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SMU MBA SEM 4 MARKETING FALL 2017 ASSIGNMENTS
MK0015-Services
Marketing and Customer Relationship Management
Q1 Define Services. Explain various
characteristics of Services.
Define of Services
Elaborate the
characteristics of Services
Q2 What are the criteria on which
grouping of customers are done in market segmentation?
Explain the criteria on
which grouping of customers are done in market segmentation
Q3 Write short notes on:
a. Frontal Attack
b. Flanking Attack
c. Bypass Attack
d. Guerrilla Attack
Frontal Attack
Flanking Attack
Bypass Attack
Guerrilla Attack
Q4 What are the various alternative
strategies used in Marketing Services?
Explain the various
alternative strategies used in Marketing Services
Q5 What do you mean by Customer
Relationship Management (CRM)? What are the four important steps that service
providers should bear in mind while implementing one-to-one marketing?
Explain Customer
Relationship Management
Explain important steps
that service providers should bear in mind while implementing one-to-one
marketing
Q6 What are the basic requirements for CRM
implementation in an organization?
Explain the basic requirements for CRM
implementation in an Organization
MK0016-
Advertising Management and Sales Promotion
Q1 Define Advertising by highlighting
its various characteristics. What are the various objectives of Advertising?
Define Advertising and also
highlight the characteristics of advertising
Explain various objectives
of Advertising.
Q2 Explain the factors that affect
Marketing and Advertising in India.
Elaborate factors that
affect Marketing and Advertising in India.
Q3 Explain the various types of
Advertising copy.
Elaborate various types of
Advertising copy
Q4 What do you mean by Advertising
Budget? What are the various factors influencing Budget Setting?
Explain Advertising Budget
Explain various factors
influencing Budget Setting
Q5 Explain the various innovative use of
mass media in Rural Marketing.
Elaborate how mass media is
used for rural marketing
Q6 Explain the various Civil and Penal
Codes applicable to Advertising.
Elaborate various Civil and Penal Codes
applicable to Advertising
MK0017-
E-MARKETING
Q.1:
Explain Front-end & Back-end activities of Infrastructure: Building a
Product system. Explain Digital Products.
a) Explanation of Front-end & Back-end activities of
Infrastructure: Building a Product system.
b) Explanation of Digital Products.
Q.2:
List and explain the types of online stores in E-Malls and Parties in an
E-Marketplace
a) Explanation to the types of online stores in E-Malls
b) Explanation to the Parties in an E-Marketplace
Q.3:
Elaborate on the Internal and External Considerations of Situational Analysis
Internal and External Considerations of Situational Analysis
Q.4:
Explain the 4 P’s in E-Marketing along with the additional 3P’s in E-Marketing
of Services
a) Explanation to the 4 P’s in E-Marketing
b) Explanation to the additional 3P’s in E-Marketing of
Services
Q.5:
Elaborate on the Word-of-Mouth Marketing Techniques
Word-of-Mouth Marketing Techniques
Q.6:
Write short notes on:
a)
Customer Metrics
b)
E-mail/Direct Metrics
c)
On-site Web analytics technologies
MK0018– International
Marketing
1
Differentiate between GATT and WTO
GATT
WTO
2 Write
short notes on the following:
A.
International franchising
B.
International contract manufacturing
3 What are
the stages in which international markets are screened and analysed?
4 Stages
4 What is
counter-trade? Describe the various types of counter-trade.
Explanation of the concepts
Types
5 Discuss
the role of sales promotion and personal selling in international marketing.
Sales promotion
Personal Selling
6 Write
short notes on the following:
a. Bill of
Exchange
b. Packing
list
c. Air way
bill
d.
Certificate of origin
e. Consular
invoice
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