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EXAMINATION
Corporate Finance
1. The risk free Rate
of return is 6 %, Return on market is 11% and the Beta of Michelllo Private
limited is 1.1. Estimate the cost of Equity and also mention the steps to
calculate the opportunity cost of capital as per the CAPM Model.
2. Mehta & Mehta
constructing company wants to make an investment worth 500 crores in certain
real estate projects. As a financial advisor to the company discuss the capital
budgeting process with them, covering suitable points.
3. Anna dude
Enterprises has Rs 5lacs in assets that are financed with 100% equity. Fixed
cost are Rs1.2lacs. The EBIT of Anna dude Enterprises for the year is Rs80000.
The applicable tax rate is 40%. In case its EBIT increases by 10%and reduces by
10%. Define, calculate & interpret the
a. Net income
b. Return on equity
Logistics Management
1. The shift towards
greening the supply chain through an environmentally friendly logistics network
design is not only to abide by governmental regulations but also to meet
customers’ expectations and social responsibilities. Explain how you will plan
for implementation of green manufacturing and the areas of application of green
manufacturing you may consider.
2. You are in the
process of designing the Physical Distribution system for your organization.
Discuss the two major objectives and the six influencing factors that you will
focus on to meet customer service goals. Give examples.
3. You are the manager
of a museum store that sells historical replicas. The following are the data of
actual sales for last 6 years
Year 2014 2015 2016
2017 2018 2019
Actual sale 400 600 500
300 700 500
a. What should be the
forecast for 2020 using 3-period moving average method?
b. When requisite data
are not available what options are available to make a short term forecast?
Explain very briefly any one of those methods explaining the limitations if
any.
Operations Management
1. Explain how the
operations strategies are different when applied to a service company such as
“Indigo Airlines” versus an aircraft manufacturing company such as Hindustan
Aeronautics Limited (HAL).
2. What are the key
factors that firms consider while choosing a location to operate? List five
major reasons, why any Pharmaceuticals manufacturing firm should operate (locate
its factory) in India.
3. Bhanji has spent
nearly two decades working at Metro Brands, which was started by her
grandfather as a stand-alone store in Colaba in 1947 and has since grown to
over 500 stores across the country. She radiates enthusiasm for retail. “I’ve
only ever worked here. I came here straight after my undergraduation. It’s not
like a business where you don’t see an end result. You put something in the
store, within a week you know how that shoe is working. You see new creations,
you see new ranges," she says.
Keeping in touch with
the ground realities of retail is essential to corporate strategy. “From being
purely a product brand, we have become a retail brand. When you walk into the
Colaba Metro store, the collection will be different from the Linking Road
store. We curate the product for each store. I want the best collection for a
customer who walks into a store," she says.
Two years ago, Bhanji
and her team implemented Eli Goldratt’s Theory of Constraints (TOC), a
management philosophy that leads to profit improvement through greater
efficiency in business processes.
“Theory of Constraints
brought efficiency to our front end, helping the way we sell go from art to science.
For example, 40 new designs are introduced into our system every week. After
four weeks, we address how they have sold. We had thumb rules to check what
happens, and decide if a design worked. It is like an art, but applying TOC
helped us make it a science."
The project came with
management challenges for Bhanji, including getting on board the front line
supply chain teams who had to adopt the new technology.
“TOC wasn’t so tough
from a technology angle, but it was supremely difficult from our mindset angle.
How do you tell someone that the computer may know some things better than
you?" she says, as the legacy brand has a number of long-time employees.
a. Explain the concept
of “Theory of Constraints (TOC)”.
b. What all possible
challenges Bhanji might face with the TOC?
Essentials of HRM
1. Discuss the process
of induction (not a traditional one) being followed in any organisation. (It
should not be the traditional way of induction, please cite only those which
are different from traditional methods)
2. Kiara Enterprises is
a very small organisation dealing with export rejected clothing. They are
growing slowly but steadily. Kiara, the owner now wants to expand it a bit more
and hence opts for Human Resource planning. It is advised to them to go for
qualitative methods for demand forecasting as they have limited funds. Discuss
all three qualitative methods of demand forecasting. Conclude by suggesting the
best method suited for Kiara’s organisation.
