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MBA EM II Year
2.1 HUMAN RESOURCE MANAGEMENT
1. “The field of
HRM changes so rapidly that had become necessary for one to constantly review
procedures and laws to that the practices will be effective and legal”.
Critically evaluate this statement.
2. “Majority of
the testing techniques for selection do not accurately assess the characteristics
of the job. In fact most of the executives would divulge that the testing had
no impact on future job performance. Do you accept or not? Discuss with
justification.
3. “Identify the
paramount barriers to effective training programme in IT field and how to crush
them”. Explain with real life examples.
4. Technological
advancements and automation are causing high stress and burn out among
employees, which results negatively and unable to reap the benefit of automation”.
Do you agree or disagree? State your view.
2.2 MARKETING MANAGEMENT
1. “Chinese
computer and electronic products possess advantages in design, innovation,
rapid response and global market flexibility”- comment.
2. “Legal
aspects protect competitors and consumers from many unethical pricing strategies
that unscrupulous marketers may wish to attempt”. Critically analyse the
statement.
3. “Advertising
on the internet has changed significantly over the past decade and some might
argue that it is for the worse" Do you agree or disagree? Discuss with
practical illustrations.
4. Examine the
challenges encountered by the pharmaceutical wholesale distributor for surviving
and thriving in this new and ever changing environment
2.3 FINANCIAL MANAGEMENT
1. “The
consequences of over- capitalisation are far more serious and fatal than under-capitalisation.”
– Discuss.
2. “An optimal
combination of the decisions relating to investment, financing and dividends
will maximise the value of the firm to its shareholders”. – Examine
3. “Efficiency
inventory management is reflected in the liquidity and profitability of the
firm.” – Explain.
4. “A low
dividend payout Ratio promotes the welfare of stock holders because long-term
capital gains are treated more favourably than dividend income from the tax
point of view.” – Justify
2.4 OPERATIONS MANAGEMENT
1. Operations
management is the area of creating competitive advantage. Do you agree? Justify
your answer.
2. A
manufacturer requires 10,000 items per year. Price discount as follows:
a) Rs.4 up to
2000 items, Rs. 3.80 between 2000 and 4000 items. Rs.3.70 for quantities above
4000. Ordering cost = Rs. 50.
b) Comparative
inventory cost = 25% per year of average inventory price.
c) Determine the
optimum purchase policy under discount.
3. Explain JIT.
Do you think it is practically feasible in India? What is your suggestion for
implementing JIT?
4. Operations
personnel usually have a large volume and variety of resources at their
command. They should endeavour to make effective and efficient use of these
resources to achieve the largest outputs. Comment! What are the approaches for
enhancing the utilization of resources?
2.5 PROJECT MANAGEMENT AND
ENTREPRENEURSHIP
1. Describe two
areas in a manufacturing project where there is a high level of uncertainty.
How do you tackle these uncertainties?
2. Explain how
to break the total project works and some major parts of the works into smaller
and manageable item. Relate your answer to project phases, cost account, work
package, activities and project schedule.
3. Sensitivity
to environmental factors is crucial for an entrepreneur. Explain with your own
experience relevant to the statement.
4. (a) Evaluate
the support programmes undertaken by the Government for the promotion of entrepreneurship
in India.
(b) Explain how
the women entrepreneurship plays major role in improving the economy of India
2.6 STRATEGIC MANAGEMENT
1. If strategic
planning is essentially a program, can it display the degree of adaptiveness
that 21st century enterprises need? Would ‘strategic improvisation’ be a
plausible alternative? Explore the practical consequences of strategic
improvisation for enterprise management.
2. Select an
Automobile industry in India, and evaluate its competitive business strategy using
Porter’s five force model? What strategies can you suggest to convert the
unattractive forces in to attractive ones?
3.
“Complementary mergers may result in each firm filling in the missing pieces of
their firm with pieces from other firm” – Examine the validity of the statement
in the Indian context with necessary examples.
4. ‘Formality is
the enemy of creativity and innovation’. ‘Informality is the enemy of
disciplined and reliable performance’. Is it consequently impossible for an
enterprise to be both innovative and disciplined? Investigate how these
qualities can be combined.
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2.7.1 HRM : (a) LABOUR WELFARE AND
INDUSTRIAL RELATIONS
1. “Labour Union
meant for the right of the employees”- Do you agree - Substantiate your views.
2. “Ensuring
Industrial Relations is the important task of Human Resource Manager”. Do you
agree or Disagree, Substantiate your views.
3. Elaborate
Labour Welfare practice prevails currently in India and detail about the impact
of Labour Welfare practice on Indian Economy.
4. “Due
importance are given to Working Conditions in Indian Industry”- Do you agree or
not, Give your reasons.
2.7.1 HRM : (b) TRAINING AND DEVELOPMENT
1. A leading
FMCG company in India decides to train its entire population of employees and
managers to provide “Legendary Customer Service.” Suggest and explicate a design
for evaluating the impact of such a massive training effort.
2. Is training
transfer an important issue in the automobile manufacturing companies? How
transfer is evaluated in those companies? Design an action plan sheet that a
manager and employee could use to facilitate transfer of training. Justify each
category included in the action plan.
