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INTERNAL ASSIGNMENT APPLICABLE FOR DECEMBER 2023
EXAMINATION
Brand
Management
Case:
Bella, a passionate plant lover, is embarking on a new venture that
celebrates the beauty and tranquility of nature. Her start-up, "Bella's
Botanical Haven," will offer a wide range of indoor and outdoor plants,
along with expert gardening advice, workshops, and an online plant care community.
Bella aims to create a haven where plant enthusiasts can thrive, connect, and cultivate
their green thumb.
Bella has planned the following for her business:
Interactive Plant Care App:
Bella's Botanical Haven will feature an interactive mobile app that
allows users to identify plants, receive personalized care instructions, and
track their plant growth over time.
Virtual Garden Design Studio:
The platform will offer a virtual garden design tool that helps users
plan and visualize their dream gardens, complete with plant recommendations and
layout options.
Plant Subscription Boxes:
Bella's Botanical Haven will introduce subscription-based plant boxes,
where users receive a
curated selection of plants, plant care essentials, and gardening
accessories delivered to their
doorstep regularly.
Sustainable Practices:
The brand will emphasize on eco-friendly and sustainable gardening
practices, promoting the
use of organic fertilizers, composting, and reducing plastic waste in
plant care.
Botanical Events and Workshops:
Regular botanical events, workshops, and guided garden tours will be
organized to bring together plant enthusiasts, share knowledge, and foster a
sense of community.
1. You have been selected as a brand in charge of the business and you
have been given a task to work on brand elements including brand name. Bella
has an open mindset for changing the name if that works for the business. Explain
and elaborate on various types of Brand elements that you will suggest for the
business. (10 Marks)
2. Explain various ways through which you will leverage secondary brand
association for the business. (10 Marks)
3. As a brand in charge of the business, explain your concepts on
branding with example to Bella:
a. What are the various things that can be branded, explain with special
reference to business. (5 Marks)
b. What are the major brand challenges in contemporary times? (5 Marks)
Consumer Behaviour
Q1. A study in 2021 by People Research on India’s
Consumer Economy (PRICE) in partnership with the National Payments Corporation
of India on Digital Payments has estimated that around 61% of Indian households
will be doing digital payments by 2025 if the enabling environment for that is
created. The break-up of the households across 3 broad income groups viz. Rich,
Middle Class and Poor for digital payments is as under:
|
Class |
No. of Households in Millions expected to do Digital
Payments by 2025 |
% Share |
|
Rich |
36.0 |
23.6% |
|
Middle Class |
61.0 |
40.2% |
|
Poor |
55.0 |
36.2% |
|
Total |
152.0 |
100.0% |
It is obvious that the Poor Class is going to be much bigger in Digital
Payments compared to the Rich and almost similar in share compared to the
Middle Class, though their average ticket size is going to be smaller. It is
also clear that in order the realise the potential number of 55 million
Households the poor will need the highest support and hand-holding
From a consumer buying perspective what are the things think the
Government Authorities along with banks and financial institutions do to enable
a faster adoption of Digital Payments across the poorer and economically
backward sections of the society. (10 Marks)
Q2. Age has 2 broad categories – chronological age and Subjective Age
which is different from chronological age. Subjective Age has 4 dimensions.
Analyse how the 4 dimensions of Age will impact the purchase choices for
consumers buying cosmetics and ready-to-wear clothes. (10 marks)
Q3. Answer the following
a) A company in USA has developed a Gluten Meter which is
device that measure the gluten content in the food a consumer wants to consume.
Gluten is a group of proteins found in wheat, barley, rye, and their
derivatives. It's what gives dough its elasticity and helps baked goods
maintain their shape. While gluten is responsible for the desirable texture of
many baked products, it can aggravate diabetes and obesity. Since India has the
highest number of diabetics in the world this American wants to understand the
attitude of people towards Gluten and Gluten Meters. How will they be able to
understand the attitude of the consumer to this.
