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INTERNAL ASSIGNMENT
APPLICABLE FOR APRIL 2021 EXAMINATION
Business
Economics
1. What do you mean by demand Forecasting?
Enumerate the limitations of demand forecasting (10 Marks)
2. Complete the hypothetical table below
and explain in brief, the behaviour of each type of cost.
Quantity Total Fixed Cost Total Variable
Cost Total Cost Average Fixed Cost Average Variable Cost Average Total Costa
Marginal Cost
0 100 0
1 100 25
2 100 40
3 100 50
4 100 60
5 100 80
6 100 110 (10 Marks)
3.a. Assume that a business firm supplied
450 units at price Rs 4500.The firm has decided to increase the price of the
product to Rs 5500. Consequently, the supply of the product is increased to 600
Units. Calculate the elasticity of supply. (5 Marks)
3.b. From the given demand Schedule,
calculate the price elasticity of demand.
Price of Air Tickets (Per Tickets )
Quantity Demanded (tickets per month) 1,00,000 5,000 1,20.000 3,500
(5 Marks)
Financial accounting
& Analysis
1. Mr. Anmol started a retail outlet of
food corner named Anmol Foods in his locality and doing well in his food
business. His friend Atul ask him to record the transactions and assess his
financial position. Mr. Anmol is not convinced on accounting of the information
as he is not sure about the need of accounting when he is earning good money. You
as Mr. Atul, help Mr. Anmol to get an understanding about the term accounting,
uses of accounting information - so that he can record the financial
information and assess his financial position.
Also, discuss any five accounting terms
relevant to recording the financial information.
(10 Marks)
2. Hindustan Unilever Ltd.is an Indian
consumer goods company listed on the stock exchange in India. As part of the
listing agreement the Management Discussion and Analysis Report should form
part of the Annual Report to the shareholders.
MD&A should include discussion on
certain crucial matters within the limits set by the company’s competitive
position. Discuss about MD&A, list down, and briefly define those matters
which MD&A should include. (10 Marks)
3. Following information is available in
respect of A Ltd
Particulars
As on 31.3.2019
(Rupees. In Lacs)
As on 31.3.2020
(Rupees. In Lacs)
Investment in Financial Assets
-
100
Equity Share Capital
150
160
Long term Loans taken
100
200
Dividend paid
-
26
Dividend received
-
10
Interest received
-
15
a. Prepare the cash flow from financing
activities from the above information and give reasons for each element whether
these elements belongs to financing activities or not (5 Marks)
b.
Calculate the relationship between the debt and equity for the year 2019 and
2020, and comment (5 Marks)
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Management Theory and
Practice
1. ABC Ltd. is facing a huge inventory
cost and wastage of resources and would want to take the help of JIT and Lean
Manufacturing to solve their issues. Can you guide them on the same? (10 Marks)
2. An entrepreneur wants to set up an
organization dealing in manufacturing of toys and has hired you as a
consultant. Can you please guide him about the functions of Management? (10
Marks)
3. XYZ Ltd. is facing a lot of internal
conflicts of late. One of the main reasons attributed to the same is cultural
differences
a. Can you explain the different types of
conflicts that arise in organizations due to cultural differences? (5 Marks)
b. Can you also suggest some important
techniques of Conflict resolution (5 Marks)
Marketing Management
1. As a marketing consultant, you need to
highlight any emerging Demographic Trend either in Urban or in Rural India
during Covid-19 pandemic. How should FMCG companies such as Hindustan Unilever
take advantage of this trend & make changes to their advertising or new
product development strategies? (10 Marks)
2. Staples is a US based office stationery
brand that is planning to enter India. As a Marketing Consultant suggest &
describe atleast 1 innovative way of reaching out to Staples’ B2B potential
customer base in India. Name any 5 potential B2B customer segments for Staples
in India. (10 Marks)
3. India has registered the second highest
Covid-19 case load in the whole world. This has led to a massive fall in
Inbound tourism for India from overseas travellers. As a Marketing Consultant
to Ministry of Tourism, Govt of India, suggest the following: -
a. Build an advertising campaign on TV,
Radio & Print Medium to attract foreign tourists back to India. Highlight
the key communication messages that you will use.
