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Internal
Assignment Applicable for April 2018 Examination
Management
Theory and Practice
1. Jeff Weiner (CEO- LinkedIn) is known
for his open and compassionate leadership style. He spends quite some time
coaching his executives and encourages them to put the customer first and think
like an owner. Explain with examples, what type of leader is Jeff Weiner and
what kind of leadership style (with reference to leadership styles mentioned in
your text book) does he practice?
2. ‘The New You’ manufactures garments
and is currently engaged in jeans, shirts, trousers, swimwear for men and
school uniforms for boys. They have product based organization structure in
place. However, it is prohibiting the company to achieve its company-wide goals
as each unit operates on its own. The organization intends sharing equipments
and experts across products to achieve higher utilization rate. Design an
organization structure for ‘The New You’ and list benefits of the proposed
structure. (10 Marks)
3. Joe was heading the Human Resources
Department at Lifelong Insurance Pvt. Ltd. Joe was an experienced HR
professional with a track record of successfully managing Human Resources and
reducing labor attrition. He recently happened to attend a session on employee
motivation where various theories of motivation were discussed. He was highly
impressed with the simplicity of the Maslow’s Need Hierarchy theory and
Herzberg’s motivation model. He decided to implement the same at the workplace
for employees of Lifelong Insurance. He convinced the CEO of the company to
incorporate the factors of recognition, advancement, growth for employees. The
CEO supported Joe and various plans for employee recognition, advancement, etc
were rolled out. The plans received a mixed response. Some found them as a
cheap substitute to salary hikes while the back-office staff enjoyed the
processes but failed to recognize its impact on work. The field executives said
that their job was already challenging and commission on insurance sales acted
as a motivator to them. After about a couple of months of implementing these
programs, Joe was highly disappointed to notice that the programs did not have
the impact as desired. Joe faced severe criticism from the top management of
the company.
a. What according to you were the reasons
of failure of the strategy adopted by Joe? Discuss with reference to Maslow and
Herzberg’s theories. (5 Marks)
b. To what extent do you think is money a
motivator?
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