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MB0052- STRATEGIC
MANAGEMENT AND BUSINESS POLICY
Q1 What is strategy? Explain the various level of strategy
in an organization.
Meaning
of strategy Levels
Q2 Specify the interrelationship between strategic planning
and strategic management. Which comes first?
Explanation
of the concepts
3 What is a mission statement? Differentiate between a
mission statement and a vision statement.
Mission
Statement
Differences
4 What is SWOT analysis? Explain SWOT analysis in the form
of a matrix?
Explanation
of the concepts
5 Define corporate turnaround? Distinguish between surgical
and nonsurgical turnaround. Explain with some examples?
Corporate
turnaround
Surgical
turnaround
nonsurgical
turnaround
6 What are the major characteristics of an effective
strategy evaluation system? Analyse these characteristics.
Explanation
of the concepts
MB 0053-INTERNATIONAL
BUSINESS MANAGEMENT
Q1 In international business, scanning
of demographic environment plays an important role as it helps firm understand
the various demographic factors. One has to understand both sides of the
demographic environment while planning strategy for international markets.
Explain this concept.
Explanation of the concept.
Q2 Explain foreign direct investment
and its advantages.
Explanation of Foreign
Direct Investment
Advantages of Foreign
Direct Investment
Q3 Regional integration can be defined as
the unification of countries into a larger whole. It also reflects a country’s
willingness to share or unify into a larger whole. Explain its types.
Types of Integration
Q4 There are several methods used in
globalised era for international market entry, such as exporting, franchising,
licensing, joint venture and wholly owned subsidiary. Compare any two mode of
Foreign market entry.
Comparison of any two modes
Q5 In today’s trade, the increasing number
of strategic alliances stands as one among the fast growing developments.
Explain. What are the advantages and disadvantages of formulating strategy?
Explanation of Strategic
Alliance.
Advantages and
disadvantages of formulating strategy.
Q6 ‘Global sourcing’ is described as ‘the
practice of sourcing cost effective and best goods and services across
geopolitical boundaries in order to cater to global markets’. Explain five
reasons for Global Sourcing.
Any five reasons for Global
Sourcing.
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