(5 Marks)
b. Which social media platforms will you
choose to use? Suggest atleast 2 such platforms & describe your innovative
initiatives? (5 Marks)
Business Law
1. List out the features of Information
Technology Act, 2000. Provide any two (2) changes introduced by the Information
Technology Act, 2000 and how it has impacted the citizens of India. (10 Marks)
2. Explain in detail two (2) real-life
cases where Rights of Consumers have been upheld. (10 Marks)
3. Pestonjee Shroff (“Pesi”) owned huge
tracts of land in Mumbai and he used to receive offers from various developers
and builders to develop the land owned by Pesi. Pesi refused such offers of
redevelopment and commercialization as he intended to use the land or proceeds
from land for charitable purposes. But one day few individuals along with a
builder (who had earlier been refused by Pesi) barged into his home and made
him sign the papers of redevelopment of the plot. For this the builder gave him
Rs. 200 crores and the money was transferred to his account. The agreement also
was duly registered. Pesi being unhappy with the development of events and
forcibly being made to sign an agreement wanted to take legal action. So he has
approached you for understanding the legal position:
a. Is such an agreement a binding
Agreement or can it be cancelled? Please give your reasons for your answer. (5
Marks)
b.
Assuming the market value of land is Rs. 85 crores, can Pesi seek cancellation
of the agreement? Please give your reasons for your answer. (5 Marks)
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Essentials of HRM
1. LMN Ltd. is a newly set up construction
Company in India. You are hired as an HR Consultant to help the company in all
HR matters in the initial stages. Your first assignment in this company is to
set up a process for Human Resource Planning in this organization. Explain the
HR Planning process that you will suggest to this organization step by step.
(10 Marks)
2. As an HR Manager of TBS Bank, you are
given the responsibility of helping a newly set up TBS Mutual Funds Unit set up
a recruitment system. Suggest which internal sources of recruitment TBS Mutual
Funds can consider. (10 Marks)
3. Classical Coaching Classes are running
in Mumbai since 2001. Currently, the institution is facing high employee
turnover. You are hired as an HR Consultant to help the institution to solve
this issue. You have suggested that proper induction program shall be conducted
for all the new employees so that they understand the importance of institution
at the initial stages. You are asked to justify this suggestion. In this
background, answer the following:
a. Explain the need for induction from
organization’s perspective (5 Marks)
b. Explain the need for induction from
employee’s perspective (5 Marks)
Operations Management
1. Discuss the various inventory
management/control techniques prevalent in the industry. Discuss how some of
these techniques would be applicable to a organization in the FMCG sector for
effective management of their inventories; i.e soaps, household supplies, etc
(you can assume inventories of your choice to explain). (10 Marks)
2. List and explain in brief the various
types of plant layout concepts in operations management, highlighting the
objective, considerations of a good layout design. Give examples on where each
of these types can be employed respectively. Briefly explain a layout for a
Retail store operations (10 Marks)
3. Assume you are a part of the Operations
team in an automobile manufacturing setup. You are also working in coordination
with other departments. Discuss the following aspects of the operations of your
organization
a. Define Quality & list and discuss
in brief the various dimensions of quality in operations (5 Marks)
b.
Discuss the concept of EOQ in brief. Using the data below, find EOQ, and the
reorder point. Annual Demand: 15,000 units; Weeks Operating: 50 weeks/year;
Ordering Costs: Rs. 60/order & Holding Costs: Rs. 7/unit/year; Lead-Time: 5
weeks & Safety Stock: 250 units (5 Marks)
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Strategic Management
1. You have been appointed as a Strategy
Consultant to a Belgian Luxury Chocolate brand namely “Belge” wanting to enter
India. Which one of Porter’s Generic Strategies would you choose to be
operational in India & explain the reasons in detail behind your choice of
strategy? Once the strategy has been chosen, explain the categories of
customers you would target alongwith the price points? (10 Marks)
2. Miniso, a Japanese-inspired lifestyle
product retailer wishes to enter India’s Retail market. Conduct a PESTLE
analysis for Miniso in India & suggest whether Miniso should enter India or
otherwise. (10 Marks)
3. You are the Chairman of Mazda Motors in
Japan. Your Indian subsidiary Mazda India has managed to gain only under 4% of
the market share so far & Competitor brands such as Maruti & Hyundai
account for 48% & 15% of the market shares respectively.
a. What turnaround strategies can you
suggest to arrest the decline of revenues & profitability of your company?
