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INTERNAL ASSIGNMENT APPLICABLE FOR JUNE 2020
EXAMINATION
Consumer Behavior
1. 1. GSK Horlicks is
an iconic health drink for kids. Over the years, the brand has introduced
several variants of Horlicks. What is segmentation and targeting? Identify the
type of segmentation done for each of the following: (10 Marks)
Horlicks Chocolate
for fussy children who like fun flavors
Mother’s Horlicks for
pregnant women and lactating mothers Junior Horlicks for newborns and infants
Horlicks Lite for calorie-conscious adults
2. What are the steps
in the consumer decision-making journey? Describe your decision-making journey
for the following products: (10 Marks)
a. Sugar
b. Men’s aftershave
lotion
c. Smartphone
3. a. Explain the
different adopter categories in the Innovation adoption process, taking the
example of any
innovative product of your choice. (5 Marks)
3. b. What are
membership groups and symbolic groups? Discuss 1 membership group and 1
symbolic group from your life. (5 Marks)
International
Business
1. In the US-China
Trade war, what are the trade control measures taken by both the countries. How
are the US & Chinese companies getting affected? (10 Marks)
2. Discuss the effects
of regional integration in terms of trade creation and trade diversion. Prepare
a list of Regional Trade Agreements of India (10 Marks)
3. Read the passage and
answer the questions mentioned below the passage.
Coronavirus has put a
spotlight on the economic decoupling of China and some developed countries.
With factories shuttered and consumption stalled, multinational companies have
been forced to shift production elsewhere. Apple has warned investors that its
revenues will take a hit as a result of the outbreak. A gradual decoupling of
global economies has been under way for a few years. The South Korean electronics
group Samsung, for example, has been closing Chinese plants and opening others
in Vietnam. Mexico has benefited from some US corporations moving their supply
chains closer to home. But decoupling will undoubtedly speed up as Beijing’s
opacity in handling the coronavirus epidemic highlights the risks of doing
business in China. There are marked similarities between the virus and
decoupling itself. There is what you see on the surface (masks and panic or
supply chain shifts and profit warnings) and then there is what you can’t know:
how many victims the outbreak will claim or what the world will look like
economically and politically in five to 10 years, as globalization dissolves
and divides deepen. Still, it is the job of a columnist to go out on a limb, so
let me make a few predictions about what may lurk around the corner if the
decoupling continues. An increased risk of violence in Taiwan, the inability of
Europe to defend its own liberal democratic values, and a world in which smart
devices can no longer speak to each other across borders are distinct
possibilities. And all of these things could fundamentally reshape the global
economy and geopolitics. The most pressing issue in the short term is Taiwan,
whose firms make most of the world’s semiconductors. The majority are produced
by Taiwan Semiconductor Manufacturing Company, a contract chipmaker that
supplies US companies, including Apple, and a number of Chinese firms.
Semiconductors are a key
area in which the
Chinese are not yet technologically self-sufficient. In hardware (from
routers to switches to
handsets), areas of software and high-tech services, the Chinese
have already largely
decoupled from the US. Consider the success of homegrown firms
such as the smartphone
maker Xiaomi. Or the telecoms group Huawei’s efforts to build
bespoke Chinese
operating systems. Or the fact that many of the most innovative new
mobile apps are
developed in China.
But semiconductors
require huge amounts of capital investment and research effort. It
could be a decade
before China can fully develop its own industry. In the meantime, it
will be dependent on
Taiwan, which not only supplies US companies, but where support
for democracy is
growing. This begs the question of whether, or perhaps when, Taiwan’s
semiconductor industry
might become a political hot potato, as both China and the US
try to build their own
independent high-tech sectors.
It is hard to imagine
that Taiwan will be able to operate in both orbits indefinitely. As
one telecoms analyst
put it to me recently, “What’s happened in Hong Kong is fascinating
and disturbing in part
because it raises the question, what happens if the same thing occurs
in Taiwan?” Imagine a
world in which cross-border banking, online shopping and data
sharing becomes
bifurcated between two systems. That is a reality we may be heading
towards. Apple and
other tech companies would certainly take a valuation hit in such a
future. But so would
many others in industries beyond technology. As with coronavirus,
the effects of
decoupling will be both unpredictable and exponential.
