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INTERNAL ASSIGNMENT APPLICABLE FOR DECEMBER 2019
EXAMINATION
Organisational Behaviour
1. Arjan is an employee
who is never on time for work or meetings. He has been issued several warning
memos but in vain. The management is not able to take stringent action against
him as he is very good at his work and is one of the top performers. As his
reporting authority you still feel that he should respect time and be
disciplined. From the different elements of reinforcement which one should his
manager choose to get the desired behaviour? Conclude by giving why it (the one
which you chose) is the best suited.
2. Choose one Asian and
one European country. Compare and contrast communication in their cultures.
3. Krabi Textile is
going online from retail mode as the management feels that it is the need of
the hour to be present in the digital space. People are resisting this change
and you are the one chosen as the leader by the management to lead in this
tough time.
a. What all people
skills would be required by a leader to be effective in such times?
b. How would you
differentiate between being a manager and leader?
Management Theory and Practice
1. M/s Paper Write
Corporation deals with the manufacturing and selling of paper bags. The company
has started this business looking at the opportunity that exists, after plastic
was banned by the government in some states. The company has never used any
modern day management practices and the business continues to function in the
traditional way. Mr. Ajay has been appointed as a Manager to handle the overall
functioning of the business. He notices few things in the company:
a) One person reporting
to three bosses
b) No specialized
worker in the factory
c) Long hierarchy to
get any approval
d) No following of
rules and regulations
e) No designated place
for inventory, tools, equipment’s, etc.
f) The team work among
employees is missing.
Advise Mr. Ajay any
five of Henry Fayol’s principles which can solve the problems mentioned above.
Explain the same with description.
2. M/s Paper Write
Corporation problems don’t seem to end. The company doesn’t use modern day
technology in the departments. Some observations made by Ajay are:
a) The company uses
register for employee attendance.
b) The company has a
manual process of writing entry in the books of accounts.
c) The leaves are
applied on paper which has a lengthy process of approval.
d) All the orders are
sent through hard copies to the suppliers.
e) The inventory
management is not practiced effectively due to the lack of usage of technology.
Advise any 5 modern day
technologies which will make the system more productive and effective. Explain
the same with description.
3.a. There is no
motivation among employees and workers in the organization. How will you
motivate the employees and workers of M/s Paper Write Corporation?
3.b. Explain the style
of leadership that will be suitable for M/s Paper Write Corporation. Elaborate
on the choice of leadership selected.
Information Systems for Managers
1. The healthcare space
inundated with the presence of 4, 00,000 apps approximately which are involved
in monitoring and improving user’s health. These apps monitor user’s health data
like calorie intake, physical activity, heart rate, blood pressure, sleep
patterns and various other parameters. With the help of these self-monitoring
apps users get more personalized information and are capable of transforming
how healthcare will be delivered to them. Healthcare industry is embracing
analytics to improve disease prevention, increase the accuracy of diagnoses,
provide safe medications, and make treatments more effective. Give examples how
different stakeholders in the healthcare industry use analytics (Healthcare
professionals, healthcare providers, pharmaceutical companies and government).
2. Fresh milk startup
Country Delight has raised $7-10 million in a Series B funding round led by
venture capital firm Matrix Partners. The company claims to source milk
directly from the farm, eliminating the middle men and allowing farmers to earn
a premium. It also invests in cold chain and quality testing infrastructure at
the farmer’s location. The company offers other milk-based products including
paneer, curd and ghee through its mobile app. How do you think technology can
help this startup in improving the dairy supply chain from process management
to tracking products and deliveries?
(Source:
https://www.livemint.com/companies/start-ups/country-delight-raises-funding-in-round-led-by-matrix-partners-1548182312046.html)
3. The northern Spanish
city of Santander has become the testing ground for "smart cities"
around the world. Smart Santander is a smart city experiment aimed at improving
the quality of life, reducing energy consumption and engaging its citizens in
civic duties. The city implemented wireless sensor networks and embedded 10,000
sensors on its streets and municipal vehicles to monitor garbage collections,
crime air quality and manage street lighting for better energy efficiency. The
Santander Smart City platform allows to integrate all the information of the
different municipal services and thousands of sensors deployed by the city. The
latter devices collect multiple data: from air quality, noise or temperature to
which parking lots are free or occupied on different streets or when it is
necessary to water a particular park or garden. For example, buses have sensors
at the top that allow to know the level of pollution in different areas of the
city. They have also been installed on street lamps and walls inside small
white boxes in order to measure noise, temperature or brightness. Multiple devices
installed on the ground monitor how many cars are parked in certain streets
while different information panels indicate the free places in a given area to
park the car. Even paper containers and containers have volumetric measurement
sensors that indicate how full they are. This information is especially
valuable when planning collection routes, which may vary according to needs. As
garbage trucks are also intelligent, it is possible to monitor their travel and
activity. Source: (https://elpais.com/tecnologia/2019/07/17/actualidad/1563371290_289881.html)
a. What are the
benefits of a smart city? Considering the dark side of smart city are you
sceptical to the benefits of a smart city.
b. What are the
potential cybersecurity challenges faced in a smart city with data being
collected in this way?