(5 Marks)
b. In your opinion, would it be considered
appropriate to pursue a Strategic Alliance or a JV Strategy or should Mazda go
it alone in India? State your response with appropriate justifications &
reasons. What would be the advantages & disadvantages of such a strategy?
(5 Marks)
Decision Science
1. Considering Y as a dependent variable,
a regression model is applied with three independent variables X1 X2 and X3.
The results of the regression analysis are shown below:
Answer the following:
1. Define R and R Square.
2. What is the significance of F test.
3. Which variable has the highest impact
on Y.
4. Write the regression equation.
5.
Calculate Y if X1= 10, X2 =20 and X3 =5 (10 Marks)
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2. The monthly sales (number of Cars sold)
is recorded of a car dealer. Following ungrouped is available
|
52 |
33 |
70 |
95 |
57 |
61 |
|
57 |
64 |
54 |
94 |
38 |
61 |
|
50 |
39 |
94 |
63 |
59 |
31 |
|
68 |
88 |
93 |
48 |
82 |
82 |
|
74 |
70 |
92 |
76 |
98 |
91 |
|
32 |
33 |
31 |
75 |
54 |
48 |
|
36 |
64 |
63 |
66 |
92 |
98 |
|
36 |
54 |
71 |
86 |
84 |
55 |
|
91 |
34 |
64 |
67 |
89 |
78 |
|
97 |
92 |
53 |
56 |
68 |
55 |
|
93 |
42 |
51 |
77 |
36 |
93 |
|
44 |
66 |
63 |
33 |
68 |
79 |
|
83 |
53 |
86 |
76 |
35 |
40 |
|
55 |
41 |
36 |
39 |
42 |
96 |
|
60 |
53 |
38 |
51 |
95 |
56 |
|
48 |
69 |
49 |
33 |
95 |
37 |
|
83 |
62 |
96 |
34 |
85 |
32 |
|
39 |
59 |
77 |
62 |
35 |
34 |
|
54 |
89 |
36 |
45 |
83 |
34 |
|
39 |
61 |
88 |
86 |
55 |
33 |
a. Prepare the frequency distribution
table showing the class interval (less than 10, 11 to 20, and so on), frequency
of each class interval and cumulative frequency.
b. Calculate the mean, median, mode and
quartiles of grouped data.
c. Calculate the standard deviation,
variance and range
d. Make the following diagrams: Histogram,
Frequency Polygon, Ogive (10 Marks)
3.a. It is estimated that 50% of emails
are spam emails. Some software has been applied to filter these spam emails
before they reach your inbox. A certain brand of software claims that it can
detect 99% of spam emails, and the probability for a false positive (a non-spam
email detected as spam) is 5%. Now if an email is detected as spam, then what
is the probability that it is in fact a non-spam email? (5 Marks) 3.b. The time
taken to assemble a car in a certain plant is a random variable having a normal
distribution of 20 hours and a standard deviation of 2 hours. What is the
probability that a car can be assembled at this plant in a period of time a)
less than 19.5 hours? b) between 20 and 22 hours? (5 Marks)
Commercial Banking
System & Role of RBI
1. One of the important mandate of RBI is
prudent management of monetary policy, curbing inflation and checking
unemployment in economy. Explain how RBI achieves these diverse parameters by
use of different tools available with it. (10 Marks)
2. Credit appraisal is a critical
analytical tool of bank. Largely the profitability of bank hinges on this tool.
Any weakness on this front is reflected on the profitability of banks and it
also results in accumulation of stressed assets. BASEL-II has given strong
recommendations to check this menace. Elaborate in details the important
recommendations of this committee. (10 Marks)
3. Regulators, analysts and investors
periodically assess the financial condition of each bank. Banks are rated on
various parameters, based on financial & non-financial performance. One of
the popularly used assessment goes by acronym CAMELS, where each letter refers
to a specific category of performance.
a.
Explain the importance of each letter/term and how do they affect the
performance of bank. (5 Marks) b. Do you think CAMELS rating is sufficient to judge
the performance of banks or it should be supplemented by other indicators also?
