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INTERNAL ASSIGNMENT APPLICABLE FOR SEPTEMBER 2019
EXAMINATION
Treasury Management in Banking
1. ABC global bank is
operating in over 40 countries and has assets worth USD 30 Billion. Due to high
growth in the emerging markets in the last two decades, the bank has been
facing challenges due to high growth in volumes and increasing product
complexity. The major treasury operations of the bank include Trading and
settlement, cash management, back office management back office function, trade
matching, reconciliation etc. Considering the mentioned challenges and growth
of the bank, suggest whether integrating treasury operations would prove
beneficial for ABC global Bank or not? Highlight the benefits of integrating
the treasury operations. (10 Marks)
2. Risk Measurement
forms an important aspect for sound banking system. Keeping the above
statement, enumerate the two risk methods i.e. value at risk and Scenario
Analysis methods which are used widely by the banks. (10 Marks)
3. “A prudent liquidity
management ensures bank’s solvency and overall stability in an economy”
a. Discuss The impact
on liquidity and inflation when CRR increases and reduces respectively. (5
Marks)
b. Highlight the differences
between Cash Reserve Ratio and Statutory Liquidity Ratio. (5 Marks)
International Banking & Foreign
Exchange Management
1. An exporter wants to
hedge his one year receivables in USD for $20 million, for which he wants to
enter into a futures contract. The spot exchange rate is USD-INR70. The futures
price for a contract having the same maturity date is ₹71. Is perfect hedging
possible with the futures contract in this case? Calculate loss or profit in
the cash and futures market if the spot price is ₹ 72 on the maturity date. (10
Marks)
2. Amaron Ltd was
exporting goods to Axa Ltd in Japan and wanted to be sure of payment to be
received on time. It made a request to the importer to issue Letter of Credit
in the name of Amaron Ltd. The manager at Axa Ltd approached his bank manager
to understand the steps involved in the issue. If you are the manager mention
the steps that would be involved in the Letter of Credit transaction. (10
Marks)
3. Aruna had completed
her post-graduation in International Banking and had joined the forex
department of a bank. She was explained clearly by her manager that the
merchant buying and selling rates are derived with the help of the rates
prevalent in the inter-bank markets and both are calculated differently. Her
manager wanted her to prepare notes on how the rates are determined in the case
of:
a. Market’s Selling
Rate (5 Marks)
b. Market’s Buying Rate
(5 Marks)
Insurance & Risk Management
1. Sam took a health
insurance policy from a reputed insurance company. At the time of taking
policy, he was a smoker and he didn’t disclose this fact intentionally to the
insurance company. He got cancer few years later and died subsequently.
Insurance company denied the claim. Analyse the above statement and highlight
which insurance principle will be applicable in the above scenario. Also
mention the facts that must be disclosed by the insured while entering into a
contract. (10 Marks)
2. Elaborate the myth
“It is better to invest money in some other financial instrument rather than
buying life Insurance ‘’ (10 Marks)
3. Alexandria owns a
house and has an elderly cousin living with her. She decides that she needs
fire insurance on the house and a life insurance policy on her cousin.
Alexandria takes fire insurance from ABC Pvt Ltd. insurance company and life
insurance from XYZ insurance Pvt ltd.
One year later she
sells the house to Ronald transfers the title to him. Alexandria and her cousin
moved into an apartment. Within two months remaining on the ABC insurance
policy, a fire totally destroyed the house and meanwhile Alexandria cousin died
too.
In both the cases the
two insurance company did not fulfilled for their claim amount
a. Suggest if ABC Pvt
Ltd insurance company insurance company was right at this instance or
Alexandria would be compensated for the loss. (5 Marks)
b. Suggest if XYZ Pvt
Ltd insurance company insurance company was right at this instance or
Alexandria would be compensated for the loss. (5 Marks)
Marketing Strategy
1. Founded in 1971 in
Seattle, Washington, USA, Starbucks is a well-known international brand with
presence in more than 20,000 locations. Tata Starbucks is a 50:50 joint venture
between Starbucks and Tata Global Beverages (TGBL) in India. Tata Starbucks
opened its first store in India in Oct-2012, and as of Feb-2019 had c. 135
stores in India. “We look at activating more stores roll out in the next few
years” – L Krishnakumar, Group CFO, TGBL (source: Business Today, 10-Feb-2019).
