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INTERNAL ASSIGNMENT APPLICABLE FOR APRIL 2020
EXAMINATION
Marketing Research
1. As a researcher, you
need to study how many Kirana stores in Mumbai sell Knorr soup of the Hindustan
Unilever brand. Which non-probabilistic sampling method would you use to
complete your research. Also state the reasons behind choosing that method. Also
explain as to how will you proceed ahead with choosing the areas/ localities in
Mumbai to conduct your research along with timelines. (10 Marks)
2. You are the Head of a
Market Research Organisation. Your FMCG client has recently introduced “Lean
Noodles,” a new type of noodle that contains ingredients that are meant to be
good for Obese people. The FMCG company wants to understand how customers are
reacting to their recently launched noodle brand. Draft a Questionnaire
containing not more than 20 questions that would succinctly address the query
posed by the FMCG client. (10 Marks)
3. As a New Product
Development (NPD) Head for an Automobile brand Kia Motors, you have been asked
to develop 2 new innovative products as part of their soon to be launched
Electric Vehicle version & a Petrol Vehicle version.
a. Explain the process
in detail to arrive at the creation of your 2 new products (5 Marks)
b. Is there a need to
conduct Test Marketing? If Yes or No, please state your reasons to support your
answer. (5 Marks)
Project
Management
1. Create a RACI chart
for “Our Software Project” as per the WBS shown below, for the project
management roles of project sponsor, project manager, customer, business
analyst and software developer. (10 Marks)
2. You are a project
manager with Striker Projects Pvt. Ltd. As the project manager, you need to
evaluate two projects “Salient” and “Stylish”, and make a recommendation to management
for the selection of a suitable project. Both the projects “Salient” and
“Stylish” entail an initial investment of ₹5,00,000. Projected cash inflows for
the Project “Salient” are ₹1,50,000 in year 1; ₹1,60,000 in year 2; ₹1,70,000
in year 3, and ₹1,65,000 in year 4. Projected cash inflows for the Project
“Stylish” are ₹1,40,000 in year 1; ₹1,40,000 in year 2; ₹1,40,000 in year 3,
₹1,25,000 in year 4; and ₹1,22,000 in year 5. The required rate of return is
10%. The present value of ₹1 at 10% is ₹0.909 for year 1, ₹0.826 for year 2,
₹0.751 for year 3, ₹0.683 for year 4, and ₹0.621 for year 5. Calculate Net
Present Value (NPV), Internal Rate of Return (IRR) and Profitability Index (PI)
for both the projects “Salient” and “Stylish”. Compare and contrast NPV, IRR
and PI values of projects “Salient” and “Stylish”, and recommend a suitable
project for investment to the management. (10 Marks)
3. A project “Suprio”
comprises of 9 activities of varying durations and dependence on previous
activities. These activities, along with their precedent relationships, and
their 3-point estimates of optimistic, most likely and pessimistic duration are
given in the table below.
Project Activity
Precedent Activity
Activity Duration
(Days)
Optimistic
Most Likely
Pessimistic
A
--
4
6
8
B
--
5
7
9
C
A
4
7
10
D
B
6
8
10
E
C,D
3
6
9
F
C,D
4
6
8
G
E
3
6
9
H
F
3
5
7
I
G,H
4
6
8
a. Draw the network
diagram of project “Suprio” and also determine the critical path for the
completion of project “Suprio”. (5 Marks)
b. Calculate the
expected time of completion of project “Suprio” based upon the 3-point
estimates. What is the probability that project “Suprio” would be completed
within 37 days? (5 Marks)
**********
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