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Assignment Applicable for December 2017 Examination
Course:
Strategic Management
Q.1) You are the head of a strategic
business unit under ABC Business Group. The Unit is engaged into manufacturing
of telecommunication handsets. You are planning to change the strategy at
business level and you have chosen ‘product differentiation’ as your strategy.
You want the board of directors to approve your decision for which you will
have to make a strong case for choosing this strategy. Explain how you will
convince the board of directors. (10 Marks)
Q.2) You are the strategy consultant to
fortune 500 companies and you are asked to conduct a training session for
executives of a leading automobile company which is planning to expand its
business in international market. This company is based in India. Explain how
you will convince the trainees that the global environment is highly complex.
(10 Marks)
Q.3) You are a CEO of a XYZ Pvt Ltd, a
leading FMCG company headquartered in Germany. Your company is planning its
expansion in Asia and you are now involved in rigorous analysis of competition
in FMCG sector in Asia. In this background, answer the following questions.
a) Use Michael Porter’s Framework for
analyzing competitors (5 Marks)
b) How would you analyze competitor’s
assumptions?
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