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INTERNAL ASSIGNMENT
APPLICABLE FOR DECEMBER 2020 EXAMINATION
NMIMS SEMESTER 1 DECEMBER 2020 ASSIGNMENTS
Information
Systems for Managers
1. Internet of Things (IoT)-enabled
devices have made remote monitoring in the healthcare sector possible,
unleashing the potential to keep patients safe and healthy, and empowering
physicians to deliver superlative care. It has also increased patient
engagement and satisfaction as interactions with doctors have become easier and
more efficient. Furthermore, remote monitoring of patient’s health helps in
reducing the length of hospital stay and prevents re-admissions. IoT also has a
major impact on reducing healthcare costs significantly and improving treatment
outcomes. IoT is undoubtedly transforming the healthcare industry by redefining
the space of devices and people interaction in delivering healthcare solutions.
IoT has applications in healthcare that benefit patients, families, physicians,
hospitals and insurance companies. The healthcare industry is rapidly adopting
new-age technologies such as Machine Learning and Artificial Intelligence to
improve access and outcomes, especially in rural areas. In this scenario, it is
the responsibility of businesses to ensure that the technology acts with
responsibility and transparency. In recent years, India has seen increased IoT
adoption in education, governance and financial services. IoT Technology has
made it possible for doctors to see and interact with patients who are located
far, with smart login devices. The patients’ medical data and case history are
automatically transmitted to the doctor for analysis. What are the potential
cybersecurity challenges in using IoT in healthcare? Enlist a few areas in
which IoT can be used in healthcare. Identify the benefits of using IoT in
healthcare in a developing country like India. (10 Marks)
2. Netmeds.com, one of the largest
e-pharmacies claims more than 3.7 million customers in over 610 cities and
towns. The market size of e-pharmacies was approximately $512 million (Rs 3,500
crore) in 2018. It is predicted that there will be a compounded annual growth
rate (CAGR) of 63 per cent which will reach $3.6 billion (Rs 25,000 crore) by
2022. Explain how information systems help in managing the supplies of
medicines by online pharmacies and delivering them to customers. (10 Marks)
3. Digital India is working to transform
the rural economy and create skilled jobs. It has touched upon all aspects of
our lives, from work, travel and communication to healthcare, education and
shopping. The push for e-governance and Digital India comes from the telecom
sector, increasing internet penetration and proliferating mobile devices. As
citizens become more tech-savvy, their aspirations are expected to surge in
terms of quality of services and the way cities are governed. A shift towards citizen-oriented
governance is imminent. E-governance is changing the relationship between
citizens and authorities. Every citizen will be able to monitor activities of
government, be aware of their plans to work directly and interact with them
without queues and unnecessary bureaucracy. E-governance is the automation of
work with documents, statements of citizens, certificates, licenses, and formal
acts that legalise certain activities of citizens. The average citizen is now
familiar with digital payments, e-governance, digitization of land records,
etc. People are hoping for better utilization of taxpayers' money.
E-governance, or the use of ICT to deliver government services, nurtures a
transparent, productive and efficient form of governance. E-government can also
reduce corruption. If diligently designed and implemented, it can improve
efficiency in delivery of government services, simplify regulations, strengthen
citizen participation, and lead to cost-savings for citizens, businesses and
the government itself.
The benefits of all this will be
transparency of public authorities and local governments, savings in time and
material resources, and improvement in the quality of administrative services.
While barriers to efficient e-governance are many, social media, mobility,
analytics and cloud technologies can make all the difference. Notably, since we
live in a connected economy, the benefits of e-governance will not remain
restricted to the 100 Smart Cities, but will percolate to other urban areas and
even rural India.
That said, it's also time to take into
cognizance threats such as data security. Data is the new oil and organizations
are looking to exploit the information they hold. The importance of addressing
cyber-security at the highest levels of corporate leadership cannot be
understated. Cyber-security is integral with national security. Here, IT
companies have a major role to play. They must set up a compliance framework
that not only protects consumer data, but also deletes it when the work is done.
It's important for them to rework their technologies and record-keeping
systems. All sectors have to train and retrain their IT teams. It's also time
the government brings in a new arsenal of talented individuals who are adept at
innovating.
(Source:https://ezproxy.svkm.ac.in:2099/docview/2163976984/556EB64474D5424EPQ/1?accountid=32277)
a. Explain the different e-governance
models? What are the advantages of e - governance? (5 Marks)
b. What are certain challenges to
e-government security? How can they be avoided? (5 Marks)
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Financial Accounting
& Analysis
1. Karagiri is a Pune based startup that
works with 800 families across India. The startup is in the business of
handloom saris. They converted the pandemic period in to an opportunity. The
business owners realized that accounting is essential to permit informed judgements
and decisions by the user of accounts. In the light of given definition of
accounting, discuss about users and uses of accounting information (10 Marks)
2. Mr. Kohli is planning to invest in the
share market. He wants to study the Balance Sheet of Amul Industries. He wants
your guidance in finding the various elements of the Balance Sheet of Amul
Industries. Kindly discuss the same (10 Marks)
3. Discuss for question (a) and (b)
- Define and identify the type of Income /
Expenses
- Treatment of the Income / Expenses in
the Profit and Loss account, Impact of the Income / Expenses in the Balance
Sheet
a. You purchased 10 shares of L& T
Company last year. On 5th March 2019, the company has declared a dividend Rs 50
per share. The income is earned but not yet collected in your account during
this financial year. (5 Marks)
b. On 5th March 2019, Mehta Brothers
received 100% advance for goods, to be supplied in the next month. The Cost of
the goods was Rs50000. They usually sells the goods at 10% mark up. (5 Marks)
Organisational
Behaviour
1. Anand has been raised in economically
modest family and has seen family struggle to make ends meet. What worked well
for Anand was his hard work and sheer dedication because of which he was able
to get through to civil services exam in the first attempt itself. As soon as
Anand’s training finished he was placed as a District Magistrate. Soon he
notices a scam under a government scheme involving huge amount of money. He
raised the concern to the higher authorities to which he was asked to be
involved in it and get a huge part of the deal. Anand is now in dilemma as he
is in need of money to look after his family requirements. Bring out how the
three personality traits as per the psychoanalytic theory of Sigmund Freud act
on him. (10 Marks)
2. Shritika is an entrepreneur, she has
her own HR consultancy firm. In her work Shritika gets to meet a lot of clients
which she really enjoys. Whenever she is stressed because of her work, she goes
out with her friends or family and then resumes work with new enthusiasm and
energy. She is one such boss that whenever the employees face any problem they
do not hesitate to share with her. At times when the client is annoyed and
loses his cool Shritika still maintains her composure and tries to solve his
concerns. Based on all the above narration discuss Shritika’s personality on
the basis of Big Five/OCEAN (10 Marks)
3. As the famous saying goes by, “What you
see and what you hear depends a great deal on where you are standing. It also
depends on what sort of person you are.”
a. Justify this statement by throwing more
light on the concept of perception. (5 Marks)
b. Also, discuss in depth about few
perceptual distortions/errors/bias. (5 Marks)
Management Theory and
Practice
1. ABC Ltd. has been going through a bad
phase off late in their Business of Machine Spare Parts. The lockdown and the
Covid 19 scenario has impacted them even more. Someone suggested them to use
the 5 S technique in order to bring about a positive Change. Can you as a
consultant guide them on the same as they are clueless about the same? (10
Marks)
2. You are hired as an external consultant
to analyze the culture of XYZ Ltd. Can you please explain that how will you
analyze the same using Trompenaar’s 7 Dimensions of Culture? (10 Marks)
3. A newly set up start-up company is
confused about how to get their organizational structure correct and would want
to take some guidance from you
a. Can you share some characteristics of
an effective organizational structure (5 Marks)
b.
Can you explain how will the 6 box model help the organization designing their
structure (5 Marks)
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Marketing Management
Case:
“Yuva” is a fitness band catering to
Indian youth in lower price segment. There is a vast market who are health
conscious and wants the latest tech in wearable device category. There are
currently two fitness band that is being sold by the company.
Given below are their prices. Yuva Basic
Rupees 899/- Yuva Pro Rupees 1199/-
The product quality is good given the
price range. It has all fitness feature supported by a colourful design. It has
a bigger display as compared to their competitors. The company has purposely
kept the display bigger for the youth audience as they want the feel of a smart
watch at the price of fitness band. The company has a plan to sell only through
online platform. The product is available on major ecommerce platform as well
as on the company’s own website. It has just been 15 days that the product is
launched but it doesn’t have any demand from consumers. There is no problem
with the product but there are no promotions done by the company. You have been
hired as a Marketing head of the brand Yuva.
1. Suggest various types of segmentation
for the brand Yuva. (10 Marks)
2. How will you promote the brand Yuva
online? Suggest minimum five online platforms through which you will promote
the brand and increase the sale. (10 Marks)
3.a. Explain any five factors that will
influence the consumer behavior for the purchase of Yuva Fitness Band. (5
Marks)
3.b. Explain various stages that a
customer will go through in purchasing decision of Yuva fitness band. (5 Marks)
Business Economics
1. Rohan is appointed an
economics’professor in a reputed university. In his first lecture, students
asked him to elaborate on Gross Domestic Product (GDP) and Gross National
Product(GNP). Help Rohan to prepare his first lecture on the given topic with
relevant example and highlight the differences between the two concepts. (10
Marks)
2. Suppose the demand equation for
computers by Teetan Ltd for the year 2017 is given by Qd= 1200-P and the supply
equation is given by Qs= 120+3P. Find equilibrium price and analyse what would
be the excess demand or supply if price changes to Rs 400 and Rs 120. (10 Marks)
3.a. A business firms sells a good at the
price of Rs 450.The firm has decided to reduce the price of good to Rs
350.Consequently, the quantity demanded for the good rose from 25,000 units to
35,000 units. Calculate the price elasticity of demand. (5 Marks)
3.b.
“There is a high cross elasticity of demand between new and old cars”. Discuss
the statement by explaining the features of cross elasticity of demand. Also
compare and contrast cross elasticity with other types of elasticities of
demand. (5 Marks)
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NMIMS SEMESTER 2 DECEMBER 2020 ASSIGNMENTS
Essentials of HRM
1. ABC Ltd. is a well-known IT Company in
India since 2002. Recently, the company has decided to revise the compensation
structure for which it is important to conduct the job analysis exercise. As an
HR Head of the company, it is your responsibility to conduct the same. Discuss
the steps that you will follow in the process of job analysis? (10 Marks)
2. ESSOS Ltd, an upcoming E Commerce
startup, has just recruited a fresh batch of 100 employees at supervisory level
to work at various warehouses in India. Company is planning an orientation
program for all these fresh employees. As an HR Head, it is your responsibility
to undertake this orientation program successfully. Discuss the possible
problems that you may encounter while conducting the orientation program? (10
Marks)
3. SYSTEMS Pvt. Ltd., a well-known
education technology company in Mumbai is going through a phase of wider
domestic expansion. Company has set up 20 new offices across India and
employees in these new offices are about to undergo training exercises. You are
an HR Head of the company who is responsible for doing this training. In this
background, answer the following:
a. Which off-the-job training methods
would you suggest? (5 Marks)
b. Which off-the-job training methods
would you suggest? (5 Marks)
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Business Communication
1. Javed is a supervisor in one of the
biggest automobile companies MATA Motors. He is an expert in diesel engine
vehicles and has been working for 6 for over 16 years in the diesel vehicle
department. While he is well liked by his subordinates and his managers, his
appraisal for this semester does not talk very positive of him. The only
weakness that has been proving to be undesirable is that his lack of business
etiquette in writing. He needs to acquire skills in building stronger
relationship by understanding his audience. The HR decides to send him for a
communications training workshop. In light of this case, please elaborate on
the point of ‘adapting to your audience’ (10 Marks)
2. Bandrej is a company into consumer
products. Most of the managers and senior managers working for them have been
with them for years but the new executives are fresh MBAs and most of them
belong to a mobile generation. While there is a gap felt between the way these
two generations communicate at work, creates a rift in the productivity. In
light of this case, please list out a few pointers for making mobile
communication effective. (10 Marks)
3. Mody Associates is a legal firm in a
big city and handles a lot of celebrity cases. The two of their start lawyers,
Divya Mody and Jahangir Mody are also directors and new age lawyers slowly
taking over the operations. They work together very well even though have
different styles of working and communications. However, there is only one
aspect that both them have a difference of opinion and that is about using the
right channel for messaging. Divya believes in mobile messaging but Jahangir
prefers to communicate through emails. Both of them usually have a tiff trying
to convince each other about their own points of view. Please answer following
questions in light of this case.
a. Divya promotes advantages of messaging
in one of the arguments and shares some great guidelines for making the use of
messaging more effective. Please put up some points for making messaging
effective. (5 Marks)
b. Jahangir promotes emails writing and he
likes to share the ways to make emails more effective. Please share any 6 ideas
to make email communication more effective. (10 Marks)
Decision Science
1. The data of two variables X and Y is
given below:
Table below
Y X 3 45 4 56 5 54 6 56 7 57 6 58 6 67 6
68 7 76 7 76 8 78 9 79 12 80 13 81 15 84 17 89
a. Calculate the correlation between X and
Y
b. Apply the regression between X and Y
(as dependent variable)
c. Estimate the R square
d. Predict Y when X = 50 (10 Marks)
2. Following ungrouped data of Sales of a
company (in millions) is available
|
52 |
33 |
70 |
95 |
57 |
61 |
|
57 |
64 |
54 |
94 |
38 |
61 |
|
50 |
39 |
94 |
63 |
59 |
31 |
|
68 |
88 |
93 |
48 |
82 |
82 |
|
74 |
70 |
92 |
76 |
98 |
91 |
|
32 |
33 |
31 |
75 |
54 |
48 |
|
36 |
64 |
63 |
66 |
92 |
98 |
|
36 |
54 |
71 |
86 |
84 |
55 |
|
91 |
34 |
64 |
67 |
89 |
78 |
|
97 |
92 |
53 |
56 |
68 |
55 |
|
93 |
42 |
51 |
77 |
36 |
93 |
|
44 |
66 |
63 |
33 |
68 |
79 |
|
83 |
53 |
86 |
76 |
35 |
40 |
|
55 |
41 |
36 |
39 |
42 |
96 |
|
60 |
53 |
38 |
51 |
95 |
56 |
|
48 |
69 |
49 |
33 |
95 |
37 |
|
83 |
62 |
96 |
34 |
85 |
32 |
|
39 |
59 |
77 |
62 |
35 |
34 |
|
54 |
89 |
36 |
45 |
83 |
34 |
|
39 |
61 |
88 |
86 |
55 |
33 |
|
69 |
54 |
30 |
38 |
79 |
77 |
|
95 |
34 |
38 |
91 |
80 |
90 |
|
88 |
45 |
95 |
71 |
80 |
43 |
|
61 |
40 |
31 |
61 |
58 |
53 |
|
91 |
63 |
60 |
94 |
98 |
53 |
|
50 |
34 |
75 |
74 |
90 |
98 |
a.
Make the frequency distribution table with appropiate class interval,
frequency, cumulative frequency.
b.
Calculate the mean, median, mode and quartiles of grouped data.
c.
Calculate the standard deviation, variance and range
d.
Make the following diagrams: Histogram, Frequency Polygon, Ogive (10 Marks)
3.a.
For a certain type of computers, the length of time between charges of the
battery is normally distributed with a mean of 50 hours and a standard
deviation of 15 hours. Mr Y owns one of these computers and wants to know the
probability that the length of time will be between 50 and 70 hours. (5 Marks)
3.b.