(accessed from
https://www.ft.com/ on 27th February,2020)
a. Do you think that
globalization is under threat? Are transnational firms going to become
extinct? Give your
comments with reference to the passage. (5 Marks)
b. With your knowledge
of International Business, explain how different political systems
across nations may
create risks for the conduct of business. (5 Marks)
Organisational
Theory, Structure and Design
1. Surya Enterprises is
in the business of setting up Solar Power plants, which converts energy from
the sun into electricity using Solar Panels. This is a young company that has
been in existence for 4 years and has a seen rapid growth from being a 25
people start-up to a 1000 people strong company. The company’s founders have
laid a special emphasis on sustainable and ethical business practices,
(including abiding by labour laws) and due to this, as well as being in green
energy space, the company is well regarded by everyone in the industry.
However, this sector is highly cost sensitive and the company faces stiff
competition from other local vendors who operate on lesser margins by adopting
less ethical practices. Another factor affecting margins, is that 70% of the
cost of the project is the cost of the Solar Panel itself. These panels are
imported from China and thus the profitability is closely linked to the cost at
which the panels are procured. With the Indian government coming down heavily against
dumping by Chinese companies, as well as a surge in demand for panels in China,
the cost of solar panels has increased. The government is encouraging the
spread of solar energy based plants through special schemes to encourage the
generation of clean energy. However, new plants that are coming up, the system
of allocation is through open bidding and goes to the lowest tariff offered,
and the tariff has been going down steeply. This has further impacted the
profitability of these ventures. On the positive side, technology is changing
rapidly and discovery of cheaper and better materials is making the panels
smaller and cheaper. Given the above scenario, the company is now planning to
evaluate whether the business is sustainable or not. Surya enterprises has
hired you to do an organisational analysis using the PESTLE method
Q. Define the elements
of PESTLE and using the information given in the case above, wherever possible
list out the various aspects of the PESTLE relevant to the case. (10 Marks)
2. Pradeep Foods was
started by Pradeep Panigrahi, to provide wholesome and reasonably
priced food options to
young professionals working in business parks. The primary goal
of Pradeep Foods was to
deliver piping hot food, prepared with minimal quantities of
oil and spices, using
only fresh seasonal produce. The company started its operations in
Mumbai and very quickly
moved to all the major cities in India. Initially, when each
branch was being set
up, Pradeep would stay there for 2-3 months to start the office and
train the teams. He
would personally supervise the menu, and based on customer
feedback tweak the menu
to satisfy his customers. The food services were well
appreciated and their
customer base grew at an exponential rate. Pradeep bumped into
you in a conference and
shared his concern that his organisation is becoming too big to
manage. He is has heard
of a functional structure and a divisional style structure and
asks you to recommend
which structure is better in his case.
Q. Detail out what a
divisional structure and functional structure are, listing out benefits
and disadvantages of
each as per the case given above. (10 Marks)
3. Kapoor & Co is a
family run business, which has been in existence for many years. The
MD, Mr. Kapoor, knew
each and every employee in his company and ran the company
like his extended
family. He was personally involved in every performance and
increment discussion
and would take the final decision for each employee. The
employees were quite
happy in this set-up. After a few decades, Mr. Kapoor decided to
retire from the company
and put in place a professional management team to run the
company. The new
management team has been hired from other companies and has
been given a free hand
to run the company. The first step they took was to put in place a
structured performance
appraisal process, to assess and evaluate the employees. The
employees became very
agitated at the introduction of the new process and the
feedback reached Mr.
Kapoor.
You are the CEO of this
company and Mr. Kapoor wants to meet you to understand
what is happening. You
see that this is a classic case of the company following
Greiner’s Life Cycle
model.
a. Describe the 5
stages of Greiner’s Life Cycle model giving the context from the case
(5 Marks)
b. Describe the need
for change management as well as the approach you intend to follow
using Lewins 3 step
model (5 Marks)
Operations
and Supply Chain Strategies
1. A beverage company
based in United Kingdom is selling smoothies from pure raw fruit ingredients.
It is been for a long time in UK with its revenues growing from $ 50 mn to $
500 mn. It has decided to enter into Indian market. The company has plan to
procure material from various geographies of potential suppliers. Suggest an
entry strategy, procurement planning and operations excellence. (10 Marks)
2. A successful startup
in India is into the customized bed solutions with focus on health to correct
lifestyle disorders in travelling. It wants to expand its footprint PAN India
by setting up its operations. Design a strategic approach to different aspects
of the business it needs to follow for an effective logistics and supply chain
strategies keeping in creating demand and servicing the market. (10 Marks)
3. The company ZINKO
industries Ltd is a major B2B player and is a family managed in the Mumbai and
want to expand its chemical business. The company is wanting to move into the
B2C business and need to have the business plan with key focus on operations
and supply chain strategies for chemical business. The company wants to produce
pack sizes ranging from, 500 ml, 1 liter and 5 liter packs for the B2C market.