3. Swati and Prashant
are both working as sales managers. Swati was chosen for Assessment Centre
whereas Prashant for Development Centre, of which they were not clearly aware.
Few months later Swati got promoted which agitated Prashant as he thought his
performance was also good. Prashant went to the HR head to discuss the same. In
context of the case answer these questions:
a. Explain to Prashant
why Swati got promoted.
b. Explain to Prashant
what a Development Centre is.
Total Quality Management
1. Cost of Quality is
an important business practice. By knowing Quality Costs, it can help business’s
find and correct problems and the costs to attain quality. Explain how you will
implement cost of quality in your organization. In your opinion should the organization
spend more on cost of good quality or cost of poor quality? Explain with reasons/examples.
2. You are appointed
the Management Representative of your organization to implement ISO 9001.
Explain the steps you will take to successfully get the ISO certification for
your organization.
3. You are attempting
to develop a quality monitoring system for some parts purchased from Perfect Parts
Manufacturing Co. These parts are either good or defective. During each
delivery a sample of 500 units is sampled and the number of defective units in
the sample is noted. The average defect rate is 3.5%.
a. Develop the upper
and lower control limits (z=3).
b. What is process
capability index and what will be your objective in finding the process
capability?
Strategic Management
M/s Swadeshi is
planning to start up a new business for Indian traditional clothes. The product
will be sold online and there will be few retail outlets in major metro cities.
The founder Mr. Ashish is of the opinion to do a detail and through market
scanning before entering into the market.
Mr. Ashish appoints you
as a consultant for M/s Swadeshi that deals in manufacturing and selling
clothes online and offline stores. The company plans to give competition to
brands like Manyavar and Mohey. The company plans to provide quality product at
lower price. The company plans to save lot of cost because of online selling.
The website URL is www.swadeshi.com. The Company differentiates itself by
selling only Indian Traditional clothes for all age groups.
1. As a consultant you
have been asked to prepare a STEEP analysis report and present the findings to
the top management.
2. Analyze the business
www.swadeshi.com from Porter’s approach to industry analysis perspective.
3. Answer the below
questions:
a. Prepare a SWOT
Analysis for www.swadeshi.com.
b. Explain any two
types of forecasting techniques that company should use for
analyzing future
demand. Explain the same with reason.
Taxation- Direct and Indirect
1. Mr Bob is a resident
of London. He visits India to understand the business environment. He is keen
to start up a business in India. However, he is not aware of the tax structure
prevalent in India. As a tax consultant, discuss with him the tax structure in
India post the introduction of Goods and Service Tax Act.
2. Income from house
property is the only income that is charged on the notional basis. It means
that the incidence of tax depends not only on the income earned from the
property, but also on the inherent potential of the property to earn income.
Tax has to be paid even in cases where no income is being earned. Discuss the
Cases where income from house property is not chargeable to tax under the head
‘Income from House Property and thus chargeable under any other head.
3. Following
information is available for Mr. Saurabh Pandey for Assessment Year 2019-20
with respect to the premium paid of life insurance during Financial Year
2018-19.
PLEASE FIND THE TABLE
BELOW
Policy Issue
Date In the name of
Capital Sum
Assured
% Restriction
of Sum
Assured
Insurance Premium
Paid in
Financial Year
2018-19 May 01, 2015
Spouse 1.5 lacs
10% Rs 20,000 May
31,2012 Self 2 lacs
20% Rs 50,000 June
01,2015 Daughter with a disease specified under section 80DDB 3 lacs
15% Rs 60,000 Jan
01,2013
Son with a disease
defined under Section
80DDB 2 lacs
10% Rs 40,000 May 01,
2015
Parents 5 lacs
10% Rs 75,000
a. Calculate the total
eligible deduction, as per Section 80C, with reasons for each payment inclusion
and exclusion, for Mr. Saurabh Pandey
b. Discuss, briefly the
eligibility norms and provisions for claiming deduction under the said section.
