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INTERNAL ASSIGNMENT APPLICABLE FOR DECEMBER 2024
EXAMINATION
Business Communication
Q1.
Jyoti, a seasoned marketing executive, was tasked with presenting a new product
launch strategy to two very different audiences: the company's senior
management team and a group of young, tech-savvy consumers. She knew that a
one-size-fits-all approach wouldn't be effective. She needed to adapt her
message and delivery to resonate with each group. What factors must Jyoti keep
in mind for controlling the style and tone for each of her audience? (10 Marks)
Q2 (A)
Anant Industries, a giant into Indian sweets and snacks is primarily reliant on
emails and phone calls for their business. They now want to use more modern
digital tools for business communication and managing workflow. What are some
of the digitals tools the company can use to enhance their business communication?
(5 Marks)
Q2 (B)
What ethical communication practices must Anand industries keep in mind while
using
digital
communication tools? (5 Marks)
Financial Accounting
Q1.
Given the following information of ABC Ltd. as of March 31st:
1.
Revenue Rs. 5,00,000
2.
Cost of Goods Sold Rs. 3,00,000
3.
Operating Expense Rs. 80,000
4.
Depreciation Rs. 30,000
5. Tax
Rate 30%
Prepare
the Income Statement and calculate the Net Profit after Tax. Additionally,
evaluate how the inclusion of non-cash items like depreciation affects the
financial position of the company, and discuss its significance in decision-making
for stakeholders. (10 Marks)
Q2 (A)
Compare and contrast the role of journal entries and ledger accounts in the
accounting process. How does the relationship between these two elements ensure
accurate financial reporting? Support your answer with examples. (5 Marks)
Q2 (B)
Analyze how changes in accounting policies, such as revenue recognition, can alter
the interpretation of a corporation's financial performance and position.
Discuss the potential implications and investors and creditors using real-life
corporate examples. (5 Marks)
Marketing Management
Q1.
XYZ Corporation is a leading retailer in the fashion industry, primarily
targeting middle-aged consumers. However, recent demographic shifts show a
growing population of younger consumers with different tastes and purchasing
behaviors. As the marketing manager, you are tasked with adjusting XYZ
Corporation's marketing strategy to better serve this changing demographic.
Analyze the impact of the demographic changes on XYZ Corporation's marketing
strategy. Propose a new marketing strategy that considers these demographic
shifts and addresses potential challenges. Justify your recommendations with
appropriate marketing theories and concepts. (10 Marks)
Q2 (A)
A company that has been successfully selling consumer electronics to individual
customers is planning to enter the business market by offering bulk sales of
its products to corporate clients. As a marketing manager, you need to prepare
a briefing on how the business market differs from the consumer market. Explain
two key differences between business markets and consumer markets that the
company should consider when developing its marketing strategy. Provide
examples to illustrate these differences. (5 Marks)
Q2 (B)
A leading consumer electronics company is facing declining sales for its
flagship smartphone model. The company’s management has decided to initiate a
new product development process, starting with internal idea generation.
Describe how the company could effectively use its internal resources to
generate new product ideas. What are the potential challenges and benefits of
relying solely on internal sources for idea generation? (5 Marks)
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Micro Economics & Macro Economics
Q1 The
COVID-19 pandemic of 2020 caused significant disruptions to international
business operations because numerous firms relied on suppliers from different
nations, notably China. Many companies used lean production method and kept low
inventories in order to cut costs. However, this made them susceptible to
supply chain interruptions. For instance, worldwide supply lines for
electronics, including parts for laptops and cell phones, were impacted when
lockdowns forced Chinese facilities to close. The fact that a large portion of
auto parts were made in China presented difficulties for auto makers as well,
resulting in major global production halts. What impact would the COVID-19 worldwide
lockdowns have on Europe's supply curves for consumer electronics and auto factories?
Explain your observations about the aforementioned scenario, emphasizing the
supply side and the shift in the supply curve.( Note : You can make assumptions
as per the requirement of the case ) (10 Marks)
Q2 (A)
The London "black cab" taxis are amongst some of the expensive in the
world. They complete to some extent with minicabs, which tend to be cheaper.