(5 Marks)
b) How will you use hemispheric laterization to influence
consumers to buy a particular brand of a lifestyle home theatre system like
Bose. (5 Marks)
Customer
Relationship Management
Q1. Raghav has started his business and is doing it successfully for
quite some time. However, the business has been undergoing a tough competition
in the last couple of years and he is planning to start CRM practices for his
organization. As a consultant what would you advise him regarding the
advantages, disadvantages of CRM. What will you advise him on the prospects of
CRM? (10 Marks)
Q2. Your company manufactures LED bulbs for sales both in B2B and B2C
markets. However, to build relationships you feel there is a strong need to
partner with major customers. Your consultant friend has explained to you about
the concept of reciprocation. How would you use the concept of reciprocation to
build a strong relationship with your customers? (10 Marks)
Q3. As a Chief Technological Officer, you are about to implement, a CRM
solution in your organisation? How will you:
a. Build a strong database of your customers? Modify and update it as
necessary? What will be your sources of data? (5 marks)
b. How will you build a CRM roadmap for your technological
implementation? (5 marks)
International
Marketing
Q1. Your company is a manufacturer of Incense sticks, also called
Agarbatti, from India and are keen on expanding your business globally. Discuss
the challenges of marketing your product globally. (10 Marks)
Q2. The government of India initiative is to encourage local industry
and consume as locally as possible, and to use the long-term effects of
increased demand to develop domestic industry and gradually become
self-sufficient. “Vocal for Local” is a term that is having resonance with
countries today to promote Local consumption. In your view is it positive for
nations to produce locally and avoid globalization? (10 Marks)
Q3. Read the following case study carefully and then answer the
questions that follow:
Chinese e-commerce platforms ship these goods ordered by Indians by
claiming them to be "gifts" as those under Rs 5,000 are not subjected
to customs duty. Authorities have seized many such shipments trying to evade
customs duty. Chinese retailers like Club Factory, Ali Express and Shein will
be affected the most by this move. To reduce these illegal imports, the tax
department is planning to charge a mix of integrated goods and services tax
(IGST) and customs duty on products ordered from Chinese e-commerce companies
and will impose it on buyers at the payment stage, sources said to the paper.
"The government is looking to bring in payment gateways on board on the
scheme and when the consumer pays the money, IGST and customs duty will be
included in the price," said one source to the paper. Since the government
started its crackdown on the imports from Chinese e-tailers, the numbers have
gone down. According to a Bloomberg report taken from a customs document,
imports of shipment worth below Rs 1,00,000 has fallen sharply by 55 percent in
Mumbai. a) What in your opinion should the Government of India take measures to
stop the malpractice by Chinese firms? (5marks)
b) Explain antidumping duty and how can the Government apply these
duties without violating the WTO rules, of Free Trade. (5 Marks)
Market Strategy
1. Take any corporate of your choice and explain various levels of
strategy for that organization. (10 Marks)
2. Assume you are planning to start your own start-up and you have decided
to start the same with a clear Vision, Mission, Goals, and objectives. Create
and elaborate on the same. (You can decide any business of your choice) (10
Marks)
3. a) Explain the concept of need, want, and demand for the footwear
category. (5 Marks)
b) Explain the 7P’s of Marketing for any restaurant of your choice. (5
Marks)
Sales Management
Q.1 Assume you are a sales manager. You will be opening a new branch for
which you intend to promote one of the existing salespersons as a branch sales
manager. What criteria or qualities would you look for in selecting a person
for the position of branch sales manager? (10 Marks)
Q.2 Take any product/service of your own choice & explain the
Personal Selling process. (10 Marks)
Q.3 Read the case & answer the questions based on the case:
Krishna Kumar, the marketing manager of MM Marketing Company was thinking
how to go about designing sales territories, assigning salespeople to the
territories and setting sales quotas, particularly as the product was new. The
new product, called Swishflow fan was a unique kind of a table fan with
attractive air-conditioner like looks. Considering the initial production
capacity of 1,00,000 numbers in the first year, Krishna Kumar decided to market
the product in and around Mumbai, where the marketing and sales office was
located. The target consumers were household as well as commercial
organizations, who could use this product as table-fan and wall-mounted fan.
Krishna Kumar thought that the territory design should include
geographical areas with high market potential for achieving the sales budget of
1,00,000 numbers in the first year and a growth of 25 % per year for subsequent
four years. He calculated a sales force size of seven numbers, and decided to
launch the product initially in major metros and cities in Maharashtra and
Gujarat. Krishna Kumar was of the view that sales quotas should consider sales
volume, selling expense, and also number of sales calls per day, in order to
have a proper control on salespeople. He wondered how to design sales
territories, what criteria should he consider while assigning salespersons to territories,
and how to design the sales quotas considering the factors mentioned above.