Consumer Behaviour
1. Parachute is known
for its range of coconut-based hair products, manufactured by Marico. While
their flagship product is their Parachute coconut hair oil, over the years they
have extended the brand to make Parachute Advansed Oil for specialized hair care
needs and Parachute Advansed Body Lotion for skin care needs. What is Stimulus
Generalization? How has Parachute generalized the stimulus of “goodness of
coconut” into its brand extensions?
2. Consider you are in
the market for a luxury watch. Enumerate the steps in this purchase using the
Consumer Decision Making Model: Input, Process, and Output.
3. a) Explain the
different adopter categories in the Innovation adoption process, taking the
example of any innovative product of your choice.
3. b) What are
membership groups and symbolic groups? Discuss 1 membership group and 1
symbolic group from your life.
Organisational Theory, Structure and
Design
1. As the HR head of a
Jubiliant Hospitalities, you have to create an Organizational Structure.
Jubiliant has a pan India presence with an employee strength of 5000. They own
three-star properties and cater majorly to corporate houses. Their key
departments are business development, operations and Guest management teams.
The company believes in empowering employee and is looking at creating an
inclusive and transparent work culture. Explain the elements to be considered while
finalizing the structure.
2. Healthcare Pharma
wants to conduct an internal analysis to understand the future of the company.
Top management wants to conduct an internal environment analysis for effective
planning. Suggest some techniques that can be considered for this exercise.
3. Arunam works for
Hitech Solutions, a software development company. Organization wants him to
improve the diversity score of the company. Arunam feels that the company has
been very close-group in the past. Diversity was not a part of the DNA of the
company. He fears that old employees may feel threatened or become skeptical of
these changes. He believes that the company should systematically introduce
this change and plan for it.
a. What could the
Factors that have prompted the company to focus on Organisational Diversity. Do
you think the company will benefit from this move?
b. Using the Kotter’s
Eight-step Model, enumerate the steps needed for implementing change in Hitech
solutions.
International Business
1. George Bush gave
Chinese Premier Li Peng a gift of cowboy boots embroidered with the American
and Chinese flags in it. This act was criticized widely by many diplomats on
account of a significant miss on the part of administration protocol experts.
Discuss the above case highlighting the importance of culture in international
business.
2. Discuss how McDonald
illustrate the blend of product standardization and Product adaptation strategy
in international business.
3. Corporate social
responsibility has been widely accepted and practiced in most of the
organizations throughout the world.
a. Discuss any one
company’s CSR Initiatives which has inspired you for all these years. Highlight
the initiatives with respect to CSR Activities.
b. Enumerate the
Benefits of CSR.
Enterprise Resource Planning
1. Cloud ERP solutions
have already become popular. Cloud technology allows for fast and remote data
access without any specialized Information Technology (IT) staff and complex
technical configuration. With cloud-based solutions, organizations get an
ability to focus on core competencies, save their costs, and get strong user
support. By adopting cloud-based technology for Fintech, businesses ensure the
high level of productivity and innovation in their internal processes. With
cloud-based systems giving access from any spot, a company can now be run from
home. All the stakeholders of your business will appreciate this comfort.
Operating business from mobiles, not from desktops, is another benefit cloud
gives to people. With the help of an example of a company in the financial
service sector, mention the challenges faced in the cloud implementation journey
and the benefits reaped.
2. With the rampant
increase in the number of start-ups, organizations are drawing towards using
open-source ERP packages. Give an example of an organization that uses open
source ERP to manage its processes. What are the benefits of open versus on
premise ERP solutions?