(5 Marks)
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Consumer Behaviour
The Birth of an Icon “Barbie”
In 1944, wife and husband Ruth and Elliot
Handler, along with Harold “Matt” Matson, decided to start a new enterprise
that they called Mattel, a portmanteau of Matt and Elliot. Ruth Handler, was
inspired by her daughter, Barbara (Barbie) Handler, playing with cut-out paper
dolls and imagining that they were college students, cheerleaders, or adults
with careers. Handler immediately identified that this sort of imagination and
“safe experimentation” about the future was a part of growing up, and wanted to
create a doll that would inspire her daughter and better allow her to imagine the
possibilities of the future. The first Barbie was brought to market on March 9,
1959 — the doll’s official birthday — at the New York Toy Fair, where she was
sold for $3 as a teenage fashion model wearing a black-and-white striped
bathing suit. Barbie was the world’s first mass-marketed doll that had an
adult-look, a deliberate decision by Ruth Handler. From her introduction to the
market, Barbie was the first product in the toy industry to be marketed heavily
through television advertising. In the first year after the release, 300,000
Barbie dolls were sold.
Over the years, Barbie dolls were sold
wearing various outfits, each of which reflected her career at the time. By
2015, Barbie had been sold representing more than 150 careers. Before long,
other dolls joined Barbie in the product line. By the late 1980s, Barbie had
become a $1 billion brand. By the 1990s, sales reached a rate of two dolls
every second, and in the 2000s, annual sales were more than $3.6 billion. By
2009, Barbie merchandise represented more than 25 per cent of the U.S. market
share in dolls and accessories. As her sales and appeal grew, Barbie became
more than just a doll — she became a cultural icon, with a brand encompassing
everything from dolls and accessories to animated aerobics videos to Barbie
look-alike competitions for women.
Mattel and the Toys and Games Industry up
to 2014
In the decades that followed post 1965,
Mattel launched numerous product line extensions for Barbie, in addition to
other popular toy lines such as Hot Wheels in 1968, and He-Man action figures
in 1982. In 1975, the Handlers left the company, and Mattel embarked on a
period of expansion by acquiring such companies as Aviva Sports, Inc. (sports
toys) and Fisher-Price (infant and preschool toys).The company also forged
various alliances that gave it the rights to produce branded products,
including a partnership with Disney in 1988, Sesame Street (including “Tickle
Me Elmo”) in 1996, and Harry Potter in 2000.
In 2014, the toys and games industry were
worth $151.2 billion globally, with traditional toys and games accounting for
$85.1 billion and video games accounting for the remainder. Traditional toys
and games included, among other items, dolls such as Barbie, construction toys,
plush toys, model vehicles, and puzzles.
Within the toys and games industry, Mattel
faced major competitors, including Hasbro and LEGO. Mattel’s largest
competitor, Hasbro, had several core brands lines, including Jenga, My Little
Pony, and Transformers. Transformers in particular performed well, largely due
to the success of the Transformers movie franchise. In 2014, LEGO saw the best
performance of the big three competitors in the toys and games industry, with
annual growth of almost 16 per cent, which led to LEGO surpassing Mattel in
sales to become the world’s largest toymaker. Further, Barbie faced competition
from rising sales by brands such as Monster High, My Little Pony, and American
Girl.
Although the toys and games industry faced
rapidly changing consumer demands, sales of traditional toys and games
experienced growth in 2014, largely driven by consumer interest in two product
categories: construction toys, where LEGO led, and licensed products. Notably,
interest in Mattel’s licensed products received a significant boost from the
Disney hit film Frozen. Although sales of Frozen or Disney Princess dolls
eroded sales of the Barbie brand, the popularity of Frozen was, overall, a huge
financial success for Mattel. Licensed Frozen products were some of Mattel’s
top performing products in 2014, with Frozen and Disney Princess dolls
accounting for 7.3 per cent of total company sales. However, Mattel suffered a
major setback in 2014, when the Walt Disney Company announced that, as of 2016,
Mattel’s competitor Hasbro would take over the licensing rights for Frozen and
Disney Princess merchandise.