The company wanted to have product differentiation to scale up its operations.
a. Describe what kind
of operations and supply chain strategies the company need to follow and market
entry, expansion and development strategies. (5 Marks)
b. What are the
strategies that will help the company to achieve business success and growth
excellence? (5 Marks)
Organisation
Culture
1. As a Leader of
Global Services ltd, Sanjana aspires to create a strong organizational culture.
How can she contribute to culture building of the company? What specific steps
can she take to create a learning culture at global services? (10 Marks)
2. The revenues at B R
logistics have been dwindling off late. Clients have been
complaining of laxities
on the part of the employees. The top management recognizes the
need to bring about a
profound culture change to bring in agility and customer centricity
in the company. They
want the HR to equip themselves with the right strategy to meet
these needs. Why do
companies experience a need for cultural change? What process of
Organizational culture
change will HR follow at B R Logistics? (10 Marks)
3. a. Alex has been
chosen to set up the India business for Glenmorgan ltd, a US based
Financial service
company. Alex needs to keep in mind the cross-cultural factors that can
impact the employee
management practices in India. Keeping the Hofstede’s Crosscultural
model in mind, which
are the factors that Alex will have to be aware of?
(5 Marks)
3. b. Start Cruiser, is
a dynamic tourism company, aspiring in making their mark in Space
tourism. They want a
culture that upholds innovation. What are the ways in which they
can create an
innovative culture? (5 Marks)
Performance
Management System
1. Rakesh Kumar is
working at Jayesh Industries as Manager in the Operations Department. Akshay
Shroff works in Rakesh’s team as ‘’Executive – Operations’’. Akshay joined the
company since 2 years. Though he works hard, he is not effective in meeting
project timelines and often has errors in his work. It is appraisal time and
Rakesh has to give performance feedback to Akshay. He does not want to
demotivate Akshay yet he needs to give him the negative feedback. How should
Rakesh handle the process of negative feedback. (10 Marks)
2. Aarti Desai has
joined as an HR Manager at Highmart which is a food chain across cities in
India. Aarti has interacted with young employees across the company and all of
them have expressed the need for the company to launch a Mentoring Program. The
company has high attrition and new recruits could benefit from such a program.
How should Aarti go about the process of introducing the Mentoring Program. Do
also give an interesting brand name to the Mentoring program. (10 Marks)
3. Sidharth is the HR
Manager at NewZone which is a furniture company. The company has 2000 employees
and is growing rapidly. Sidharth would like to introduce the 360-degree
feedback process.
a. Design a 360 degree
form (5 Marks)
b. What are the
pitfalls in 360-degree feedback that Sidharth should take care to avoid?
(5 Marks)
Procurement
Management
1. What is the
relevance of Vendor Managed Inventory in supply chain management? Discuss the
various features of VMI. Elucidate the various aspects involved in successful
implementation of VMI in special reference to retail sector. (10 Marks)
2. Discuss the pricing
strategies in case of an E-procurement platform. Discuss the relevance of
online auctions in the E-procurement ecosystem. (10 Marks)
3. a. Consider yourself
as a local tyre manufacturing firm entering into the import of the tyres. What
sort of questions will you come across in the thought process in terms of costs
related to the import? (5 Marks)
3. b. Enumerate the
steps for developing transportation related strategies. (5 Marks)
Project
Management
1. Your organization is
looking for procuring project management software. You are asked to prepare a
file note describing how this software will help your organization. You are
required to list at least three project management software tools with details
such as salient features, cost, etc. You are also asked to recommend a specific
software tool with proper justification. Please introduce your organization
before sharing your file note. (10 Marks)
2. You are celebrating
the successful completion of a project. During the party, the Vice President of
Projects in your organization pulled you aside and asked you the secret of the
success of the project. You shared few points, which seemed to have impressed
her. Next day, you got an email from her to submit a brief report describing
the key factors that led to successful completion of your project. The report
is also expected to provide top two recommendations to other project managers.
Please introduce your organization before sharing your brief report. (10 Marks)
3. “No! I have worked
on this concept for so long and I don’t want some bean counters coming and
telling me to stop working on it” Natasha was very upset since the Head of
Accounting & Finance department have told her boss to immediately stop the
work as his department didn’t find the proposed project financially viable.
“Don’t get emotional!”