Questions: a) If you were Krishna Kumar, how would you design the sales
territory? (5 Marks)
b) Suggest a suitable selling strategy for the new launch (5 Marks)
Cloud Computing
Q 1. You are invited by the Government of Djibouti to advise on
deployment of cloud for their e-governance services. The Government is very
keen to reduce the total cost of ownership and increase scalability of its
e-governance infrastructure. As such, it is evaluating the use of cloud and the
right choice for the deployment model. You have been asked to provide a brief
report explaining pros and cons of each cloud deployment model for e-governance
systems in Djibouti. (10 Marks)
Q 2. EZLearn Technologies is a startup being incubated at IIT Powai. It
offers K12 e-Tutoring via cloud. Being a startup, it is unable to afford its
own data center. Rather it is evaluating commercially available technology
platforms for cloud computing. Specifically, it is evaluating (a) whether to
opt for IaaS or PaaS, and (b) AWS, GCP or Azure. You are invited to provide a
comparison of these choices and recommend the most suitable combination for
them. You may get more details by visiting the web site of these firms or you
can make your own assumptions. (10 Marks)
Q 3. The Top Management of Dream Home Estates is meeting to discuss
their plan for a New CRM Solution. Both the CIO, Mr. Unni and the CFO, Mr.
Mishra are of the strong opinion that the company should implement a Custom
On-Premise CRM solution to be developed by the company’s regular IT Partner. On
the other hand, both, Mr Das, Head of Sales and Ms Dutt, CFO are keen to move
to a cloud Cloud-based SaaS CRM solution. The debate is getting heated as Ms Dutt
also recalled past IT system implementation failures.
a. What arguments can Mr. Unni make in favor of in-house CRM
implementation? (5 Marks)
b. What arguments can Mr Das make in favor of a Cloud-based SaaS CRM
solution? (5 Marks)
E-Business
Q.1) Suppose you've been hired as a digital marketing consultant for a
promising startup in the online gaming industry. After conducting an initial
survey, you discovered that the company relies on traditional tools and methods
for its online operations. To boost their business productivity, you plan to
meet with the management and present various online marketing strategies and
tools commonly employed by successful e-businesses. What types of online
marketing tools and strategies would you recommend for promoting the company’s
operations in India? (10 marks)
Q.2) As the proprietor of a popular cloud kitchen brand, you are
currently exploring various revenue models to diversify and boost your streams
of income. Explain the different types of revenue models applicable to e-businesses.
Additionally, identify which revenue models are most suitable for the popular
cloud kitchen brand. Address the potential challenges associated with each
revenue model and how they may influence the success of the cloud kitchen.
Furthermore, analyze the influence of technology on these revenue models and
discuss how technology can be utilized to optimize the revenue of the cloud
kitchen. (10 marks)
Q.3) The rapid growth of online shopping for gifts in India has led to
the increased significance of providing a seamless and user-friendly experience
to customers. A critical aspect of this experience lies in the shopping cart
capabilities offered by online gift apps. Provide an overview of the online
gift app market in India, highlighting key trends and growth factors by
explaining how the market has evolved over the years to meet customer demands
and preferences.
