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SMU MBA SEM 3 MARKETING FALL 2017 ASSIGNMENTS
MKT301-
Sales Distribution and Supply Chain Management
SET-I
1 What do you mean by Distribution
Management? What are the various elements of physical distribution?
Explain Distribution Management.
Explain various elements of physical distribution.
2 Write Short Notes on Maslow’s Need
Hierarchy and McGregor's Theory X and Theory Y in relation to Sales Force.
Maslow’s Need Hierarchy
Theory X and Theory Y
3 Write short notes on Vertical Marketing
System and Horizontal Marketing System?
Vertical Marketing System.
Horizontal Marketing System
SET-II
1 Explain the Procurement Cycle.
Elaborate Procurement Cycle
2 Explain Benchmarking. What are the various
types of Benchmarking?
Elaborate Benchmarking
Explain the various types of Benchmarking
3 Explain Logistics Management. What are the
various Determinants of Designing Logistical System?
Explain Logistics Management
Explain various Determinants of Designing
Logistical System.
MKT 302-Consumer
Behaviour
SET-I
1 Define Consumer Behaviour. What are the
various Buying Roles in the Individual Consumer Buying Decision Process? What
are the various categories of Organisational buyers?
Definition of Consumer Behaviour.
Explain Buying Roles in the Individual
Consumer Buying Decision Process
Explain the various categories of
Organisational buyers
2 Write short notes on Sigmund Freud’s
psychoanalytic theory on Personality and Social/Cultural (Neo-freudian) Theory
of personality.
Sigmund Freud’s psychoanalytic theory
Social/Cultural (Neo-freudian) Theory
3 What are the various components of
Learning? Explain Classical Conditioning.
Explain the various components of Learning
Elaborate Classical Conditioning
SET-II
1 Define Attitude. What are the factors that
inhibit relationship between Beliefs, Feelings and Behaviour
Define Attitude
Factors that inhibit relationship between
Beliefs, Feelings and Behaviour
2 What do you mean by Diffusion of
Innovation? What are the factors affecting Diffusion of Innovation?
Explain Diffusion of Innovation
Factors Affecting Diffusion of Innovation.
3 Explain
Organisational Buying Behaviour. What are the various factors influencing
Organisational Buyer Behaviour?
Elaborate
Organisational Buyer Behaviour
Explain the
various Factors Influencing Organisational Buyer Behaviour
MKT 303-
Retail Marketing
SET-I
1 What is Retail Marketing Environment? Define
elements in a Retail Marketing Environment.
Retail
Marketing Environment
Elements in
a Retail Marketing Environment
2 Define
consumer decision behavior. Explain types of decision behavior.
Consumer
Decision Behavior
Types of
Decision Behavior
3 Critically
examine types of Store Layout.
Racetrack
form
Grid form
Free flow
Dead block
format
SET-II
1 What are Private Label Brands? Elaborate
growth drivers of Private Label Brands.
Private Label Brands
Growth Drivers of Private Label Brands
2 Elaborate Customer Relationship Management
Strategies.
Personalization
Communication
Rewards
Special treatment benefits
3 Describe the four stages of International
Business.
Domestic focus
Ethnocentric
MKT 304-Marketing
Research
SET-I
1 What do you mean by research? State some of
its characteristics.
Definition
Characteristics
2 Write a short note on the criteria of
choosing a good research design.
Explanation
3 Explain comparative scales and its types.
Explanation of the meaning
Explanation of types
SET-II
1 Explain various types of probability
sampling techniques with suitable examples.
Explanation
2 Analyse the steps involved in hypothesis
testing.
Explanation
3 Write short notes on:
a) Media planning
b) Copy Testing
Media planning
Copy Testing
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