Despite this iconic status, sales of
Barbie fluctuated, both within North America and globally. In 2012, overall
revenue from Barbie dropped 14 per cent from the previous year to $1.28
billion, largely due to low sales in the United States, where revenue decreased
12 per cent (to $458 million) from 2011 to 2012. The trend of declining Barbie
sales continued in the years that followed. By 2013, Barbie’s market share in
the dolls and accessories segment was less than 20 per cent, and sales dropped
again to $1.2 billion; in 2014, Barbie sales decreased 21 per cent in the third
quarter alone, resulting in overall yearly sales of $1.0 billion — the lowest
in more than a decade.
Controversies
and changing customer preferences
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The Barbie Body
The factor that had perhaps sparked the
most controversy about the doll was the long-standing discussion around whether
Barbie was an appropriate role model for young girls. The most widely held
concern about Barbie regarded her body aesthetic. The classic Barbie was
skinny, tall, and blonde. If Barbie were human, she would have a 16-inch (41-
centimeter) waist, a waist-to-hip ratio of 0.55, and weigh 110 pounds (50 kilograms);
in addition, her shoe would be a size 3 — a size that did not exist in the
United States. The probability for a similar body shape to Barbie in real life
was less than 0.001 per cent and, when Barbie’s proportions were compared with
those of average women, models, athletes, and women with anorexia, models had
the shape closest to that of Barbie.
Barbie’s Intelligence
Some Barbie products were met with
criticism regarding the portrayal of Barbie’s intelligence. For example, in the
early 1990s, Mattel released Teen Talk Barbie, a Barbie who was programmed with
certain pre-recorded phrases and statements. Teen Talk Barbie was met with
criticism for some of the recorded phrases, such as “I love shopping!” and
“Math class is tough!” Eventually, the latter phrase was removed from the doll.
Shifting Retailers
In the mid-2010s, the wider toy retailing
industry was also experiencing change. Consumer attention was increasingly
focusing on gender stereotypes in the toy industry and on concerns around
gendered marketing. These concerns led to several changes. Importantly, the
second-biggest retailer in the United States, Target, decided to desegregate
its toys and bedding departments. Target would no longer have separate boys’
and girls’ toy sections, previously denoted by the use of blue and pink, or
signage indicating “girls’ building sets.” Instead, toys would be arranged by
interest or theme. Although the effect of Target’s move on the wider toy retail
industry was uncertain, many suspected that other retailers might soon follow
suit, simply because Target was an innovative retail leader
Next Steps:
By 2015, Barbie had represented 40
different nationalities and had been sold in more than 150 countries around the
world. She had more than 150 careers, ranging from swimsuit model to flight
attendant to arctic researchers depicting a strong product line. In view of
ongoing controversies and changing consumer demands, answer the following
questions keeping in mind that you are the marketing manager of Mattel Inc.
Questions:
1. Which psychological factor or factors
of motivation, perception, learning, and attitude is Barbie trying to target.
(10 Marks)
2. Reading the case above suggests the
segmentation, targeting, and positioning Barbie is trying to achieve. (10
Marks)
3. Given the growth potential of the
industry, changing consumer preferences and its Barbie’s declining sales
a. Discuss the traditional / modern day
advertising strategies should Barbie as a brand be following as a market
leader. (5 Marks)
b.
Discuss how the use of the traditional or modern-day advertising strategies can
help build the motivational factors of buying different variants of Barbie be
persuaded by the tweens (girls aged between 8-12) lifestyle. (5 Marks)
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Corporate Finance
1. The capital structure of ABC Pvt. Ltd
is as follows:
Equity share capital (each share of Rs.
10) = Rs. 10,00,000
Debentures with a coupon rate of 9.5% =
Rs. 8,00,000
Reserves and surplus = Rs. 7, 00,000
Revenue from the business activities for
the company is Rs. 1.50 crores. Its variable cost is 8% of the revenue, fixed
operating cost is Rs. 48 lakhs and the company pays income tax at a rate of 25%.
a. Calculate financial leverage, operating
leverage and combined leverage for the company.