The length of life of an instrument produced by a machine has a normal
distribution with a mean of 12 months and standard deviation of 2 months. Find
the probability that an instrument produced by this machine will last (a) Less
than 7 months (b) Between 7 and 12 months (5 Marks)
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Strategic Management
1. When you are expanding your
organization in a new geography, what are the kinds of environmental
assessments that is recommended? (10 Marks)
2. How would you use Porters 5-forces
Model for analyzing the strength or weakness of any organization? (10 Marks)
3. Case Study Du Pont (E.I. du Pont de
Nemours & Co, of Wilmington, Delaware) was founded as a gunpowder
manufacturer early in the 1800s. Explosives dominated its business through
World War I. After the war, it began to diversify. Acquisitions and joint
ventures became more prominent during the last fifteen years. In 1981 it
acquired Conoco, a major oil company. In 1991 Du Pont joined with prescription
drug company Merck & Co. In1992, in a joint venture with Crop Genetics, Du
Pont moved into the bioinsecticide field. In 1993 it bought Imperial Chemical’s
nylon business, and today it remains the largest chemical company in the United
States. Dow (The Dow Chemical Co. of Midland, Michigan) was formed in the late
1800s. Its first product was chlorine bleach, and numerous others soon
followed. The need for chemicals during each of the world wars resulted in Dow
emerging as the second largest chemical company in the United States. During
the 1980’s Dow made several acquisitions, most notably Merrell pharmaceuticals,
Texise cleaning products, and Essex Chemical, a leading producer of automotive
sealants and adhesives. In the late 1980s, Dow joined with Eli’s Lilly and Company’s
fungicide business to create Dow Elanco, a major producer of agricultural
chemicals. Thus, like Du Point, Dow became a diversified chemical giant. For
more than forty years, both Dow and Du Pont employed a similar strategy. Both
borrowed heavily and used the funds for expansion, relying on rising demand
coupled with price increases to maintain healthy levels of profit. The huge
cash flow necessitated by this strategy could sometimes lead to problems. If
the expansion was more rapid than the increase in demand, prices would have to
be cut and profits would suffer. Although that happened occasionally, it began
to occur more and more frequently by the end of the 1980s. In 1991 Du Pont
decided to change its strategy by reducing both capital spending and costs.
This focused the company on getting cash back quickly. By 1993 Du Pont was able
to provide for all capital funding without any substantial borrowing. And 1994 was
even better Analysts were expecting Du Pont to raise its dividend payments to
stockholders in 1994. Du Pont also reorganized. It eliminated nearly 14,000
employees early in 1994. Du Pont also decentralized into twenty strategic
business units (SBUs) based on products and industry, and it changed its
pattern of marketing from a technology driven approach to a market driven one.
Dow, on the other hand, remained with the traditional strategy. In 1980 it
expanded basic chemicals, and the resulting glut caused a drop in prices. As a
result, earnings fell in 1992. To raise cash to cover expansion and dividends,
Dow had to sell assets – a billion dollars worth in 1993 alone. It also
announced that it would focus on global competitiveness and cut back its
corporate headquarters workforce. Thanks to cutting back on spending in 1994
and a rebound in ethylene prices, Dow was in good financial shape that year,
although analysts were not expecting Dow to be able to raise its dividend
payments for several years. Dow did, however, semi to be recognizing the need
to change its strategy too. Du Pont recognized the need to change strategy
before Dow did. Given the high cost of capital, a strategy of focusing on
return on assets seemed to make more sense than one that focused on market
share.
a. Describe the two strategies used by Dow
and Du Pont. What are the advantages and disadvantages of each? Under what
conditions would you use each of the two strategies? Why? Explain your
response. (5 Marks)
b.
Can you envision another strategy that either of these two companies might have
used? What changes would you recommend for the future? (5 Marks)
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Operations Management
1. What are various decision criteria for
deciding a location for a business setup? Explain these decision criteria with
reference to a location decision for setting up a textile manufacturing plant.
(10 Marks)
2. Define and explain the term ‘Operations
Management’. Explain the role of an Operations Manager in handling Customers
and Suppliers in a Supply Chain. Give relevant examples from a Retail Store
Operation. (10 Marks)
3. Many business organizations have
operations in which inventory management is a daily and constant process.
Managing a Restaurant is one such business, wherein the procurement and
managing various inventory is a very strategic process. Explain the following
concepts (with atleast one example) in Operations of a Restaurant business, and
conclude how relevant is it in the business?
a. Economic Ordered Quantity (EOQ) (5
Marks)
b. Vendor Managed Inventory (VMI) (5
Marks)
Business Law
1. Explain the difference between Contract
of Guarantee and Contract of Indemnity and provide two (2) examples each of
such contracts. (10 Marks)
2. Explain in details two (2) real-life
cases where the Competition Commission of India has investigated and prohibited
the abuse of dominant position by entities or individuals. (10 Marks)
3. Geeta had started tiffin services
during the lockdown due to COVID-19 pandemic within her building premises by
ensuring compliance of all regulations. Geeta used to deliver the tiffin only
to the occupants in her society. However, post the unlocking of the lockdown
she wanted to expand her business to other parts of city and therefore she
needed an investor who would invest in the venture and a logistics partner who
would ensure the delivery of tiffin. She finally found Mr. Bajaj as the
investor and Mr. Kumar as the logistics partner. Now Geeta, Mr. Bajaj and Mr.
Kumar wanted to incorporate this venture and register as a partnership firm and
therefore have come to you for advise on the following queries: a. What: (i)
law should the Partnership Firm be registered? Please give your reasons for the
answer?; and (ii) type of partner shall Geeta, Mr. Bajaj and Mr. Kumar each be
classified as? (5 Marks)
b. For incorporating the partnership firm
that you have suggested in the above answer (a) what: (i) is the primary
agreement that is needed; and (ii) are the contents of such agreement? (5
Marks)
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NMIMS SEMESTER 3 PGDHRM DECEMBER 2020 ASSIGNMENTS
Compensation and benefits
1. DEVELOPERS Ltd. is a newly set up
startup operating in education technology. Company is in the process of
establishing a compensation system. You are hired as an HR Consultant for the
same. Your first task is to recommend a pay structure for the employees working
for the start up. What components will form a part of pay structure for this
start up? (10 Marks)
2. WESTEROS Automobiles Ltd. is a leading
two wheeler manufacturing company of India. The company is planning its international
expansion in African continent. It has decided to start its operations in
Nigeria. You are heading the HR Function in this new project and you are told
by the company Directors to undertake a compensation survey in Nigeria so that
important compensation can be made in the company. Discuss the process that you
will follow to conduct compensation survey in Nigeria? (10 Marks)
3. INFOTECH is a well-known IT Company in
India since 1995. Off late the company is facing a problem of high employee turnover.
To address this issue, company is considering few employee retention
strategies. In this background, answer the following:
a. Explain how will you convince the
management to start the ESOPs? (5 Marks)
b. Explain how will you convince
management to start deferred pay outs? (5 Marks)
Industrial relations
and labour laws
1. Kriday is an ambassador at UYC – United
Youth Circuit (a UN Recognized Youth Organization). He wants to make his
college mates aware of the Industrial Relations and Labour Law scenario on
global forum and he intends to introduce them to ILO. In light of this case,
please enumerate about ILO and Major activities taken up by ILO and the four conventions
ratified by India in ILO. (10 Marks) 2. Please read three situations given
below. They are all based on collective bargaining. Please read them well and
decide the appropriate system of collective bargaining applicable in each of
the situations. Situation 1 – A strike called by All the textile workers in
Western Maharashtra against the revision of leave policies post COVID times.
(Which structure of collective bargaining is applicable for this situation?)
Situation 2 – Employees of Pandian Insurance Company across the branches all
over India demonstrating against the changes in salary structure of Mid
Management Level employees which will result into conversion of fixed bonus to
performance-based bonus. (Which structure of collective bargaining is
applicable for this situation?) Situation 3 – Employees of Triveni Publishing
Company practicing a slow down as a demonstration against unjustly handled
accident case of one worker in printing department. (Which structure of
collective bargaining is applicable for this situation?) (10 Marks)
3. Jay’s father owns a foot ware company
and quite a lot of their employees are working on retainer basis. The industry
is pretty unorganized and hence a lot of attrition rate is observed. Jay’s
father is seen struggling with keeping the employees from absenteeism and
taking long leaves. Jay joins him post his Masters in HR and wants to suggest
his father a revision in working structure by engaging the employees into full
time employment and working out a robust wage structure. Please answer the
following questions in light of this case. a. Elaborate on the steps in wage
and salary administration. (5 Marks)
b. List and describe three broad principles
for wage and salary administration. (5 Marks)
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Performance management
system
1. You are the HR Manager of
Furniturewala.com The company did not have a Performance Management system and
has just introduced annual performance appraisals. Employees have started
writing their goals for the year.
You are an HR executive at
Furniturewala.com. Using the concept of SMART goals, you are to prepare:
2 goals for the year for a Sales
Executive in the company.
2 goals for the year for a Furniture
Designer in the company
(10 Marks)
2. You are an HR Executive at LiveLife
Telecon which is a start-up organization founded one year ago. The organization
started with 25 employees a year ago and today has 100 employees across locations.
LiveLife Telecon has commenced with the Graphic Rating Scale method for
Performance Appraisal. Design an Appraisal Form using the Graphic Rating Scale.
(10 Marks)
3. Bharat Logistics is a 5 year old
company that caters to logistics solutions for e-commerce companies like
Amazon, etc. Bharat Logistics looks after home delivery of items ordered online
by customers on e-commerce websites. In COVID times, the role of Delivery
Executive is crucial.
a. How would you motivate the Delivery
Executive during COVID times when safety is a priority? (5 Marks)
b. Prepare an incentive scheme for
Delivery Executives to improve monthly home deliveries (5 Marks)
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Organization culture
1. Organizations such as Intuit, Google
believe that Socialization can be an excellent vehicle for promoting and
sustaining culture. What are the socialization tactics that can be used by
organizations to build and promote their culture? (10 Marks)
2. Prime services, an electricity
distribution company, wants to change their somewhat complacent culture to a
more agile and customer centric culture. The two organizations are very
different in terms of their culture. What steps will you suggest helping Prime
services to change their organizational culture? Does a leader have any role to
play in organizational change? (10 Marks)
3.a. Amentus, a telecommunications company
wants to inculcate the rich culture in their employees. What are the ways by
which employees can learn the organizational culture? Justify. (5 Marks)
3.b. Organizational culture is defined by
some specific characteristics. Explain the characteristics with examples? (5
Marks)
Organization theory,
structure and design
1. ‘Groceries Unlimited’ has hired you as
an HR Consultant to help them improve their organizational performance. Which
internal organizational aspects would you consider that should be aligned with
each other for maximum success? Explain the 7S framework in the context of this
start-up company. Conclude by giving your opinion on how it will impact
performance. (10 Marks)
2. Mario always wanted to establish his
own retail company. He had all the financial and physical resources required to
begin but he was not aware of the key fundamental elements of an organization.
Why do you think these are important? As an HR specialist, help him with this
task by designing the main organizational elements. Also, align these with his
retail business. (10 Marks)
3. As project leaders, while Julia
believes in enhancing each team member’s effectiveness, George believes in
focusing on enhancing the overall organizational effectiveness. This difference
of opinion always confuses their team members. Now, the senior management has realized
that it is high time to get the issue sorted. So, the HR Manager, John Cooper
has been assigned the task to devise a standardized and holistic process of
measuring organizational effectiveness. Along with this, the management has
also asked him to come up with a contemporary effectiveness approach that will
replace the traditional approaches. Keeping the above scenario in mind,
a. Explain how John Cooper will devise a
holistic process of measuring organizational effectiveness. (5 Marks)
b. Explain which, one, contemporary
approach will John choose and why? (5 Marks)
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Manpower planning,
recruitment and selection
1. With the increasing use of technology
in the Human Resources and the onset of the current pandemic, list and explain
atleast five changes that you have seen in the recruitment and selection
function of your organization.
*(These may be to do with sources of
recruitment or the selection process or shift in skills expected, automation,
or any other) (10 Marks)
2. With major companies declaring work
from home policies for atleast a year, the training function has completely
become online; also new training needs have arisen in the areas like, “Leading
virtual teams”, “Facilitating Virtual Meetings”, etc. List atleast five
benefits and five limitations of online training. (10 Marks)
3. ABC limited is a two year old start up
dealing with providing call support services on behalf of various organisations
to its customers. The support is provided in the areas of product use,
installation, warranty and other services. The support staff receives trainings
about handling various queries from the respective organisations and then they
are provided with required hardware set ups at home to attend calls for
assistance from their existing customers. Calls are recorded for monitoring and
the organisations review these occasionally to check performance, other than
this no performance review as such happens. ABC limited wants to set up a
Performance Appraisal process in its organization in which employees’
performance should be rated by respective organisations and also by ABC
limited.
a. In the given scenario what are the
challenges in rating employee performance? (5 Marks)
b. If you were asked to, how would you go
about setting up a performance appraisal process at ABC Ltd? (5 Marks)
NMIMS SEMESTER 3 PGDOM DECEMBER 2020 ASSIGNMENTS
Project management
1. A software development project was
planned to be completed in 12 months. The review of the project after eight
months revealed that Rs. 120000 was spent on the project for 48% of project
completion. Consider total project budget as Rs 240000. Calculate and explain
the schedule and cost performance index for this situation. (10 Marks)
2. Take an example of developing a
residential project and carry out the project feasibility analysis using the
six laws of project feasibility. (10 Marks)
3. You are given the task of preparing
project plan for the “Annual Day Function” of your college.
a. Explain work break-down structure and
prepare three levels of work break-down structure for this project plan. (5
Marks)
b. Consider hypothetical activities (4-5
tasks) and a project team of 3-4 positions. Prepare RACI Model for the given
project plan. (5 Marks)
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Operations and supply
chain strategies
1. There is a multinational company XYZ
that operates in the retail business. The company also launched a couple of new
products with their label. Customer demand is increasing because the company
has a good product mix. Whereas the level of actual performance is not that
much increased. As you are appointed as supply chain manager, suggest some
strategies to the organization that ultimately increase performance. (10 Marks)
2. Consider last month you started a new
business of Electronics items. You are also thinking to start different
branches of your business in your city as well as outside. To increase the
revenue you may explore the international market. In the dynamic market, you
would face tough competition from different online as well as offline players
during the journey. Analyze and suggest a different level of strategies that
you will implement in the firm that can improve overall business profit. (10
Marks)
3. A toy company is working in the India
market from the last couple of years. The company has many branches within the
city and outside as well. The company thinking to start its own manufacturing
unit and the government is also motivating manufacturers to start manufacturing
within the Indian market.
a. Explain various competitive dimensions
in detail that company needs to rework to get better market share and achieve
business excellence in the supply chain. (5 Marks)
b. Management is confused about the
selection of the production process. Kindly suggest the best method in the
production process that improves efficiency. (5 Marks)
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NMIMS SEMESTER 3 PGDMM DECEMBER 2020 ASSIGNMENTS
Marketing strategy
1. Taking apt examples for every stage,
explain the evolution of stages of marketing era? (10 Marks)
2. Tata Group has various business units
under it also called as strategic business units. Study the business units
under tata group and explain importance of SBU’s along with the different
levels of strategy. (10 Marks)
3. ABC Co. is into manufacturing of
Garments for the Indian market.
a. If you are the manager there, what
according to you would be the issues that you will face while making strategic
business decisions? (5 Marks)
b. What would be the paradigm shift in
your marketing strategies? (5 Marks)
Customer relationship
management
1. As a marketing manager of an online
delivery application which caters specifically to grocery, what innovation
would you introduce to retain your existing customers and attract new customers
to increase your customers lifetime value during the current COVID-19 pandemic.