Jaywant started talking to Natasha. Being a good friend, Jaywant wanted to help
her. “First of all, tell me how the NPV and IRR figures looked for your
proposed project.” “I am not sure,” Natasha was candid. “I didn’t do those
calculations since I was busy with other parts of the project proposal.”
“That’s a great
mistake, I must say. You must do these calculations and then get them verified
by our Accounting & Finance department. I can help but I would suggest you
take help of Manish. He is not only expert is this type of analysis but he also
respects your engineering abilities and will surely like to find the way out to
save your proposed project” Jaywant’s words helped Natasha to get out of her
chair as she moved to her phone for calling Manish.
a. How will Manish
explain the concept of NPV to Natasha? (5 Marks)
b. How will Manish
explain the concept of IRR to Natasha? (5 Marks)
Research
Methodology
1. Explain what is
meant by independent variables and moderating variables. Identify any three
independent variables and any three moderating variables from the Unified
Theory of Acceptance and Use of Technology (UTAUT) model as shown below. What
is dependent variable? Identify the one from this model.
2. Explain the types of
scale that are used in the following survey questionnaire:
1. Gender (male/female)
2. Age (no. of years)
3. Annual income in Rs.
Lac
4. On a scale of 0 to
10, how likely will you recommend our services to your friends?
How will you measure
the central tendency for gender and age?
(10 Marks)
3. “We must quickly
work out how to reduce the cost of our production process. Without
reducing the cost of
production process by at least 20%, we can’t turn profitable. It’s an
important and urgent
exercise!” Mr Godbole, newly joined CEO of Acme Chemicals tried
to emphasize the
urgency and importance of the proposed exercise to his senior
colleagues.
“Yes, I will
immediately form a task force consisting of internal subject matter experts
and produce a report
within a couple of weeks”, Mr Mehra, Head of Production quickly responded. “I
have a differing thought,” interrupted Mr Iyer, Head of Sales. “We should
invite an external
consultancy firm for this work”. “Why? Why do we need external guys
when we have the
expertise internally?” Mr Mehra was clearly upset with the proposal
of Mr Iyer.
a. What arguments will
Mr Iyer will put forth? (5 Marks)
b. What arguments will
Mr Mehra will put forth? (5 Marks)
Supply Chain
Management
1. Vashi
pharmaceuticals, Inc., handles a variety of health products. A weight reduction
product costs the company $2.95 per unit. The annual holding cost rate is 20
percent. Using an EOQ model, they determined that an order quantity of 300
units should be used. The lead time to receive an order is one week, and the
demand is normally distributed with a mean of 150 units per week and a standard
deviation of 40 units per week. The ordering cost per order is determined as
$50. Calculate cycle stock and safety stock point if the firm is willing to
tolerate a 1% chance (Z0.99 = 2.32) of a stockout during an order cycle. Also
calculate the total cost of inventory. (10 Marks)
2. An auto parts
supplier sells branded batteries to the auto mechanics. The annual demand is
approximately 3,600 batteries. The supplier pays $28 for each battery and
estimates that the annual holding cost is 25% of the battery’s value. It costs
approximately $20 to place an order (ordering cost). The supplier currently
orders 300 batteries per month.
a. Determine the
ordering, holding, and total inventory costs for the current order quantity.
b. Determine the
economic order quantity (EOQ).
c. How many orders
should be placed per year using the EOQ?
d. Determine the
ordering, holding, and total inventory costs for the EOQ.
(10 Marks)
3. a. Calculate
Forecasting error (MAD, MSE, RMSE and MAPE) for the data given below
Period 1 2 3 4 5 6 7 8
Forecast 10 15 10 15 25
15 20 25
Demand 15 15 20 15 10
20 20 30
(5 Marks)
3. b. Please provide a
brief overview of S&Op process, inputs, outputs and key metrics. (5 Marks)
Taxation-
Direct and Indirect
1. Ms. Ankita completed
her MBA from DAVV, Indore. She joined an enterprise as an Accounts Manager at a
CTC of Rs 650000. She invested Rs 150000 in PPF and paid mediclaim for herself
Rs 15000 using cash as a mode of payment. Discuss and compute her tax liability
assuming she is residential individual for the Assessment year 2019-20 (10
Marks)
2. Ms. Urrjja is
running successfully the business of supplying &selling woolens on the
digital platform. She is keen to understand how business expenses are allowed
under the Indian Income Tax Act 1961. However, these days she is more concerned
about whether there is any provision under the Act which allows claiming
deductions in relation to residuary expenses. As a knowledgeable person in
taxation, how will you address the worry of Ms. Urrjja. Is there any provision
under the IT Act which allows to claim deductions of residual expenses? If yes,
how can she avail the benefit of the said provision for her business? (10
Marks)
3. Mr. Mohan, aged 65
years, derives Rs 7.5 lacs as salary from Amiir PanWala & Company for the
year ended 31.03.2019. He supplies the following information to the accounts
department of the employer. (Applicable Assessment year 2019-20)
Particulars Amount Loss
from one of the Self - occupied property Rs 200000 Loss from let out house
property Rs 360000 Interest from Flexi Fixed Deposits Rs 150000
a. Explain and examine
the applicability of TDS provision (5 Marks) b. Compute total tax liability and
monthly deduction for TDS (5 Marks)
Total
Quality Management
1. Explain your
understanding (Process perspective) & give appropriate examples to explain:
Acceptance Sampling, Double sampling & sequential acceptance sampling?