b. Determine the likely level of EBIT for
EPS of (i) Rs. 20, (ii) Rs. 30, and (iii) Rs. 45
(10 Marks)
2. The equity shares of a publicly traded
company are priced at Rs. 450 with P/E (Price to Earnings) ratio of 15. The
announces a dividend of Rs. 9 per shares. The shareholders of the company
expect the dividend to grow at a rate of 6% every year, and the cost of equity
for the company is 15%. According to the dividend relevance approach suggested
by Walter and Gordon, what would be the impact of dividend announcement on the
market price of the shares of the company if required rate of return for
investors is (i) 12%, (ii) 15% and (iii) 18%. (10 Marks)
3. A manufacturing company forecast that
it is likely to sell 6,00,000 units for the year 2021. The processing cost of
an order is Rs. 150 and the carrying cost per unit of inventory is Rs. 12. The
lead time of an order is 8 days.
a. What would be the economic order quantity
(EOQ) and re-order point assuming 300 days in a year. (5 Marks)
b.
The company implements business process reengineering which results in to
reduction of 20% in cost of an order, 10% in carrying cost per unit of
inventory and 25% in lead time of an order. What would be the new EOQ and
re-order point. (5 Marks)
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Cost & Management
Accounting
1. Kabir Khanna is the MD of Al Farid
Supermarkets and has hired you as a Management accountant to reduce costs for
his business. Post your review of the overall business costs, you prepared the
Cost sheet for Kabir and his Management Team. Please assist them in
understanding the classification of cost basis behavior briefly (Fixed,
Variable, Semi-variable and Stepped costs) and advise the treatment of the
following items in the Cost Sheet: Value of Scrap Bad Debts Trade
Discount Packing charges Interest on Capital (10 Marks)
2. Modern Biscuit co has more than 8 items
in their product suite. Many a times, there is an issue faced in appropriately
allocating Fixed costs to all the biscuit variants. As a consequence, the
company finds it difficult to assess the correct cost of each product. They
hire Progressive partners as their Management consultants and are advised to
introduce Standard costing in their company. As a team member of Progressive
partners, please advise Modern Pharma the benefits of Standard Costing (any 5)
and 3 primary differences between Standard Costing and Budgetary control. (10
Marks) 3.a. Roy & Saha Ltd. has made a contract with Sharma Ltd. to supply
4,800 microwaves per annum. It is estimated that the carrying cost per
microwave per annum will be Rs. 12/- and that the set-up cost per batch is Rs.
648. Find out: (a) Economic Batch Quantity. (b) The time interval between two
consecutive optimum runs(c) The minimum inventory holding cost. (5 Marks)
3.b. Exotica Exports Ltd. has three
divisions each of which makes a different product. The budgeted data for the
next year is as follows: Divisions A B C Rs. Rs. Rs. Sales 1,12, 000 56, 000
84, 000 Direct material 14, 000 7, 000 14, 000 Direct labor 5, 600 7, 000 22,
400 Variable overhead 14, 000 7, 000 28, 000 Fixed cost 28, 000 14, 000 28, 000
Total cost 61, 600 35, 000 92, 400 The management is considering closing down
division C. There is no possibility of reducing variable costs. Advice whether
or not division C should be closed down.
Particulars Product A Product B Product C
Sales
1,12,000
56000
84000
Direct Material
14,000
7000
14000
Direct Labour
5,600
7000
22400
Variable Overheads
14,000
7000
28000
Fixed Cost
28,000
14000
28000
Total Cost
61,600
35000
92400
The Management is considering closing down
Division C. There is no possibility of reduction in Variable costs in any
division as they are at optimum capacity. Advise whether or not Division C
should be shut down. (5 Marks)
Digital Marketing
1. You run a business of selling homemade
food for bachelor students around your area through a business social page of
yours. Explain which social media page (network) will you use and how you will
let your business transition from the traditional 4P’s to the digital 4C’s in
digital space. (10 Marks)
2. You run a fitness centre in a local
area. Write a Google AdWords Search Campaign for the same. (10 Marks)
3. You are planning to open a modern-day
sports complex in a remote rural area of Jharkhand where its rare amongst
families to send their children to such bigger facilities, though the families
have high spending power.
a. Design and explain the value journey
canvas you will use as a marketing manager of the place, using digital methods.
(5 Marks)
b.