a) Discuss the significance of shopping cart by identifying at least
three different types of shopping cart capabilities that online gift apps in
India can offer. For each capability, provide a comprehensive explanation and
illustrate how it benefits users during the shopping process. (5 Marks)
b) Evaluate the advantages and disadvantages of each shopping cart
capability discussed in Part a. Analyze how these features impact customer
satisfaction, app performance, and revenue generation for gift apps by
comparing the three shopping cart capabilities in terms of their effectiveness
in meeting customer needs and enhancing the overall shopping experience. (5
Marks)
Emerging
Technologies: IoT, augmented Reality, Virtual Reality
1. Augmented reality (AR) has emerged as a game-changer in various
industries, and the tourism sector is no exception. By seamlessly blending the
real world with digital enhancements, AR reshapes how travellers experience new
destinations and attractions. Imagine a picturesque coastal town known for its
historical landmarks and natural beauty. The local tourism board has adopted AR
technology to enhance visitors' exploration. Travellers with AR-enabled devices
can use dedicated apps to uncover hidden historical facts, access virtual
guides, and even witness historical events overlaid onto their current
surroundings. This immersive experience has garnered significant interest among
tourists seeking a more interactive and informative journey. Discuss how
augmented reality can transform the tourism experience by overlaying digital
content onto real-world environments. How does this technology elevate the
engagement level of travellers, provide informative insights, and offer a
unique perspective on historical landmarks and attractions? When using AR apps,
tourists may inadvertently share their real-time location data, preferences,
and interactions with the platform. What privacy concerns are associated with
collecting and potentially sharing this sensitive information? (10 marks)
2. India's ambitious Smart Cities Mission aims to transform urban
landscapes into technologically advanced and efficient ecosystems by
integrating Internet of Things (IoT) solutions. This initiative envisions
creating cities that are more sustainable, connected, and responsive to
citizens' needs. As part of the Smart Cities Mission, a metropolitan city in
India has embarked on a comprehensive IoT-driven transformation. Various
applications of IoT have been deployed to address urban challenges and enhance
the quality of life for its citizens. Smart traffic management, waste
management, energy efficiency, and public safety solutions are critical aspects
of this IoT-driven urban transformation. Describe any three IoT applications
that can be incorporated into a smart city context. (10 marks)
3. In technology-driven innovation, virtual reality (VR) has transcended
beyond gaming and entertainment, finding its niche in unexpected sectors, such
as the fitness industry. Virtual reality's immersive capabilities have
revolutionized how people approach exercise, offering dynamic and engaging
experiences that redefine traditional workouts. The fitness industry has
embraced virtual reality to enhance workout routines and redefine fitness
experiences. VR-equipped fitness centres and home setups allow users to engage
in interactive, gamified exercises. These range from intense cardio workouts to
serene yoga sessions, all within the simulated environment of their choice.
VR's ability to transport users to exotic locations or fantastical landscapes
while they burn calories has garnered immense popularity.
a. With VR headsets capturing user movements and sometimes even
biometric data, what are the privacy concerns associated with collecting,
storing, and potentially sharing this sensitive information? (5 marks)
b. Discuss the technical hurdles that fitness centres and users might
encounter in adopting VR technology. (5 marks)
Fundamentals of
Big Data & Business Analytics
1. There are various types of business analytics procedures that can be
performed on a problem statement. Assume you’re working with a low-cost airline
based in India as an analytics advisor. Define and state 3 different use cases
of your choice that the airline company could use. Mention briefly about how
the different types of business analytics procedures could be used in each of
the use cases. (10 Marks)
2. Alset is a multi-national top end electric vehicle manufacturer and a
market leader in providing autonomous driving features. No other car
manufacturer in the world is anywhere near Alset in the autonomous driving
space. Being at the forefront comes with its challenges.
Alset’s top management heard about its software not being able to
differentiate between 2-wheelers, i.e., motorcycles and bicycles. Which caused
an erroneous speed estimation of those 2-wheelers and led to some non-fatal
accidents. The organization wants to avoid this. For which, it needs a lot of data
to train the model. But it’s not storing any data from their cars. Some of the
users agreed to share the image/video data from their cars but Alset doesn’t
have a data collection or storage or processing methodology in place because
all the processing thus far has been on the on-board units (OBUs). To solve
this the firm consults and gives you the responsibility to design their
pipeline. They don’t have any historical data on any kind of 2-wheelers.
How do you approach this problem holistically using both big data and
business analytics concepts? Explain the big data component for storage and
processing, and analytics component of approaching this use case and what would
you do in each of the stages. Goal is to help company collect, store, process
data and better predict and classify between different kinds of 2-wheelers. (10
Marks)
3. Costco, a high-volume low-cost retailer like D-Mart is planning to
start operations in India. Help them and identify 10 locations, which will have
high reachability, multi city presence and many more that aid Costco in
building a pan India chain in 5-10 years. You are not just helping them
identify the top cities but also the localities and the specific area in which
they should open.
a. Which type of analysis could be used to solve this problem and
maximise the outcome for Costco? Explain the data needed to solve this problem.
(5 Marks)
b. For the purposes of customer relationship management, Costco is
planning to collect data of customers and their purchases to provide better services.