Recently, the brand has started accepting orders via food delivery firms (e.g.
Swiggy). Chaayos – founded by Nitin Saluja – an IIT Bombay alumnus – opened its
first store in India in NCR region in Nov-2012. Nitin refers to Chaayos as ‘one
of the finest Chai cafe chain in India’ on his LinkedIn profile (accessed
May-2019). You work as a Marketing Strategy consultant, and have been hired by
Nitin to develop the Marketing Strategy for Chaayos, which would help Chaayos
increase the sales 10 times by 2025 (relative to sales in financial year ending
Mar-2018). Provide your recommendations regarding the Marketing Strategy and
Marketing Mix along with explanations. (10 Marks)
2. Customer buying
behaviour plays an important role in Marketing Strategy, and is affected by
four key factors/influences/characteristics. Identify and explain the major
influences on buying behaviour, for application in brand communication/
promotion, for the following products/brands: (1) Raj Comics, (2) Pizza Hut
India, (3) Amazon India, and (4) LinkedIn India. (10 Marks)
3. Founded in 1939,
Marvel Comics (www.marvel.com) is a well-known brand – in comic books and
related media – owned by The Walt Disney Company. Dhruv, a first generation
entrepreneur founded ‘Ossum Comics’ in 2019 with a vision to launch and build
the first Indian billion-dollar brand in comic books and related media, and
feature among top 3 international brands in the same category by 2030. Dhruv wants
to launch the company by Oct-2019 and has hired you as a consultant.
a. Explain various
stages and their characteristics in an industry life cycle, with specific
comments regarding the current stage of comic books and related media industry
in India. (5 Marks)
b. There are 5 key
themes/ ways to identify competitive advantages for a brand/ differentiate from
other brands, as a part of differentiation and positioning strategy; explain
these with suggestions/examples in context of ‘Ossum Comics’, and (2) suggest a
positioning strategy for ‘Ossum Comics’. (5 Marks)
International Marketing
1. You are the manager
of a European company and now want to set up a manufacturing unit in Asia to
lower your cost base as well as to address the growing Asian market. You have a
choice of setting up either in India or in China. Evaluate the two location
options of setting up the Plant and Business on basis of International Business
& Marketing Environment parameters to come to a decision. (10 Marks)
2. You are the CEO of a
Mining Equipment company and wish to enter India. You have a strong global
brand and generally potential customers in India know about your brand.
Evaluate any 3 entry options to enter into India. Which of the market entry
options would you finally choose & why? (10 Marks)
3. The Sri Lankan
Shampoo market has strong growth and reasonable volume. The market is dominated
by Unilever and P&G which have more than 85% market share amongst
themselves. The rest 15% percent are scattered between 2-3 local players.
Unilever and P&G are at similar price point while all the other local
players are about 10-15% cheaper in prices. The top two parameters of buy of
the consumers there are Long Hair & Dandruff in that order. While Unilever
positions itself more on long hair, P&G is more strong on dandruff
platform, Other local players are mixed (confused?) positioning. One of the
biggest reason for lower market share of local players is perception of poor
quality of packaging and product. Both Unilever and P&G manufacture in
India and export to the Sri Lanka market. You are an Indian FMCG player with
Shampoo in your portfolio and have a reasonable share in the Indian market on
herbal platform. You are now eyeing that market where there is no clear number
3. You have decided to export your product to the Sri Lanka market
a. Suggest what would
be your pricing strategy for the new brand of shampoo that you would introduce
in Sri Lanka market based on the information. (5 Marks)
b. Suggest the possible
brand positioning for your Shampoo. (5 Marks)
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