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Internal
Assignment Applicable for December 2017 Examination
Corporate
Social Responsibility
Caselet:
Roughly 20 pieces of clothing per person
are manufactured each year. Growth of the multi-trillion-dollar apparel
industry has been fed by “fast fashion,” which makes clothing cheaply and
quickly with a low price-tag. Fast-changing trends and low prices have allowed
people to consume more. The average consumer is now purchasing 60 percent more
items of clothing compared to 2000 Cotton is the most common natural fibre used
to make clothing, accounting for about 33 percent of all fibres found in
textiles.
Cotton is also a very thirsty crop,
requiring 2,700 liters of water—what one person drinks in two-and-a-half
years—to make one cotton shirt. In areas already facing water stress, cotton
production can be particularly damaging. In Central Asia, for instance, the
Aral Sea has nearly disappeared because cotton farmers draw excessively from
the Amu Darya and Syr Darya rivers. Cotton farming is also responsible for 24
percent of insecticides and 11 percent of pesticides despite using about 3 percent
of the world’s arable land. The carbon footprint of a garment largely depends
on the material. While synthetic fibres like polyester have less impact on
water and land than grown materials like cotton, they emit more greenhouse
gasses per kilogram.* (Source, National Geographic & WRI)
M/s Fine Fabrics Ltd, a listed company,
manufactures cotton fabric and its multiple blended variants as per
customer/client demands. Customers/clients include fashion houses, designers
and large clothing manufacturers across Asia & Europe. You are the Head of
CSR with the company.
Q1. As Head of CSR you have been asked to
come up with a detailed plan to sensitize your employees on water as a critical
resource and also initiate setting up of an innovation driven cell/campaign for
saving water. Design and develop a strategic plan/roadmap involving
sensitization of 100+ employees as well as setting up of the Water innovation
cell/campaign with SMART goals/outcomes for M/s Fine Fabrics Ltd. Please be
very specific and relevant to the company. (10 marks)
Q2. Your company is committed to protect,
respect and remedy Framework of UN Principles on Business and Human Rights. The
Head of manufacturing at M/s Fine fabrics Ltd wants to partner with the supply
chain in generating similar Human Rights commitments across their businesses,
which are mostly midsized. He wants your guidance on how to convince these
vendors to buy in into this voluntarily. Develop a business case and a broad
plan that your Head Manufacturing can use to convince the vendor businesses to
come on board and adopt UN Principles for Businesses & Human Rights. (10
marks)
Q3A. Carbon Offset is one mechanism used
to reduce the carbon footprints of a business. Suggest to your CEO at Fine
Fabrics Ltd two concrete ways in which Fine Fabrics can reduce its carbon
footprints, develop a convincing business benefit argument around each of the
suggestion. (5 marks)
Q3B. An NGO has approached the CEO of M/s
Fine Fabrics Ltd requesting funding for a project on cotton fabric based
Traditional Crafts making workshop for girls & women from weaker socio
economic background. Your company falls under the criteria of 2% spend on CSR
as per Companies Act 2013. Your CEO thinks this project can be funded but wants
you to do the due diligence of the NGO. Prepare a questionnaire with at least
5/five questions that you think your company should ask and receive answers to
before agreeing to fund the project/ partner in the project. (5 marks)
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