Business Economics
1. Calculate the
following:
Quantity
Total Fixed Cost
Total Variable Cost
Total Cost
Average Cost
Marginal Cost
25
10
18
?
?
?
26
10
20
?
?
?
27
10
21
?
?
?
2. “Determinant of
demand are the important factor which influences the decision of the consumers
to purchase commodity or a service”
With respect to the
above statement discuss any 5 determinants of the individual demand.
3 a. Suppose the
monthly income of an individual increases from Rs. 10,000 to Rs. 15,000 which
increases his demand for clothes from 20 units to 25 units. Calculate the
income elasticity of demand and interpret the result.
b. Quantity demanded
for tea has increased from 100 to 160 units with an increase in the price of
the coffee powder from Rs. 40 to Rs. 50. Calculate the cross elasticity of
demand between tea and coffee and explain the relationship between the goods.
Marketing Management
“Balwaan Gyms and
Akhadas” is a new enterprise started by two young fitness freak entrepreneurs
Mr. Balraj and Mr. Balbuddhi. Balwaan Gyms and Akhadas is a chain of gyms with
a vision to make everyone healthy. The company has already opened 15 Gyms and Akhadas
across five cities namely Mumbai, Bangalore, Pune, Delhi and Kolkata.
The gym has all modern
facilities and amenities like 24*7 security, convenient parking, flexi hours,
group Classes on fitness, Personal Training, Private restrooms for males and
females. The most unique thing about Balwaan is that it also has all Indian style
akhadas where
traditional body
building is taught. Balwaan’s every store has a healthy café where they serve
traditional healthy food and drinks at extra cost.
The membership fees for
the same is 24,000 per annum without a personal trainer.
The company has been
relying only on word of mouth for yearly memberships. The company has not
undertaken any marketing promotion campaigns for the same. The company is
falling short of its expectation when it comes to membership and revenues.
Assume the company has hired
you as a Marketing consultant and they want you to advise them on the following
issues:
1. List and discuss the
major bases for segmentation of consumer markets. Explain the four variables in
detail for Balwaan.
2. How will you promote
the Brand Balwaan Gyms and Akhadas online? Explain five platforms that you will
use to promote the same.
3.a. Explain various
levels of product with reference to Balwaan Gyms and Akhadas.
3.b. Which celebrity
will you select as a brand ambassador for the Balwaan Gyms and Akhadas? Explain
the choice of your celebrity with five reasons.
Financial Accounting and Analysis
1. Wildcat Ltd, a manufacturing
company sold a machinery for Rs 8 lacs at the year end. The company had
purchased the machinery four years back for Rs 15 lacs and had depreciated the
same using written down value method of depreciation @ 20%. As an accounts
executive of Wildcat Ltd, calculate the WDV of the asset for the four years,
accumulated depreciation for four years and profit/loss on sale, if any.
2. Mr. Shil Wants to
record the financial transactions of his newly started business. Discuss what
accounting steps/stages he need to adhere so that the transactions can be duly
recorded and processed in order to prepare the financial statements.
3 a. Following
information is available in respect of a company named, as Beta Ltd
Particulars
Amount
Profit before taxes
Rs 50 lakhs
Dividend declared per
share
Rs2
Price of the share
prevalent on stock exchange
Rs 200
Applicable tax rate
35%
Share capital of
company 5 lakh shares of Rs 10 each
Calculate-
Earnings per share
Dividend Pay-out
Ratio
Price earnings ratio
b. Prepare the cash
flow statement from investing activities of Alpha Creative Ltd for the year
ended March31, 2019
Particulars
Amount
Plant acquired
160000
Claim received for loss
of plant in fire
45500
Unsecured loans given
to subsidiaries
595000
Interest on loan
received from subsidiary companies
72500
Also give reasons for
the classification of above activities as inflow /outflow
Strategic Management
1. You have been
appointed as a Strategy Consultant to a Swiss shoe making brand namely “Bally”
wanting to enter India. Which one of Porter’s Generic Strategies would you
choose to be operational in India & explain the reasons in detail behind
your choice of strategy? Once the strategy has been chosen, explain the
categories of customers you would target?
2. UNIQLO is a Japanese
casual wear designer, manufacturer and retailer that wishes to enter India’s
Retail market. Conduct a PESTLE analysis for Uniqlo in India & suggest
whether Uniqlo should enter India or otherwise.
3. You are the Chairman
of Isuzu Motors in Japan. Your Indian subsidiary Isuzu India has managed to
gain only under 2% of the market share so far & Competitor brands such as
Maruti & Hyundai account for 50% & 17% of the market shares
respectively.
a. What turnaround
strategies can you suggest to arrest the decline of revenues & profitability
of your company?
b. In your opinion,
would it be considered appropriate to pursue a Combination Strategy? State your
response with appropriate justifications & reasons.
