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Internal
Assignment Applicable for April 2018 Examination
Marketing
Management
1. Construct the 4P’s of Marketing Mix
for Starbucks Coffee chain in India alongwith the 3 extended P’s for Services.
( 10 Marks)
2. You are the Chief Marketing Officer
for Apple India. Conduct a macro external environmental analysis on 8 factors
& suggest whether India is an attractive market for higher range of iphone
devices such as iPhone 8, iPhone 8plus & iPhoneX? (10 Marks)
3. You are an Italian shoe making firm by
the name of “Scarpa” & your target audience is primarily middle class in
Europe. You wish to enter the Indian market looking at India’s vast middle
class segment which is your intended target market.
a. Which one of the following pricing
strategies would you wish to pursue in India? Explain the reasons behind
choosing this pricing strategy (5 Marks)
Full Cost pricing
Psychological pricing
Premium pricing
b. Given that Scarpa is a new entrant
into India, describe atleast 6 innovative sales promotions campaign aimed at
Indian consumers (5 Marks)
GET SOLVED ASSIGNMENTS
YOU MAY CALL US ON - 7506193173
WHATSAPP NUMBER- 9967480770
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