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Internal
Assignment Applicable for April 2018 Examination
International Business
1. A Mumbai based
manufacturer of textile products is negotiating an export contract with a new
prospective customer based in Mexico. He is concerned that international trade
presents a spectrum of risk, involving differences in regulatory and legal
environment, cultural differences, etc. More specifically, he is unsure of how
he would receive the payment and the associated risks involved. As a specialist
in the subject, you are required to guide him and help him resolve his dilemma
regarding choice of payment instrument.
2. A newly appointed
General Manager of a domestically strong FMCG company feels that the next big
growth thrust can only come from venturing into new international markets.
Despite a strong domestic presence, the company is yet to foray into international
markets. The CEO of the company, however, is not too convinced about the
benefits of such a move, and is not too clear about the ways to enter an
international market. Discuss and conclude whether entering international
markets will be helpful? If yes, discuss the different ways for the company to
enter international markets.
3. A) A globally
renowned MNC, headquartered in the US and specializing in Children’s toys, has
recently forayed into India. However, it has very soon realized that its marketing
campaigns and product lines, which have been so successful in other parts of
the world, are not working in India. Sales have stagnated and the company is
finding it difficult to establish a significant presence in India. It has
recently appointed you as General Manager to look into these issues and take
the company forward. Could cultural intricacies in the Indian market be a
reason behind this?
3. B) Suggest ways
through which the company can turn around its fortunes in the Indian market.
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