Which kind of data storage should they prefer? An on-premises data facility or
a cloud data facility? Why? (5 Marks)
IT Infrastructure
Management
1. Based on your experience, elucidate how IT system complexity affects
the timeline for implementing new technologies. Advise what steps can be taken
to avoid the delay. (10 Marks)
2. In order to combat risks, it is important to classify them to devise
the best approach to overcome it. Explain the various types of risks and how do
you analyze them? (10 Marks) 3. As an IT Head in a large firm, your goal is to
consolidate the servers used and also the space required to house these
servers. You are championing the concept of virtualization and want to address
your team and answer the following questions they have on the topic. a.
Establish the need for server virtualization to get your team to understand its
importance. (5 Marks)
b. Are there any limitations of server virtualization? (5 Marks)
IT Project
Management
1. You have just been appointed to the newly created
position of VP of IT at Sparrow Industries – a 60-year manufacturing company in
Chandigarh. In your first meeting, the CEO, Satinder Singh Sparrow, told you
that he is unhappy with the present situation of disparate legacy IT systems in
the company and wants them to be fully integrated. You recommended that the
company move to a Standard ERP System. As a first step, the CEO has asked you
to assess the Feasibility of this initiative. What types of feasibility studies
will you perform and what would they assess? Prepare an Executive Summary of
the outcomes of the Feasibility Study to serve as a basis for a detailed
discussion with the CEO and the rest of the Leadership. (10 Marks)
2. You are a consultant to Allied Insurance Ltd. You are required to
prepare the RFP to be issued to System Integrators for implementing a Core
Insurance Platform – Applied Epic or Guidewire and integrating it to Allied’s
existing Systems - D365 ERP & D365 CRM. Present the executive summary of
the RFP with all requisite sections. For additional information on the specific
products, you may refer the company websites. (10 Marks)
3. Mr. Chandy, CEO of Aluva Cooperative Bank has convened a meeting for
all the CxOs to discuss the bank’s IT Strategy Roadmap. At this meeting Mr.
Vijay Kumar, the newly appointed CIO has announced his intention to embark on
an Application Modernization Program to update all the Bank’s Legacy (Non-Core)
Applications. In this regard, Mr. Vijay Kumar has stated that he intends to
Outsource the Development and ongoing Maintenance & Support of these
Applications to a 3rd party IT Partner. Mr. Moideen, the COO of the company, is
skeptical and asks if Mr. Vijay Kumar has considered all the issues involved.
When Mr. Chandy, asked him if he had specific concerns, Mr. Moideen
immediately said "I see two issues that need detailed discussion… (1) How
will we ensure a Smooth Transition and Implementation and (2) How will we
maintain Confidentiality of Information?"
How will Mr. Vijay Kumar respond to Mr. Moideen’s queries on… a. Smooth
Transition and Implementation? (5 Marks) b. Confidentiality of Information? (5
Marks)
Business: Ethics,
Governance & Risk
1. Choose any ONE listed company from the BSE/NSE list of top 150
companies by turnover. Locate the Business Responsibility & Sustainability
Report or ESG Report (under Statutory Report) in the Annual Report of 2022-23.
Read through the following;
·
Section C, Principle 6 (in BRSR)
· Chairman and/or CEO’s letter (in annual report)
· Business strategy (in annual report)
· Risk management (in annual report)
· ESG performance (in annual report/ BRSR)
· Company website (ESG / sustainability)
·
Sustainability/Integrated report (if available)
Explain in your own words the company’s relationship with water as a
resource including what are its water related risks, opportunities and
financial implications. How does business manage/approach all its water related
issues and initiatives as an overall business strategy such that it minimizes
its negative impact on the environment as well as the local communities. (use
quantitative data to support your answer where required). DO NOT copy paste.