Suggest some traditional promotional tools you will use to support your digital
methods (5 Marks)
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International Business
1. It would be interesting to foray into
the history of globalization. John Maynard Keynes referred to the period
(1871-1914) as the golden age of globalization when countries based on gold
standard and fixed exchange rates traded in a world when transportation was
cheap and travel passport free. After the two world wars and Great Depression
of 1930s, the major powers of the world brought in sanity to the financial
system by constituting IMF for exchange rate stability and World Bank for
providing medium term loan to war ravaged Europe.
Discuss how the systems of exchange rate
determination have evolved till now and their role for facilitating
International trade for MNCs. (10 Marks)
2. Use the two-country, two-sector Ricardo
model of International trade theory and explain the concept of comparative
advantage using the table below:
|
Labour units required to produce one
unit of output |
|||||
|
Food |
Chemicals |
Total Available Labour |
|||
|
EU |
2 |
8 |
200 |
||
|
Kenya |
4 |
24 |
120 |
||
3. Read the passage and answer the
questions given below it:
Foxconn will set up a new subsidiary
called FuKang Technology Co Ltd as a part of their $270 million investment to
diversify production beyond China. Apple is planning to diversify its location
of facilities to reduce the impact of Sino-US trade war. Hence Foxconn that
manufactures iPads and other Apple devices is planning to shift its assembling
facilities from China to Vietnam at Apple Inc. request, said a person close to
the development. According to a report by Reuters, Foxconn is building
assembling facilities for Apple tabs and MacBooks at a plant in Bac Giang
province, northeast of Vietnam. The plant will come online in the first half of
2021. The development comes as over the outgoing Donald Trump administration
pressing US firms to shift production facilities from China to other Asian
countries. The Trump administration restricted the supply of electronic
components produced with U.S technology to Chinese firms that it finds to be a
risk to national security and imposed higher import tariff on made-in-China
electronics.
Hence
Taiwanese manufacturer who does not want to be a pawn to the trade war wants to
move their production facilities from China to Mexico, Vietnam and India.
Shifting production to Vietnam will make the company’s first time setting up a
plant outside China. The manufacturing giant is also planning to invest $1
billion to expand its iPhone assembly line in India as ‘strongly requested’ by
Apple Inc, the unidentified source further said.
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Foxconn, formally Hon Hai Precision
Industry Co Ltd, the Taiwanese multinational electronics contract manufacturer
recently announced it will set up a new subsidiary called FuKang Technology Co
Ltd as a part of their $270 million investment to diversify production beyond
China. Television sets for clients including Japan’s Sony Corp will also me
manufactured at its Vietnam plant with production slated for early 2021.
Foxconn Chairman Liu Young-way had earlier told investors in August how he aims
at providing two sets of supply chains will Sino-U. S trade wars impacting
their business. The company’s competitors like Pegatron Corp also an assembler
for Apple Inc. are planning to diversify its facilities by building plants in
Mexico.
a. In the context of the passage, discuss
the internationalization strategy of Foxconn. What are the main determinants of
this strategy? (5 Marks)
b. Discuss political risks of business
environments that impact the host country attractiveness for globalizing firms.
(5 Marks)
Marketing of Financial
Services
1. Develop a Public Relations campaign for
IRDA to create awareness about the Life Insurance sector and to educate
policyholders about their rights. (10 Marks)
2. One of your clients wants to apply for
a Home Loan in the next 12 to 18 months. Few months back the client had lost
his job during the COVID-19 pandemic and delayed his credit card payments. The
client is worried that this may impact his credit score maintained by Credit
Bureaus. Suggest a roadmap to your client to improve his credit score. (10
Marks)
3. You are a Financial Planner. Your
client Ankit Desai (age 35 years) works with an FMCG company earning Rs. 18
lakhs per annum. His wife Ritu (age 32 years) is a homemaker. They have one
daughter Rima (age 4 years). The couple requires your help to make few
financial decisions. (You can make any assumptions to further build up your
case.)
a. Ankit wants to buy a Pure Risk Life
Insurance cover of Rs 2 crore. He is confused whether he should buy a ULIP,
Endowment or a Term Plan. Recommend the product best suited for his
requirement. (5 Marks)
b. Ankit has expressed his desire to
retire by the age of 55. Design a retirement plan for him. (5 Marks)
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Organisational Theory,
Structure and Design
1. ‘Cool Cola’ wants to adapt to its
changing business environment. Which three aspects of its business environment
should it focus on? Do a PESTEL analysis of a beverage company, in this
context.
