IGNOU MS-611 JULY 2017 SOLVED ASSIGNMENTS

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MS - 611: Rural Marketing

1. What do you understand by the term rural markets? Discuss the marketing challenges presented by the rural markets taking the example of any Fast Moving Consumer Good (FMCG) of your choice.

2. Discuss the rural environment in terms of the infrastructure available for marketing. How does this environment affect the marketing decisions and opportunities? Explain with reference to marketing of any financial service of your choice.

3. Why do marketers require the knowledge of consumer behaviour? Describe the rural buying behaviour process in case of following products:

a) Tractor

b) Toothpaste

4. What are the major objectives of sales promotion? Suggest rural sales promotion methods for ‘Hair Oil’.

5. Discuss the specific packaging adaptations that are required to be made when consumer products are specifically targeted for the rural markets.

6. Explain the significance of symbols, pictorial representations, music and rhythm for rural communication, giving suitable examples.