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Assignment Applicable for September 2017 Examination
B2B MARKETING
Q.1 Design a suitable Supply & Value
Chain for any organization in the B2B category of your own choice with valid
justification.
Q.2 Prepare a Customer Relationship
Management (CRM) Plan for any organization in B2B category of your own choice.
Q.3 Read the following Case & solve
the questions given:
ABC is a leading brand of furniture in
B2C segment having presence in various cities in India. ABC now plans to
introduce in B2B category by launching a product line in the office furniture
category. It intends to sell both Indian as well as imported furniture so as to
cater to the different needs & wants of the target audience. It intends to
target corporate but is not clear how to go about marketing & selling it to
corporates (B2B) as ABC was always involved in selling home furniture (B2C).
Questions:
a) Suggest positioning strategies to be
adopted by ABC for their new product line in B2B Category.
b) Suggest a suitable sales promotion
strategy for ABC’s new product line of office furniture.
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