(10 Marks)
2. Go through the Code of Conduct and all other corporate policies
published on the company’s website. (Can use the same company as in Q1 or
another company from the same list) Write an executive summary in your own
words about all the key points/parameters covered in the code of conduct plus
ONE other policy (NOT csr policy). Conclude with your observations and insights
about what both of them are meant to achieve. DO NOT copy paste. (10 Marks)
3. Today pollution is a growing health concern globally. It is seen as
an essential evil on the path of economic growth and social development. Yet it
needs to be addressed for all of us to have a reasonably good quality of life
and access to clean air and water is a basic Human Rights. a. Do you think
pollution is ethically consumer responsibility as well? Why do you think so? (5
Marks) b. Explain atleast two ethical dilemmas faced by companies while trying
to reduce their pollution levels. (5 Marks)
Research
Methodology
1. Compare and contrast qualitative and quantitative research methods.
Apollo hospitals wants to investigate the factors contributing to patient
satisfaction in their hospitals. Develop a research plant using mixed-method
approach and outline the steps you would take to conduct research. (10 Marks)
2. Netflix is interested in examining the relationship between user
interface design and customer satisfaction. How would you design an
experimental study to investigate this relationship, and what variables would
you manipulate and measure? (10 Marks)
3. The once-promising metaverse, envisioned as the future of virtual
reality, has faced a remarkable and abrupt downfall. Its rise and fall present
a unique opportunity to explore the intricate challenges of constructing
interconnected virtual worlds. This article investigates the contributing
factors to the metaverse's demise and examines the valuable lessons learned
from this ambitious venture. Originally introduced as "Meta," an
offspring of popular media such as "Tron" and "Second
Life," the metaverse gained significant attention and investment frenzy.
However, a lack of clear direction and coherent vision for the product
ultimately led to its decline. As the tech industry shifted its focus to generative
AI, the fate of the metaverse was sealed, landing it among the failed ideas in
the tech industry's graveyard. This short-lived and inglorious ending of the
metaverse serves as a harsh critique of the tech industry that once championed
its creation. a. Develop qualitative questions for conducting interview to
understand if Metaverse has actually failed? (5 Marks)
b. Interview 4-5 respondents for with the questions formulated and
generate themes to evaluate the future of metaverse? (5 Marks)
Employee
Development & Talent Management
Q1. ‘The Jaipur Collective’ is a textile manufacturing unit located in
the city of Jaipur with enough infrastructure and a good workforce. The
organization is specialized in block printing particularly, the supplies that
are done in Rajasthan only. The organization is run by the CEO who is commonly
known as well educated, experienced, a businessman with a humane approach. He
considered the employees as a competitive advantage of his organization and
want to keep the workforce always motivated and updated to face the challenges
from their competitors. What points should be considered by the CEO for framing
effective motivational strategies? (10 Marks)
Q2. Cyber Gateway is an IT firm located in Mumbai. Career planning has
always been a pretty low-priority item for the firm. The HR manager believes
that just getting workers to come to work and then keeping them honest is
enough of a problem. Over a period of time he realized that many of their
employees had been with them for years and it would be good to help them gain a
better perspective on what they want to do. He also believed that career
support would have an effect on improving company’s employee retention. Outline
the career planning process you would propose for the designers working with the
company. (10 Marks)
Q3. Infinity Ltd. is an IT based company that provides software packages
to its users. It was doing well until it observed a lack of cooperation among
its employees and the management, which affected its business performance. It
was observed that employees at various levels were either demotivated or were
frustrated. The management asked the HR department to look for a reason behind
the rising number of demotivated and frustrated employees. The HR manager
worked with managers from other departments and found out that a new technology
was introduced by the organisation around a year back to develop software. Most
of the employees in the organisation were not aware of this technology; thus,
they were having a hard time using it. This reflected on their performance
which eventually leads to unsatisfied appraisals, thus increasing frustration
among employees and no cooperation with the management.
The HR department was asked to suggest a solution for the problem as
soon as possible. The department then came up with an idea of conducting
employee development program that aimed at making employees aware of the new
technology so that they can perform better.
a. Considering the situation given in the case, explain the benefits of
conducting employee development programs in the company. (5 Marks)
b. Is it essential to evaluate the employee development programme?
