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Assignment Applicable for April 2018 Examination
B2B Marketing
Q.1 Crompton Greaves
Ltd is the leader in Indian Domestic market for electric motors, which conform
to Indian & International Standards. The company faces a severe competition
from small scale motor manufacturer as well as large global players like Siemens
& ABB. What suggestions you would like to give to the company to maintain
its leadership position in this product category? (10
Marks)
Q.2 Sam Chem
Corporation is into the business of House Keeping products & equipments.
Develop an effective communication programme for the company. (10 Marks)
Q.3 Read the
following Case & solve the questions given:
Mahindra Parikh,
Senior Manager-Commercial, India Textiles Ltd., felt doubtful on bringing down
the delivery time from 60 days to 45 days, demanded by some international
buyers of garments. The company's manufacturing unit at Bangalore produced
garments like shirts, trousers, for domestic as well as international customers,
including Walmart, i.e. Penny, and Gap. The production process included various
operations like dyeing of yarn, weaving, and processing.
The production was
organised on three shift basis. The company had outsourced some of the
operations like processing because it did not have facility to do the
processing, although it had adequate space.
Mahindra asked the
market research manager to get the information about the competitor’s delivery
time for the garments. The market research manager informed him that only four
out of about 100 garment (or apparel) manufacturing units were in a position to
fulfill the important purchasing objectives of 45 days delivery time and
consistent product quality.
Mahindra applied a
lot of pressure on the existing processing firms to bring down the delivery
time.
However, he did not
receive any positive commitments from them. Mahindra felt that it was very
important to satisfy the delivery and quality objectives of the garment buying
firms, in order to achieve the company's sales and profitability goals.
Questions:
a. If you were
Mahindra Parikh, what would you do? (5 Marks)
b. ‘The company had
outsourced some of the operations like processing because it did not have
facility to do the processing, although it had adequate space’. Do you agree
with this decision? Justify
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