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Internal
Assignment Applicable for December 2017 Examination
Services
marketing
1. As a Marketing Manager of an upcoming
private sector bank, you are required to plan the 7 P’s of Services marketing.
2. Prepare a questionnaire for imagica
focus on customers perception on the services offered & the quality of
service offered.
3. Read the following case & solve
the questions given:
Crossword is one of the most well know
retail book- store in the country. It has around 40,000 titles at any given
point of time. In order to enhance customer experience it focuses on physical
evidence & innovative promotional activities like:
The store conducts activities like
‘Pictionary’ contents % annual fair with santaclaus aimed at making the place
reader friendly
It offers coffee & people can browse
through boos with playing soothingly in the background
Books & shelves are placed &
arranged in a manner to suit customer needs comfort & preferences.
Crossword is constantly striving to
introduce something new & innovative in order to encourage the customers to
frequent the store more often.
Questions
a) Explain the importance of physical
evidence to enhance the service experience & give your suggestions for the
same.
b) What are the promotional tools that
can be used by crossword to increase its customer base?
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