(10 Marks)
2. Prepare a Caselet for Salesforce India.
Look at their CRM practices and solutions they offer and enlist their
competitive advantages vis-Ã -vis other players in the Indian market. (10 Marks)
3. The male grooming market has been
expanding rapidly over the last few years in India. There are umpteen number of
brands out there vying for the share of the target audience’s wallet. Face
washes, Beard oils, Styling gels, lip balms, Talcum powders, Cologne soaps,
moisturizers, etc. are some of the male grooming products available in the
market. A multinational FMCG company known for its home and personal care
products, is planning to launch a new brand of ‘anti-pollution face wash’ in
Indian markets. The face wash will be available nationwide and promises to be a
mix of herbal ingredients, aloe vera & charcoal.
a. Devise a customer relationship
management strategy based on the segmentation study. (5 Marks)
b. Create a customer profile based on the
information provided in the brief given above. (5 Marks)
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Brand management
1. Peter England a formal apparel brand is
facing severe competition in the market because of the new players entered in
the market & hence the sales are decreasing. As a Brand Manager, explain
which extension strategy you would suggest to counter competition. (10 Marks)
2. A leading firm in the Fast Moving
Consumer Goods sector, found out through researcher that there is a vast
potential in the branded flour (atta) market that could be tapped. On the basis
of this the company decides to enter the market. Discuss the process of
designing the positioning strategy for the product. (10 Marks)
3. Read the following Case & solve the
questions given:
Bharat Motors has been selling the
“Konard” brand of passenger cars in India for the last 60 years. Their car has
been the leading car market share wise for the last 50 years. But, for the last
5 years the scenario has changed. Many multinational car companies have entered
the country and introduced highly fuel efficient, user friendly, & high
performance models in the country. The buyers have thus seen the market change
from sellers to buyers’ market. Spectacular product characteristics have become
the rule of the day. Resultantly Konard has rapidly and constantly lost the market
share. Realizing that the company has no other alternative, they have tied up
with a leading car company of Korea and are now ready to launch an absolutely
new and drastically improved version of the old faithful Konard.
a. Is the company’s strategy of tie up
with Korea car manufacturer and the readiness to launch a completely newer
version of Konard a wise decision? Justify your answer. (5 Marks)
b. Suggest promotional tools which the
company can use to help it develop a completely new image for its product. (5
Marks)
Sales management
1. Study and prepare the sales management
structure of any 2 FMCG Companies of your choice. (10 Marks)
2. You are the territory sales manager of
Eureka Forbes water purifiers. You have 3 new recruits under you. Help them
prepare a sales plan. (10 Marks)
3. ABC Co. is into selling of skincare
products. Since it is new, it is aggressively selling its products to the
markets in which it operates. There is a lot of competition in the market and
so the Co. has to continuously come up with different innovative ways in which
it can make its presence felt. The Salesmen are having high sales targets and
being pressurized to perform well. Amidst this, an existing brand has also
branched out into the same range of skincare products and gaining good customer
footfall as they are already well known in the market. ABC Co. is not just
losing out on its customer base but also on its sales personnel.
a. Analyze the case and explain what could
be the probable reasons for the employees leaving the organization. (5 Marks)
b. What according to you should be the
right way to motivate these employees into staying with the company? (5 Marks)
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International marketing
1. An Indian company is planning to setup
a base in UK. They are confused as to which management orientation should they
follow and what are the nuances of the same. Can you please guide them on the
same? (10 Marks)
2. As a part of the team working on the
factors positively and negatively affecting global marketing specially post
Covid, can you please share your thoughts on the driving and restraining forces
affecting Global Marketing? (10 Marks)
3. ABC Ltd., an Indian firm dealing with
sports goods and sportswear is planning to venture out into Japan
a. Can you guide them about the cultural
parameters that they need to be aware of? (5 Marks)
b. Can you also help them differentiate
between high and low context culture? (5 Marks)
Consumer behavior
Lifebuoy was introduced by Lever Brothers
in 1895 in England. Originally a carbolic soap containing phenol, different
varieties were later introduced without the medicinal carbolic smell, such as
the coral-colored Lifebuoy during the late 1950s and Lifebuoy Minty Refresher
in 1966. Lifebuoy first came to India in 1895 in Bombay. It was an instant
success. Lifebuoy is India‟s largest selling soap brand and has been so for a long
time now. It is the only soap brand to have ever crossed 100,000 tonnes in
sales in a single year. The brand has a mammoth user base of over 600 million
consumers in India and is one of the most recognisable symbols of health.
Remarkably, over the next 109 years the brand has never veered away from its
original platform. It has consistently stood for „Washing away germs to keep
you protected and healthy‟. Constantly evolving and keeping pace with the
times, the brand has undergone huge makeovers and still delivers a distinctive,
compelling promise of health for the whole family.
In the product front from the very early
stages, Lifebuoy was the basic brand that upgraded consumers who used other
products by delivering a basic, cleansing experience. In 1964, it saw its first
major re-launch with significant improvement in product quality, a change in
the tablet shape as well as the wrapper which had continued from the initial
days of Lifebuoy.
The latest formulation was introduced in
the market in 2002. Today, this soap continues to be the most effective against
germs and also has an invigorating and very distinct perfume that makes every
bath enjoyable. The new avatar is just the beginning in the evolution of
Lifebuoy. This brand aspires to make the concept of health and hygiene not only
an important one, but also an enjoyable experience for the consumer.
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Keeping in line with its objective of
providing „Health and hygiene for everybody‟, Lifebuoy has added to its
repertoire, Lifebuoy Active Green (with the goodness of neem and tulsi) and
Lifebuoy Active Gold (with the goodness of milk cream). This is of course, in
addition to Lifebuoy Active Red and Lifebuoy Active Orange which are the
trusted choice of millions. There is also the Lifebuoy liquid soap that ensures
that hands are protected from germs. Now Lifebuoy also has a talcum powder,
efficiently delivering a promise of „All day protection from body odour, by
fighting germs‟. The Lifebuoy franchise, through each of the products, has
stayed true to its promise of meeting health and hygiene concerns.
On the pricing front, Lifebuoy in urban
and rural markets, the brand has gained a familiar and likable status due to
its effective pricing. A 125 gm lifebuoy soap costs about Rs26. Bodywash costs
around Rs175. Lifebuoy keeps its product prices relatively lower than the
prices of its competition. This has been an advantage for the brand and has led
to making it one of the most popular choices among Indians.
Promotions with Lifebuoy has always made
in win many accolades. The advertising and communication for Lifebuoy has been
recognised as one of the most effective at the advertising effectiveness awards
„Effies-2003‟. The Lifebuoy jingle, synonymous with health and hygiene, has
become a classic – indeed, it can be considered as part of the Indian social
fabric. The Brand Equity Survey, 2003 ranked this mega-brand as one of the Most
Trusted Brands in India.
Be it promoting itself in traditional
media through ATL (Above-the-line) or BTL (Below-the-line) activities or social
media.
It created a hysteria in Dubai where it
partnered with Geometry Global for an on-ground activation awareness programme.
Since shoppers can pick up germs when they shop for groceries with your cart in
the supermarket. The Lifebuoy‟s team created a handy doughnut-shaped gadget
that slides along the shopping cart handle, instantly sanitizing it. On the one
hand, this enabled healthier shopping, killing 99% of germs with one swipe, and
on the other, it raised awareness of Lifebuoy‟s sanitizer gel (refer figure 1).
In India, Lifebuoy as a brand has taken
long steps in generating good health hygiene habits among Indian consumers. In
the year 2013, at the world‟s largest religious festival Maha Kumbh Mela,
Lifebuoy reminded attendees to wash their hands before they eat by hand
stamping 2.5 million chapattis (rotis) with the message: “Did you wash your
hands with Lifebuoy?” (Refer figure 2).If that was not all Hindustan Unilever‟s
created an award-winning campaign with social cause marketing at its heart,
which went viral. The soap brand that has been an active proponent of
handwashing with soap, kickstarted a movement “Help a child reach 5” to instill
hygienic handwashing behaviour in schools and villages, as over two million
children under five die of infections like diarrhea and pneumonia. A heartfelt
digital film about Gondappa and his son Muthu was created for the campaign,
while Facebook and Twitter were abuzz with pledges and the hashtag
#helpachildreach5. The video depicted how a father “Gondappa” walked on his
hands to a village temple on his son‟s fifth birthday as a part of his son‟s
good health wish. The 3-minute film garnered over a million views in the first
two weeks and now stands at 19M+ views (refer figure 3).
Indian market is witnessing the creation
of a new category in the hand hygiene segment - hand sanitizer. Although hand
sanitizer products existed in India since 2002, this category is witnessing a
lot of marketing activities only in the last couple of years. Two giants in the
Indian FMCG market are fighting it out in creating this category - Dettol and
Lifebuoy. Hand Sanitizer is an alternative to soap and used for maintaining
hand-hygiene. This product which is available in gel, spray, liquid, or foam
form can be used directly to the hand and unlike soaps need not be washed away.
Just apply the hand sanitizer and leave it like that. It is not Lifebuoy or
Dettol which introduced this product in the Indian market. Godrej Consumer
Products Ltd, had introduced this product in the Indian market even as early as
2003. Later Himalaya introduced its brand - Pure Hands – which is a herbal hand
sanitizer. But these brands were not able to create a noise in the market so
far when compared to Dettol and Lifebuoy.
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Hand sanitizers are popular in markets
like the West and Europe because of fear for hygiene coupled with the convenience
of the product. In India, the Hand Sanitizer market is still nascent but
marketers believe that this category will do well on Indian soil due to its
vulnerability to various infectious diseases like SARS, bird flu, etc. In fact,
in 2002-03, hand sanitizer companies in India tried to cash in on the SARS
Virus pandemic which created huge amounts of concern and did not pull up sales
as expected. Despite the setback, marketers are optimistic and give a new push.
Lifebuoy, a brand that promotes healthy hygiene habits crafts many ways to
protect its consumers from these dangers. Hand Sanitizers are priced between
INR 30 to as high as INR 500 depending upon the brand and its size of the
product offering.
Given that, India has more of the rural
population (at 66.46 % in 2017, according to the World Bank collection of
development indicators) than that of urban crowd,
1. Which psychological factor or factors
of motivation, perception, learning, and attitude is Lifebuoy trying to target
in India (10 Marks)
2. Reading the case above suggests the
segmentation, targeting, and positioning Lifebuoy is trying to achieve. (10
Marks)
3. Lifebuoy has channelized its hygiene
habit formation efforts through various campaigns and events in India as
discussed in the case above. Given, that you are a brand manager of Lifebuoy
a. Discuss, what are the other promotional
tactics, you will use to make these campaigns intensify in rural India. (5
Marks)
b. Basic Hygiene and cleanliness falls
under which cultural value component. Discuss how as a Lifebuoy brand manager
you are planning to address it in India. (5 Marks)
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NMIMS SEMESTER 3 PGDITM DECEMBER 2020 ASSIGNMENTS
Custom shipping and
Insurance
1. You have been shortlisted for a job in
Import & Export Dept of a multinational company. One of the questions in
the interview would be about the Customs Act 1962. The important questions that
are likely to be asked are Give a brief introduction of the Customs Act 1962
and how many chapters are in the Customs Act 1962 and highlight the chapter
numbers for (a) Warehousing, (b) Drawback (c) Searches – Seizure and Arrest,
(d) Clearance of Imported Goods. (10 Marks)
2. You are working in a company who deals
with textile products. Your company wants to import products made of Silk,
Cotton, and carpets for trading. You need to give the chapter numbers of these
products from the Customs Tariff Act 1975. Management also asks you to inform
the total number of chapters in the Customs Tariff Act 1975. Kindly give the
details to your management. (10 Marks)
3. Your company would like to export 15000
boxes of pharmaceutical products to West Germany. You need to advise the
company on the following:
a. Is it better to appoint a freight
forwarder or do the job on your own? (5 Marks)
b. Should you export them in containers or
break bulk. Please support your decisions with proper explanations (5 Marks)
Export Import
Procedures and Documentation
1. A recruitment agency has shortlisted
you for a job in an international company. The job is in the import section of
Purchase Dept. The agency has asked you to give a list of documents required to
import a consignment in India. Please prepare a nice write up. (10 Marks)
2. You have just joined an export trading
organization. You have been asked to prepare a commercial invoice for exporting
2500 boxes x 20 bottles each of Coconut oil. The importer name is Al Aadeel
Mart, Dubai. Please prepare a checklist of details required to prepare a
commercial invoice. (10 Marks)
3. You are working in cotton textile
producers. Your organization is asking you to find out the appropriate Export
Promotion Council to get registered for doing imports and exports.
a. Please give a right recommendation to
your company on this along with the name of the certificate issued, validity
and expiry date. (5 Marks)
b. Explain the benefits of the
registration with Export promotion council (5 Marks)
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India’s foreign trade
1. Well-established Indian consumer
products manufacturing & marketing company decides to go for geographical
expansion, they go for expansion through entering foreign market/s (Exports)
however; they will do complete risk analysis of the target market/s, why it is
essential to conduct risk analysis of the target market/s prior to entering the
market and how this will benefits the company? Explain in detail with an appropriate
example. (10 Marks)
2. Export Promotion Councils set-up by
Ministry of Commerce, government of India are known to benefit MSME’s , explain
how many different EPC’s are there and pick any one EPC’s from any one segment,
explain how they function and how they help the MSME’s (10 Marks)
3. Indian Biotech manufacturing & marketing
company engaged in manufacturing of Human healthcare biotech products and
Biotech based Agro products, assume that you are their external consultant for
setting up their Export business:
a. What are your recommendations to this
company prior to entering overseas market with their biotech products for
human? (5 Marks)
b. Work out a market entry strategy for
overseas market for their Biotech based Agro products. (5 Marks)
International Business
1. Discuss how Porter’s Diamond Theory can
be used to explain India’s growth as a IT services export hub for global
markets. (10 Marks)
2. How do the levels of economic
integration differ? How does USMCA (United States-Mexico- Canada Agreement)
differ from NAFTA in terms of economic benefits for member nations? (10 Marks)
3. Read the passage and answer the
questions given below it:
While there’s no launch date yet, the
People’s Bank of China is likely to be the first major central bank to issue a
digital version of its currency, the yuan, seeking to keep up with -- and
control of -- a rapidly digitizing economy. Trials have been held this year in
a handful of cities and tests have started with some e-wallets and online apps,
with the Covid-19 pandemic and need for social distancing providing a new sense
of urgency. Unlike cryptocurrencies such as Bitcoin, dealing in the digital
yuan won’t have any presumption of anonymity, and its value will be as stable
as the physical yuan, which will be sticking around too. Behind China’s rush is
a desire to manage technological change on its own terms. As one PBOC official
put it, currency isn’t only an economic issue, it’s also about sovereignty. Not
all the details are out, but according to new patents registered by the PBOC
and official speeches, it could work something like this: Consumers and
businesses would download a digital wallet onto their mobile phone and fill it
with money from their account at a commercial bank -- similar to going to an
ATM. They then use that money -- dubbed Digital Currency Electronic Payment, or
DCEP -- like cash to make and receive payments directly with anyone else who
also has a digital wallet. Some questions remain, including the impact on Big
Tech companies such as Ant Group Co. and Tencent Holdings Ltd. that already
offer payment services. (retrieved from : https://www.bloomberg.com/news/articles/2020-09-08/how-china-is-closing-in-on-its-own-digital-currency-quicktake)
a. What is the role of digital currency in
the economic environment of a nation? (5 Marks)
b. How does digital currency impact those
companies doing business with China? (5 Marks)
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Operations and Supply
chain strategies
1. There is a multinational company XYZ
that operates in the retail business. The company also launched a couple of new
products with their label. Customer demand is increasing because the company
has a good product mix. Whereas the level of actual performance is not that
much increased. As you are appointed as supply chain manager, suggest some
strategies to the organization that ultimately increase performance. (10 Marks)
2. Consider last month you started a new
business of Electronics items. You are also thinking to start different
branches of your business in your city as well as outside. To increase the
revenue you may explore the international market. In the dynamic market, you
would face tough competition from different online as well as offline players
during the journey. Analyze and suggest a different level of strategies that
you will implement in the firm that can improve overall business profit. (10
Marks)
3. A toy company is working in the India
market from the last couple of years. The company has many branches within the
city and outside as well. The company thinking to start its own manufacturing
unit and the government is also motivating manufacturers to start manufacturing
within the Indian market.
a. Explain various competitive dimensions
in detail that company needs to rework to get better market share and achieve
business excellence in the supply chain. (5 Marks)
b. Management is confused about the
selection of the production process. Kindly suggest the best method in the
production process that improves efficiency. (5 Marks)
Project Management
1. A software development project was
planned to be completed in 12 months. The review of the project after eight
months revealed that Rs. 120000 was spent on the project for 48% of project
completion. Consider total project budget as Rs 240000. Calculate and explain
the schedule and cost performance index for this situation. (10 Marks)
2. Take an example of developing a
residential project and carry out the project feasibility analysis using the
six laws of project feasibility. (10 Marks)
3. You are given the task of preparing
project plan for the “Annual Day Function” of your college.
a. Explain work break-down structure and
prepare three levels of work break-down structure for this project plan. (5
Marks)
b. Consider hypothetical activities (4-5
tasks) and a project team of 3-4 positions. Prepare RACI Model for the given
project plan. (5 Marks)
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NMIMS SEMESTER 3 PGDITSM DECEMBER 2020 ASSIGNMENTS
Cloud computing
1. Fish Lovers Club is a company that
specializes in the sale of fish tanks, fish food and different kinds of fishes.