Justify (5 Marks)
International HR
Practices
Q1. STPL Steel India Limited, planning to set up its manufacturing plant
in Vietnam. You have been appointed as a Global HR Head of the company on
undertaking International Human Resource Planning. Explain important issues and
challenges of Human Resources Planning at global level, Which you will be
addressing in a meeting with management. (10 Marks)
Q2. XYZ Limited an Indian-based IT company opens a subsidiary in
Germany. Many employees applied for Internal Job postings and out of 20
applicants, 3 got the opportunity to work in a German subsidiary. After 4
months, one of the employees wishes to come back to their home country and he
reaches out to you (the HR team). He says it’s difficult for him to sustain in
Germany with the current compensation as the cost-of-living rising day-by-day
and too high to stay in Europe. You did review the situation. What are the
causes you could identify and how will you address them? What factors could
have been considered before moving employees to a foreign subsidiary? Which approach
or structure of international compensation, does the Company could have been
offered to the ex-pats? (10 Marks)
Q3. Ace Engineering is Mumbai, India-based heavy engineering company
specializing in transformer manufacturing and setup projects. It’s now planning
to set up a project management office in Warsaw, Poland. For this, there will
be a team of 15 project experts moving from India and 2 from France to Poland
for 6 months and will return to their home countries after 6 months, including
a senior manager coming from France.
a. How will you (in the Global HR role) plan and prepare for the
repatriation process for these returnees? (5 Marks)
b. What could be the challenges faced by repatriates while returning to
their homeland? (5 Marks)
Strategic HRM
Q.1 Motocrop is a mid-sized manufacturing firm that specializes in
producing automotive parts. Over the years, the company has seen a steady
growth in its operations and market presence. However, the industry is rapidly
evolving, with technological advancements such as automation, robotics, and AI
becoming integral to manufacturing processes. Motocrop recognizes the need to
adapt and invest in these technologies to remain competitive and efficient. As
the Head of Human Resources, you have been tasked with developing a strategic
human resource plan to guide the company through this technological
transformation. (10 Marks)
Q.2 You are the HR Manager of a rapidly growing technology start-up. The
company has been experiencing a high rate of employee turnover, particularly
among top-performing employees who are leaving for better opportunities
elsewhere. This turnover is not only affecting the company's productivity but
also hindering its ability to innovate and stay competitive in the industry. As
the HR Manager, you are tasked with developing some retention strategies. (10
Marks)
Q.3 InnovateTech is a mid-sized technology-consulting firm known for its
innovative solutions and expertise in emerging technologies. However, the
company has been facing challenges related to employee engagement and
retention. Despite offering competitive compensation, some top-performing
employees have been leaving the company for opportunities elsewhere.
InnovateTech's leadership recognizes the need to implement a Career Planning
for the employees and needs to work on the same.
a. Discuss the initiatives taken by the organisation for Career
Development & Planning for employees. (5 marks)
b. Explain the significance of a well-designed process of succession
planning increasing employee satisfaction and retention rates at InnovateTech?
(5 marks)
Insurance & Risk
Management
1. Whenever any Human being as insured opts for any kind of Insurance
Cover from Insurer as Insurance Company, what could be the most important
features/ principles for Insurance Contract? (10 Marks)
2. Apart from the Life Insurance, what could be other Facets of
Insurance seen in General Society? Elaborate the common benchmarks. (10 Marks)
3. a.) How the Risk Management process can be more advantageous for
Human as well as for Organization? Explain from Risk Management paradigm point
of view (5 Marks)
3. b) How an Insurance Function can be elaborated as Production cum
Marketing Agency? Elaborate the views. (5 Marks)
International
Banking & Foreign Exchange Management
Q1. Mr. Patel, a resident of India, frequently travels abroad for
business purposes and earns foreign income. He wants to know more about
Resident Foreign Currency (RFC) and Exchange Earners' Foreign Currency (EEFC)
accounts to manage his foreign earnings efficiently. Distinguish between
Resident Foreign Currency Account and Exchange Earners Foreign Currency
account. Mr. Patel is an exporter and earns foreign income in USD. He is interested
in opening an Exchange Earners' Foreign Currency (EEFC) account. Describe the
purpose and benefits of an EEFC account for Mr. Patel, and how he can utilize
it effectively. (10 Marks)
Q2. Explain the role and functions of international financial
institutions such as the Asian Development Bank (ADB), BRICS New Development
Bank (NDB), World Bank, and International Monetary Fund (IMF) in the global
economy. Provide examples of their initiatives and projects to promote economic
development and financial stability in different regions. (10 Marks)
Q3. ABC Corp, a multinational company, operates in both the United
States and Europe. The company frequently engages in currency exchange
transactions to manage its international operations efficiently. Recently, the
company had to exchange a significant amount of euros (EUR) to US dollars (USD)
and vice versa.