3. Over the past
decade, large companies have invested billions of dollars and a lot of time
trying to simplify the business processes and technologies they use to keep
their organizations running. When everything goes smoothly with these so-called
ERP projects, the ratio of savings to dollars invested typically increases over
time. When plotted on a graph, the return on investment looks something like
Nike's trademark "swoosh," plunging as the firm spends more than it saves
early on, but then moving upward as the company becomes a leaner, more
efficient entity. Unfortunately, the return on investment for many
organizations looks more like a "W," as the streamlining effort
starts and stalls and starts again, resulting in disastrous detours and cost
overruns. Savings, if they come at all, occur many millions of dollars and many
months later than planned. Why does enterprise resource planning, or ERP, work
so well for some companies and not for others?
After studying dozens of
these projects over six years, we concluded that executives need to think more
broadly if they want enterprise resource planning to pay off. Too many
executives see ERP solely as a technology project, believing that if they buy a
new software system, inefficiencies will magically disappear. It's no surprise
that it doesn't work that way. Instead, they need to treat ERP as a
transformation effort involving three areas of their business: processes,
technology and spending.
a. Give an example of a
failed ERP project and the lessons learnt thereof.
b. What are the factors
organizations need to consider to for a successful ERP implementation?
Business Statistics
1. What is sampling
distribution? An automobile manufacturer claims that a particular model gets 28
KM per liter of petrol, but the Environmental Protection Agency, using a sample
of 50 automobiles of this model, finds the sample mean to be 26.8 km/ltr. From
previous studies, the population standard deviation is known to be 5 km/ltr.
Could we reasonably expect (within 2 standard errors) that we could select such
a sample if indeed the population mean is 28 km/ltr? Justify.
2. Raj studios a
Tollywood casting company, is selecting a group of extras for a movie. The ages
of the first 30 men to be interviewed are.
50
56
55
54
55
61
49
52
57
60
51
59
56
57
56
62
52
54
55
49
52
61
60
51
57
56
59
52
54
49
The director of the
movie wants men whose ages are grouped around 50 years. The director suggests
that a standard deviation of 3 years would be acceptable. Does this group of
extras qualify to the director’s requirement?
3. Historically, diesel
has mostly been cheaper than petrol in South Africa, though this has not always
been the case, and not a trend seen around the world. One of the key
differences in the pricing of diesel versus petrol, is that diesel prices
reflect wholesale prices, not the price you would pay at the pumps. For
example, the wholesale inland diesel price for August was at R10.96 at the
beginning of the month, while Caltex’s retail version – Caltex 50 diesel with
Techron – sells at R11.33 per litre. Over the past decade, both the petrol and
diesel prices have seen some significant fluctuations, but petrol (95 grade)
has seen the biggest overall increase, having jumped 75.4% since 2006.
The graph and table
below show how the prices have changed year-on-year, between August 2006 and
August 2016.
Year Petrol-Unleaded 93
Petrol-Unleaded 95 Diesel 0.05%
2006
R6.92
R7.04
R6.54
2007
R6.88
R7.01
R6.51
2008
R10.20
R10.40
R11.27
2009
R7.52
R7.69
R6.65
2010
R8.02
R8.17
R7.38
2011
R9.91
R10.09
R9.30
2012
R10.83
R11.04
R10.25
2013
R13.32
R13.55
R12.48
2014
R14.08
R14.33
R12.84
2015
R13.01
R13.26
R10.94
2016
R12.08
R12.35
R10.96 Source:
Department of Energy; Inland prices, August The fuel price is affected by two
major components: the global oil price, and the currency exchange rate between
the rand and the dollar. Between 2014 and 2016, fuel prices (both diesel and
petrol) have shown a year-on-year decline, boosted by a much lower global oil
price, which has dropped below $50 a barrel, with little hope that it will
balloon past that level in the near future. However, much of the benefit
delivered by lower oil prices has been undone by weakness in the rand – brought
about by a struggling economy, poor growth policies and a number of political
scandals involving president Jacob Zuma. a. Explore the trend in the petrol
price (for both unleaded 93 and unleaded 95) using regression trend analysis.