Business Statistics
fixed acidity volatile
acidity citric acid residual sugar chlorides
7.4 0.7 0 1.9 0.076
7.8 0.88 0 2.6 0.098
7.8 0.76 0.04 2.3 0.092
11.2 0.28 0.56 1.9
0.075
7.4 0.7 0 1.9 0.076
7.4 0.66 0 1.8 0.075
7.9 0.6 0.06 1.6 0.069
7.3 0.65 0 1.2 0.065
7.8 0.58 0.02 2 0.073
7.5 0.5 0.36 6.1 0.071
6.7 0.58 0.08 1.8 0.097
7.5 0.5 0.36 6.1 0.071
5.6 0.615 0 1.6 0.089
7.8 0.61 0.29 1.6 0.114
8.9 0.62 0.18 3.8 0.176
8.9 0.62 0.19 3.9 0.17
8.5 0.28 0.56 1.8 0.092
8.1 0.56 0.28 1.7 0.368
7.4 0.59 0.08 4.4 0.086
7.9 0.32 0.51 1.8 0.341
8.9 0.22 0.48 1.8 0.077
7.6 0.39 0.31 2.3 0.082
7.9 0.43 0.21 1.6 0.106
8.5 0.49 0.11 2.3 0.084
6.9 0.4 0.14 2.4 0.085
6.3 0.39 0.16 1.4 0.08
1. For the data on 26
red wines given above, conduct the following analysis:
i. Provide five-number
summary i.e. the minimum, 1st quartile, median, 3rd quartile and maximum value
for fixed acidity. Arrange them in increasing order on a straight line, draw a
box plot and interpret what it means.
ii. Calculate the
correlation coefficient between fixed acidity and volatile acidity and between
residual sugar and chlorides. Comment on the strength and direction of association
for the two variable pairs.
iii. What can be stated
about the cause-effect relationship between fixed acidity and volatile acidity,
based on the correlation coefficient score?
2. For the data in the
table below:
i. What do high
kurtosis and skewness figures denote?
ii. Free Sulphur
dioxide and total Sulphur dioxide have mean, median and modes that differ
substantially from each other. What can you infer from this?
iii. By looking at the
descriptive stats of the variables, identify two that may be closest to being
normally distributed. Why?
Desc Stats fixed
acidity volatile acidity citric acid residual sugar chlorides free sulfur
dioxide total sulfur dioxide density pH sulphates alcohol
Mean 6.85 0.28 0.33
6.39 0.05 35.31 138.36 0.99 3.19 0.49 10.51
Med 6.80 0.26 0.32 5.20
0.04 34.00 134.00 0.99 3.18 0.47 10.40
Mod 6.80 0.28 0.30 1.20
0.04 29.00 111.00 0.99 3.14 0.50 9.40
SD 0.84 0.10 0.12 5.07
0.02 17.01 42.50 0.00 0.15 0.11 1.23
Kurt 2.17 5.09 6.17
3.47 37.56 11.47 0.57 9.79 0.53 1.59 -0.70
Skew 0.65 1.58 1.28
1.08 5.02 1.41 0.39 0.98 0.46 0.98 0.49
Range 10.40 1.02 1.66
65.20 0.34 287.00 431.00 0.05 1.10 0.86 6.20
3. Lok Sabha in India
is to discuss a key constitutional amendment, and there will be four rounds of
voting. In each round of voting, assume that the ruling party has a 60% chance of
winning, i.e. getting the resolution passed by majority vote. Further assuming
that the voting rounds are independent of each other, what is the probability
that:
a. The ruling party
will win 0 rounds, 1 round, 2 rounds, 3 rounds or all 4 rounds of voting?
b. The ruling party
will win at least 1 round?
Essentials of HRM
1. Kanye Apparels Pvt.
Limited is a home grown brand. It has come long way from being a family
business to a mid-sized organisation. Traditionally they always believed in appraising
employees through checklist method. Recently many employees have come out being
very vocal about their displeasure on the traditional way of appraisal and feel
it is an unjust way of assessing them. You have been hired as a consultant to
propose a new appraisal system. Also, conclude by justifying your selection for
the choice of appraisal method.
2. Alaya infrastructure
is a small sized organisation having 150 employees. The organisation never had
a formal induction training. You are their first ever HR Manager and you
strongly feel the need to have induction training. You are asked to present the
concept and need for induction training to senior management. Conclude by
emphasizing on the importance/advantages of induction training.
3. A web content
creation organization name Natika which is into humor based content is
expanding and wants to hire a social media intern. Advertisement has to be
placed for the vacancy. Based on this
a. Write a job
description for social media intern for the above organisation.
b. Write job
specification for the above profile.
Business Law
1. Explain the
mechanism of a Digital Signatures which is recognized under the Information
Technology Act, 2000 and state at least two (2) of its applications
2. Explain in details
two (2) real-life instances of Anti-Competitive Agreements which have been
prohibited by the Competition Commission of India.
3. Abhay and Seema have
entered into a commercial agreement to license content. However, Abhay did not
deliver the content to the satisfaction of Seema. Hence, there are disputes
arisen between Abhay and Seema. Abhay and Seema do not want to go through a protracted
litigation process in Indian courts. Can you advise them on:
a. What should be done
to conduct an arbitration between Abhay and Seema to resolve their disputes
b. The difference
between Arbitration, Conciliation and Mediation? What is the advantages and
disadvantages of each of these.
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