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Internal
Assignment Applicable for April 2018 Examination
Course: Total Quality Management
1.
Smart Products is a company that makes innovative products for a very
competitive market and considers quality as its prime factor. In the past some
of their products failed to meet the needs of customers resulting in lengthy
new product development. Suggest a quality management technique Smart Product
can use to understand its customer’s needs, translate them into product
features and design the products while keeping the competitors performance in
view. (10 Marks)
2.
You have joined Smart Product as VP operations. The organization has been
confronting a number of issues like rise in costs, decline in sales volumes and
customer dissatisfaction for the last two years. Smart Product works in a
conventional method and all performance measures are in traditional financial
terms only, like revenue increase, high profit or liquidation etc. You realize
that these conventional performance
estimates
does not help the organization in their quality initiatives. How will you go
about changing this concept of performance measure at Smart Product in line
with new TQM philosophy? (10 Marks)
3.
Mr. Ram is a newly appointed Quality Manager in a garment manufacturing
company. He observes that the garment factory does not measure the cost of poor
quality. He has learned in his MBA course that you can measure how much money
are wasted due to poorly managed quality in the factory. This was an
opportunity for Ram to show improvement in quality and profit for the
organization from his management knowledge.
a.
What are the steps Ram should follow to calculate and report cost of poor
quality? (5 Marks)
b.
What will be your suggestion for Ram to reduce cost of poor quality? (5 Marks)
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Internal Assignment Applicable for April
2018 Examination
Course: Supply Chain Management
1.
Integrating supply chain partners is very difficult without the use of
information technology. Identify four information technology tools that successful
organizations use to integrate its supply chain partners and discuss how each
of these tools contributes to their success. (10 Marks)
2.
You are the Supply Chain Manager in a Telecom firm. Your company has planned to
invest into new Tower sites in order to prepare themselves for upcoming
competition in 4G technology. You may need to redesign the network distribution
of your company to make it usable to increase demand. What are the factors you
will consider while designing the network, please elaborate them. Summarize
your answer highlighting the most important factors. . (10 Marks)
3.
Case Study
Road
freight services of India was started by Mr Khanna in 1990 and has grown from a
one road freight operation to a fleet serving 200 plus shippers in west zone of
India. The Company serves the automotive industry by providing inbound
transportation to their warehouses and plants. It has strategic alliance
relationship with three large automakers and is the exclusive trucking company
for a number of auto suppliers. Mr. Khanna as Promoter of the company is
willing to adopt latest technologies, IT system and management techniques. He
was about to call strategic planning meeting with his senior executives, he was
pondering over recent trends in the logistics field. He also knew that to
retain current admirable position in market, his company must continue to be
innovative and provide the services based on customers need.During recent past
three years, the company has witnessed increased competition. The other
logistics companies that provide rush deliveries have made significant inroads
in the market where just-in-time management system mandate, VMI inventory
system, minimal raw material inventories, guaranteed deliveries and vendor
penalties for late deliveries. The perplex trend to Mr Khanna is the growing
vertical integration of road freight companies into other logistics services. A
number of other companies have started warehousing divisions to provide
sorting, kitting (putting pieces together to make up a kit), and cross-docking
(moving freight across a dock to a waiting truck). Other carriers are adding
third party logistics divisions to manage a shipper/receiver’s transportation
and storage activities. Finally a few trucking companies have started air and
ocean freight divisions, freight-forwarding services and logistics information
services. He also recognizes that this vertical integration of trucking
companies is a result of customer growing demands. In addition, shippers are
reducing number of vendors in transportation suppliers, being used and asking
the minimal vendors to provide a wider range of products and value added
services. After considerable thought, company decides that only viable long
term strategy is to become a full service logistics provider. If current status
of company is continued, it will greatly impair the growth and profit
potentials of the company. As part of members in strategy planning group please
provide your inputs appropriate from company considering long run.
Question:
a. Assess
the conclusion reached by organization regarding the nature of today’s
logistics industry and increasing consolidation demand of customers (5 Marks)
b.
Describe the value added services you would recommend that the strategic
planning team consider for the said organization. (5 Marks)
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Internal Assignment Applicable for April
2018 Examination
Course: Enterprise Resource Planning
1.
Kesari Tours also known as Kesari Tours Pvt. Ltd. (ISO 9001:2015 & BS OHSAS
18001:2007 certified) is a Mumbai, India based Travel Company, founded in 1984.
It operates in India, America, Mauritius, Australia, China, New Zealand, Japan,
Europe, and South Africa. In India, it has branch offices in Ahmadabad, Pune, Bangalore,
Thane, Kolhapur, and Nagpur. Explain its business model using Four Box Model.
Which element of four box model, in your opinion, provide competitive advantage
to Kesari Tours? Why? (10 Marks)
2.
Talwalkars Better Value Fitness Ltd, popularly known as Talwalkars, is India's largest
chain of health clubs. It has 152 Health Clubs across 80 cities in India on a consolidated
basis, with over 200,000 members. Explain which modules and submodules of ERP
would be useful for this company with appropriate justification. (10 Marks)
3.
“I don’t understand what you mean by top management support. Obviously, we support
ERP implementation project as we have already approved budget or Rs. 1.8 Cr.
What do you need more?” Mr. Mahadevan was somewhat irritated as he was talking
with Ms Geeta, whom he had hired for managing ERP implementation project. Mr.
Mahadeavn has been managing his family-owned business of pharmacy chain for
last 30 years. He was not a technology enthusiast but had realized the need for
ERP implementation for his business. That’s why he had hired Ms. Geeta, whom he
knew from her childhood. Ms. Geeta with 10 years of ERP implementation
experience, has just started her boutique consulting firm and Mr. Mahadevan’s
company is her first client. “Sir, let me first thank you for approving the
budget without any cuts. That itself showed your confidence in us. What we need
more is continuation of this support as we begin with business process
reengineering, aka BPR. BPR will result into changes in the organizations, some
of them would not be comfortable to many people. Top management will need to support
us as we make these changes in the organization for effective ERP
implementation.” Ms Geeta said in an assertive tone. “Hmm, I see the point. But
can’t we implement ERP without BPR? I mean why to rock the boat? I am looking at
ERP project as a technology project. Why should we disrupt our way of working so
as to implement a software? Do you have clarity on what exactly you will be doing
when you do something like BPR in our sales process?” Mr. Mahadevan kept on
asking questions one after another as he seemed worried about the notion of BPR
before ERP implementation.
a.
How Ms Geeta should justify need for BPR? (5 Marks)
b.
How Ms Geeta can convince that BPR can be executed in a step-by-step manner in
the sales process of Mr. Mahadevan’s company? (5 Marks)
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