Using the data, forecast the petrol price for 2017, 2018 and 2019.
b. Explore the trend in
the diesel price using regression trend analysis. Using the data, forecast the
diesel price for 2017, 2018 and 2019. Out of the three regression models, which
model is the strongest in predicting the fuel price?
Supply Chain Management
1. The globalization of
drug supply and the advent of game-changing technologies are reshaping the
pharmaceutical industry, for better and for worse. The pharmaceutical industry
is one of the most essential, fast-paced and regulated industries that exists.
Therefore, the absence
of an efficient and fit-for-purpose supply chain will have wide-reaching
implications for profitability, drug quality, innovation and ultimately, health
outcomes. Pharma has relied on outdated and overly-complex supply chain
networks for too long. To support people to live healthier and longer lives
around the world, a radical overhaul of the supply chain is needed to
streamline processes, drive efficiency and uphold quality. With the help of an
example of pharmaceutical company elaborate on how it manages its supply chain
effectively with the help of Information Technology (IT)?
2. Collaborative
Planning, Forecasting and Replenishment (CPFR) is a concept that aims to
enhance supply chain integration by supporting and assisting joint practices.
CPFR seeks cooperative management of inventory through joint visibility and
replenishment of products throughout the supply chain. Information shared between
suppliers and retailers aids in planning and satisfying customer demands
through a supportive system of shared information. This allows for continuous
updating of inventory and upcoming requirements, making the end-to-end supply
chain process more efficient. Efficiency is created through the decrease
expenditures for merchandising, inventory, logistics, and transportation across
all trading partners. With the help of an example discuss the phases in a CPFR
implementation and its successful implementation.
3. Having a current,
flexible sourcing strategy can not only reduce costs and increase efficiency,
but also serve as a competitive advantage to help organizations increase the
top line. Supply chain costs, primarily procurement and transportation, can
range from 50 to 70 percent of sales, depending on industry. So it is critical
to spend considerable time on developing your organization's strategy.
Periodically reviewing your sourcing strategy ensures you will achieve desired
results and continue to align
with business
objectives. Successful sourcing requires a thorough understanding of a
company's business strategy, the resources required to deliver that strategy,
and the market forces and unique risks within the company associated with
implementing specific approaches.
A large e-retailing
organization has appointed you as a consultant to help them design their
distribution network for electronic appliances. Customers tend to place a
single order for the products with different brands in the order.
a. Which network design
is most suitable in this case. Justify your answer.
b. What are the
benefits and drawbacks of the network design you have selected?
Financial Accounting & Analysis
1. A dealer of Mobile
TV has the following items in inventory as on March 31,2018
PLEASE FIND THE TABLE
BELOW
Item Quantity Cost
Price per unit Market price per unit Nokia 50 100000 98000 Samsung 70 88000
90000 Sony 100 120000 115000 Motorola 80 75000 76000
Discuss the accounting
standard which talks about inventory valuation. Also, find out and define the
overall value of inventories as per the applicable accounting standard.
2. Define and Discuss
the concepts of prepaid expenses and outstanding expenses and their impact on
the income statement and Balance Sheet of an Entity? In case of firm A which
largely has the balance of prepaid expenses and another firm B which largely
has the balance of outstanding expenses, what does this reflects? Discuss
3. a. A logistics
company sold a car of Rs 2.5 lacs. The company had purchased the car three
years back for Rs 10 lacs and had depreciated the same using straight line
method of depreciation, assuming its useful life to be five years and a
residual value of Rs77760. Calculate the WDV after charging depreciation for
third year, accumulated depreciation for three years and profit on sale, if
any. (5 Marks)
b. Consider the
following transaction pertaining Ammar’s business-
1. started business
with cash Rs 3 lacs
2. Purchased goods for
cash Rs 1.2 lacs
3. purchased goods on
credit Rs 60000
4. purchased furniture
for cash Rs 20000 5. deposited RS 50000 in the bank
Perform transaction
analysis for each transaction undertaken and present accounting equation for
these transactions.
