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Internal
Assignment Applicable for December 2017 Examination
Information
Systems for Managers
1. PantMax Retail, through its
subsidiaries, operates approximately 1000 departmental stores pan India. These
stores hold a variety of merchandise including adult and children apparel,
cosmetics, accessories, home furnishing etc. The management feels in order to increase
their sales, PantMax needs to tailor its merchandise more to the local tastes,
colors, sizes, brands which should be according to the sales pattern in each of
the PantMax stores. For example, the stores in Mumbai might stock clothing in
smaller sizes and brighter colors than those in Chennai, or the stores in Delhi
may stock more makeup shades to attract trendier shoppers. How will information
systems help PantMax implement this new strategy? Is this a suitable choice for
the management to implement? (10 Marks)
2. The goal of service companies is to
develop services that attract, keep customers satisfied, loyal and speak well
of them. They use information and communication technology to get closer to the
customer, create long-term relationships, and gain more knowledge from and
about the customers to serve them better. As a major element of business
strategy, firms are embracing CRM, because technological applications permit
precise segmentation, profiling and targeting of customers. To deal with competitive
pressures a customer-centric culture is required. The airline industry is no
exception to this. Give an example of how an airline company has successfully
implemented CRM to increase their profits and keep customers happy. (10 Marks)
3. In June 2017, a new cyber virus spread
from Ukraine to wreak havoc around the globe, crippling thousands of computers.
FedEx Corp, package delivery company, said its fiscal 2018 results would be
hurt due to disruption of operations following a cyber-attack last month. It is
still experiencing widespread service delays following the attack. It was
unable to estimate when services at the unit would be fully restored. It
experienced loss of revenue due to decreased volumes, incremental costs from
contingency plans and remediation of affected systems. Share prices of FedEx
dropped after this incident.
a) What are the different forms of system
attacks? What steps should FedEx follow to handle a virus attack of such
magnitude? (5 Marks)
b) What is a Business Continuity Plan
(BCP)? Should cyber security be a part of the BCP? What lessons should FedEx
learn from this incident? (5 Marks)
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