(10 Marks)
2. How “Strategic
Performance Measurement” process helps management in an organization to take
their organization in success path? (10 Marks)
3. a. In a hotel, the
complaint management team noted down the different types of complaints received
from its guests. The concerned department head asked the team lead to analyze
the data & suggest which area to be addressed. Assuming you are in the lead
position. Which probable reasons should you suggest to address first?
Probable Reason
Frequency of occurrence
Food Quality
16
Delay in room Service
12
Room cleaning
32
Staff Attitude
5
Delay registration
42
Room interiors
2
Air Conditioning
9
Mini Bar
2
TV not working
5
Desired Channels are
not subscribed
12
Room Smelling
8
(5 Marks)
3. b. You are asked to
estimate UCL & LCL as per the below scenario.
As Quality control
expert, you are required to measure the volume of the juice in a 250 ml packet.
You have taken 10
samples & 4 observations in each sample. The Standard deviation given as
0.145 ounce.
Marketing
Management
Mr. Amish has written a
self-help book “Happy Happy” which can be read by people from all walks of
life. The book revolves around a core idea of being happy in all stages of
life. The publisher doesn’t have any distribution network of its own.
Mr. Amish delivers
session in many management schools on the topic “Happiness”. He is
very popular among
students and corporate. He also delivers session as a key note speaker
in many management
conclaves and seminars.
Mr. Amish has no online
and social media presence. He doesn’t write blogs or articles.
Mr. Amish is a good
author but has no idea about marketing and distribution of books. He
hires you as a
Marketing consultant for overall marketing and distribution of books.
1. What are the
distribution channels that you will use to distribute the product across Indian
market? Explain the
same with reason. (10 Marks)
2. Suggest the
Geographic, Demographic and behavioural segmentation for the book “Happy
Happy” (10 Marks)
3. a. Explain five
online social media platform through which you will promote the book.
(5 Marks)
3. b. Explain the buyer
decision making process for purchasing a self-help book.
(5 Marks)
Financial
Accounting & Analysis
1. Ms. Sandipa is the
accounts executive for a company called SS Enterprises. Her job description
requires her to supervise the process of recording of the transactions of
business and to ensure that all accounting assumptions are taken care of.
However, her junior executive is confused about the concepts of the accounting
period assumption and the Separate entity assumption.
Elaborate how Sandipa
can explain the concepts to her junior with the help of suitable example. (10
Marks)
2. Marry Kom is
planning to invest in the share market. She has a profile of risk seeker
investor but she believes that before investing it’s important to understand
market ratios effectively. Discuss any five market ratios with their importance
that Marry Kom should look into before undertaking any investment decision (10
Marks)
3. The following
information is available in relation to Britannia Baby Company. The Company has
profit before taxes of Rs 50 lacs. a. Classify and give reasons for the cash
flows falling under the operating activities (5 Marks) b. Classify and give
reasons for the cash flows falling under the investing activities (5 Marks)
Particulars Amount Rs
in (Lacs) 1. Tangible assets purchased during the year 75 2. Depreciation
charged on these tangible assets for the year @ 10% ? 3. Stock sold for the year
95 4. Loan given to Big Boy Company 150 5. Interest received from Big Boy
company for the said loan @11.5% ? 6. Shares purchased of a company called as
Arvind Mills 10 7. Dividend Received from Arvind Mills 1 8. Taxes paid for the
year @ 30% ?
GET BEST QUALITY SOLVED ASSIGNMENTS
YOU MAY CALL US ON - 7506193173
WHATSAPP NUMBER- 9967480770
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