Customer Relationship Management
1. In your opinion, what
are the most crucial performance criteria for the performance of a website
while trying to enter into a long-term relationship with customers?
2. Even though CRM is
not always successful, from your own experiences and observation, enlist 5
successful applications of CRM & reasons for their success.
3. To construct a
customer profile with optimum indicators and/or criteria resulting in a rich
profile is a challenging task. Your senior at your organization has entrusted
you with the job to lead your team to conduct this activity.
a. Prioritize 10
criteria for your organization / industry to develop the customer profile as
per the relationship policy.
b. From which sources
are these data most likely to be collected.
Business: Ethics, Governance & Risk
1. The ubiquitous cctv
cameras are everywhere and meant to monitor as well as protect you in your
workplace. What according to you are the pros and cons of using video
surveillance in work place for monitoring employees (two each)? (10 Marks)
2. In your organization,
‘Smart Solutions’, a midsize IT services company, one of your senior team
member has turned whistle blower, blowing whistle on malpractices employed by
the business. While discussing the issue of ‘Whistleblower versus
organizational loyalty’, informally with your other team members, what
according to you are the four important points that need to be addressed in
this discussion? List those four points and explain your point of view on each
of them. (10 Marks)
3. a. You are Business
Head of Ben & Jerry ice cream in Sri Lanka. One day you discover that the
most senior officer of your company’s venture in Sri Lanka has been ‘borrowing’
equipment from the company and using it in his other business venture. When you
confront him, the Sri Lankan partner defends his action. After all, as part
owner of both the companies, isn’t he entitled to share in the equipment. How
will you deal with such cross cultural gray areas and what tools will guide
your decision making process? (5 Marks) 3. b. ‘Professionals such as
accountants and lawyers have duties and obligations that other people do not.’
Why is that so? Discuss your point of view and its supporting arguments. (two
points of view with explanation is good enough) (5 Marks)
Financial Institutions and Markets
1. Nishant is a fresh
MBA Graduate who got placed in a wealth advisory firm. On his first day of his
induction, his manager asks him to prepare assignment any two each from money
market and capital market instrument that he would advise his client to invest
in. Help Nishant with his assignment. (10 Marks)
2. XYZ Private Limited
company wants to raise fresh capital from the primary market. As a financial
advisor to the firm advise the various techniques which the company can use in
order to raise fresh capital from the primary market? (10 Marks)
3. “In 2008 the world
economy faced its most dangerous Crisis since the Great Depression of the 1930s
and brought back to light the role of state intervention in regulating
regulatory market”.
a. In regard to the
above statement discuss some of the reasons for state intervention in
regulation of the financial market? (5 Marks)
b. Highlight the
benefits of state intervention wrt Indian Context (5 Marks)
Marketing Research
1. 40 years back, Sita
Travels was a renowned brand in Delhi, in the travel and tourism industry. The
company boasted of a loyal clientele, competitive travel packages, efficient
and motivated employees and a vision to become the No. 1 player pan India. In
those days, the industry comprised few players hence there wasn’t too much competition
to be faced. However, in recent times, with the online platform and players
emerging such as Makemytrip, Trivago, Yatra etc. offering packages at throwaway
prices and reaching out at minimal costs to the mobile savvy, internet savvy
consumer, it is indeed giving the traditional companies a run for their money.