It is planning to migrate its data center to private cloud. It has invited you
as an IT expert to advise them on this move. Which factors will you recommend
them to consider for having the smooth migration? (10 Marks)
2. Chandrachood Travels has a fleet of 37
buses and 173 cars. It is an aggressive user of information technology. It is
now looking at adopting cloud computing. What kind of technical challenges they
would see in their adoption of cloud? (10 Marks)
3. “No, we don't want to move to cloud. It
will be a blunder for us if we decide to move to cloud". Nitin Salunkhe
was very adamant when his team members proposed that they should move their
server infrastructure to cloud. Nitin has been Head of IT for last several
years at Shakun Enterprises so it would have been impossible that management
would decide anything in IT matter without his consent.
"What do you think Nitin Sir is so
much against cloud when the entire world is moving to cloud?" Sanjay asked
Mitali as they went for a cup of tea in the company canteen. "I see two
possibilities. Nitin Sir is genuinely worried about challenges posed by cloud.
Or he is worried about his job!"
a. If Nitin is worried about the
challenges posed by cloud then how Sanjay can alleviate his fears? (5 Marks)
b. If Nitin is worried about his job then
how Sanjay can alleviate his fears? (5 Marks)
E-business
Read the below carefully and then answer
all questions. Electronic business is the online operation of activities to
sell a product or a service. It can be a business of any form, which includes
the interaction of the buyer and the seller electronically without any physical
contact. Electronic communications technologies and applications are used in
the e-business model to create value for the end customers. Across online
education platforms, basically content is streamed over Internet to users who
pay in return for the services provided. Byju, India’s leading online education
platform, uses a mix of video lessons and interactive tools to personalize
learning for students. The sudden lockdown due to the Covid-19 pandemic has
thrust schools and teachers of both public and private institutions into an
emergency remote teaching mode. It becomes increasingly clear that the pandemic
situation is likely to force the coming academic year to continue online. The
Coronavirus has delayed the academic calendar by months and replaced school
spaces by the virtual classrooms. Although the use of learning apps is not new
to many families, the lockdown has triggered the use of online education
platforms. At present, 70% parents confirmed their child’s reliance on online
classes conducted by schools or colleges in order to educate themselves during
the lockdown. Among these, some are dependent solely on these classes, while
others are taking them along with home schooling. The rest of the children are
being home schooled without any online classes or not engaging in any form of
learning due to lack of resources. Among the digital platforms used before or
during Covid-19 for the purpose of education, Byju’s stands as a prominent
name, with most parents claiming to be using this app for their child’s
education. Unacademy, Vedantu, Udemy are some of the other apps being currently
used to support learning Byju appointed you as a consultant to plan strategies
for transformation from traditional to the new normal e-learning model.
1. What are the major driving forces
behind the transformation of traditional teaching methods to customized online
education? Explore how this change will have an impact on overall student
satisfaction on learning experience? (10 Marks)
2. Select any two online learning
platforms (out of Unacademy, Vedantu, Udemy) and carry out cost-benefit
analysis. Identify issues faced by them for delivering content online. Suggest
a roadmap for Byju to overcome such issues if it happens. (10 Marks)
3.a. Suggest technology infrastructure
required for online education platforms. Infrastructure should be scalable to
support huge number of students due to ever increasing customer base and
expansion into new markets. While designing framework for tech infrastructure,
also assess the security threats and ways to mitigate those risks. (5 Marks)
3.b. Assume that you have to make a
payment of 50,000 as a subscription fee on an online learning platform. List
down the specifications that you would like to experience in a payment system
of the online learning platform. (5 Marks)
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IT Infrastructure
management
1. With the help of an example, explain
the IT system management model that deals with malfunctions in the
communication network. (10 Marks)
2. Service level management is considered
as a process of service design which is created for delivering the levels of
availability, capacity, etc. required by the customer. Elucidate the statement
by describing its purpose, objectives and scope. (10 Marks)
3. You are the CIO at Envision Pvt. Ltd.
You have to address your team at the Town Hall as suggested by your CEO.
Keeping in view the recent work from home and virtual connectivity requirements
of your clients, you must plan to address your team.
a. What common jobs does IT system
management include? (5 Marks)
b. If one of your team members asks you
about the organization management approaches, how will you guide her? (5 Marks)
IT Project management
1. You have been asked to develop a
business case for the implementation of data visualization software. What
process will you follow for the same? (10 Marks)
2. What is meant by critical path? What will
be the critical path for the following AON diagram? How much is the minimum
time required for completing this project? Please provide detailed
justification for your answer.
(10 Marks)
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3. "We must come up with
a set of parameters that will help us manage our portfolio of projects.
Otherwise, it is becoming very difficult to know the issues unless they become
too big to resolve." Ms Sharanya Kamat started her first meeting with her
team at DAS Infotech Pvt Ltd. Sharanya had joined DAS Infotech as Project
Portfolio Manager, after working with a leading mid-size IT services company.
She had the experience of managing project portfolio with the help of metrics
and wanted to build that culture at DAS Infotech.
"But what could be these
parameters?" Shantanu seemed to be clueless. "OK, let me explain. We
should have parameters related to quality, time, scope, and cost."
Sharanya smiled and started talking to her colleagues about what could be those
parameters at DAS Infotech.
a. What kind of parameters
related to quality Sharanya would recommend for DAS Infotech? (5 Marks)
b. What kind of parameters
related to cost Sharanya would recommend for DAS Infotech? (5 Marks)
Fundamentals of Big
data and business analytics
1. Digital music is gaining firmer ground
in India. 56 percent of digital music revenue in Asia comes from music
streaming. Players like Gaana, Hungama, Saavn, Wynk etc. offer users to stream
music online and save songs offline with a premium subscription. They have
grabbed a significant share of the audience who has given up the traditional methods
of downloading music to streaming it online. Advertisers and telecom providers
have also joined the bandwagon. The primary reasons for this growing popularity
can be attributed to the rise in the number of digital natives, improved
internet connectivity, more localized curated song lists, personalization of
content, competitive pricing, huge library, availability across different
platforms, simple user interface and sharing digital music with others across
social platforms. How can the music industry use analytics to predict future
hits, describe current trends and recommend best offerings for customers? (10
Marks)
2.
Vivojio, a mobile handset maker, has had a meteoric rise as the „flagship
smartphone‟ killer in the past few years, challenging the dominance of other
brands. Assume you have been hired as a data analytics consultant by one of its
competitors. Identify social media analytics tools that can be deployed to
understand consumer behavior and trends. Identify mobile analytics approaches
and tools that can be deployed to understand and leverage mobile usage
behavior. (10 Marks)
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3. Retailers use analytics in a variety of
ways. Specialty retailers use video analytics to study customer paths and
behavior, helping them to design more effective store layouts. Big Box retailers
invest in Wi-Fi networking and new mobile way-finding apps to help customers
navigate through large stores or malls, getting them to desired products
faster. Resorts and hotels are investing in mobile analytics to gather shopper
information from their retail spaces. Mall operators are using the network to
track social media and shopping patterns, and delivering this value-add
information to tenants. Grocery and fast-moving goods retailers are utilizing
video analytics for traffic and conversion analysis, and then using the same
information to integrate workforce management and re-align staffing based on
traffic trends. Specialty retailers are using social sentiment analytics to
improve “voice of the customer” feedback to assess overall brand status and the
launch of new products, services, or offers. Retailers can use analytics tools
to measure traffic, wait times, and queue lengths, proactively anticipating
resource demands across the store. For example, front-end staffing demand in
grocery can be anticipated using a combination of real-time traffic counting,
trip time data, and data on staff on hand. Resources are thus dynamically
allocated based on real-time information, improving productivity of labor hours
and improving customer satisfaction. Through presence and location-based
mobility analytics, retailers pinpoint the location of opt-in shoppers when
they are close to a store location. With personalized reminders or discount
offers sent directly to their smartphones, consumers are more motivated to visit
the store if they are nearby. Combining social and mobile analytics with
loyalty information, retailers can create personalized, more relevant
engagements with shoppers. For example, say that a customer enters the shoe
department. Their store history shows that 60% of past purchases included a
coupon. The retailer can improve the chance of another sale by sending, in real
time, a special offer or communicating through Twitter about a current
promotion. Such communications change the customer/store relationship from
transaction-based to more value-based, creating more sustainable brand loyalty.
(Source: Beyond Big Data: How
Next-Generation Shopper Analytics and the Internet of Everything Transform the
Retail Business.
https://www.insight.com/content/dam/insight-web/en_US/article-images/whitepapers/partner-whitepapers/beyond-big-data-how-next-generation-shopper-analytics-and-the-internet-of-everything-transform-the-retail-business.pdf)
a. Give an example of how an Indian
retailer has used analytics to improve customer experience within the store. (5
Marks)
b. Give an example of a how an Indian
retailer has used social and mobile analytics for better customer engagement.
(5 Marks)
Emerging Technologies:
IoT, Augmented Reality, Virtual Reality
1. Virtual reality refers to interactive
images or videos which enable the viewer to explore the entire 360 degrees of a
scene. Unlike a regular image of video, which is shot from a fixed view point,
VR production captures every part of a location. In the travel industry,
virtual reality can be used to capture tourism destinations in a unique and
immersive way. This is achieved using specialist cameras, rigs, and software.
The finished content can then be viewed on either a VR headset or a regular
computer or mobile device. Many people assume that VR content can only be
viewed on a specialist VR headset but this is not the case. You have been
appointed as a consultant to a travel company Kesariya, who plans to implement
VR technology. What are the different ways in which Kesariya can use VR? What
benefits will the company have in using such technology?
(10 Marks)
2. Schneider Electric announced the launch
of ‘Easy Homes', bringing Internet of Things (IoT) to power homes. Easy Homes
empowers customers to manage power in their homes through a single app, the
company said in a statement. With four interfaces, it can be operated through
Alexa or Google Home, smart phone, remote and switches to control power usage
in the house, it said. It converts homes into a smart home, turning every
switch and appliance into a connected device, the company said. Easy Homes can
be installed without changing the existing electrical setup, upgrading homes in
just about four hours, the statement said. Mention the names of companies and
their products that offer smart home solutions. What are the security threats
when using smart homes?
Source:https://economictimes.indiatimes.com/tech/internet/schneider-electric-launches-easy-homes-bringing-iot-to-power-homes/articleshow/72841213.cms
(10 Marks)
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3. Augmented reality can be defined as
that technology that allows adding virtual elements to a real image that is
visualized through an electronic device. For this, markers or codes are usually
used so that, when focused on an adapted device, it projects a virtual image
onto a real image, thus creating a transformed reality. Augmented reality in
education is part of what are called emerging pedagogies. These teaching
techniques are defined as those pedagogical ideas that arise around Information
Technologies and that propose new educational approaches based on
collaboration, interaction, creativity and innovation. The objective of
augmented reality in education is to build environments with a high degree of
participation and interactivity, in which the student is able to build, design,
modify, experiment and become much more actively involved in the learning
process. Augmented reality is a relatively young technology. It has been used
in the educational field for years, but there is no doubt that its
implementation is still scarce. There is still a long way to go to take
advantage of this technology in the classroom, but there are already numerous
ways to integrate augmented reality in education. (Source:
https://analyticsindiamag.com/augmented-reality-and-the-future-of-education/)
a. How can AR be used in providing
management education? Explain the benefits of using AR in management education?
(5 Marks)
b. Give an example of an educational
startup that provide AR solution to educational institutes. What are the
certain challenges in adopting AR by educational institutes? (5 Marks)
NMIMS SEMESTER 3 PGDBM DECEMBER 2020 ASSIGNMENTS
Organization theory
structure and design
1. ‘Groceries Unlimited’ has hired you as
an HR Consultant to help them improve their organizational performance. Which
internal organizational aspects would you consider that should be aligned with
each other for maximum success? Explain the 7S framework in the context of this
start-up company. Conclude by giving your opinion on how it will impact
performance. (10 Marks)
2. Mario always wanted to establish his
own retail company. He had all the financial and physical resources required to
begin but he was not aware of the key fundamental elements of an organization.
Why do you think these are important? As an HR specialist, help him with this
task by designing the main organizational elements. Also, align these with his
retail business. (10 Marks)
3. As project leaders, while Julia
believes in enhancing each team member’s effectiveness, George believes in
focusing on enhancing the overall organizational effectiveness. This difference
of opinion always confuses their team members. Now, the senior management has
realized that it is high time to get the issue sorted. So, the HR Manager, John
Cooper has been assigned the task to devise a standardized and holistic process
of measuring organizational effectiveness. Along with this, the management has
also asked him to come up with a contemporary effectiveness approach that will
replace the traditional approaches. Keeping the above scenario in mind,
a. Explain how John Cooper will devise a
holistic process of measuring organizational effectiveness. (5 Marks)
b.
Explain which, one, contemporary approach will John choose and why? (5 Marks)
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Consumer behavior
Lifebuoy was introduced by Lever Brothers
in 1895 in England. Originally a carbolic soap containing phenol, different
varieties were later introduced without the medicinal carbolic smell, such as
the coral-colored Lifebuoy during the late 1950s and Lifebuoy Minty Refresher
in 1966. Lifebuoy first came to India in 1895 in Bombay. It was an instant success.
Lifebuoy is India‟s largest selling soap brand and has been so for a long time
now. It is the only soap brand to have ever crossed 100,000 tonnes in sales in
a single year. The brand has a mammoth user base of over 600 million consumers
in India and is one of the most recognisable symbols of health. Remarkably,
over the next 109 years the brand has never veered away from its original
platform. It has consistently stood for „Washing away germs to keep you
protected and healthy‟. Constantly evolving and keeping pace with the times,
the brand has undergone huge makeovers and still delivers a distinctive,
compelling promise of health for the whole family.
In the product front from the very early
stages, Lifebuoy was the basic brand that upgraded consumers who used other
products by delivering a basic, cleansing experience. In 1964, it saw its first
major re-launch with significant improvement in product quality, a change in
the tablet shape as well as the wrapper which had continued from the initial
days of Lifebuoy.
The latest formulation was introduced in
the market in 2002. Today, this soap continues to be the most effective against
germs and also has an invigorating and very distinct perfume that makes every
bath enjoyable. The new avatar is just the beginning in the evolution of
Lifebuoy. This brand aspires to make the concept of health and hygiene not only
an important one, but also an enjoyable experience for the consumer.
Keeping in line with its objective of
providing „Health and hygiene for everybody‟, Lifebuoy has added to its
repertoire, Lifebuoy Active Green (with the goodness of neem and tulsi) and
Lifebuoy Active Gold (with the goodness of milk cream). This is of course, in
addition to Lifebuoy Active Red and Lifebuoy Active Orange which are the
trusted choice of millions. There is also the Lifebuoy liquid soap that ensures
that hands are protected from germs. Now Lifebuoy also has a talcum powder,
efficiently delivering a promise of „All day protection from body odour, by
fighting germs‟. The Lifebuoy franchise, through each of the products, has
stayed true to its promise of meeting health and hygiene concerns.
On the pricing front, Lifebuoy in urban
and rural markets, the brand has gained a familiar and likable status due to
its effective pricing. A 125 gm lifebuoy soap costs about Rs26. Bodywash costs
around Rs175. Lifebuoy keeps its product prices relatively lower than the
prices of its competition. This has been an advantage for the brand and has led
to making it one of the most popular choices among Indians.
Promotions with Lifebuoy has always made
in win many accolades. The advertising and communication for Lifebuoy has been
recognised as one of the most effective at the advertising effectiveness awards
„Effies-2003‟. The Lifebuoy jingle, synonymous with health and hygiene, has
become a classic – indeed, it can be considered as part of the Indian social
fabric. The Brand Equity Survey, 2003 ranked this mega-brand as one of the Most
Trusted Brands in India.
Be it promoting itself in traditional
media through ATL (Above-the-line) or BTL (Below-the-line) activities or social
media.
It created a hysteria in Dubai where it
partnered with Geometry Global for an on-ground activation awareness programme.
Since shoppers can pick up germs when they shop for groceries with your cart in
the supermarket. The Lifebuoy‟s team created a handy doughnut-shaped gadget
that slides along the shopping cart handle, instantly sanitizing it. On the one
hand, this enabled healthier shopping, killing 99% of germs with one swipe, and
on the other, it raised awareness of Lifebuoy‟s sanitizer gel (refer figure 1).
