchen managed by
a vendor to departmentalized self-service vending machines.
CoffeeBeans is a
multinational coffee bars chain and has 220 outlets in major cities of India.
In a bid to expand its market, CoffeeBeans is entering in business market in a
big way. For its target B2B customers, it has designed a product-package
consisting of a hightech coffee-making robot, named ‘CoffeeCup’, bundled with
bulk packs of coffee making ingredients. This machine can serve variety of
customized coffee to suit different tastes of employees at very fast rate of 50
cups per minute.
Vivek Lal, the
CoffeeCup product manager, with his team 2 PTO ET_IB_B2B_3012
Business-to-Business Marketing End-Term Examination, December, 2016- January,
2017 zeroed on Hero Motors at Delhi NCR as its first large business customer,
where he forecasts an initial sale of 200 CoffeeCup Robots and bulk
ingredient-packs to serve 5000 cups per day.
Assuming any other
relevant information as required, you are required to answer the following
questions:
a. How will you
identify individuals in the Hero’s Buying Centre, for the different roles being
played by them?
b. Comment on the
expectations of each role in the buying centre, and the strategies to be
adopted by Vivek’s team to meet each of these expectations to persuade a
favorable decision.
Integrated Marketing Communications
1. You are a young entrepreneur
and have just opened your own Digital Advertising agency. How would you go
about acquiring new Clients?
2. You are a young
entrepreneur who has launched an app for parents of toddlers to help kids learn
and develop cognitive skills through various interactive activities between
parents and children. Explain the Integrated Marketing process you will use to
launch the product?
3. Case Study
Ranveer Singh – Brand
Ambassador Kellogg’s Oats
Assume you are a
Brand Manager for Kellogg’s oats and you have tied up with Ranveer Singh as the
Brand ambassador.
a. Think of an
interesting active integration of Kellogg’s oats in the next Ranveer film.
b. How would you
leverage Ranveer Singh to promote your brand?
Operations Management
1. What motivations
typically cause firms to initiate a facilities location or relocation project?
Select an Indian company and discuss its facility location strategies.
2. Discuss the
benefits and limitations of the product layout and process layout. Select any
automotive company and explain its plant layout.
3. JSW steel
implemented Total Quality Management (TQM) at its Vijaynagar unit as part of
its journey towards quality excellence. The company sources said TQM
implementation enabled JSW steel, over the past five years, to drive
operational efficiency and strengthen its customer service operations. In
October 2018, JSW Steel’s Vijayanagar works unit was awarded the highest global
quality honour, "The Deming Prize", for its TQM practices. The
company now intends to implement TQM across all its steel manufacturing units,
the officials said adding that TQM implementation at its Salem works in Tamil
Nadu is on track and its implementation at Dolvi works in Maharashtra is
expected to be completed by 2020. (Source:
https://www.firstpost.com/business/jsw-steel-plans-to-ramp-up-production-capacity-firm-mulls-to-implement-total-quality-management-in-all-units-5599111.html
)
a. What is TQM?
Explain the benefits of implementing TQM at JSW steel.
b. Discuss the
various requirements for implementing TQM at JSW steel.
Taxation Direct & Indirect
1. Government imposes
direct taxes on the income earned and generated by businesses. Are these taxes
burden on the public or these taxes are an instrument of social and economic
policy in the hands on government. Express your opinion with suitable examples.
2. “One nation one
tax.” Goods and service tax is a comprehensive, multistage and value added tax
which is collected by both, the Central as well as State Government. GST
replaced several taxes levied and collected in the nation over a period of
time. Prepare a presentation mentioning briefly explaining, pattern of tax
before GST, the types of taxes replaced by GST and salient features of GST.
3. Mr. Amolak, aged
52 years furnishes the following information relation to premium on mediclaim
policy paid by cheque for the year ending 31.3.2019
For self- Rs10000
For spouse, aged 48
years Rs 9500
For dependent
mother aged 72 years- Rs7500
For dependent
mother in law, aged 64 years- Rs 5000
Cash paid for
preventive health checkup of self and spouse – Rs 8000
Medical expenditure
for dependent father aged 83 years- Rs30000
a. Compute the
deduction under section 80D of the Act.
b. What if, the above
premium was paid in cash, would your answer be different? Also, discuss the
provisions mentioned under Section 80 D of the Act
Corporate Finance
1. Hyperlocal
startups had a maximum pie of the private equity and venture capital (PE/VC) funding
last year. Discuss how arranging venture capital from the venture capitalist
differs from Equity financing.
2. The finance
department of Parshwanath Corporation gathered following information- The
carrying cost per unit of inventory is Rs10 The cost per order is Rs20 The
number of units required is 50000 per year The variable cost per unit ordered
is Rs5 The purchase price per unit is Rs50
3. Define the concept
of EOQ, its relevance, determine the EOQ and the time gap between two orders.
The expected cash flows of a project are as follows
Year Cash Flows 0
-150000 1 20000 2 30000 3 40000 4 50000 5 30000
The cost of capital
is 12% Discuss and Calculate
a. NPV for the
project
b. Future value of
benefits when compounded @12 %
International Business
1. Hojibo and
Go-on-tour are the two biggest Online Travel Aggregators in the Indian
landscape. Stiff competition and excessive cash burn made them come together by
merging both the companies and forming a new entity called Ho-GOT. You are the
Chief Human Resource Officer (CHRO) of the Group Company. Founders of Hojibo
and Go-on-Tour decided to build a new culture in Ho-GOT which would be
different from both the earlier companies and thus entrusted you with this
task. Being the CHRO you are aware that this would require huge cultural change
in the organization.
Discuss the various
phases involved in the cultural change of an organization. Also elaborate some
of the factors that facilitate cultural change in an organization.
2. RV Shoes is a
dominant player in domestic footwear market. Mr. Singh is the owner of the company
and a first generation entrepreneur. He now wants to go global with his brand
but is not sure of the ways to enter International Market. Discuss the various
ways to enter International Market and explain the pros and cons of each way
which would help Mr. Singh to devise his strategy.
3. Hodrej is in the
business of manufacturing and selling home safes. Business Head of Hodrej wants
to promote his products in international market.
a. Being the
Marketing Manager for Hodrej briefly explain the steps involved in
international marketing process.
b. As the Product
Head for Hodrej you have been entrusted with the task to devise pricing
strategy for your products to maximize sales and profits. Describe some of the
commonly used international pricing strategies which could be used to achieve
your marketing goal and objectives.
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