Loss of clientele, revenue and market shares have made Sita Travels sit up and
wonder as to what needs to be done to address this issue. Towards this management
problem, state the research objective(s) and propose a research design for this
study; describing the secondary and primary sources of data, research design,
research method, target respondent, contact method etc. (10 Marks)
2. The beauty care
industry comprising make-up, personal care, skin and hair care product
categories, grapples with a lot of controversy around the safety of products,
rampant use of colour and chemicals, products being carcinogenic and unsafe for
us. While some marketers have seen this as a market opportunity to sneak in
with so-called natural, herbal, ayurvedic products, for the larger majority,
this still remains a challenge. The Beauty Care Industry Association is
planning to conduct a research to examine the consumer psyche: her consumption
and purchase habits, her attitude, satisfaction levels, perception about
different products, opinion about carcinogenic elements and unsafety etc. It
has been decided to conduct a quantitative, questionnaire- based survey among
women from all socio-economic sections. The industry wants to identify the key
factors associated with the decision-making of products among women; based on
advanced analytical tools. Design a questionnaire keeping in mind all the
research objectives of this survey and the appropriate scales that should be
used for advanced analysis. (10 Marks)
3. A national chain of
casual and formal men’s wear is interested to understand the preferences of men
when it comes to the purchase of clothing. The objectives of the research are:
To understand the preferences of clothing by occasion To understand
differences in preferences by income group and geographical area To
understand satisfaction of customers with their brand vis-à-vis other
competitor brands In particular, the management wants to understand the as to
how the buying behaviour or preferences of men for clothing are influenced by
variables such as (1) occasion of use (2) geography of the customer (3) income
group of the customer and (4) competition A list of customers has been procured
from internal company records. Their personal records also include information
on their personal income and geography. a. Assuming that the management has
entrusted you with this research, if a sample has to be drawn from this
sampling frame, which sample selection method would you choose and why? Suggest
any two methods and justify your answer. (5 Marks)
b. If you have to
prepare an Analysis Plan for this research, which simple and advanced
analytical tools will you recommend for analyzing the data ? Suggest atleast
three tools and support with a justification. (5 Marks)
Services Marketing
1. A woman entrepreneur
is planning to set up an e-shop for a range of costume jewelry made of silver
and semi-precious stones. Saira’s is the jewelry brand which is being targeted
at girls and women aged 13-50 years. Since she doesn’t have lavish budgets to
promote Saira’s, she is evaluating the following routes:
Home shopping
networks offered by cable operators and digital TV operators.
Word-of-web through
social networking sites such as Facebook and Twitter, consumer blogs etc.
Online stores such as
Amazon, Flipkart, Snapdeal, Myntra and also setting up company’s website
Home-parties or kitty
parties of women; an option based on word-of-mouth and consumer referrals
Exclusive outlets in
prime locations of the city
What are the various
strategic, tactical and locational considerations / factors that she should
keep in mind for deciding the most appropriate channel (s)?
(10 Marks)
2. V4kids.com is a
recently launched online / e-tailing store which sells a wide variety of kids
products for the age-group 2-12 years, ranging from stationery and school
supplies, clothes, shoes, toys, board games, gaming apps, sports equipment,
books, magazines, e-book readers, tablets, notebooks / mini-laptops, ipods,
etc.
Currently, V4kids.com
faces competition from online stores such as Amazon, Snapdeal, Flipkart,
Babyoye, Firstcry etc. besides the traditional retail brands such as
ShopperStop, Hamleys, The Toy Store, Child Junction etc. and also the retail
counterparts of online
stores such as FirstCry store - which offer a wide range of children’s
products.
To reach out to the
market, V4kids.com is planning to create awareness about its online store, the
range of products, membership programs and its weekly hot deals –
all in one go. For this
purpose, V4kids.com is planning a slew of advertising campaigns across
different media.
Discuss the 5W’s of the
Integrated Service Communication Model for V4kids
(10 Marks)
3. One classic
advertising and service recovery strategy used by companies involves turning a
disadvantage into an advantage. For example, a small car rental company who did
not meet customer expectations, ran a campaign “we are trying harder”.
Recently, the Domino’s
pizza chain took such an approach to the extreme. Marketers developed an advertising
program to address the problem of slowing sales in a declining economy. The
first wave of television commercials featured clips of consumers in focus
groups, discussing Domino’s, providing statements such as “Worst pizza I ever
had; totally devoid of flavor”, “Domino’s pizza crust is to me like cardboard”
and “The sauce tastes like ketchup”.