In India, Lifebuoy as a brand has taken
long steps in generating good health hygiene habits among Indian consumers. In
the year 2013, at the world‟s largest religious festival Maha Kumbh Mela,
Lifebuoy reminded attendees to wash their hands before they eat by hand
stamping 2.5 million chapattis (rotis) with the message: “Did you wash your
hands with Lifebuoy?” (Refer figure 2).If that was not all Hindustan Unilever‟s
created an award-winning campaign with social cause marketing at its heart,
which went viral. The soap brand that has been an active proponent of handwashing
with soap, kickstarted a movement “Help a child reach 5” to instill hygienic
handwashing behaviour in schools and villages, as over two million children
under five die of infections like diarrhea and pneumonia. A heartfelt digital
film about Gondappa and his son Muthu was created for the campaign, while
Facebook and Twitter were abuzz with pledges and the hashtag #helpachildreach5.
The video depicted how a father “Gondappa” walked on his hands to a village
temple on his son‟s fifth birthday as a part of his son‟s good health wish. The
3-minute film garnered over a million views in the first two weeks and now
stands at 19M+ views (refer figure 3).
Indian market is witnessing the creation
of a new category in the hand hygiene segment - hand sanitizer. Although hand
sanitizer products existed in India since 2002, this category is witnessing a
lot of marketing activities only in the last couple of years. Two giants in the
Indian FMCG market are fighting it out in creating this category - Dettol and
Lifebuoy. Hand Sanitizer is an alternative to soap and used for maintaining
hand-hygiene. This product which is available in gel, spray, liquid, or foam
form can be used directly to the hand and unlike soaps need not be washed away.
Just apply the hand sanitizer and leave it like that. It is not Lifebuoy or
Dettol which introduced this product in the Indian market. Godrej Consumer
Products Ltd, had introduced this product in the Indian market even as early as
2003. Later Himalaya introduced its brand - Pure Hands – which is a herbal hand
sanitizer. But these brands were not able to create a noise in the market so
far when compared to Dettol and Lifebuoy.
Hand sanitizers are popular in markets
like the West and Europe because of fear for hygiene coupled with the convenience
of the product. In India, the Hand Sanitizer market is still nascent but
marketers believe that this category will do well on Indian soil due to its
vulnerability to various infectious diseases like SARS, bird flu, etc. In fact,
in 2002-03, hand sanitizer companies in India tried to cash in on the SARS
Virus pandemic which created huge amounts of concern and did not pull up sales
as expected. Despite the setback, marketers are optimistic and give a new push.
Lifebuoy, a brand that promotes healthy hygiene habits crafts many ways to
protect its consumers from these dangers. Hand Sanitizers are priced between
INR 30 to as high as INR 500 depending upon the brand and its size of the
product offering.
Given that, India has more of the rural population
(at 66.46 % in 2017, according to the World Bank collection of development
indicators) than that of urban crowd,
1. Which psychological factor or factors
of motivation, perception, learning, and attitude is Lifebuoy trying to target
in India (10 Marks)
2. Reading the case above suggests the
segmentation, targeting, and positioning Lifebuoy is trying to achieve. (10
Marks)
3. Lifebuoy has channelized its hygiene
habit formation efforts through various campaigns and events in India as
discussed in the case above. Given, that you are a brand manager of Lifebuoy
a. Discuss, what are the other promotional
tactics, you will use to make these campaigns intensify in rural India. (5
Marks)
b.
Basic Hygiene and cleanliness falls under which cultural value component.
Discuss how as a Lifebuoy brand manager you are planning to address it in
India. (5 Marks)
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Project management
1. A software development project was
planned to be completed in 12 months. The review of the project after eight
months revealed that Rs. 120000 was spent on the project for 48% of project
completion. Consider total project budget as Rs 240000. Calculate and explain
the schedule and cost performance index for this situation. (10 Marks)
2. Take an example of developing a
residential project and carry out the project feasibility analysis using the
six laws of project feasibility. (10 Marks)
3. You are given the task of preparing
project plan for the “Annual Day Function” of your college.
a. Explain work break-down structure and
prepare three levels of work break-down structure for this project plan. (5
Marks)
b. Consider hypothetical activities (4-5
tasks) and a project team of 3-4 positions. Prepare RACI Model for the given
project plan. (5 Marks)
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International business
1. Discuss how Porter’s Diamond Theory can
be used to explain India’s growth as a IT services export hub for global
markets. (10 Marks)
2. How do the levels of economic
integration differ? How does USMCA (United States-Mexico- Canada Agreement)
differ from NAFTA in terms of economic benefits for member nations? (10 Marks)
3. Read the passage and answer the
questions given below it:
While there’s no launch date yet, the
People’s Bank of China is likely to be the first major central bank to issue a
digital version of its currency, the yuan, seeking to keep up with -- and
control of -- a rapidly digitizing economy. Trials have been held this year in
a handful of cities and tests have started with some e-wallets and online apps,
with the Covid-19 pandemic and need for social distancing providing a new sense
of urgency. Unlike cryptocurrencies such as Bitcoin, dealing in the digital
yuan won’t have any presumption of anonymity, and its value will be as stable
as the physical yuan, which will be sticking around too. Behind China’s rush is
a desire to manage technological change on its own terms. As one PBOC official
put it, currency isn’t only an economic issue, it’s also about sovereignty. Not
all the details are out, but according to new patents registered by the PBOC
and official speeches, it could work something like this: Consumers and
businesses would download a digital wallet onto their mobile phone and fill it
with money from their account at a commercial bank -- similar to going to an
ATM. They then use that money -- dubbed Digital Currency Electronic Payment, or
DCEP -- like cash to make and receive payments directly with anyone else who
also has a digital wallet. Some questions remain, including the impact on Big
Tech companies such as Ant Group Co. and Tencent Holdings Ltd. that already
offer payment services. (retrieved from : https://www.bloomberg.com/news/articles/2020-09-08/how-china-is-closing-in-on-its-own-digital-currency-quicktake)
a. What is the role of digital currency in
the economic environment of a nation? (5 Marks)
b. How does digital currency impact those
companies doing business with China? (5 Marks)
NMIMS SEMESTER 3 PGDSCM DECEMBER 2020 ASSIGNMENTS
Operations and Supply
chain strategies
1. There is a multinational company XYZ
that operates in the retail business. The company also launched a couple of new
products with their label. Customer demand is increasing because the company
has a good product mix. Whereas the level of actual performance is not that
much increased. As you are appointed as supply chain manager, suggest some
strategies to the organization that ultimately increase performance. (10 Marks)
2. Consider last month you started a new
business of Electronics items. You are also thinking to start different
branches of your business in your city as well as outside. To increase the
revenue you may explore the international market. In the dynamic market, you
would face tough competition from different online as well as offline players
during the journey. Analyze and suggest a different level of strategies that
you will implement in the firm that can improve overall business profit. (10
Marks)
3. A toy company is working in the India
market from the last couple of years. The company has many branches within the
city and outside as well. The company thinking to start its own manufacturing
unit and the government is also motivating manufacturers to start manufacturing
within the Indian market.
a. Explain various competitive dimensions
in detail that company needs to rework to get better market share and achieve
business excellence in the supply chain. (5 Marks)
b. Management is confused about the
selection of the production process. Kindly suggest the best method in the
production process that improves efficiency. (5 Marks)
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Operations management
1. What are various decision criteria for
deciding a location for a business setup? Explain these decision criteria with
reference to a location decision for setting up a textile manufacturing plant.
(10 Marks)
2. Define and explain the term ‘Operations
Management’. Explain the role of an Operations Manager in handling Customers
and Suppliers in a Supply Chain. Give relevant examples from a Retail Store
Operation. (10 Marks)
3. Many business organizations have
operations in which inventory management is a daily and constant process.
Managing a Restaurant is one such business, wherein the procurement and
managing various inventory is a very strategic process. Explain the following
concepts (with atleast one example) in Operations of a Restaurant business, and
conclude how relevant is it in the business?
a. Economic Ordered Quantity (EOQ) (5
Marks)
b. Vendor Managed Inventory (VMI) (5
Marks)
Customer relationship
management
1. As a marketing manager of an online delivery
application which caters specifically to grocery, what innovation would you
introduce to retain your existing customers and attract new customers to
increase your customers lifetime value during the current COVID-19 pandemic.
(10 Marks)
2. Prepare a Caselet for Salesforce India.
Look at their CRM practices and solutions they offer and enlist their
competitive advantages vis-Ã -vis other players in the Indian market. (10 Marks)
3. The male grooming market has been
expanding rapidly over the last few years in India. There are umpteen number of
brands out there vying for the share of the target audience’s wallet. Face
washes, Beard oils, Styling gels, lip balms, Talcum powders, Cologne soaps,
moisturizers, etc. are some of the male grooming products available in the
market. A multinational FMCG company known for its home and personal care
products, is planning to launch a new brand of ‘anti-pollution face wash’ in
Indian markets. The face wash will be available nationwide and promises to be a
mix of herbal ingredients, aloe vera & charcoal.
a. Devise a customer relationship
management strategy based on the segmentation study. (5 Marks)
b. Create a customer profile based on the
information provided in the brief given above. (5 Marks)
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Consumer behavior
Lifebuoy was introduced by Lever Brothers
in 1895 in England. Originally a carbolic soap containing phenol, different
varieties were later introduced without the medicinal carbolic smell, such as
the coral-colored Lifebuoy during the late 1950s and Lifebuoy Minty Refresher
in 1966. Lifebuoy first came to India in 1895 in Bombay. It was an instant
success. Lifebuoy is India‟s largest selling soap brand and has been so for a long
time now. It is the only soap brand to have ever crossed 100,000 tonnes in
sales in a single year. The brand has a mammoth user base of over 600 million
consumers in India and is one of the most recognisable symbols of health.
Remarkably, over the next 109 years the brand has never veered away from its
original platform. It has consistently stood for „Washing away germs to keep
you protected and healthy‟. Constantly evolving and keeping pace with the
times, the brand has undergone huge makeovers and still delivers a distinctive,
compelling promise of health for the whole family.
In the product front from the very early
stages, Lifebuoy was the basic brand that upgraded consumers who used other
products by delivering a basic, cleansing experience. In 1964, it saw its first
major re-launch with significant improvement in product quality, a change in
the tablet shape as well as the wrapper which had continued from the initial
days of Lifebuoy.
The latest formulation was introduced in
the market in 2002. Today, this soap continues to be the most effective against
germs and also has an invigorating and very distinct perfume that makes every
bath enjoyable. The new avatar is just the beginning in the evolution of
Lifebuoy. This brand aspires to make the concept of health and hygiene not only
an important one, but also an enjoyable experience for the consumer.
Keeping in line with its objective of
providing „Health and hygiene for everybody‟, Lifebuoy has added to its
repertoire, Lifebuoy Active Green (with the goodness of neem and tulsi) and
Lifebuoy Active Gold (with the goodness of milk cream). This is of course, in
addition to Lifebuoy Active Red and Lifebuoy Active Orange which are the
trusted choice of millions. There is also the Lifebuoy liquid soap that ensures
that hands are protected from germs. Now Lifebuoy also has a talcum powder,
efficiently delivering a promise of „All day protection from body odour, by
fighting germs‟. The Lifebuoy franchise, through each of the products, has
stayed true to its promise of meeting health and hygiene concerns.
On the pricing front, Lifebuoy in urban
and rural markets, the brand has gained a familiar and likable status due to
its effective pricing. A 125 gm lifebuoy soap costs about Rs26. Bodywash costs
around Rs175. Lifebuoy keeps its product prices relatively lower than the
prices of its competition. This has been an advantage for the brand and has led
to making it one of the most popular choices among Indians.
Promotions with Lifebuoy has always made
in win many accolades. The advertising and communication for Lifebuoy has been
recognised as one of the most effective at the advertising effectiveness awards
„Effies-2003‟. The Lifebuoy jingle, synonymous with health and hygiene, has
become a classic – indeed, it can be considered as part of the Indian social
fabric. The Brand Equity Survey, 2003 ranked this mega-brand as one of the Most
Trusted Brands in India.
Be it promoting itself in traditional
media through ATL (Above-the-line) or BTL (Below-the-line) activities or social
media.
It created a hysteria in Dubai where it
partnered with Geometry Global for an on-ground activation awareness programme.
Since shoppers can pick up germs when they shop for groceries with your cart in
the supermarket. The Lifebuoy‟s team created a handy doughnut-shaped gadget
that slides along the shopping cart handle, instantly sanitizing it. On the one
hand, this enabled healthier shopping, killing 99% of germs with one swipe, and
on the other, it raised awareness of Lifebuoy‟s sanitizer gel (refer figure 1).
In India, Lifebuoy as a brand has taken
long steps in generating good health hygiene habits among Indian consumers. In
the year 2013, at the world‟s largest religious festival Maha Kumbh Mela,
Lifebuoy reminded attendees to wash their hands before they eat by hand
stamping 2.5 million chapattis (rotis) with the message: “Did you wash your
hands with Lifebuoy?” (Refer figure 2).If that was not all Hindustan Unilever‟s
created an award-winning campaign with social cause marketing at its heart,
which went viral. The soap brand that has been an active proponent of
handwashing with soap, kickstarted a movement “Help a child reach 5” to instill
hygienic handwashing behaviour in schools and villages, as over two million
children under five die of infections like diarrhea and pneumonia. A heartfelt
digital film about Gondappa and his son Muthu was created for the campaign,
while Facebook and Twitter were abuzz with pledges and the hashtag
#helpachildreach5. The video depicted how a father “Gondappa” walked on his
hands to a village temple on his son‟s fifth birthday as a part of his son‟s
good health wish. The 3-minute film garnered over a million views in the first
two weeks and now stands at 19M+ views (refer figure 3).
Indian market is witnessing the creation
of a new category in the hand hygiene segment - hand sanitizer. Although hand
sanitizer products existed in India since 2002, this category is witnessing a
lot of marketing activities only in the last couple of years. Two giants in the
Indian FMCG market are fighting it out in creating this category - Dettol and
Lifebuoy. Hand Sanitizer is an alternative to soap and used for maintaining
hand-hygiene. This product which is available in gel, spray, liquid, or foam
form can be used directly to the hand and unlike soaps need not be washed away.
Just apply the hand sanitizer and leave it like that. It is not Lifebuoy or
Dettol which introduced this product in the Indian market. Godrej Consumer
Products Ltd, had introduced this product in the Indian market even as early as
2003. Later Himalaya introduced its brand - Pure Hands – which is a herbal hand
sanitizer. But these brands were not able to create a noise in the market so
far when compared to Dettol and Lifebuoy.
Hand sanitizers are popular in markets
like the West and Europe because of fear for hygiene coupled with the
convenience of the product. In India, the Hand Sanitizer market is still
nascent but marketers believe that this category will do well on Indian soil
due to its vulnerability to various infectious diseases like SARS, bird flu,
etc. In fact, in 2002-03, hand sanitizer companies in India tried to cash in on
the SARS Virus pandemic which created huge amounts of concern and did not pull
up sales as expected. Despite the setback, marketers are optimistic and give a
new push. Lifebuoy, a brand that promotes healthy hygiene habits crafts many
ways to protect its consumers from these dangers. Hand Sanitizers are priced
between INR 30 to as high as INR 500 depending upon the brand and its size of
the product offering.