(10 Marks)
2. The CEO, John Peralta, of an e-commerce
company, wants to do a thorough organisational analysis for his company.
Explain how it will help the organisation. Elaborate the VRIO framework, in
this context. (10 Marks)
3. As a Strategic Management Expert for an
automotive company, Shekhar strongly believes in understanding and
differentiating business strategies at different levels. His boss, however, is
unable to comprehend how this bifurcation is feasible. So, he has asked Shekhar
to make a presentation on the company’s different strategic management aspects.
Keeping the above scenario in mind,
a. Explain how Shekhar will bifurcate the
organization’s strategy at three separate levels. (5 Marks)
b. Briefly explain the role of Shekhar as
a strategist and help him come up with various types of strategies. (5 Marks)
Project Management
1. Management is in the process of
selecting one out of the following three projects. Use NPV method to suggest
the best option out of the following three projects and give justification for
your suggestion. Consider Required Rate of Return as 10%. (10 Marks)
|
Year |
Cash Flows |
Project A |
Project B |
Project C |
|||
|
0 |
Initial Investment |
-80 |
-80 |
-80 |
|||
|
1 |
Incomes from Operation Phase of Projects
|
30 |
40 |
50 |
|||
|
2 |
40 |
40 |
40 |
||||
|
3 |
50 |
40 |
30 |
||||
2. Explain and give the examples for types
of relationships used in Precedence Diagramming Method (PDM). (10 Marks)
3. An university has lot of events
organized throughout the year. For example – Annual Day, Cultural Day, Sports
Day, Tech Fest, Corporate Connect, Symposiums, Conferences, Competitions, etc.
Consider this situation to answer the following questions.
a. Prepare a functional organization
structure to manage these events as projects. (5 Marks)
b. Prepare a projectize organization
structure to manage these events as projects. (5 Marks)
Retail Banking
1. Technology has made a sea change and
has revolutionized the Financial world. As a research scholar write an article
on how internet and mobile banking services are shaping the banking experience
for their customers. (10 Marks)
2. Lending money is one of the vital
functions of banks. Discuss the various methods of lending. (10 Marks)
3. The Retail Banking environment has
witnessed a sea change in the past few years. With the entry of private and
foreign sector banks, the Retail banking has taken a new customer centric shape
wherein the customers are given lot of privileges, options in term of products
and service. Keeping these changing dynamics in the financial world discuss the
following assuming that a leading Global MNC Bank is planning to open the
branches in the metro cities of India. Based on the above case, discuss the
following:
a. The various Retail Banking products
that the bank can offer to its target customers? (5 Marks)
b.
Apart from branch operations briefly discuss the various channel partners that
the bank has as an option to reach out to these customers (5 Marks)
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Taxation- Direct and
Indirect
1. GST registration requires getting a
unique number from the tax authorities for the purpose of collecting tax on
behalf of the government. However, in certain cases certain persons are exempt
from the GST registration. Discuss in brief, about persons who need to get the
Compulsory registration under the GST, and the persons who are exempted from
GST registration even though their turnover exceeds 40 Lakhs (10 Marks)
2. Currently, 500 employees are working in
your organization. You applied for Tax deduction and collection account number
so as to carry out various formalities in relation to deducting tax at source.
With reference to above, discuss, any five obligations of a tax deductor as
specified under the Indian Income Tax Act (10 Marks)
3. Mr Rahim purchased a property in Mumbai
in the year 2000 for Rs. 15 lacs
He sold the property on Dec 13th 2019, for
Rs 30 lacs. The fair market value of the property as on 1.4.2001 was 22 lacs.
a. Define and Calculate the indexed cost
of acquisition (5 Marks)
b. Define, Calculate and indicate the
amount and type of gain or loss, if any
Given the relevant assessment year is
2020-2021.
Cost inflation index for the year 2001-02
is 100
Cost inflation index for the year 2018-19
is 280
Cost inflation index for the year 2019-20
is 289
Cost inflation index for the year 2020-21
is 301 (5 Marks)
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