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MBA MARKETING MANAGEMENT I YEAR
1.1 PRINCIPLES OF MANAGEMENT
1. What do you
see as the main difference between a successful and an unsuccessful decision?
How much does luck versus skill have to do with it? Give a detail note on it.
2. Take any two
Indian companies and examine how they have succeeded or failed due to poor
strategic planning.
3. Suggest a
method of departmentation for a large multi-product organization with a huge
market spread over the whole country. Explain the reasons for your suggestions.
4. ‘Motivation
is the core of management’. Comment. What practical suggestions would you offer
to management to motivate its staff in an industrial organization?
1.2 MARKETING MANAGEMENT
1. “Chinese
computer and electronic products possess advantages in design, innovation,
rapid response and global market flexibility”- comment.
2. “Legal
aspects protect competitors and consumers from many unethical pricing strategies
that unscrupulous marketers may wish to attempt”. Critically analyse the
statement.
3. “Advertising
on the internet has changed significantly over the past decade and some might
argue that it is for the worse" Do you agree or disagree? Discuss with
practical illustrations.
4. Examine the
challenges encountered by the pharmaceutical wholesale distributor for
surviving and thriving in this new and ever changing environment
1.3 FINANCIAL MANAGEMENT
1. “The
consequences of over- capitalization are far more serious and fatal than under-capitalization”.
– Discuss.
2. “An optimal
combination of the decisions relating to investment, financing and dividends
will maximize the value of the firm to its shareholders”. – Examine
3. “Efficiency
inventory management is reflected in the liquidity and profitability of the
firm.” – Explain.
4. “A low
dividend payout Ratio promotes the welfare of stock holders because longterm capital
gains are treated more favourably than dividend income from the tax point of
view.” – Comment
1.4 OPERATIONS MANAGEMENT
1. Operations
management is the area of creating competitive advantage. Do you agree? Justify
your answer.
2. A
manufacturer requires 10,000 items per year. Price discount as follows:
Rs.4 up to 2000
items, Rs. 3.80 between 2000 and 4000 items. Rs.3.70 for quantities above 4000.
Ordering cost = Rs. 50.
Comparative
inventory cost = 25% per year of average inventory price. Determine the optimum
purchase policy under discount.
3. Explain JIT.
Do you think it is practically feasible in India? What is your suggestion for
implementing JIT?
4. Operations
personnel usually have a large volume and variety of resources at their
command. They should endeavor to make effective and efficient use of these
resources to achieve the largest outputs. Comment! What are the approaches for
enhancing the utilization of resources?
1.5 HUMAN RESOURCE MANAGEMENT
1. “The field of
HRM changes so rapidly that had become necessary for one to constantly review
procedures and laws so that the practices will be effective and legal”. –
Critically evaluate this statement.
2. “Majority of
the testing techniques for selection do not accurately assess the characteristics
of the job. In fact most of the executives would divulge that the testing had
no impact on future job performance. Do you accept or not? – Discuss with
justification.
3. “Identify the
paramount barriers to effective training programme in IT field and how to crush
them.” – Explain with real life examples.
4. Technological
advancements and automation are causing high stress and burn out among
employees, which results negatively and unable to reap the benefit of automation.”
– Do you agree or disagree? State your view.
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1.6 STATISTICS FOR MANAGERS
1. A random
sample of 1000 workers from south India show that their mean wages are Rs. 47
per week with a standard deviation of Rs. 28. A random sample of 1500 workers
from North India gives a mean wage of Rs. 49 per week with a standard deviation
of Rs. 40. Is there any significant difference between their mean level of
wages?
2. Calculate
seasonal indices for the data given below by the link relative method
Quarter Years
2007 2008 2009
2010 2011
I 45 48 49 52 60
II 54 56 63 65
70
III 72 63 70 75
84
IV 60 56 65 72
66
3. The following
is the summary of a survey on the color of pens purchased by persons belonging
to different age groups. use chi-square test at 5 % level of significance to
find whether the age of the person has any association with the choice of
color.
Color
Age Group
Blue Black Red
Less than 20 8
12 20
20-50 10 15 10
Above 50 10 10 5
4. The following
data represents rainfall (x) and yield of paddy per hectare (y) in a particular
area.
x 113 102 95 120
140 130 125
y 1.8 1.5 1.3
1.9 1.1 2.0 1.7
a) Fit the
regression equation x on y
b) Estimate y
when x = 145
c) Calculate
Karl Pearson’s coefficient of correlation.
d) Calculate
regression coefficient x on y and y on x
e) Check whether
the regression line is a good fit.
1.7 MANAGERIAL COMMUNICATION
1. Communication
has its own merits and demerits based on the types? Discuss the above with an
example of your own.
2. It is
difficult to study the growth of a firm without proper recordings of the proceedings
– Discuss the essentials of maintaining such activities in detail.
3. Success of an
individual is based on the way he communicates with the people around him –
Discuss the above statement in relation with a HR Department.
4. Noise is from
both external and internal sources, what are they and how can it be overcome – Discuss
in detail.
1.8 ADVERTISING AND SALES PROMOTION
1. Explain
advertising layout and comment on the role played by advertising in India,
2. Promotion is
more beneficial for markets than for either consumers or society. Do you agree?
Explain the reason.
3. Write an
essay in support of “advertising as a promotional tool”. Are they effective?
Give your suggestions.
4. Briefly
discuss the top five advertising agencies in India and how do they function?
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