a) ABC Corp has received a payment of 500,000 euros (EUR) from a
European client. Calculate the equivalent amount in US dollars (USD) using the
direct quote method, given the exchange rate is 1 EUR = 1.20 USD. (5 Marks)
b) On the same day, ABC Corp needs to pay its European suppliers 250,000
euros (EUR). Calculate the equivalent amount in US dollars (USD) using the
indirect quote method, given the exchange rate is 1 USD = 0.85 EUR. (5 Marks)
Treasury
Management in Banking
1. In view of poor Balance of Payment management by Govt/RBI, higher
interest rates and inflation, INR is expected to depreciate further. Suggest
ways/ Internal/external Techniques to manage Currency Risk by Corporates for
their ECB’s and Import payments (10 Marks)
2. Explain the role played by SWIFT, Nostro, Vostro, Special Vostro
Account for settlement of International Trade & Treasury products. Explain
the term Globalization of INR used by Govt / RBI. (10 Marks)
3.“To control double digit inflation, US & other major Central Banks
have increased interest rates, which resulted in the failure/consolidation of
SVC Bank, First Republic Bank & Credit Suisse?
a. Discuss the impact of increase in interest rates on Treasury
Investment Portfolios of Banks. (5 Marks)
b. How the increase in interest rates will control inflation, when there
is a huge liquidity in the system? (5 Marks)
Lean Six Sigma
1. Assume that you are working in a business process outsourcing (BPO)
company. Identify a process in your organization that needs some improvement
and create a broad outline for using the DMAIC methodology for process
improvement. Also, assuming that you are the project leader of a Six Sigma
project. Create a list of a few rules that you would lay down for your team to
abide by to avoid any situations of conflict. (10 Marks)
2. Imagine yourself to be a Six Sigma project leader in a big
multi-specialty hospital. Prepare a schedule for all activities starting with
patient admission till the patient occupies the bed. Also, draw a process map
for the process of a patient admission to the hospital at the point of
registration till occupying the bed. (10 Marks)
3. Suppose you work in an organization that provides computer software
and web-based business tools to other organizations.
a) Identify a particular process (any 1) in your organization and break
it down into smaller activities to identify Non-Value Added (NVA), Business
Value Added (BVA), and Value Added (VA) activities. (5 Marks) b) Assuming you
are the project leader of a Six Sigma project undertaken based on the
identified process in part a, list down the responsibilities covered under
different six sigma belts such as Master Black Belt (MBB), Black Belt (BB),
Green Belt (GB), Yellow Belt (YB) and White Belt (WB). (5 Marks)
New Product
Development and Managing Innovation
1. Vinesh works as a product manager for a large multi-national
automobile company (eg. Volkswagen, Ford etc.). The company would like to
create a new car targeted at youngsters in the age group of 25-35 years. Vinesh
is responsible for the end to end product development process. Describe the
approach across the different steps in generic product design and development
process that he should follow. (10 Marks)
2. Vinesh (from the previous example) has done good job assembling a
team. He now has to generate product ideas. What are different idea generation strategies
that he can use and what are the characteristics of each. (10 Marks)
3a. Consider that you work for an Android app development company,
NeuApps. The company needs your help in analyzing the different types product
features for a new fitness tracking app they are developing, using the Kano
model? Give a brief description of Kano model and explain the different types
of features described by it in the context of a smartphone. (5 marks)
3b. You are a product manager at a new age start up. A friend of yours
is setting up a company and would like understand the nuances of Intellectual
Property Rights? Explain the different types of IPR and the need for
considering IPR during a new product development. Provide an example for each
type of IPR. (5 Marks)
World Class
Operations
Q1. As a consultant dealing with TQM practices, you are concerned with
the objectives or the principles for implementing TQM. In this regard, explain
the principles for which TQM is implemented. (10 Marks)
Q2. In order to develop and maintain quality in processes, products and
services, there are factors that need to be considered. Please explain the
factors with suitable examples. (10 Marks)
Q3. a) Quality Awards act as motivation for the companies to carry on
with the world class standards in manufacturing. There are some awards, which
are international, and some are domestic. Refer to one international and one
domestic award and explain how are they different. (5 Marks)
b) With reference to Quality Awards how Baldrige Criteria for Performance
Excellence assesses for the award? (5 Marks)
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