Domino’s had been able
to maintain its market share during the economic downturn. At the same time,
employees and company managers were concerned about the quality of the products
being offered. The advertising program was created to apologize for poor
quality pizza with the promise to do better by creating pies with improved
ingredients and better recipes, which lead to a complete menu overhaul during a
4-year period beginning in 2008. “We think that going out there and being this
honest really breaks through to people in a way that most advertising does not”
explained the CEO Patrcik Doyle.
Some marketing experts
expressed concern that consumers would not listen carefully to the message.
They would hear the part about poor quality but not the part about improving.
Doyle believed that the risk was worth taking.
When the roll-out of
new and improved pizzas at bargain prices commenced, a new advertising campaign
was launched, featuring the comment, “We are only as good as our last pizza. So
tell us how yours was” followed.
Domino’s had already
introduced the pizza tracker feature to its website, which allows customers
placing an online order at the Domino’s website to follow the progress of the
order from the shop to the front door. Users receive an email directing them to
the order tracking page within seconds of placing an order and without having
to refresh the page, are told precisely when their pie is placed in the oven,
checked for quality assurance and dispatched to their home. The pizza tracker
informs the customer who was responsible for an individual pizza during
preparations and delivery.
Following the
completion of the transaction, the customer can provide feedback directly to
the store where the pizza was made, which opens lines of communication with
individual stores and managers rather than the larger corporation. The pizza
tracker program insists that individual store owners will listen when customers
are dissatisfied. By naming the actual individual responsible for any service
failure, the store manager can improve operations on an employee- by- employee
basis. Over the course of the next apology campaign and new emphasis on
customer feedback, sales increased dramatically during the next two quarters.
The company once again
was willing to risk customer backlash, even mildly taunting the pubic with the
“Oh yes, we did” tag line. Time will tell if these two maneuvers will generate
long-lasting, positive effects for the company.
PLEASE CHECK BELOW
a. Evaluate the Service
Recovery System of Domino’s and suggest few other innovative methods to recover
the customers (5 Marks)
b. Create a Service
Blueprint for Domino’s home delivery operations covering all the various
methods of placing an order (5 Marks)
Project Management
1. What are the types
of cost estimates would you consider in cost estimation? (10 Marks)
2. Explain with a
suitable example the concept of project charter. (10 Marks)
3. You are the project
manager of a construction company. The company has a plan of developing a
housing project.
a. Explain the steps
that you will consider in planning the project (5 Marks)
b. Explain the project
planning tools that you will consider while preparing the project report. (5
Marks)
Commercial Banking System & Role of
RBI
1. Non fund based
credit facilities forms an important functions of the banks. Discuss some of
the non-fund credit functions of the commercial banks (10 Marks)
2. Central bank is the
apex monetary institutions in the money market. Discuss some of the important
functions of the central banks. (10 Marks)
3. Mr. Panchal owns a
plastics extruding company. Plastic Moulding Inc. He recently been successful
in landing two offshore orders for plastic parts required in the automobile and
food processing industries. With the help of Letter of credit Mr. Panchal wants
to enter into few newer trade agreements with a Brazilian manufacturer.
a. Discuss the
mechanism of letter of credit (5 Marks)
b. Discuss the
advantages for sellers and buyers with respect to Letter of Credit. (5 Marks)
Retail Banking
1. Retail Banking are
redefining the ways banks works with respect to the technology, delivery,
services and so on. Keeping in mind with the changing dynamics in the retail
banking sector. Write an article stating how technology is shaping the retail
banking industry in the recent era. (10 Marks)
2. Shriram has recently
graduated from a reputed MBA college and got placed in a private sector bank.
His manager asks him to prepare assignment on different types of lending which
are carried by banks in day to day operations. Help him to prepare with his
notes. (10 Marks)
3. We live in an era
where “Growth and equality is given importance”. Despite witnessing progressive
growth in economy post liberalization, yet nearly 75 % of the households are
deprived to access basic Financial Facilities and services.
a. In lieu of the above
statement write short note on financial inclusion and how it is shaping our
nation. (5 Marks)
b. Discuss some of
hindrances which impend the way to financial inclusion. (5 Marks)
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