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Customs Shipping and insurance

1. Your Company has got a big project for which many items have to be moved from Singapore to Mumbai by sea. As there are multiple items and have to come together to Mumbai company wants to hire a ship to move the entire goods. . Kindly suggest a right type of charter and support your decision of selection with suitable explanation. (10 Marks)

2. Your company has imported one consignment by sea but did not clear it on time due to some errors in the documents. The customs clearing agent bill was very high and the reason was given as Demurrage charges. Management asks you to explain what demurrage charges is and how it can be avoided in future. Please suggest best method to avoid demurrage charges. (10 Marks)

3. Your company is carrying import export business. Customs found some discrepancy in one of the imports and summoned your company to produce documents and be present for enquiry under Section108 of the Customs Act 1962. Your department head asks you to explain the following so that they can take suitable action on this summon.

a. What is Section 108 of the Customs Act 1962 and the points under this section (5 Marks)

b. What are the responsibilities of the company when such summons are issued (5 Marks)

 

Export Import Procedures and Documentation

1. You have joined one export organization as Export Executive. You need to register the organization with various government agencies/organizations. Give a write up to the Management giving the procedure of various registrations. (10 Marks)

2. You are working with a freight forwarding company. You have handled one export of a consignment of 20’ container by sea for one of your clients. You have to complete the process of export by obtaining Mate Receipt to proceed further .How will you proceed to obtain Mate Receipt (10 Marks)

3. You have placed an order for electronic goods with a company located in Singapore. This is the first order being placed by your company. You are a new customer to this Singapore organization. During negotiation on payment terms, the Singapore organization asks you to open LC as terms of payment as it is the first business with them. They are not willing to give any credit for this shipment. Your company does not know much about Letter of Credit and also worried about the reliability of the company. Hence our company asks you to explain the following to understand the Letter of credit system better. Kindly explain the following to them;

a. What is Letter of credit and its usefulness (5 Marks)

b. Procedure to open LC and parties involved (5 Marks)

 

India's Foreign Trade

Scenario

Domestically well-established colour cosmetic brand called “DREAMZ SHADES” (DS) which is an Indian MSME company called Indo Colour Cosmetics Pvt Ltd (ICC), decides to go for geographical expansion through Foreign Trade into Indochina countries like Vietnam, Cambodia, and Laos. If you are a head of their International business with ICC, your task will be to establish the company as well as their colour cosmetic brands in the above-mentioned market/s

1. Discuss on Market identification process with respect to colour cosmetics considering any one country from the above-mentioned couturiers. You need to discuss on regulatory requirements, how do you plan to proceed with a market survey (both secondary and Primary) major non-tariff barrier and competition. (10 Marks)

2. Once you have finalized on the target market how do you plan to work out the market entry strategy for the chosen target market. (10 Marks)

3. a. Export Promotion Council (EPC) plays a key role in helping the exporters especially MSEME. Do you think you as head of International business go for their membership, and what are the prospective for the organisation from EPC membership? (5 Marks)

3. b. Give your opinion on considering going for OEM based business as add on to your brands to manufacture for well-known international brands by your company (5 Marks)

 

Services Marketing

1. You are the owner of a retail chain. You currently have a consumer durables, groceries, and private label clothing range for kids, men, and women. The quality you offer is fantastic. You have more than eighty percent repeat customers. Most of the customer surveys that you have conducted with market research agencies have pointed out this unique feature of your store. You have successfully operated your business in Delhi. You now intend to go online. How will you promote your online brand? (10 Marks)

2. The entrepreneurial bug has bitten you and food business is in your mind. There are numerous challenges, however. What are the challenges you anticipate coming your way while designing your service offering? (10 Marks)

3. Blazers academy is a coaching academy, that provides training, coaching, and counseling services for students. Their primary revenue source is from the coaching they do for medical and JEE. Established a decade ago, it is now a well-known brand but faces severe competition from the crowded market in the coaching space. Two major challenges are coming your way. First, the brand is taking a hit online. There are a lot of negative reviews about the brand and the second challenge that you are facing is with the rising number of students, your back-end servicing of the customer, and student problems have been poor. It is clearly visible from the verbatim feedback given by the stakeholders.

a. How will you build your service brand? (5 Marks)

b. How will you deal with your complaining customers? (5 Marks)

 

Market Research

1. Apple is developing an automatic driving car and wants to understand the target market fit for the same. Using techniques of new product development elaborate on the steps that Apple must follow in the research and development. (10 Marks)

2. As a market analyst at Kantar, you have been assigned a client from FMCG industry. The client faces a continuous decline in the sale. Which methods of data collection would be appropriate for identifying the issues related to the decline in sales? Justify the arguments. Develop a market research process to understand the reasons for the same. (10 Marks)

3. Metaverse is the new virtual world, people are looking at. Several business organizations are trying to be a part of Metaverse. For example, Airtel Partynite is a metaverse platform where visitors can experience the metaverse and watch online favorite shows. You have to conduct research for Airtel to resolve two business problems:

a. Design the methodology of the data collection by enlisting the characteristics of the respondents, the type of sampling employed, and the research type with proper justification. (5 Marks)

b. Identify the type of content watched by users on the platform. Develop a research questionnaire to get insights on the same from users. (5 Marks)

 

Supply chain management

1. How will the performance of supply chain get affected if there is lack of coordination between the players of supply chain?

2. What are the various modes of transportation used for effective supply chain management?

3. a. Describe the cycle view and push/pull view of supply chain process with an example.

3b. Discuss the frame work of supply chain in hotel industry.

 

Warehouse management

1. Mr Gupta is working on COVID 19 vaccine project and he is aware that COVID 19 virus is spreading to the whole country, expected to third wave of COVID 19. Mr Gupta is planning to start a new warehouse to get better performance. As you are appointed as an assistant consultant, kindly suggest company various factors while selecting the location of the warehouse.

2. Consider above mention scenario (check Q1) and share your opinion as on the below: How can company create a competitive advantage in warehouse management?

3. Consider above mention scenario (check Q1) and share your opinion as on the below:

a. Is it possible to develop a warehouse management system for Mr Gupta? Explain in detail.

b. Discuss different warehouse design criteria that, as consultant you must consider while designing a warehouse.