Given that, India has more of the rural
population (at 66.46 % in 2017, according to the World Bank collection of
development indicators) than that of urban crowd,
1. Which psychological factor or factors
of motivation, perception, learning, and attitude is Lifebuoy trying to target
in India (10 Marks)
2. Reading the case above suggests the
segmentation, targeting, and positioning Lifebuoy is trying to achieve. (10
Marks)
3. Lifebuoy has channelized its hygiene
habit formation efforts through various campaigns and events in India as
discussed in the case above. Given, that you are a brand manager of Lifebuoy
a. Discuss, what are the other promotional
tactics, you will use to make these campaigns intensify in rural India. (5
Marks)
b. Basic Hygiene and cleanliness falls
under which cultural value component. Discuss how as a Lifebuoy brand manager
you are planning to address it in India. (5 Marks)
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Sales management
1. Study and prepare the sales management
structure of any 2 FMCG Companies of your choice. (10 Marks)
2. You are the territory sales manager of
Eureka Forbes water purifiers. You have 3 new recruits under you. Help them
prepare a sales plan. (10 Marks)
3. ABC Co. is into selling of skincare
products. Since it is new, it is aggressively selling its products to the
markets in which it operates. There is a lot of competition in the market and
so the Co. has to continuously come up with different innovative ways in which
it can make its presence felt. The Salesmen are having high sales targets and
being pressurized to perform well. Amidst this, an existing brand has also
branched out into the same range of skincare products and gaining good customer
footfall as they are already well known in the market. ABC Co. is not just
losing out on its customer base but also on its sales personnel.
a. Analyze the case and explain what could
be the probable reasons for the employees leaving the organization. (5 Marks)
b. What according to you should be the
right way to motivate these employees into staying with the company? (5 Marks)
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Financial institutions
and markets
1. In your view, what can be the possible
reasons behind the increasingly high NPAs of the Indian banks? How far can this
be attributed to the conditions prevailing in the Indian economy? (10 Marks)
2. ABC Fashion Pvt. Ltd. is a leading
apparel company in India. They want to expand and modernize their current
business model and thus requires funding to their business. You have been hired
as a Financial consultant to ABC Fashion. As a consultant suggest the various
methods as to how ABC Fashion Pvt. Ltd. can raise funds through primary or
secondary market for their business. (10 Marks)
3.a. Rahul is an active investor and have
invested in mutual fund and fixed deposits. He wants to diversify his existing
portfolio by investing in derivative instruments but he is not sure about it.
Suggest few derivative instruments to Rahul. (5 Marks)
3.b. “Banks are the financial
intermediaries that facilitate the flow of funds in the economy”.
In regard to the above statement discuss
some of the functions of commercial banks? (5 Marks)
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NMIMS SEMESTER 4 PGDHRM DECEMBER 2020 ASSIGNMENTS
Business Ethics,
Governance and Risk
1. Food plants or crops, which have been
genetically altered, are known as genetically modified foods. The genetic
alteration is meant to make it commercially competitive, yet it is not without
environmental and ethical concerns and dilemmas. What according to you are the
Four main short term benefits to the producer/consumer of genetically modified
food crop, elaborate? Also identify and explain any Four long term negative
impact of genetically modified food crop on the environment as well as human
health. (10 Marks)
2. Environmental sustainability is an
ethical principle. Identify any Three principles /concerns involved in
environmental ethics. Elaborate on any Three critical practices /processes
adopted by business to showcase that ethical environmental responsibility has
been embedded in their over all business strategy (10 Marks)
3. a. Amrita is a successful Vice
President, Finance since last 3 years of a mid size FMCG company, recognized as
a highly motivated, committed and capable executive across the organization.
When the CEO of the company meets with an accident and is paralyzed the Company
Board chooses to elevate Amrita’s junior, Karan, Vice President, Marketing, who
is just one year old in the company, as the next CEO. The organization is now
largely divided into 2 factions, each favoring either Amrita or Karan. You are
the Head of Human Resources thinking of addressing this issue of gender
discrimination. According to you, which Five factors influence the attitude of
an individual towards gender bias? How can this attitude be changed/overcome?
(5 Marks)
3. b. How has study of Business Ethics
benefitted YOU as a person or a manager? (5 Marks)
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Research Methodology
1. You have been asked to justify the use
of mixed method in your upcoming research project. How will you justify it?
What would you specify as its downside?
(10 Marks)
2. What is meant by a dependent variable?
Identify the one from the following theoretical model. State any six hypotheses
from this model. Identify any two mediating variables.
(10 Marks)
3. “I think we should conduct lab
experiment instead of field experiment. We have got a limited budget. With such
budget, conducting field experiment is not possible. Let's not even discuss
about it." Pranav was quite frustrated with the recent cut in the budget
of their research project. "Relax Pravin!" Dr Santosh Mahajani tried
to pacify Pravin. "Don't compromise on the research methodology just
because the budget has got reduced. We will need to make a decision based on
what we need to achieve instead of what budget we have".
a. In what circumstances, Pranav should
choose field experiment? What he should do to accommodate the recent budget
cut? (5 Marks)
b.
In what circumstances, Pranav should choose lab experiment? What he should do
to accommodate the recent budget cut? (5 Marks)
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NMIMS SEMESTER 4 PGDOM DECEMBER 2020 ASSIGNMENTS
Business Ethics,
Governance and Risk
1. Food plants or crops, which have been
genetically altered, are known as genetically modified foods. The genetic
alteration is meant to make it commercially competitive, yet it is not without
environmental and ethical concerns and dilemmas. What according to you are the
Four main short term benefits to the producer/consumer of genetically modified
food crop, elaborate? Also identify and explain any Four long term negative impact
of genetically modified food crop on the environment as well as human health.
(10 Marks)
2. Environmental sustainability is an
ethical principle. Identify any Three principles /concerns involved in
environmental ethics. Elaborate on any Three critical practices /processes
adopted by business to showcase that ethical environmental responsibility has
been embedded in their over all business strategy (10 Marks)
3. a. Amrita is a successful Vice
President, Finance since last 3 years of a mid size FMCG company, recognized as
a highly motivated, committed and capable executive across the organization.
When the CEO of the company meets with an accident and is paralyzed the Company
Board chooses to elevate Amrita’s junior, Karan, Vice President, Marketing, who
is just one year old in the company, as the next CEO. The organization is now
largely divided into 2 factions, each favoring either Amrita or Karan. You are
the Head of Human Resources thinking of addressing this issue of gender
discrimination. According to you, which Five factors influence the attitude of
an individual towards gender bias? How can this attitude be changed/overcome?
(5 Marks)
3. b. How has study of Business Ethics
benefitted YOU as a person or a manager? (5 Marks)
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Research Methodology
1. You have been asked to justify the use
of mixed method in your upcoming research project. How will you justify it?
What would you specify as its downside?
(10 Marks)
2. What is meant by a dependent variable?
Identify the one from the following theoretical model. State any six hypotheses
from this model. Identify any two mediating variables.
(10 Marks)
3. “I think we should conduct lab
experiment instead of field experiment. We have got a limited budget. With such
budget, conducting field experiment is not possible. Let's not even discuss
about it." Pranav was quite frustrated with the recent cut in the budget
of their research project. "Relax Pravin!" Dr Santosh Mahajani tried
to pacify Pravin. "Don't compromise on the research methodology just
because the budget has got reduced. We will need to make a decision based on
what we need to achieve instead of what budget we have".
a. In what circumstances, Pranav should
choose field experiment? What he should do to accommodate the recent budget
cut? (5 Marks)
b. In what circumstances, Pranav should
choose lab experiment? What he should do to accommodate the recent budget cut?
(5 Marks)
World class operations
1. Briefly explain the ways the
manufacturing industries transform to become World Class. (10 Marks)
2. Why Quality Awards are important in the
achievement of operational strategies which make the firms establish world
class operations? (10 Marks)
3. a. How important are the environmental
considerations in achieving world class companies? (5 Marks)
3. b. You have been engaged by a large
chemical plant to advice on environmental standards to be implemented for the
plant to be world class. (5 Marks)
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Lean Six sigma
1. Several Indian companies are using Six
Sigma methodology as a tool for improving their supply chain performance. Using
an industry example, explain how Six Sigma deployment has helped the company in
improving its supply chain performance. (10 Marks)
2. What are process maps? Select an Indian
organization, and explain how process mapping could be used for improving the
efficiency levels in the organization. (10 Marks)
3. Another train derailment, 65 dead.
Everyone reacts with anger; the usual blame game, Railways announce some cash
relief. The present day price for the life of a major rail accident victim is
Rs 5 lakhs and a vague rail job offer to next of kin. Enquiry ordered. Matter
over, rail business moves on. Unfortunately in most of the densely populated
developing countries, including India, loss of human lives may not impact as
much as it does in developed countries. That is why Indian Railways' existing
safety policies are never impacted by either the frequencies or enormities of
rail accidents. Now the question is whether Indian Railways should make some
drastic rethinking on their approach to rail safety?
Since 2002-03, the Indian Railways have
focused on shoring up their revenues, adopting multiple strategies. Longer
passenger trains and heavier freight trains helped cater to the increase in
demand for passenger services and afford economies of scale. However, the
introduction of several hundreds of new passenger trains and heavier freight
trains year after year, on many of the busy routes, demands more intensified
track maintenance.
Routes being heavily occupied, even
nominated daily traffic blocks are curtailed. Till Dedicated Freight Corridors
emerge, in several of the oversaturated routes, trains will continue to run
under increasingly risky operating conditions. Vision 2020 repeats the same,
familiar safety policy prescriptions, contained in tenth and eleventh 5 year
Plan documents. Since most of these within the box thinking have failed to
deliver, it is now time to think of railway safety, the way Richard Branson did
with his Virgin Trains in the UK.
Like Branson's Virgin Train Operating
Company, we too need trains that should be able to survive accidents at full
speed, regardless of cause and passengers should be able to safely walk out of
coaches at accident spots. In existing bogie designs, at the time of accidents,
one coach tends to ride over the other one, crushing the coach in front.
Sivadasan, R. (2011, July 16). 'We need Six Sigma trains'. Retrieved August 30,
2020, from
https://www.deccanherald.com/content/176907/we-need-six-sigma-trains.html
Read different published case studies/
research papers and
a. Prepare a roadmap for Indian Railways
to make all its trains a “Six Sigma Train”? (5 Marks)
b. Explain how Indian Railways can use
lean techniques for optimizing flow? (5 Marks)
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New product development
and managing innovation
1. Explain in depth the strategy framework
that organizations employ in order to survive in the dynamic and challenging
environment? (10 Marks)
2. Which method of risk management do you
recommend in the new product development project? Explain the possible risk
management issues that occur. (10 Marks)
3. Toysarus is leading toy manufacturer in
the US whose sales have been declining since the last couple of years. Somehow
their toys do not seem to catch the attention and interest it did previously
for its customers. The project manager wishes to apply dimensional analysis to
analyze the problem.
a. Elaborate the dimensions that should be
analyzed by Toysarus? (5 Marks)
b. What steps should they follow to once again
bounce back and generate great revenues from the sale of their products? (5
Marks)
NMIMS SEMESTER 4 PGDMM DECEMBER 2020 ASSIGNMENTS
Business Ethics,
Governance and Risk
1. Food plants or crops, which have been
genetically altered, are known as genetically modified foods. The genetic
alteration is meant to make it commercially competitive, yet it is not without
environmental and ethical concerns and dilemmas. What according to you are the
Four main short term benefits to the producer/consumer of genetically modified
food crop, elaborate? Also identify and explain any Four long term negative
impact of genetically modified food crop on the environment as well as human
health. (10 Marks)
2. Environmental sustainability is an
ethical principle. Identify any Three principles /concerns involved in
environmental ethics. Elaborate on any Three critical practices /processes
adopted by business to showcase that ethical environmental responsibility has
been embedded in their over all business strategy (10 Marks)
3. a. Amrita is a successful Vice
President, Finance since last 3 years of a mid size FMCG company, recognized as
a highly motivated, committed and capable executive across the organization.
When the CEO of the company meets with an accident and is paralyzed the Company
Board chooses to elevate Amrita’s junior, Karan, Vice President, Marketing, who
is just one year old in the company, as the next CEO. The organization is now
largely divided into 2 factions, each favoring either Amrita or Karan. You are the
Head of Human Resources thinking of addressing this issue of gender
discrimination. According to you, which Five factors influence the attitude of
an individual towards gender bias? How can this attitude be changed/overcome?
(5 Marks)
3. b. How has study of Business Ethics
benefitted YOU as a person or a manager? (5 Marks)
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Research Methodology
1. You have been asked to justify the use
of mixed method in your upcoming research project. How will you justify it?
What would you specify as its downside? (10 Marks)
2. What is meant by a dependent variable?
Identify the one from the following theoretical model. State any six hypotheses
from this model. Identify any two mediating variables.
(10 Marks)
3. “I think we should conduct lab
experiment instead of field experiment. We have got a limited budget. With such
budget, conducting field experiment is not possible. Let's not even discuss
about it." Pranav was quite frustrated with the recent cut in the budget
of their research project. "Relax Pravin!" Dr Santosh Mahajani tried
to pacify Pravin. "Don't compromise on the research methodology just
because the budget has got reduced. We will need to make a decision based on
what we need to achieve instead of what budget we have".
a. In what circumstances, Pranav should
choose field experiment? What he should do to accommodate the recent budget
cut? (5 Marks)
b. In what circumstances, Pranav should
choose lab experiment? What he should do to accommodate the recent budget cut?
(5 Marks)
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Services marketing
1. In the midst of the current lockdown in
the country, the opening of a new salon got postponed. Now since the government
has given the permission for the salons to open throughout the country, can you
please guide ABC Ltd. about how can they manage the 7P’s of Service Marketing
in times of the Pandemic (10 Marks)
2. A new hotel chain is confused as to
what all supplementary services they should provide to their customers. Can you
please guide them about supplementary services by using the Flower of Service
(10 Marks)
3. A newly refurbished mall post the
lockdown is bearing a beautiful look to it. But the owners are not sure whether
they have been able to create the right Service Environment. a. Can you as a
consultant guide them on the same using the Mehrabian Russel Stimulus Response
Model (5 Marks)
b. Can you as a consultant guide them
using the Russel Model of Affect (5 Marks)
Marketing research
1. As a researcher, you need to study how
many Kirana stores in Mumbai sell corn flakes of well-known US firm namely
Kelloggs. Which non-probabilistic sampling method would you use to complete
your research? Also state the reasons behind choosing that method. Also explain
as to how will you proceed ahead with choosing the areas/ localities in Mumbai
to conduct your research alongwith timelines. (10 Marks)
2. You are the Head of a Market Research
Organisation. Your FMCG client Kraft Heinz has recently introduced “High
Fibre,” a new type of biscuit that contains ingredients that are meant to be
good for Heart patients. The FMCG company wants to understand how customers are
reacting to their recently launched biscuit. Draft a Questionnaire containing
not more than 20 questions that would succinctly address the query posed by the
FMCG client. (10 Marks)
3. You have been recently appointed as a
“New Product Development” Head for Voltas Beko (Tata-Beko Alliance Company).
You have been asked to develop 2 new innovative products namely Dishwasher
& Air Purifier as part of their product portfolio.
a. Explain the process in detail to arrive
at the creation of your 2 new products (5 Marks)
b. Is there a need to conduct Test
Marketing? If Yes or No, please state your reasons to support your answer. (5
Marks)
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B2B marketing
1. A business marketer (who is a potential
supplier) is keen to supply cold-rolled (CR) steel coils to a major passenger
car manufacturer, who has been buying the same material from three other
suppliers on regular basis for the past few years. As per the purchase policy,
the car manufacturer cannot buy any material from more than three suppliers.
What should the business marketer do to supply CR steel coils to the major passenger
car manufacturer? (10 Marks)
2. Suppose you are working in a courier
services company, which is ranked fourth in the domestic Indian market in terms
of market share. Your company management thinks that one of the ways to improve
sales & profit performance, as well as the company’s market share, is to
implement the concept of Integrated Marketing Communications (IMC). You are
asked to prepare a proposal indicating the objectives, strategies &
challenges in implementing the IMC. (10 Marks)
3. Read the following Case & solve the
questions given:
When SS Electroplating Company started the
electroplating operations in a residential location in Bengaluru, it received a
notice from the pollution Control Board to install the effluent treatment plant
within 15 days, failing which they would seal the plant.
The Director of the company collected the
information that it would cost about 10,00,000 to buy an effluent treatment
plant, an area of about 600 sq.feet to install it over a period of 2-3 months,
& running cost of about 40,000 per month for the purchase of material like
costic soda & others. The effluent contained nickel, synide, cromium,
cadminum & zinc, which were to be treated separately using different
chemicals. After effluent liquid of about 800 litres per day was treated, the
sludge was to be dried, packed, stored & dumped in a government notified
place. The entire process would not only cost substantial amount, but also
would need additional area of about 600-700 sq. feet
The company gathered information that some
of the competitors outsourced the effluent treatment to government approved
agencies, who collected the effluent liquid from these chemical & electroplating
factories, & treated ( or neutralized) the chemicals at their effluent
treatment plants. These agencies charged 10 to 15 per litre for the treatment
of effluent liquid, depending on the type of chemicals. The cost of outsourcing
was considered much higher compared to in-house effluent treatment plant.