However, minicabs are not allowed to pick up customers off the street, they
have to be booked in advance, and their drivers do not have to memorize a
London street map. minicabs operate in a more competitive market and require
less of the drivers. Black cab(licensed) cab drivers must pass a background
check and medical test and pay fees over 200 pounds. This may help to ensure
that passengers are safe and drivers are accountable, but it also means that
they have a monopoly on picking up people on the streets? Elaborate on the given
market structure (Black cabs and Minicabs) and discuss the Implications for Markets
with High Barriers to Entry. (5 Marks)
Q2 (B)
The two main industries driving Zamiland's economy are manufacturing and
agriculture. The government aims to optimize production in both areas, given
its limited financial resources and workforce of ten thousand individuals. In
order to improve economic wellbeing, a balance between agricultural produce and
manufactured items is desired. Based on resource allocation, the Zamiland PPC
shows different production combinations for manufactured items and agricultural
goods. The PPC for Zamiland illustrates various production combinations for
agricultural goods and manufactured products based on resource allocation.
Production
Combinations (Hypothetical Table)
Production
Combination Agricultural Goods (Units) Manufactured Products
(Units)
Point
A 500 0
Point
B 400 50
Point
C 300 80
Point
D 200 100
Point
E 100 120
Point
F 0 140
Explain
the concept of Production Possibility Curve and the scarcity in Zamiland that
is reflected in the production possibility curve in the given scenario. You are
also required to, share your views on the implications of operating inside the
production possibility curve in Zamiland and what does it suggest about
resource utilization? (5 Marks)
Organizational Behavior
Q1.
Nisha, as a head of operations at a mid-sized manufacturing company, has a team
that is diverse in both experience and motivation levels. The company has
recently undergone a turnaround process, that has left some employees feeling
insecure about their future roles. Nisha observes that some of her team
members, are highly motivated and consistently exceed their targets. A few
others, seem disengaged and often struggle to meet their goals. As an OB
expert, Nisha is considering different motivational strategies to improve team performance.
She is aware that a one-size-fits-all approach may not work. Based on motivation
theories (Maslow’s Hierarchy of Needs, Herzberg’s Two-Factor Theory, and Vroom’s
Expectancy Theory), evaluate the possible reasons for the varying levels of motivation
in Nisha's team. Recommend strategies Nisha could implement to boost motivation
across the team, considering both intrinsic and extrinsic motivators. (10
Marks)
Q2 (A)
Vidya is a project leader at an IT company, and her team has individuals with
varying levels of experience and cultural backgrounds. Recently, she noticed a
disagreements and arguments between two team members, Richard and Pallavi.
Richard believes that Pallavi is not contributing enough to the team's success,
while Pallavi feels that Richard undermines her ideas and doesn't give her the
opportunity to share her thoughts. As their leader, Vidya wants to understand
the situation better and resolve the issue. Based on the concept of human perception,
explain how Vidya can use her understanding of the key stages of perceptual
process to address the situation between Richard and Pallavi. (5 Marks)
Q2 (B)
Brijesh, a senior manager at a retail company, is preparing his department for
the launch of a new product line. During a meeting, he notices a clear division
in attitudes of subordinates: some, like Ashish and Mohan, express strong
support for the company’s focus on sustainability, driven by their personal
values of environmental responsibility. Others, like Dinesh and Eshwar, are
more skeptical, focusing on the potential financial risks of this shift. Analyze
how the alignment (or misalignment) of personal values with workplace attitudes
can impact the department’s performance. (5 Marks)
Quantitative Methods - I
Q1.
Explain the following concepts
-
Difference between point estimate and interval estimate. (2 Marks)
-
Concept of confidence interval for any estimate (Mean / Proportion). (2 Marks)
And
solve the following question
A
sample of 30 students' test scores is randomly selected from a large class. The
sample has a mean score of 85 points and a standard deviation of 6 points.
Calculate the 99% and 95% confidence intervals for the population mean. (6
Marks) (10 Marks)
Q2 (A)
The monthly rent paid by a group of 15,000 tenants in a city is found to be
normally distributed with a mean of 12,000 and a standard deviation of 1,500.
Answer the following questions:
a)
What is the probability that a tenant selected at random pays more than 10,500
in rent?
b)
What is the probability that a tenant selected at random pays more than 14,700
in rent ? (5 Marks)
Q2 (B)
A pharmaceutical company claims that its new drug reduces the average recovery
time from the flu to less than 7 days. Historically, the average recovery time
for the flu without the drug is 7 days. To test this claim, the company
conducted a study with 50 patients who took the new drug. The sample mean recovery
time was 6.5 days with a population standard deviation of 2 days. Can we accept
the company's claim at the 5% level of significance? (5 Marks)
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