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Internal
Assignment Applicable for December 2017 Examination
Marketing
Research
1. Define sampling. Discuss in brief the
various sampling methods employed by Research firms to conduct any
Research/survey with reference to a survey conducted to study the feasibility
to open a new restaurant in a residential area of metro city.
2. With reference to a Clothing &
apparel company define and discuss the various avenues of the company has for
conducting and advertising research campaign to market its products. Give your
views on the relevance as concluding remarks.
3. A corporate catering services in north
India, would like to its catering services in South Mumbai. If you have been
hired to carry out marketing research activities for the organization, give
your views/suggestions/report for the following:
a) Design a brief questionnaire for the
research. Discuss the importance of the questionnaire in a research process.
b) How would you collect primary &
secondary data and give the relevance of the same.
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