However, SS Electroplating Company, like many other chemical &
electroplating factories did not have additional area for the installation of
effluent treatment plant.
The Director was aware that the liquid
waste from the factory would have harmful effects on the surrounding
residential area. He also could not violate the Government regulation on
environment control. The director had very little time – two weeks – to decide
& act.
a. If you were the Director of the
company, what would you do & why? (5 Marks)
b. Should all companies in this industry
come up together as to save cost. Provide your suggestions (5 Marks)
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Integrated marketing
communications
1. Develop an Integrated Marketing
Communication Plan for Patanjali’s Coronil Kit which claims to boost immunity
and aids in COVID management. Clearly identify the target audience and the
various mediums of communication. Briefly elucidate the rationale behind the
suggested mediums of communication and the expected outcome in terms of reach
and conversion for the same. (10 Marks)
2. Review the recent communication
campaigns of Netflix India. How similar or different is it from Amazon Prime
India. As a marketing expert/opinion leader which of these campaigns you think
would result in more viewership and why? (10 Marks)
3. Fortune Foods #AamchaGharChaRaja
Campaign talks about celebrating festivals in the New Normal (Source: Retrieved
from www.afaqs.com). a. Identify the Advertising Objectives of the Campaign. (5
Marks)
b. What kind of Advertising research the
company must have conducted to get this campaign live? How does the marketer
evaluate such a campaign in the New Normal? (5 Marks)
NMIMS SEMESTER 4 PGDFM DECEMBER 2020 ASSIGNMENTS
Business Ethics,
Governance and Risk
1. Food plants or crops, which have been
genetically altered, are known as genetically modified foods. The genetic
alteration is meant to make it commercially competitive, yet it is not without
environmental and ethical concerns and dilemmas. What according to you are the
Four main short term benefits to the producer/consumer of genetically modified
food crop, elaborate? Also identify and explain any Four long term negative
impact of genetically modified food crop on the environment as well as human
health. (10 Marks)
2. Environmental sustainability is an
ethical principle. Identify any Three principles /concerns involved in
environmental ethics. Elaborate on any Three critical practices /processes
adopted by business to showcase that ethical environmental responsibility has
been embedded in their over all business strategy (10 Marks)
3. a. Amrita is a successful Vice
President, Finance since last 3 years of a mid size FMCG company, recognized as
a highly motivated, committed and capable executive across the organization.
When the CEO of the company meets with an accident and is paralyzed the Company
Board chooses to elevate Amrita’s junior, Karan, Vice President, Marketing, who
is just one year old in the company, as the next CEO. The organization is now
largely divided into 2 factions, each favoring either Amrita or Karan. You are
the Head of Human Resources thinking of addressing this issue of gender
discrimination. According to you, which Five factors influence the attitude of
an individual towards gender bias? How can this attitude be changed/overcome?
(5 Marks)
3. b. How has study of Business Ethics
benefitted YOU as a person or a manager? (5 Marks)
Research Methodology
1. You have been asked to justify the use
of mixed method in your upcoming research project. How will you justify it?
What would you specify as its downside? (10 Marks)
2. What is meant by a dependent variable?
Identify the one from the following theoretical model. State any six hypotheses
from this model. Identify any two mediating variables.
(10 Marks)
3. “I think we should conduct lab
experiment instead of field experiment. We have got a limited budget. With such
budget, conducting field experiment is not possible. Let's not even discuss
about it." Pranav was quite frustrated with the recent cut in the budget
of their research project. "Relax Pravin!" Dr Santosh Mahajani tried
to pacify Pravin. "Don't compromise on the research methodology just
because the budget has got reduced. We will need to make a decision based on
what we need to achieve instead of what budget we have".
a. In what circumstances, Pranav should
choose field experiment? What he should do to accommodate the recent budget
cut? (5 Marks)
b. In what circumstances, Pranav should
choose lab experiment? What he should do to accommodate the recent budget cut?
(5 Marks)
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Financial institutions
and markets
1. In your view, what can be the possible
reasons behind the increasingly high NPAs of the Indian banks? How far can this
be attributed to the conditions prevailing in the Indian economy? (10 Marks)
2. ABC Fashion Pvt. Ltd. is a leading
apparel company in India. They want to expand and modernize their current
business model and thus requires funding to their business. You have been hired
as a Financial consultant to ABC Fashion. As a consultant suggest the various
methods as to how ABC Fashion Pvt. Ltd. can raise funds through primary or
secondary market for their business. (10 Marks)
3.a. Rahul is an active investor and have
invested in mutual fund and fixed deposits. He wants to diversify his existing
portfolio by investing in derivative instruments but he is not sure about it.
Suggest few derivative instruments to Rahul. (5 Marks)
3.b. “Banks are the financial
intermediaries that facilitate the flow of funds in the economy”.
In regard to the above statement discuss
some of the functions of commercial banks? (5 Marks)
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Project management
1. A software development project was
planned to be completed in 12 months. The review of the project after eight
months revealed that Rs. 120000 was spent on the project for 48% of project
completion. Consider total project budget as Rs 240000. Calculate and explain
the schedule and cost performance index for this situation. (10 Marks)
2. Take an example of developing a
residential project and carry out the project feasibility analysis using the
six laws of project feasibility. (10 Marks)
3. You are given the task of preparing
project plan for the “Annual Day Function” of your college.
a. Explain work break-down structure and
prepare three levels of work break-down structure for this project plan. (5
Marks)
b. Consider hypothetical activities (4-5
tasks) and a project team of 3-4 positions. Prepare RACI Model for the given
project plan. (5 Marks)
NMIMS SEMESTER 4 PGDITM DECEMBER 2020 ASSIGNMENTS
Business Ethics,
Governance and Risk
1. Food plants or crops, which have been genetically
altered, are known as genetically modified foods. The genetic alteration is
meant to make it commercially competitive, yet it is not without environmental
and ethical concerns and dilemmas. What according to you are the Four main
short term benefits to the producer/consumer of genetically modified food crop,
elaborate? Also identify and explain any Four long term negative impact of
genetically modified food crop on the environment as well as human health. (10
Marks)
2. Environmental sustainability is an
ethical principle. Identify any Three principles /concerns involved in
environmental ethics. Elaborate on any Three critical practices /processes
adopted by business to showcase that ethical environmental responsibility has
been embedded in their over all business strategy (10 Marks)
3. a. Amrita is a successful Vice
President, Finance since last 3 years of a mid size FMCG company, recognized as
a highly motivated, committed and capable executive across the organization.
When the CEO of the company meets with an accident and is paralyzed the Company
Board chooses to elevate Amrita’s junior, Karan, Vice President, Marketing, who
is just one year old in the company, as the next CEO. The organization is now
largely divided into 2 factions, each favoring either Amrita or Karan. You are
the Head of Human Resources thinking of addressing this issue of gender
discrimination. According to you, which Five factors influence the attitude of
an individual towards gender bias? How can this attitude be changed/overcome?
(5 Marks)
3. b. How has study of Business Ethics
benefitted YOU as a person or a manager? (5 Marks)
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Research Methodology
1. You have been asked to justify the use
of mixed method in your upcoming research project. How will you justify it?
What would you specify as its downside? (10 Marks)
2. What is meant by a dependent variable?
Identify the one from the following theoretical model. State any six hypotheses
from this model. Identify any two mediating variables.
(10 Marks)
3. “I think we should conduct lab
experiment instead of field experiment. We have got a limited budget. With such
budget, conducting field experiment is not possible. Let's not even discuss
about it." Pranav was quite frustrated with the recent cut in the budget
of their research project. "Relax Pravin!" Dr Santosh Mahajani tried
to pacify Pravin. "Don't compromise on the research methodology just
because the budget has got reduced. We will need to make a decision based on what
we need to achieve instead of what budget we have".
a. In what circumstances, Pranav should
choose field experiment? What he should do to accommodate the recent budget
cut? (5 Marks)
b. In what circumstances, Pranav should
choose lab experiment? What he should do to accommodate the recent budget cut?
(5 Marks)
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International logistics
& Supply chain management
1. A foreign automobile company is
planning its foray into Indian market starting with a sub-compact SUV designed
specifically for the Indian consumer. Given the sales trends of competitors in
this segment, the company has forecast strong demand for its offering & is
confident of good sales volumes. Help the company in its supply chain planning
& suggest a supply chain strategy for its Indian foray. (10 Marks)
2. An Indian toy manufacturing SME located
in the state of Uttar Pradesh & catering only to the domestic market has
sensed a big export market for its products in the adjacent countries of Nepal,
Bangladesh & Sri Lanka. Contemplating expansion to these markets, the
company is evaluating the logistics & supply chain requirements for
exporting to these countries. What considerations must drive the logistics
planning for this potential export business? Based on these logistical
considerations, would you recommend targeting all / some / one of these export
markets? Explain the most suitable choice of logistics strategy (in-house / 3PL
/ 4PL etc.) for your recommended market/s. (10 Marks)
3. Mumbai-based trading company imports
various high-end consumer electronics and distributes them to retailers in the
domestic market. The company publishes a catalogue of its products and imports
them based on orders placed by the retailers. The market for these goods is
limited compared to that for general consumer electronics and is characterized
by highly variable demand with short response times.
a. Which mode of transportation must the
company prefer for importing the high-end consumer electronic goods? (5 Marks)
b. Explain the warehousing requirements of
the company and suggest the type of warehouse suitable for its needs. (5 Marks)
NMIMS SEMESTER 4 PGDITSM DECEMBER 2020 ASSIGNMENTS
Business Ethics,
Governance and Risk
1. Food plants or crops, which have been
genetically altered, are known as genetically modified foods. The genetic
alteration is meant to make it commercially competitive, yet it is not without
environmental and ethical concerns and dilemmas. What according to you are the
Four main short term benefits to the producer/consumer of genetically modified
food crop, elaborate? Also identify and explain any Four long term negative
impact of genetically modified food crop on the environment as well as human
health. (10 Marks)
2. Environmental sustainability is an
ethical principle. Identify any Three principles /concerns involved in
environmental ethics. Elaborate on any Three critical practices /processes
adopted by business to showcase that ethical environmental responsibility has
been embedded in their over all business strategy (10 Marks)
3. a. Amrita is a successful Vice
President, Finance since last 3 years of a mid size FMCG company, recognized as
a highly motivated, committed and capable executive across the organization.
When the CEO of the company meets with an accident and is paralyzed the Company
Board chooses to elevate Amrita’s junior, Karan, Vice President, Marketing, who
is just one year old in the company, as the next CEO. The organization is now
largely divided into 2 factions, each favoring either Amrita or Karan. You are
the Head of Human Resources thinking of addressing this issue of gender
discrimination. According to you, which Five factors influence the attitude of
an individual towards gender bias? How can this attitude be changed/overcome?
(5 Marks)
3. b. How has study of Business Ethics
benefitted YOU as a person or a manager? (5 Marks)
Research Methodology
1. You have been asked to justify the use
of mixed method in your upcoming research project. How will you justify it?
What would you specify as its downside? (10 Marks)
2. What is meant by a dependent variable?
Identify the one from the following theoretical model. State any six hypotheses
from this model. Identify any two mediating variables.
(10 Marks)
3. “I think we should conduct lab
experiment instead of field experiment. We have got a limited budget. With such
budget, conducting field experiment is not possible. Let's not even discuss
about it." Pranav was quite frustrated with the recent cut in the budget
of their research project. "Relax Pravin!" Dr Santosh Mahajani tried
to pacify Pravin. "Don't compromise on the research methodology just
because the budget has got reduced. We will need to make a decision based on
what we need to achieve instead of what budget we have".
a. In what circumstances, Pranav should
choose field experiment? What he should do to accommodate the recent budget
cut? (5 Marks)
b. In what circumstances, Pranav should
choose lab experiment? What he should do to accommodate the recent budget cut?
(5 Marks)
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YOU MAY CALL US ON -
7506193173
WHATSAPP NUMBER- 9967480770
NMIMS SEMESTER 4 PGDBM DECEMBER 2020 ASSIGNMENTS
Business Ethics,
Governance and Risk
1. Food plants or crops, which have been
genetically altered, are known as genetically modified foods. The genetic
alteration is meant to make it commercially competitive, yet it is not without
environmental and ethical concerns and dilemmas. What according to you are the
Four main short term benefits to the producer/consumer of genetically modified
food crop, elaborate? Also identify and explain any Four long term negative
impact of genetically modified food crop on the environment as well as human
health. (10 Marks)
2. Environmental sustainability is an
ethical principle. Identify any Three principles /concerns involved in
environmental ethics. Elaborate on any Three critical practices /processes
adopted by business to showcase that ethical environmental responsibility has
been embedded in their over all business strategy (10 Marks)
3. a. Amrita is a successful Vice
President, Finance since last 3 years of a mid size FMCG company, recognized as
a highly motivated, committed and capable executive across the organization.
When the CEO of the company meets with an accident and is paralyzed the Company
Board chooses to elevate Amrita’s junior, Karan, Vice President, Marketing, who
is just one year old in the company, as the next CEO. The organization is now
largely divided into 2 factions, each favoring either Amrita or Karan. You are
the Head of Human Resources thinking of addressing this issue of gender
discrimination. According to you, which Five factors influence the attitude of
an individual towards gender bias? How can this attitude be changed/overcome?
(5 Marks)
3. b. How has study of Business Ethics
benefitted YOU as a person or a manager? (5 Marks)
GET BEST QUALITY SOLVED ASSIGNMENTS
VISIT WWW.SMUSOLVEDASSIGNMENTS.COM
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YOU MAY CALL US ON –
7506193173
WHATSAPP NUMBER- 9967480770
Research Methodology
1. You have been asked to justify the use
of mixed method in your upcoming research project. How will you justify it?
What would you specify as its downside? (10 Marks)
2. What is meant by a dependent variable?
Identify the one from the following theoretical model. State any six hypotheses
from this model. Identify any two mediating variables.
(10 Marks)
3. “I think we should conduct lab
experiment instead of field experiment. We have got a limited budget. With such
budget, conducting field experiment is not possible. Let's not even discuss
about it." Pranav was quite frustrated with the recent cut in the budget
of their research project. "Relax Pravin!" Dr Santosh Mahajani tried
to pacify Pravin. "Don't compromise on the research methodology just
because the budget has got reduced. We will need to make a decision based on
what we need to achieve instead of what budget we have".
a. In what circumstances, Pranav should
choose field experiment? What he should do to accommodate the recent budget
cut? (5 Marks)
b. In what circumstances, Pranav should
choose lab experiment? What he should do to accommodate the recent budget cut?
(5 Marks)
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WHATSAPP NUMBER- 9967480770
Sales management
1. Study and prepare the sales management
structure of any 2 FMCG Companies of your choice. (10 Marks)
2. You are the territory sales manager of
Eureka Forbes water purifiers. You have 3 new recruits under you. Help them
prepare a sales plan. (10 Marks)
3. ABC Co. is into selling of skincare
products. Since it is new, it is aggressively selling its products to the
markets in which it operates. There is a lot of competition in the market and
so the Co. has to continuously come up with different innovative ways in which
it can make its presence felt. The Salesmen are having high sales targets and
being pressurized to perform well. Amidst this, an existing brand has also
branched out into the same range of skincare products and gaining good customer
footfall as they are already well known in the market. ABC Co. is not just
losing out on its customer base but also on its sales personnel.
a. Analyze the case and explain what could
be the probable reasons for the employees leaving the organization. (5 Marks)
b. What according to you should be the
right way to motivate these employees into staying with the company? (5 Marks)
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Project management
1. A software development project was
planned to be completed in 12 months. The review of the project after eight
months revealed that Rs. 120000 was spent on the project for 48% of project completion.