3. In a
financial services company where 100 employees are working in information
technology department had a high employee turnover rate. A survey of employees
revealed that the reason most left was dissatisfaction with the level of
training. The average turnover rate was 23 percent per year. The cost to recruit
and train one new employee was Rs. 56,625/-. To address the turnover problem,
the company developed a skills training program that averaged 80 hours per year
per employee. The average employee wage was Rs. 35/- per hour. Instructor,
classroom, and other costs were Rs. 170,000/-.
a) What is the
total cost of training? The total cost of turnover?
b) If the turnover
rate dropped 8 percent (from 23 percent to 15 percent), what was the financial
benefit of the training program?
c) What was the
ROI of the training program?
d) How much
would the turnover rate have to be reduced (from 23 percent) for the training
program to show a benefit?
4. Assume you
are a personnel manager in an service organization, if you had an opportunity
to choose between adventure learning and action learning for developing an
effective team in your organisation, which would you prefer? Defend your choice
with precise justification.
2.7.2 MM : (a) SALES AND DISTRIBUTION
MANAGEMENT
1. Write an
essay on wholesaling? Explain the different marketing functions performed by
wholesaler-distributors for manufacturers with the help of suitable examples.
2. What is the
purpose of Sales Organization? What steps will you take for setting up a Sales
Organization? Explain with the help of suitable example.
3. What are the
different sources of Sales Force Recruits? Illustrate with the help of suitable
examples.
4. What special
distribution challenges exist in India? What is the best way for foreign
companies to deal with these challenges? – Explain.
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2.7.2 MM : (b) MARKETING RESEARCH AND
CONSUMER BEHAVIOUR
1. “Application
of Marketing Research is helpful in promoting a product” – Comment this
statement with a proper research design.
2. Illustrate
with suitable example various sampling techniques used in marketing research.
Suggest a suitable sampling plan to collect information from the students of a
university regarding the recreation facility available.
3. “Can the acceptance
level of the product be determined through Market Research Process?” – Discuss
the above statement with an example of your choice.
4. “In India,
family, social class and caste play considerable role in shopping consumer
behaviour.” – Discuss this statement and highlight the role of other sociological
determents of consumer behaviour.
2.7.3
FM : (a) INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. Cite recent
examples of political, social, or economic events (market risk) that have
excited (a) The stock market, and (b) Stocks in a specific industry, to surge ahead
or plummet sharply.
2. “Public issue
of securities through prospectus is not only most popular but also the best
method of raising fresh capital.” – Critically evaluate.
3. ‘Stock market
indices are the barometers of the stock market’ – Discuss.
4. Technical
analysts believe that one can use past price changes to predict future price
changes. How do you justify this belief?
2.7.3 FM : (b) MANAGEMENT OF FINANCIAL
SERVICES
1. Discuss the present
state of the Insurance in India and outline causes for their high growth.
2. Discuss the
statement in detail “Reserve Bank of India is Banker’s Bank. – Do you agree?
3. If an
entrepreneur approaches you for an advice regarding financing of a project wherein
he intends to expand his existing project. What sources you would suggest him
to raise his funds?
4. “Mutual funds
provide stability to share prices, safety to investors and resources to
prospective entrepreneurs.” – Discuss.
2.7.4 PM : (a) PRODUCTION, PLANNING,
CONTROL AND MAINTENANCE
1. Is lead time
in inventory really important? How can mismanaging lead time costs company?
2. Material
handing not only adds value to the product instead, add to its cost. – Elucidate.
3. Draw an
arganization chart suitable to production and control department. Which one do
you recommend a centralized or decentralized one?
4. Preventive
maintenance is often viewed as a long–term approach to reliability. Why?
2.7.4 PM : (b) QUALITY MANAGEMENT
1. Explain the
steps followed in Total Quality Management (TQM) in manufacturing industries in
detail.
2. Chose an
organization of your choice having a specific quality programme. Discuss the
quality programme followed by the organization and how it has helped the
organization to sustain in the competitive world.
3. List and
explain the four major quality eras. Choose an organization of your choice and
evaluate its present status regarding the quality eras.
4. Suppose that
you are working in an organization, which wants to develop an effective
implementation methodology for ISO 9000 Quality Management System. How will you
help your organization in developing an effective implementation methodology?
2.7.5 SYSTEMS : (a) PERSONAL
PRODUCTIVITY TOOLS
1. List and
describe the other features available with spreadsheet software in addition to
its ability to calculate members.
2. Describe the
procedure for managing electronic mail. What are the problems relating to
attaching files in an electronic mail?
3. What should
you include in a formula, to ensure that the formula will operate on a specific
value, no matter where the formula might be moved on copied?
4. How can you
generate a series of values in excel? Explain with an example.
2.7.5 (b) INFORMATION TECHNOLOGY
1. “E-Business
and the reason for going online.” – Express your views;
2. As a manager
of a company, bring out the phases of moving the company from products to
services.
3. How a
computer is connected through network? Explain with diagram
4. Discuss your
views about the knowledge discovery of internet data.
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