Consider total project budget as Rs 240000. Calculate and explain the schedule
and cost performance index for this situation. (10 Marks)
2. Take an example of developing a
residential project and carry out the project feasibility analysis using the
six laws of project feasibility. (10 Marks)
3. You are given the task of preparing
project plan for the “Annual Day Function” of your college.
a. Explain work break-down structure and
prepare three levels of work break-down structure for this project plan. (5
Marks)
b. Consider hypothetical activities (4-5
tasks) and a project team of 3-4 positions. Prepare RACI Model for the given
project plan. (5 Marks)
Services marketing
1. In the midst of the current lockdown in
the country, the opening of a new salon got postponed. Now since the government
has given the permission for the salons to open throughout the country, can you
please guide ABC Ltd. about how can they manage the 7P’s of Service Marketing
in times of the Pandemic (10 Marks)
2. A new hotel chain is confused as to
what all supplementary services they should provide to their customers. Can you
please guide them about supplementary services by using the Flower of Service
(10 Marks)
3. A newly refurbished mall post the
lockdown is bearing a beautiful look to it. But the owners are not sure whether
they have been able to create the right Service Environment. a. Can you as a
consultant guide them on the same using the Mehrabian Russel Stimulus Response
Model (5 Marks)
b. Can you as a consultant guide them
using the Russel Model of Affect (5 Marks)
Marketing research
1. As a researcher, you need to study how
many Kirana stores in Mumbai sell corn flakes of well-known US firm namely
Kelloggs. Which non-probabilistic sampling method would you use to complete
your research? Also state the reasons behind choosing that method. Also explain
as to how will you proceed ahead with choosing the areas/ localities in Mumbai
to conduct your research alongwith timelines. (10 Marks)
2. You are the Head of a Market Research
Organisation. Your FMCG client Kraft Heinz has recently introduced “High
Fibre,” a new type of biscuit that contains ingredients that are meant to be
good for Heart patients. The FMCG company wants to understand how customers are
reacting to their recently launched biscuit. Draft a Questionnaire containing
not more than 20 questions that would succinctly address the query posed by the
FMCG client. (10 Marks)
3. You have been recently appointed as a
“New Product Development” Head for Voltas Beko (Tata-Beko Alliance Company).
You have been asked to develop 2 new innovative products namely Dishwasher
& Air Purifier as part of their product portfolio.
a. Explain the process in detail to arrive
at the creation of your 2 new products (5 Marks)
b. Is there a need to conduct Test
Marketing? If Yes or No, please state your reasons to support your answer. (5
Marks)
NMIMS SEMESTER 4 PGDSCM DECEMBER 2020 ASSIGNMENTS
Business
ethics, governance and risk
1. Food plants or crops, which have been
genetically altered, are known as genetically modified foods. The genetic
alteration is meant to make it commercially competitive, yet it is not without
environmental and ethical concerns and dilemmas. What according to you are the
Four main short term benefits to the producer/consumer of genetically modified
food crop, elaborate? Also identify and explain any Four long term negative
impact of genetically modified food crop on the environment as well as human
health. (10 Marks)
2. Environmental sustainability is an
ethical principle. Identify any Three principles /concerns involved in environmental
ethics. Elaborate on any Three critical practices /processes adopted by
business to showcase that ethical environmental responsibility has been
embedded in their over all business strategy (10 Marks)
3. a. Amrita is a successful Vice
President, Finance since last 3 years of a mid size FMCG company, recognized as
a highly motivated, committed and capable executive across the organization.
When the CEO of the company meets with an accident and is paralyzed the Company
Board chooses to elevate Amrita’s junior, Karan, Vice President, Marketing, who
is just one year old in the company, as the next CEO. The organization is now
largely divided into 2 factions, each favoring either Amrita or Karan. You are
the Head of Human Resources thinking of addressing this issue of gender
discrimination. According to you, which Five factors influence the attitude of
an individual towards gender bias? How can this attitude be changed/overcome?
(5 Marks)
3. b. How has study of Business Ethics
benefitted YOU as a person or a manager? (5 Marks)
GET BEST QUALITY SOLVED ASSIGNMENTS
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YOU MAY CALL US ON –
7506193173
WHATSAPP NUMBER- 9967480770
Research Methodology
1. You have been asked to justify the use
of mixed method in your upcoming research project. How will you justify it?
What would you specify as its downside? (10 Marks)
2. What is meant by a dependent variable?
Identify the one from the following theoretical model. State any six hypotheses
from this model. Identify any two mediating variables.
(10 Marks)
3. “I think we should conduct lab
experiment instead of field experiment. We have got a limited budget. With such
budget, conducting field experiment is not possible. Let's not even discuss
about it." Pranav was quite frustrated with the recent cut in the budget
of their research project. "Relax Pravin!" Dr Santosh Mahajani tried
to pacify Pravin. "Don't compromise on the research methodology just
because the budget has got reduced. We will need to make a decision based on
what we need to achieve instead of what budget we have".
a. In what circumstances, Pranav should
choose field experiment? What he should do to accommodate the recent budget
cut? (5 Marks)
b. In what circumstances, Pranav should
choose lab experiment? What he should do to accommodate the recent budget cut?
(5 Marks)
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Advanced supply chain
management
1. In supply chain, sourcing is one of the
important processes. The reason is that a wrong selection of suppliers can
result into sub-optimal use of organizational resources and unnecessary costs.
Make a sourcing strategy for your organization which is a manufacturer of
consumer products. (10 Marks)
2. Your organization is planning to launch
a new product by end of the year. The product is new and innovative and there
is no historical data for forecasting. What are some of the popular qualitative
methods that you will suggest your organization to carry out for good
forecasting to predict or estimate the demand for the product? Explain the
advantages and limitations of the same. (10 Marks)
3. It is crucial for organizations to
improve their supply chain performance to meet increased customer demands on
time. They should regularly evaluate the performance of their supply chains
using various metrics.
a. What are the different metrics you
would use for measuring the inventory levels? Give examples. (5 Marks)
b. Your organization wants to improve the
effectiveness of their supply chains and wants you to incorporate business
concepts for process re-engineering using SCOR Model. Explain the stages of
supply chain you would focus on. (5 Marks)
World class operations
1. Briefly explain the ways the
manufacturing industries transform to become World Class. (10 Marks)
2. Why Quality Awards are important in the
achievement of operational strategies which make the firms establish world
class operations? (10 Marks)
3. a. How important are the environmental
considerations in achieving world class companies? (5 Marks)
3. b. You have been engaged by a large
chemical plant to advice on environmental standards to be implemented for the
plant to be world class. (5 Marks)
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International logistics
& Supply chain management
1. A foreign automobile company is
planning its foray into Indian market starting with a sub-compact SUV designed
specifically for the Indian consumer. Given the sales trends of competitors in
this segment, the company has forecast strong demand for its offering & is
confident of good sales volumes. Help the company in its supply chain planning
& suggest a supply chain strategy for its Indian foray. (10 Marks)
2. An Indian toy manufacturing SME located
in the state of Uttar Pradesh & catering only to the domestic market has
sensed a big export market for its products in the adjacent countries of Nepal,
Bangladesh & Sri Lanka. Contemplating expansion to these markets, the
company is evaluating the logistics & supply chain requirements for
exporting to these countries. What considerations must drive the logistics
planning for this potential export business? Based on these logistical
considerations, would you recommend targeting all / some / one of these export
markets? Explain the most suitable choice of logistics strategy (in-house / 3PL
/ 4PL etc.) for your recommended market/s. (10 Marks)
3. Mumbai-based trading company imports
various high-end consumer electronics and distributes them to retailers in the
domestic market. The company publishes a catalogue of its products and imports
them based on orders placed by the retailers. The market for these goods is
limited compared to that for general consumer electronics and is characterized
by highly variable demand with short response times.
a. Which mode of transportation must the
company prefer for importing the high-end consumer electronic goods? (5 Marks)
b. Explain the warehousing requirements of
the company and suggest the type of warehouse suitable for its needs. (5 Marks)
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Decision analysis &
Modelling
1. Optimization is one of the objectives
in efficient running of the Business. Give examples of optimization as used in
the industry with proper explanation. (10 Marks)
2. LPP is extensively used in allocation
of scarce resources. Explain the main properties of LPP. (10 Marks)
3.a. What is the dominance rule used in
Game Theory? (5 Marks)
3.b. Solve the following Game and find out
the Saddle Point
Player A Player B A1 1 2 A2 4 – 3 (5
Marks)
NMIMS SEMESTER 4 RETAIL DECEMBER 2020 ASSIGNMENTS
Business
ethics, governance and risk
1. Food plants or crops, which have been
genetically altered, are known as genetically modified foods. The genetic
alteration is meant to make it commercially competitive, yet it is not without
environmental and ethical concerns and dilemmas. What according to you are the
Four main short term benefits to the producer/consumer of genetically modified
food crop, elaborate? Also identify and explain any Four long term negative
impact of genetically modified food crop on the environment as well as human
health. (10 Marks)
2. Environmental sustainability is an
ethical principle. Identify any Three principles /concerns involved in
environmental ethics. Elaborate on any Three critical practices /processes
adopted by business to showcase that ethical environmental responsibility has
been embedded in their over all business strategy (10 Marks)
3. a. Amrita is a successful Vice
President, Finance since last 3 years of a mid size FMCG company, recognized as
a highly motivated, committed and capable executive across the organization.
When the CEO of the company meets with an accident and is paralyzed the Company
Board chooses to elevate Amrita’s junior, Karan, Vice President, Marketing, who
is just one year old in the company, as the next CEO. The organization is now
largely divided into 2 factions, each favoring either Amrita or Karan. You are
the Head of Human Resources thinking of addressing this issue of gender
discrimination. According to you, which Five factors influence the attitude of
an individual towards gender bias? How can this attitude be changed/overcome?
(5 Marks)
3. b. How has study of Business Ethics
benefitted YOU as a person or a manager? (5 Marks)
Research Methodology
1. You have been asked to justify the use
of mixed method in your upcoming research project. How will you justify it?
What would you specify as its downside? (10 Marks)
2.
What is meant by a dependent variable? Identify the one from the following
theoretical model. State any six hypotheses from this model. Identify any two
mediating variables.
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(10 Marks)
3. “I think we should conduct lab
experiment instead of field experiment. We have got a limited budget. With such
budget, conducting field experiment is not possible. Let's not even discuss
about it." Pranav was quite frustrated with the recent cut in the budget
of their research project. "Relax Pravin!" Dr Santosh Mahajani tried
to pacify Pravin. "Don't compromise on the research methodology just
because the budget has got reduced. We will need to make a decision based on
what we need to achieve instead of what budget we have".
a. In what circumstances, Pranav should
choose field experiment? What he should do to accommodate the recent budget
cut? (5 Marks)
b. In what circumstances, Pranav should
choose lab experiment? What he should do to accommodate the recent budget cut?
(5 Marks)
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Marketing research
1. As a researcher, you need to study how
many Kirana stores in Mumbai sell corn flakes of well-known US firm namely
Kelloggs. Which non-probabilistic sampling method would you use to complete
your research? Also state the reasons behind choosing that method. Also explain
as to how will you proceed ahead with choosing the areas/ localities in Mumbai
to conduct your research alongwith timelines. (10 Marks)
2. You are the Head of a Market Research
Organisation. Your FMCG client Kraft Heinz has recently introduced “High
Fibre,” a new type of biscuit that contains ingredients that are meant to be
good for Heart patients. The FMCG company wants to understand how customers are
reacting to their recently launched biscuit. Draft a Questionnaire containing
not more than 20 questions that would succinctly address the query posed by the
FMCG client. (10 Marks)
3. You have been recently appointed as a
“New Product Development” Head for Voltas Beko (Tata-Beko Alliance Company).
You have been asked to develop 2 new innovative products namely Dishwasher
& Air Purifier as part of their product portfolio.
a. Explain the process in detail to arrive
at the creation of your 2 new products (5 Marks)
b. Is there a need to conduct Test
Marketing? If Yes or No, please state your reasons to support your answer. (5
Marks)
International logistics
& Supply chain management
1. A foreign automobile company is
planning its foray into Indian market starting with a sub-compact SUV designed
specifically for the Indian consumer. Given the sales trends of competitors in
this segment, the company has forecast strong demand for its offering & is
confident of good sales volumes. Help the company in its supply chain planning
& suggest a supply chain strategy for its Indian foray. (10 Marks)
2. An Indian toy manufacturing SME located
in the state of Uttar Pradesh & catering only to the domestic market has
sensed a big export market for its products in the adjacent countries of Nepal,
Bangladesh & Sri Lanka. Contemplating expansion to these markets, the
company is evaluating the logistics & supply chain requirements for
exporting to these countries. What considerations must drive the logistics
planning for this potential export business? Based on these logistical
considerations, would you recommend targeting all / some / one of these export
markets? Explain the most suitable choice of logistics strategy (in-house / 3PL
/ 4PL etc.) for your recommended market/s. (10 Marks)
3. Mumbai-based trading company imports
various high-end consumer electronics and distributes them to retailers in the
domestic market. The company publishes a catalogue of its products and imports
them based on orders placed by the retailers. The market for these goods is
limited compared to that for general consumer electronics and is characterized
by highly variable demand with short response times.
a. Which mode of transportation must the
company prefer for importing the high-end consumer electronic goods? (5 Marks)
b. Explain the warehousing requirements of
the company and suggest the type of warehouse suitable for its needs. (5 Marks)
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NMIMS SEMESTER 4 PGDBFM DECEMBER 2020 ASSIGNMENTS
Business
ethics, governance and risk
1. Food plants or crops, which have been
genetically altered, are known as genetically modified foods. The genetic
alteration is meant to make it commercially competitive, yet it is not without
environmental and ethical concerns and dilemmas. What according to you are the
Four main short term benefits to the producer/consumer of genetically modified
food crop, elaborate? Also identify and explain any Four long term negative
impact of genetically modified food crop on the environment as well as human
health. (10 Marks)
2. Environmental sustainability is an
ethical principle. Identify any Three principles /concerns involved in
environmental ethics. Elaborate on any Three critical practices /processes
adopted by business to showcase that ethical environmental responsibility has
been embedded in their over all business strategy (10 Marks)
3. a. Amrita is a successful Vice
President, Finance since last 3 years of a mid size FMCG company, recognized as
a highly motivated, committed and capable executive across the organization.
When the CEO of the company meets with an accident and is paralyzed the Company
Board chooses to elevate Amrita’s junior, Karan, Vice President, Marketing, who
is just one year old in the company, as the next CEO. The organization is now
largely divided into 2 factions, each favoring either Amrita or Karan. You are
the Head of Human Resources thinking of addressing this issue of gender
discrimination. According to you, which Five factors influence the attitude of
an individual towards gender bias? How can this attitude be changed/overcome?
(5 Marks)
3. b. How has study of Business Ethics
benefitted YOU as a person or a manager? (5 Marks)
Research Methodology
1. You have been asked to justify the use
of mixed method in your upcoming research project. How will you justify it?
What would you specify as its downside? (10 Marks)
2. What is meant by a dependent variable?
Identify the one from the following theoretical model. State any six hypotheses
from this model. Identify any two mediating variables.
(10 Marks)
3. “I think we should conduct lab
experiment instead of field experiment. We have got a limited budget. With such
budget, conducting field experiment is not possible. Let's not even discuss
about it." Pranav was quite frustrated with the recent cut in the budget
of their research project. "Relax Pravin!" Dr Santosh Mahajani tried
to pacify Pravin. "Don't compromise on the research methodology just
because the budget has got reduced. We will need to make a decision based on
what we need to achieve instead of what budget we have".
a. In what circumstances, Pranav should
choose field experiment? What he should do to accommodate the recent budget
cut? (5 Marks)
b. In what circumstances, Pranav should
choose lab experiment? What he should do to accommodate the recent budget cut?
(5 Marks)
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Financial institutions
and markets
. In your view, what can be the possible
reasons behind the increasingly high NPAs of the Indian banks? How far can this
be attributed to the conditions prevailing in the Indian economy? (10 Marks)
2. ABC Fashion Pvt. Ltd. is a leading
apparel company in India. They want to expand and modernize their current
business model and thus requires funding to their business. You have been hired
as a Financial consultant to ABC Fashion. As a consultant suggest the various
methods as to how ABC Fashion Pvt. Ltd. can raise funds through primary or
secondary market for their business. (10 Marks)
3.a. Rahul is an active investor and have
invested in mutual fund and fixed deposits. He wants to diversify his existing
portfolio by investing in derivative instruments but he is not sure about it.
Suggest few derivative instruments to Rahul. (5 Marks)
3.b. “Banks are the financial
intermediaries that facilitate the flow of funds in the economy”.
In
regard to the above statement discuss some of the functions of commercial
banks? (5 Marks)
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